TV still #1 choice for news consumption, but the gap is narrowing

Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to a new survey from Pew … Continue reading TV still #1 choice for news consumption, but the gap is narrowing

Can 2 second video views actually drive sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views actually drive sales?

Do you trust audience measurement data?

Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task.  To date, it hasn’t happened.  Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?

Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption

Bad ads can destroy brand credibility – and cost you money

Bad ads aren’t just hurting your brand.  They’re hurting your sales.  60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science. A great ad can bring new business and reinforce your brand with loyal customers.  A bad … Continue reading Bad ads can destroy brand credibility – and cost you money

Can 2 second video views really be effective at driving sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?

Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media buyers.  While recognizing the efficiency, I’ve also cautioned against eliminating the direct buy of premium websites from name publishers. There’s no arguing that more people are using programmatic – machine-driven – advertising to place their … Continue reading Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

If Programmatic Ad Buying is the future, why are advertisers not buying it?

We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place.  Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we talk about when talk programmatic … Continue reading If Programmatic Ad Buying is the future, why are advertisers not buying it?

Partisan views on media more entrenched than ever

If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in their assessment of the media. … Continue reading Partisan views on media more entrenched than ever

New study links social media use to less gray matter in your brain

Too much Facebook = less brain cells, according to a study in the medical journal Behavioral Brain Research. The researchers did MRI scans of active 85 Facebook users. “Higher daily frequency of checking Facebook on the smartphone was robustly linked with smaller gray matter volumes of the nucleus accumbens," the study said. Nucleus accumbens are … Continue reading New study links social media use to less gray matter in your brain

New Study: Cord-Cutting is accelerating in 2017

Cord-cutting is growing rapidly.  After years of relatively small number of consumers ditching their cable and satellite connections, the number of people opting for going it alone or smaller video bundles has grown dramatically in the last year.  According to a Magid Broadcast study of consumers this April (reporter by Axios), the number of cord-cutters … Continue reading New Study: Cord-Cutting is accelerating in 2017

Social Media: “More addictive than cigarettes and alcohol”

Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health.  They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion?  Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”

Disconnect between what ad agencies think and what real people do

What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 advertising executives were asked that question.  They said 25%.  Umm.  The number is actually 82%. Research Now did the study on behalf of the Video Advertising Bureau (VAB).  They surveyed 250 ad executives (71% agency, 29% … Continue reading Disconnect between what ad agencies think and what real people do

When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

When my son was very young, he was watching television one day and noticed one of the characters was drinking a “cola.”  That’s what it said on the can.  He asked me if that was Coca Cola and we talked about how they often substituted generic products so they didn’t give free publicity to companies. … Continue reading When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

Least Intrusive Video Ads with the Best Recall: Pre-Rolls

It’s the eternal questions for advertisers:  What works?  Just when you think you’ve figured it out, the world shifts again.  One day you hear, it’s all about “snackable” content – short clips that can be viewed in less than a minute.  The next day, it’s all about long-form video ads.  What’s a marketer to do? … Continue reading Least Intrusive Video Ads with the Best Recall: Pre-Rolls

Would you rather pay for content or put up with advertising?

85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In fact, Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a survey conducted by Zogby … Continue reading Would you rather pay for content or put up with advertising?

Overall news consumption is up 18%

Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during an average week.  The Nielsen folks say total new consumption across platforms was up 18% last year.  Broadcast TV (local and national) accounted for the biggest chunk of viewing (29.4 billion) followed by cable news … Continue reading Overall news consumption is up 18%

When is a sale not a sale? Amazon under fire for inflated “regular prices”

  A Consumer watchdog group is calling out Amazon for what it calls deceptive practices by posting inflated list prices and leading consumers to believe they’re getting a better deal than they really are. The aptly named group, Consumer Watchdog, has petitioned the California Attorney General to investigate Amazon.  John Simpson, Consumer Watchdog’s Privacy Project … Continue reading When is a sale not a sale? Amazon under fire for inflated “regular prices”

Where to get the best ROI for TV ads

Story worth reading by Jason Lynch in Ad Week.  It details a Nielsen study done for CBS that looks at the best place to put ads for the best ROI.  The short answer (beyond news and live sports) is sitcoms. Also worth noting this exchange.  When advertisers talk about reaching Millennials, they typically talk about … Continue reading Where to get the best ROI for TV ads

Low renewal rates from ad buyers on Native Advertising: Does it work?

