Good News for digital ad sellers: Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%. That information comes from GroupM/WPP, the world’s largest buyer of advertising. Magna (IPG Mediabrands) pegs 2018 digital growth at 13%. Bad News for digital ad … Continue reading Winners and losers in a rapidly consolidating digital advertising market
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Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for its Watch video platform. Recently, … Continue reading Facebook, Apple join the billion dollar club for spending on original video content
When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting. Go to a physical store and they’ll re-target you online. Now Facebook appears to be getting in the game. … Continue reading Facebook: Tracking your in-store visits and serving ads?
Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well. Wal-Mart is now in the advertising business. Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned to offer display, native ad, … Continue reading Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?
When a company like Amazon buys a company like Whole Food, the Federal Trade Commission (FTC) takes a look at a lot of other things than just the business deal at hand. Reuters reports that the FTC is looking into allegations of misleading price tactics used by Amazon. The investigation comes on the heels of … Continue reading FTC investigates allegations of deceptive pricing tactics by Amazon
I always like how they stick a name on a bill to make it obscure what it really is. Like this year’s “Marketplace Fairness Act” in the Senate and the “Remote Transactions Parity Act” in the House. Sounds good, doesn’t it? Shouldn't it really be named the "Tax Online Purchases" bill? If passed, it would make purchases you … Continue reading Congress talking about taxing online sales
“Jeff, what does Day 2 look like?” That’s how Jeff Bezos started out his annual letter to shareholders. While the text talks about what he’s been trying to instill into the culture at Amazon, the message applies to any business and its leaders. Bezos has been reminding people that’s it’s Day 1 for Amazon and has … Continue reading Lessons in Leadership from Amazon’s Jeff Bezos
A Consumer watchdog group is calling out Amazon for what it calls deceptive practices by posting inflated list prices and leading consumers to believe they’re getting a better deal than they really are. The aptly named group, Consumer Watchdog, has petitioned the California Attorney General to investigate Amazon. John Simpson, Consumer Watchdog’s Privacy Project … Continue reading When is a sale not a sale? Amazon under fire for inflated “regular prices”
When Google announced expanding text ads in April allowing publishers more characters to use in text ads, it claimed it could lead to up to a 20% increase in CTR (click-through-rates) for advertisers. So how did it do? Expanded Text Ads have yet to clearly outperform older text ads, Merkle reports in its Q4 2016 … Continue reading Google ad changes hurt organic search
Voice-enabled apps and devices seem to be the next big thing. It was the clear star-of-the-show at this year’s Consumer Electronics Show in December. But using voice to do searches may reveal a vulnerability for Alphabet (aka Google). While its Google Home device may compete in the market, it — and the Amazon Echo and … Continue reading Are voice-enabled devices a threat to Google’s ad revenue?
Nielsen’s report on the most widely used mobile apps in 2016 showed one major thing: the top 8 apps were all owned by either Google or Facebook. So not only do they control the digital ad market, they also own the app market as well. Facebook grew double digits – 14% - last year with … Continue reading 2016’s top apps were all owned by Facebook or Google
Commercial mobile telephones were actually invented in 1949 by AT&T, but it wasn't until the early 70's that phones were truly mobile - not tethered to vehicles. I remember when neighbor kids would want to ride in my car so they could call Mom at home and tell her where they were calling from. They … Continue reading At what point does new technology become mainstream?
You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model. Here’s yet another example: YouTube is the world’s largest video streaming service and streams more music than anyone else. It’s been free from inception, but YouTube has been touting its paid service, YouTube Red … Continue reading YouTube struggling to get paid subscribers
Before you can make a sale, you’ve got to get people in your store. Before you do that, they’ve got to know about you, what you offer, and what makes your business different. Imagine this: You’re a salesperson and you walk into a business for the first time to make a sale. You’re shown into … Continue reading If you want customers, you’ve got to invite them to buy
After all, there’s a lot of information out there. Just Google it. There’s not just one way to do it: different styles seem to work. And the people you want to lead, want to be led. “Even Ray Charles could see this,” said Major General Vincent Boles. So what gets in the way? People, personalities, … Continue reading Leadership should be easy
You may not have heard the term OTT before. It means “over-the-top” delivery of video programming – through a set-top box or internet-connected TV. But I’ll bet you know some of the products and have even used them. Netflix, Amazon Prime, and Hulu are OTT products and the news today is that the number of … Continue reading Subscription, on-demand video services hit important milestone (but Live TV viewing is still King)
How many internet-connected devices do you have in your home? Think about that for a minute. Connected devices include phones, tablets, game consoles, smart TV’s, laptops and desktops, or anything else that displays media and connects to the internet: DVD and Blu-Ray players that are Wi-Fi enabled, OTT devices like Roku, FireTV, or AppleTV, and … Continue reading How do you watch media in your home?
Look out! If you’re one of the businesses writing fake glowing reviews about yourself, or buying reviews, you may have big problems ahead. Not only has Amazon been cracking down on this and sending warning letters, but now they are suing companies. Amazon has filed suit against three this week. In the past, Amazon has … Continue reading Amazon suing businesses that post fake reviews