AI, Business, Change, Content Marketing, Digital, Google
Category: Content Marketing
92 Posts
AI, Branding, Business, Change, Content Marketing, Digital
AI Writing: Muted Tones, Lack of Persuasiveness
AI, Content Marketing, Digital
Forrester: AI Content Not Meeting B2B Buyer Needs
Attribution, Branding, Content Marketing, Digital, Research
The Powerful Benefits of Performing Content Audits
Attribution, Content Marketing, Digital, Search
Easy SEO Wins to Improve Your Website Rankings
Understanding and Tapping into the Emotional Triggers of Your Audience
Advertising, Apple, Content Marketing, Digital, Google
Apple, Google Privacy Changes May Disrupt Tracking, Attribution
20 FAQs About Content Marketing
Attribution, Content Marketing, Digital, Research
AI Detection Tools: Not Ready for Prime Time Yet
Branding, Business, Content Marketing, Digital, LinkedIn, Social
Improving Engagement on LinkedIn | How Often Should I Post to LinkedIn?
Writing for the Bottom of the Funnel: Closing the Deal
My Top 9 Tools for Online Content Writing
Attribution, Content Marketing, Digital, Interesting, Research, Twitter
Two-Thirds of Links on Twitter are Done by Bots
Advertising, Branding, Business, Content Marketing, Digital, Leadership
Take Control of Your Brand Conversation or Someone Else Will
Change, Consumer, Content Marketing, Digital, Pay TV (Cable, Satellite), Research, Television, Video
Content Omnivores: Video Consumers Want It All
Advertising, Business, Consumer, Content Marketing, Digital, Research
Marketers #1 Goal in 2019? Get That Email Address
Branding, Business, Content Marketing, Digital
Does your B2B website attract buyers? Apparently not
Content Marketing, Digital, Facebook, Google, Research, SnapChat, Social, YouTube
Long-form Content Results in 56% More Social Shares
Apps, Content Marketing, Digital
An Easier Way to Make Infographics
Amazon, Apps, Attribution, Consumer, Content Marketing, Digital, Facebook, Google, Instagram, Metrics, Research, SnapChat, Social, Video, YouTube
Digital Media Consumption Way Up: Winners and Losers
Content Marketing, Digital, Google, Metrics, Search
Google Algorithm: Low Traffic Does Not Equal Low Quality Content
Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot
Content Marketing, Digital, Search
SEO Copywriting Tips to Impress Both Search Engines and Readers
Content Marketing, Digital, Research, Social, Twitter
The Astounding Number of Bots on Twitter
Advertising, Branding, Content Marketing, Social, Viral Campaigns
Emotional Brands and Neuroscience Marketing
Business, Content Marketing, News, Social
The worst social media marketing mistake you are probably making
Advertising, Business, Change, Content Marketing, Google, Video, YouTube
Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
Attribution, Branding, Business, Content Marketing, Digital, Facebook, Google, Social
8 Ways to Build a Personal Brand
Advertising, Business, Content Marketing, Digital, Facebook, Google, News, Research, Search, Social, Video, YouTube
Social Media for Publishers: Revenue Doesn’t Match Investment
Advertising, Business, Content Marketing, Digital, Facebook, Social, Twitter
30 Social Media Stats Every Local Business Should Know
Attribution, Branding, Business, Consumer, Content Marketing, Digital
Online Reviews Really Matter in Business
Advertising, Attribution, Content Marketing, Digital, Native Advertising, Viral Campaigns
B2B Content Marketing: Why it Works
Advertising, Business, Change, Content Marketing, Digital, Google, Video, YouTube
YouTube shuts down monetization for smaller contributors
Advertising, Business, Content Marketing, Digital, Facebook, Legal
Making Sure Your Social Media Contests Stay Legal
Ad Block, Advertising, Change, Consumer, Content Marketing, Digital, Facebook, Google, PPC, Search, Social, Video, YouTube
Seismic Shifts in Digital Marketing in 2018
Change, Content Marketing, Digital, Google, Mobile, Search
Google is moving to mobile-first indexing
Ad Agency, Advertising, Amazon, Apple, Attribution, Branding, Business, Consumer, Content Marketing, Digital, Management, Television, Video
My first book has been re-released as a free download on Amazon
Advertising, Content Marketing, Digital, Quotes, Social
What content is…