You know native advertising.  It’s when instead of running an ad, publishers integrate advertising messages into content.  It may be in the form of a news-looking article that features the company’s information or employees.  In its best form – clearly labelled as advertising content – it may provide interesting and useful information. Used improperly, it’s … Continue reading Low renewal rates from ad buyers on Native Advertising: Does it work?

Is it time for a Digital Detox?

It’s not just you.  86% of adults in the U.S. say they “constantly check” email, text and social media, according to the American Psychological Association (APA), and it’s just plain stressing us out. Guilty as charged, your honor.  Bet you are, too. How crazy can it get?  Think about how many times you touch, click, … Continue reading Is it time for a Digital Detox?

Even people that get their news from Facebook don’t believe it

A majority of adults say they see news on Facebook, but they don’t trust it.  That’s the topline from an Ipsos Public Affairs survey for BuzzFeed News. Broadcast TV news (as opposed to cable news) was the top place US consumers saw news at 56%, but Facebook was right alongside at 55%.  But when the … Continue reading Even people that get their news from Facebook don’t believe it

How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

The Media Research Council says 50% of an ad has to be showing and visible for at least one second to count as an impression. The Interactive Advertising Bureau is looking to update its viewable impression stat to say the ad must be visible on the page for at least one second.  In other words, … Continue reading How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

Trouble in Paradise? Digital ad spending growth rates plummet

Standard Media Index (SMI) unveiled its review of online digital ad spend in 2016 and the numbers show some warning signs for publishers. After years of high double-digit growth in online ad sales, the market slipped into mid-single digits in 2016.  By 4Q 2016, the number slipped into the low single digits, and in December, the … Continue reading Trouble in Paradise? Digital ad spending growth rates plummet

How to get engagement on Facebook: Insights from examining 800 million posts

That can't be a fun job: analyzing 800 million social media posts. Lots of dog pictures, food photos, and LOL's. Still, there's an awful lot of insight to be gained. The folks at BuzzSumo did the work so that we can get the benefits. Want to increase engagement with your content?  Post during off peak … Continue reading How to get engagement on Facebook: Insights from examining 800 million posts

75 million U.S. homes now have internet connected TV

Nearly three-quarters of broadband-connected homes now have a TV connected to the internet.  The adoption of internet-connected TVs has mirrored the adoption of broadband in the US, but has slowed recently as more homes were connected. According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has … Continue reading 75 million U.S. homes now have internet connected TV

Shoppers only buying when on sale leaves retailers with dramatic drop in margins

Shoppers love sales, but it appears now that retailers have created a “sale culture,” where the majority of shoppers don’t buy unless it’s on sale. Dynamic Action bills itself as a retailing tech firm.  It recently released its Retail index at the National Retail Federation show in New York with some startling results: 44% of … Continue reading Shoppers only buying when on sale leaves retailers with dramatic drop in margins

Which ads do people trust the most? Print & TV ads

It seems we have basic trust issues with online information.  Whether it’s the proliferation of fake news, bad or biased information online, or the ads we see, less than half of US internet users say they trust online ads.  The exception to that would be search engine ads, which had a trust score of 61%, … Continue reading Which ads do people trust the most? Print & TV ads

Broadband Only homes rising, 15% get TV without cable or satellite

  In 2013, just 9% of US residents did not subscribe to pay-TV (cable or satellite)  to get television.   By the third quarter of 2016, that number had risen to 15%. That equates to 17 million broadband-only homes, according to TDG (The Diffusion Group) as reported in MediaPost.  Park Associates shows the trending:  last year, … Continue reading Broadband Only homes rising, 15% get TV without cable or satellite

Can students tell the difference between fake news and real news?

This fake news thing is bigger than just election results.  “Fake news” has become a label people freely put on facts they don’t agree with.  People will call something “fake news” when in fact it’s true.  They just disagree.  But call something by a label enough and it often sticks.  Source:  this past election. But … Continue reading Can students tell the difference between fake news and real news?

