Category Archives: Research

  1. New study links social media use to less gray matter in your brain

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    June 12, 2017 by Paul Dughi

    Too much Facebook = less brain cells, according to a study in the medical journal Behavioral Brain Research. The researchers …
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  2. New Study: Cord-Cutting is accelerating in 2017

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    June 8, 2017 by Paul Dughi

    Cord-cutting is growing rapidly.  After years of relatively small number of consumers ditching their cable and satellite connections, the number …
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  3. Social Media: “More addictive than cigarettes and alcohol”

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    June 5, 2017 by Paul Dughi

    Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) …
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  4. Disconnect between what ad agencies think and what real people do

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    May 31, 2017 by Paul Dughi

    What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 …
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  5. When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

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    May 21, 2017 by Paul Dughi

    When my son was very young, he was watching television one day and noticed one of the characters was drinking …
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  6. Least Intrusive Video Ads with the Best Recall: Pre-Rolls

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    May 5, 2017 by Paul Dughi

    It’s the eternal questions for advertisers:  What works?  Just when you think you’ve figured it out, the world shifts again.  …
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  7. Would you rather pay for content or put up with advertising?

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    May 1, 2017 by Paul Dughi

    85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In …
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