Attribution, Branding, Content Marketing, Digital, Research
Category: Research
139 Posts
Advertising, Attribution, Business, Google, Research, Search
Analyzing Searcher Intent Signals for Better SEO Content
Attribution, Content Marketing, Digital, Research
AI Detection Tools: Not Ready for Prime Time Yet
Amazon, Apple, Digital, Google, Research, Television, Video
Maps Reimagined if Streaming Services Were Countries
Ad Agency, Advertising, Branding, Business, Consumer, Digital, Research
Why Don’t Marketers Target People with Money to Spend?
Amazon, Apple, Google, Research
Apple, Amazon Are Wealthier than 92% of the Countries in the World
Amazon, Consumer, Digital, Facebook, Google, Instagram, Privacy, Research, Twitter
Which Companies Have the Most Personal Data about You?
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Apple, Apps, Change, Consumer, Digital, Facebook, Google, Mobile, Privacy, Research
Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
Why Do People Pay for Live Television? News.
Business, Consumer, Digital, Google, Metrics, Mobile, Research
Mobile Speed is Crucial in Today’s Mobile World
U.S. Lags Behind the World When it Comes to Broadband Internet Speeds
Views on Media: Starkly Divided Along Political Lines
Attribution, Content Marketing, Digital, Interesting, Research, Twitter
Two-Thirds of Links on Twitter are Done by Bots
Advertising, Branding, Digital, Research
Marketer Study: Will COVID-19 Change Everything? Umm, No.
Advertising, Branding, Business, Change, Consumer, Digital, Research, Television
Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
Advertising, Branding, Business, Change, Leadership, Life Lessons, Management, Research
Amid a Crisis, There Is Opportunity – If You Act Now
Journalism, News, Newspaper, Radio, Research, Social, Television
Changing Consumption Habits During the Coronavirus Pandemic
Ad Agency, Advertising, Branding, Business, Change, Consumer, Leadership, Management, Research
Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
Consumer, Journalism, News, Research
Trust in News Sources: The Great Political Divide
Advertising, Attribution, Consumer, News, Research, Television, Video
Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing
Have an Unlimited Data Plan? You Might be Overpaying
Digital, Facebook, Fraud, Instagram, Interesting, Mobile, Research, Social, Twitter, YouTube
Report: Fake Accounts and Bots are Proliferating Online; Social Media Companies Aren’t Stopping Them
Advertising, Attribution, Digital, Research, Search, Social, Television
TV’s Influence on Purchase Decisions Exceeds All Other Media Combined
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Attribution, Digital, Facebook, Google, PPC, Research, Search, Social
More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads
Change, Consumer, Content Marketing, Digital, Pay TV (Cable, Satellite), Research, Television, Video
Content Omnivores: Video Consumers Want It All
Advertising, Business, Consumer, Content Marketing, Digital, Research
Marketers #1 Goal in 2019? Get That Email Address
Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Digital Divide Affects 100 Million U.S. Consumers: How Your State Stacks Up
Ad Agency, Advertising, Attribution, Consumer, Digital, Google, Research, Television
IAB: TV Ads Are Still the Best for Generating Awareness
Advertising, Branding, Business, Consumer, Research
“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust
Advertising, Amazon, Business, Change, Consumer, Digital, Facebook, Google, Metrics, Mobile, News, Research, Social
Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes
Digital, Facebook, Journalism, News, Research, Social
Photos of men appear twice as often as women in news stories
Advertising, Branding, Business, Consumer, Digital, Research
Restaurants Are Spending Significantly More on Digital Ads
Advertising, Attribution, Branding, Digital, Google, Mobile, Research, Search
Study: Half the Business Listing Online Contain Inaccurate Information
Advertising, Business, Research
Basics in Sales & Marketing: Would You Hire a Milkshake?
Advertising, Business, Consumer, Digital, Facebook, Privacy, Research
When It Comes to Digital, Consumers Say One Thing and Often Do Another
Consumer, Digital, News, Research
TV is still the #1 choice for news consumers
Attribution, Consumer, Digital, Pay TV (Cable, Satellite), Research, Television, Video
Vast majority of video viewing still taking place on TV sets
Advertising, Branding, Change, Consumer, Digital, Research, Television
Advertisers have a problem, and it’s worse than they thought.
Advertising, Branding, Digital, Fraud, Research
Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Advertising, Digital, Fraud, Hacking, Research
Study: 18% of all online ad traffic is fraudulent
Content Marketing, Digital, Facebook, Google, Research, SnapChat, Social, YouTube
Long-form Content Results in 56% More Social Shares
Branding, Business, Change, Research, Search, Social
AI is changing the way we interact with brands
Business, Consumer, Digital, Interesting, Metrics, Research
For Online Reviews, Recency Matters
Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing
Ad Agency, Advertising, Branding, Research
In-House Ad Agencies Are Growing Dramatically
Digital, IOT, Research, Video, YouTube
The Biggest Traffic Hogs on the Internet
Amazon, Apps, Attribution, Consumer, Content Marketing, Digital, Facebook, Google, Instagram, Metrics, Research, SnapChat, Social, Video, YouTube
Digital Media Consumption Way Up: Winners and Losers
Advertising, Attribution, Branding, Business, Change, Consumer, Research, Viral Campaigns
The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
Advertising, Branding, Business, Digital, Research, Television
Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
Bipartisan legislation would fund research into tech’s impact on our children
Branding, Facebook, Research, Social
Social media usage is dropping
News, Privacy, Research, Social
More employers using social media to disqualify job seekers
Amazon, Facebook, Google, Privacy, Research
Do you trust social media to protect your privacy?