Half of Americans say they plan to cut back on social media in new year

How are you doing with your New Year’s resolutions so far? About half of Americans count cutting back, or dropping out, of social media is one of their resolutions for 2017, according to data from Treem.  How they came up with that number (51%), I have no idea as they don’t list their source.  But … Continue reading Half of Americans say they plan to cut back on social media in new year

Key insights in examining a trillion social media posts

When you can comb through data, trends emerge.  When you can go through a trillion social media posts, you can gauge the conversation well. Crimson Hexagon is in the business of providing business insights, such as turning a data analysis of social media into strategy.  Crimson Hexagon mined its own data repository from six years’ … Continue reading Key insights in examining a trillion social media posts

It’s not you. Commercial breaks are getting longer

The NFL thinks if it cuts out commercial breaks and down time, it may help with struggling ratings this year.  Probably.  DVR’s, Hulu, and Netflix have turned a lot of people into binge watchers and it’s made it tougher to go from that experience to sitting through commercial pods – especially long ones. And anyone … Continue reading It’s not you. Commercial breaks are getting longer

The best media to use to drive car buyers to actually buy

TV TOP INFLUENCER FOR MILLENNIALS, TOO The Video Advertising Bureau (VAB) asked consumers a pivotal question for car dealers:  What’s doing the best job at driving consumers to the point of purchase?  The November study, done by Research Now, found that TV carries the greatest influence of all media throughout the consumer’s decision process—from discovery … Continue reading The best media to use to drive car buyers to actually buy

Cord cutters are cutting cable AND broadband internet at home

First it was cutting landline phones for mobile.  Next, cord cutters dropped cable TV and opted for streaming devices.  Now, in what Ovum researchers call “triple cord cutting,” we’re seeing people start to trim their broadband connections at home and use cell phones to do their online viewing. “Cord-cutting started in landlines and gave way … Continue reading Cord cutters are cutting cable AND broadband internet at home

Bah humbug. Almost nobody likes holiday store shopping

Holiday sales this year are expected to increase 3.6% from last year with a retail spend of $655.8 billion dollars in retail stores and another $117 billion on line, according to the National Retail Federation. So what do shoppers like about doing their holiday gift buying in stores?  Apparently, nothing. According to a Civic Science … Continue reading Bah humbug. Almost nobody likes holiday store shopping

If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products

Are you familiar with what’s called FMCG brands? I had to look it up.  It means “Fast Moving Consumer Goods.”  These are the type of products you reach for on the store shelves at the grocery or drug store.  Think Kimberly-Clark, Unilever, Lindt, or Pfizer. Typically, they are long-standing brands that built their marketing on … Continue reading If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products

Millennials are now the majority in the U.S.

You may have missed the official announcement this year, but Millennials have overtaken Baby Boomers as the country’s largest generation. US Census Bureau population estimates put Millennials (age 18–34) at 75.4 million in the U.S. while Baby Boomers (age 51–69) at 74.9 million. It’s kind of a natural progression. As populations age, people naturally will die … Continue reading Millennials are now the majority in the U.S.

Brand loyalty is not dead, even for Millennials and new parents

Brand loyalty dead?  It makes for a catchy headline and fits the narrative new-age brand marketers are selling: 90% of the leading household goods brands are losing market share on consistently low-growth categories – Study by Catalina The story goes that in the post-media age (whatever that is), consumers – especially Millennials – aren’t flocking … Continue reading Brand loyalty is not dead, even for Millennials and new parents

Media, Pollsters get failing grades

There’s no question it was a nasty election season.  The losers?  According to a poll by the Pew Research Center, just about everyone. The press got blasted… even more than the candidates themselves. When voters were asked to grade how different people/groups conducted themselves in the campaign, Donald Trump got a D or F grade … Continue reading Media, Pollsters get failing grades

The battle for the online throne: Content vs Platform

Content may be important, but it’s more like The Prince. The King, of course, is Platform. Think about it for a moment. What’s the world’s largest social media? Facebook. Largest search engine? Google. Biggest video site? YouTube. Notice a trend? They are all aggregators of content, not content creators (with a few exceptions). The internet … Continue reading The battle for the online throne: Content vs Platform

Digital marketing needs dramatic improvement

Almost three-quarters of marketers surveyed say they are unhappy with the state of online advertising.  73% of brand marketers and media agency executives say the consumer experience with digital marketing needs to be improved. The report is from the IAB (Internet Advertising Bureau) that’s bullish on digital media.  In its study of 280+ brand marketers … Continue reading Digital marketing needs dramatic improvement

