Category Archives: Research

  1. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  2. Partisan views on media more entrenched than ever

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    August 4, 2017 by Paul Dughi

    If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according …
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  3. New study links social media use to less gray matter in your brain

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    June 12, 2017 by Paul Dughi

    Too much Facebook = less brain cells, according to a study in the medical journal Behavioral Brain Research. The researchers …
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  4. New Study: Cord-Cutting is accelerating in 2017

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    June 8, 2017 by Paul Dughi

    Cord-cutting is growing rapidly.  After years of relatively small number of consumers ditching their cable and satellite connections, the number …
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  5. Social Media: “More addictive than cigarettes and alcohol”

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    June 5, 2017 by Paul Dughi

    Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) …
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  6. Disconnect between what ad agencies think and what real people do

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    May 31, 2017 by Paul Dughi

    What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 …
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  7. When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

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    May 21, 2017 by Paul Dughi

    When my son was very young, he was watching television one day and noticed one of the characters was drinking …
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