Category Archives: Research

  1. Can 2 second video views actually drive sales?

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    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  2. Do you trust audience measurement data?

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    October 12, 2017 by Paul Dughi

    Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on …
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  3. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  4. Bad ads can destroy brand credibility – and cost you money

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    September 28, 2017 by Paul Dughi

    Bad ads aren’t just hurting your brand.  They’re hurting your sales.  60% of adults in the U.S. says they have …
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  5. Can 2 second video views really be effective at driving sales?

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    September 25, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  6. Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

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    August 31, 2017 by Paul Dughi

    I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media …
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  7. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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