Is the #BoycottNFL movement actually making a difference

The Sunday night NFL game this past weekend had another bad outing. OK, so Houston-Indy isn’t the best game going, but it drew the smallest number of viewers in about five years. So far this season, NBC’s games — run in primetime — are down 17% from last year. Through six weeks of the season, NFL games in total are down … Continue reading Is the #BoycottNFL movement actually making a difference

Majority don’t trust media, but one source does better than all the others

We’ve all heard that people don’t trust the media anymore.  Heck, I’m in the media and I view everything through a skeptic’s lens these days.  Through it all though, one media source continues to do better than all the others: Local TV news operations. The numbers for all media sources have plummeted to historic lows. An … Continue reading Majority don’t trust media, but one source does better than all the others

The incredible number of people making $100,000 or more a year that have nothing in the bank

40% of Americans earning $100,000-$149,000 a year say they have less than $1,000 in savings!  18% say they have NOTHING saved. How much money do you have in the bank right now?  If you answered more than $1,000, you’re in the minority.  That’s both crazy and sad. It’s true though, according to a new survey … Continue reading The incredible number of people making $100,000 or more a year that have nothing in the bank

Americans spend 47% of time awake on TV, PC, Tablets, or phones

According to new research from The Diffusion Group (TDG), consumers spend a lot of time each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone.  It now tops 50 hours with TV topping the list.   50 hours a week! TV is still the King Traditional TV time still gobbles up … Continue reading Americans spend 47% of time awake on TV, PC, Tablets, or phones

Are people being honest about why they use ad blockers? We may soon find out

The majority of people that use ad blockers claim that it’s about avoiding overly-intrusive and ads that clog up - and slow down - their web experience.  We may get a chance to see if that’s true, or whether it’s just a more politically correct way of saying I don’t want any ads at all. … Continue reading Are people being honest about why they use ad blockers? We may soon find out

Customers dumping satellite & cable TV at an ever-growing rate

There’s no denying this cord-cutting thing is real. BTIG Research is the research arm of BTIG brokerage and fund services company which advises investors on key markets.  They looked at the top MVPDs – that’s industry jargon for “multi-channel video programming distributor.  In other words, what people know as cable or satellite TV companies. BTIG’s … Continue reading Customers dumping satellite & cable TV at an ever-growing rate

For students: social media = bad, video games = good

A new study shows that 15-year olds that are active users of social networks, such as Facebook, perform worse in school versus students that use social media rarely.  It’s a pretty comprehensive study, tracking more than 12,000 teens and was conducted by the Royal Melbourne Institute of Technology. The study tracked reading, science, and math … Continue reading For students: social media = bad, video games = good

Ratings for Olympic games are off significantly

The pageantry in Rio for the 2016 Olympic Games has begun, but viewers so far are watching less than in recent years.  Friday night’s opening ceremonies, which NBC broadcast on a one-hour delay, were down 28 percent from the 2012 opening ceremony in London. Lowest Ratings in 24 Years If that weren’t enough, Ad Week … Continue reading Ratings for Olympic games are off significantly

Facebook is taking on Click Bait articles

Facebook is updating its algorithm (again) by updating the News Feed rankings to reduce the amount of click bait stories in your feed. It won’t penalize individual stories, but rather assign a quality score to publishers for each story.  The more click bait stories that run, the less likely ANY of your posts will be … Continue reading Facebook is taking on Click Bait articles

Organic search clicks are falling dramatically as mobile search grows

If you needed more incentive to invest in paid search on Google, here it is.  Organic search continues to decline as the “natural” listings are increasingly pushed down the page by paid listings. In the latest research from Merkle, organic visits – which had grown over 50% last year – were down 7.7% this year.  … Continue reading Organic search clicks are falling dramatically as mobile search grows

Initiative focuses on wireless speeds that are 100x faster

The Advanced Wireless Research Initiative, led by the National Science Foundation (NSF), will attempt to advance the next generation of mobile technology.  It's backed by the US government, a consortium of private companies, and a $400 million dollar war chest to start. 5G on the way This news comes on the heels of the FCC voting to allocated … Continue reading Initiative focuses on wireless speeds that are 100x faster

Local news most trusted by news consumers

We’ve read the stories that majority of people get their news from social media.  We’ve also read how trust in the newspaper and TV news media has eroded.  But how does social media do on the trust scale when it comes to news? The short answer is that social media scores the worst scores on … Continue reading Local news most trusted by news consumers

The moral dilemma of driver-less cars: save 10 pedestrians or save yourself?