Digital, Facebook, Google, Journalism, News, Research, Social, Television, Twitter
Social Media falling out of favor as a news source
Consumer, Digital, News, Research, Television, Video
Video streamers watch more traditional TV than anything else – by far
Content Marketing, Digital, Research, Social, Twitter
The Astounding Number of Bots on Twitter
Advertising, Branding, Digital, Research
A Neuroscientific Approach to Emotional Marketing
Advertising, Attribution, Consumer, Facebook, Research, Television, Video, YouTube
What ads most lead to purchases: TV, Facebook, or YouTube?
What happened when researchers scanned teenagers brains while using Social Media
Advertising, Business, Content Marketing, Digital, Facebook, Google, News, Research, Search, Social, Video, YouTube
Social Media for Publishers: Revenue Doesn’t Match Investment
Ad Agency, Advertising, Digital, Ethics, Facebook, News, Research, Search
Who should solve the problem of advertisements placed against fake news?Â
Advertising, Branding, Business, Digital, Facebook, Newspaper, Radio, Research, Social, Television
Which Advertising Medium Do Consumers Trust the Most?
Facebook, Google, News, Research, Twitter, Video
Should social media companies screen content before it’s posted?
Advertising, Digital, Facebook, Research
Who is really using Facebook?
Attribution, Digital, Facebook, Journalism, News, Radio, Research, Television
TV still #1 choice for news consumption, but the gap is narrowing
Ad Agency, Advertising, Attribution, Business, Facebook, Research, Social, Video
Can 2 second video views actually drive sales?
Ad Agency, Advertising, Attribution, Business, Research, Video
Do you trust audience measurement data?
Advertising, Apps, Attribution, Consumer, Digital, Metrics, OTT, Research, Television, Video
Study: Media Measurement missing 66% of all video consumption
Advertising, Branding, Business, Consumer, Digital, Research
Bad ads can destroy brand credibility – and cost you money
Ad Agency, Advertising, Attribution, Business, Digital, Facebook, Research, Social, Video
Can 2 second video views really be effective at driving sales?
Ad Agency, Ad Block, Advertising, Business, Digital, Metrics, Mobile, Research
Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?
Ad Agency, Advertising, Business, Digital, Facebook, Google, Research, Search
If Programmatic Ad Buying is the future, why are advertisers not buying it?
Journalism, News, Newspaper, Research, Television
Partisan views on media more entrenched than ever
Consumer, Facebook, Interesting, Life Lessons, Research
New study links social media use to less gray matter in your brain
Business, Change, Consumer, News, Pay TV (Cable, Satellite), Research
New Study: Cord-Cutting is accelerating in 2017
Digital, Facebook, Instagram, Research, SnapChat, Social, Twitter, Video
Social Media: “More addictive than cigarettes and alcohol”
Ad Agency, Advertising, Attribution, Consumer, Digital, Research, Video
Disconnect between what ad agencies think and what real people do
Advertising, Content Marketing, Journalism, Native Advertising, News, Research
When the majority of people tell me that doing something will negatively impact my brand, I take it seriously
Advertising, Consumer, Digital, Research, Video
Least Intrusive Video Ads with the Best Recall: Pre-Rolls
Ad Block, Advertising, Attribution, Business, Consumer, Content Marketing, Interesting, Journalism, Metrics, News, Research
Would you rather pay for content or put up with advertising?
Consumer, Digital, Journalism, News, Research, Television
Overall news consumption is up 18%
Advertising, Amazon, Business, Legal, Research
When is a sale not a sale? Amazon under fire for inflated “regular prices”
Advertising, Metrics, Research, Television, Video
Where to get the best ROI for TV ads
Advertising, Content Marketing, Digital, Metrics, Native Advertising, News, Research
Low renewal rates from ad buyers on Native Advertising: Does it work?
Digital, Facebook, Mobile, Research, SnapChat, Social
Is it time for a Digital Detox?
Attribution, Digital, Facebook, News, Research, Social, Television
Even people that get their news from Facebook don’t believe it
Who’s more truthful: Trump or the media?
Advertising, Consumer, Digital, Metrics, Mobile, Research, Social
How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?
Advertising, Change, Digital, Facebook, Google, Research, Television
Trouble in Paradise? Digital ad spending growth rates plummet
Content Marketing, Digital, Facebook, Research, Social, Video
How to get engagement on Facebook: Insights from examining 800 million posts
Consumer, Digital, OTT, Pay TV (Cable, Satellite), Research, Television
75 million U.S. homes now have internet connected TV
Advertising, Consumer, Research
Shoppers only buying when on sale leaves retailers with dramatic drop in margins
Advertising, Content Marketing, Native Advertising, Research, Search, Social
Which ads do people trust the most? Print & TV ads
Change, Consumer, OTT, Pay TV (Cable, Satellite), Research, Television
Broadband Only homes rising, 15% get TV without cable or satellite
Advertising, Ethics, Journalism, Native Advertising, Research, Social
Can students tell the difference between fake news and real news?
Consumer, Facebook, Research, Social
Half of Americans say they plan to cut back on social media in new year
Consumer, Interesting, News, Research, Social
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