You’re riding along in your driver-less car enjoying the day when suddenly a group of pedestrians blocks your path. It’s too late to slow down and your car has to make a choice: plow into a group of pedestrians and cause multiple deaths or veer into a concrete divider and kill you. Which would you choose? … Continue reading The moral dilemma of driver-less cars: save 10 pedestrians or save yourself?

Is our love affair with social media coming to an end?  

For the first time, the time spent by social media users on Facebook, SnapChat, Twitter and Instagram has stopped growing. In fact, the numbers are falling at a significant rate in the U.S. Facebook was off 6.7%. SnapChat was off 1.9%. Twitter was off 2.7%. Instagram showed the biggest drop at 32.1% in the U.S. … Continue reading Is our love affair with social media coming to an end?  

What happened when researchers scanned teenagers brains while using Social Media

The same brain circuits that are activated by eating chocolate and winning money are activated when teenagers see large numbers of “likes” on their own photos or the photos of peers in a social network, according to a first-of-its-kind UCLA study that scanned teens’ brains while using social media. Brain scans while using social media … Continue reading What happened when researchers scanned teenagers brains while using Social Media

11 Fast Facts: New data on internet usage, advertising, video, and privacy

Mary Meeker is one of those people. When she talks, people listen. She works with KPCB (Kleiner, Perkins, Caulfield, and Byers) — a venture capital firm. Before that, she was the lead Internet Analyst at Morgan Stanley. Mary publishes an annual Internet Trends report, which gets a lot of attention in business circles. While the report covers … Continue reading 11 Fast Facts: New data on internet usage, advertising, video, and privacy

3 million apps and counting: How many are actually getting used

Android users can download more than 1.6 million apps. Apple’s app store exceeds 1.5 million. With all that choice, how many are actually being used? More than I thought. Nielsen Mobile Insights reports that smartphone owners used an average of 27.1 different apps per month. Even with all the choice out there, that number hasn’t … Continue reading 3 million apps and counting: How many are actually getting used

Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies

I thought it was creepy enough when I noticed Google had pulled information from my email (via Gmail) and displayed it when I searched on Google.  Like when I bought airline tickets and got the confirmation through Gmail… and then noticed when I searched Google, it displayed the flight information at the top of the … Continue reading Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies

Is this the new norm: the five screen family?

Last week, I looked around the room and noticed an interesting thing.  Maybe you’re seeing this at your home as well.  We were watching the NBA playoffs on TV.  My wife was on her I-pad and so was I.  My son was on his laptop.  I’m sure if my grandson was there, he’d be staring … Continue reading Is this the new norm: the five screen family?

How to create your own simple business rules

“All of us have too much complexity in our lives,” said Kathleen Eisenhardt, professor at Stanford University’s School of Engineering.  In studying how product development teams with complex rules, no rules, and a few simple rules tackled projects, some simple truths emerged. In companies that had very complicated rules, people would take a long time … Continue reading How to create your own simple business rules

Click Bait, Traffic Traps, and Integrity?

A friend of mine tried an experiment with his news website.  For two weeks, he wrote the most salacious headlines he could think of for stories.  He filled his stream with not just the daily news, but the most tabloid, click-bait material he could find.  Guess what happened?  His traffic exploded. It’s as close as … Continue reading Click Bait, Traffic Traps, and Integrity?

If you could only pick one: Pay TV or Streaming?

When forced to choose between pay TV (cable, satellite) and streaming services, people that currently use both react differently according to their age. The younger the adult, the more likely they are to choose TV streaming services over pay-TV, and vice versa. So the big news is… young people stream, older folks watch TV. New … Continue reading If you could only pick one: Pay TV or Streaming?

Internet Video views: Beware data without context

I am a huge proponent of the potential of online video, OTT (over-the-top) video, and online news in general.  Both from a consumer standpoint and a producer, online video is a force to be reckoned with.  But this breathless reporting about video views, without context, needs to stop.  We all know that data can be … Continue reading Internet Video views: Beware data without context

How Internet Video View metrics can lie to you

Kevin Draper wrote a brilliant analysis on Internet Video views in Gawker that really puts things in perspective. “100% bullshit,” is what he called Internet Video View metrics. I'm not sure I agree that the numbers are BS.  I do, however, agree that the way people use the number is.  People hear big numbers of … Continue reading How Internet Video View metrics can lie to you