Gotta be a little crazy
Ad Agency, Advertising, Business, Content Marketing, Native Advertising
The case for content marketing
Change, Content Marketing, Digital, Facebook, Google
Facebook to punish slow loading websites
Branding, Business, Content Marketing, Digital, Social
Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
Ad Agency, Advertising, Business, Consumer, Content Marketing, Digital, Viral Campaigns
Ad Copy that sizzles and sells
Ad Block, Advertising, Content Marketing, Digital, Google
Google says no to pop-up and pop-under ads
Business, Content Marketing, Copyright, Digital, Google, Law, Legal, News
Canada’s Supreme Court rules Google must block some search content worldwide
Advertising, Consumer, Content Marketing, Digital, Native Advertising, Video, Viral Campaigns
The case for content marketing
Ad Agency, Advertising, Content Marketing, Digital, Google, Mobile, Video
Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates
Advertising, Content Marketing, Journalism, Native Advertising, News, Research
When the majority of people tell me that doing something will negatively impact my brand, I take it seriously
Consumer, Content Marketing, Digital, Journalism, Mobile, News
Will people still read long-form content when it’s on a tiny cell phone screen?
Ad Block, Advertising, Attribution, Business, Consumer, Content Marketing, Interesting, Journalism, Metrics, News, Research
Would you rather pay for content or put up with advertising?
Advertising, Content Marketing, Digital, Journalism, Native Advertising, News, Newspaper, Social, Television
Who you trust more: Advertising or News Media?
Advertising, Apps, Content Marketing, Digital, Facebook, Google, Privacy, Social
Facebook adds a rocket to its lineup
Content Marketing, Digital, Social, Twitter
15% of twitter users may be bots
Advertising, Content Marketing, Digital, Metrics, Native Advertising, News, Research
Low renewal rates from ad buyers on Native Advertising: Does it work?
Apps, Content Marketing, Digital, Facebook, Mobile, Social, Television, Video
Facebook launches “TV app” and makes big changes to video in newsfeeds
Content Marketing, Digital, Facebook, Research, Social, Video
How to get engagement on Facebook: Insights from examining 800 million posts
Advertising, Content Marketing, Native Advertising, Research, Search, Social
Which ads do people trust the most? Print & TV ads
Content Marketing, Journalism, News
Dughi named “Top Writer” in Social Media, Journalism by Medium.com
Advertising, Content Marketing, Facebook, Mobile, Social, Video
Facebook adding mid-roll ad breaks in videos with publisher rev share
Advertising, Content Marketing, Digital, Social, Twitter
Even massive scale doesn’t guarantee advertising revenue on-line
Advertising, Content Marketing, Digital, Ethics, Google, Journalism, Viral Campaigns
Are legitimate news websites spreading fake news with widgets?
Change, Content Marketing, Digital, Facebook, Interesting, News, Social, Twitter
A place where writers write, and readers read
Content Marketing, Ethics, Facebook, Journalism, News, Viral Campaigns
Are you really, really concerned about this fake news stuff?
Attribution, Content Marketing, Digital, Facebook, Google, Journalism, Metrics, News, Research, Social
The battle for the online throne: Content vs Platform
Amazon, Content Marketing, Digital, Google, OTT, Video, YouTube
YouTube struggling to get paid subscribers
Advertising, Consumer, Content Marketing, Digital, Research
The Nausea rule of advertising
Advertising, Consumer, Content Marketing, Digital, Newspaper, Television
How Advertising Works
Advertising, Content Marketing, Digital
Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising
Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot
NFL teams find creative ways around the league’s new social media policy
Advertising, Consumer, Content Marketing, Legal, Social
Celebrities, athletes, influencers under fire for deceptive social media ads
Content Marketing, Digital, Facebook, Privacy, Television
See how Facebook labels your political views: Liberal, Moderate, or Conservative
Advertising, Content Marketing, Facebook, Social
Small businesses just don’t get social media
Content Marketing, Google, Metrics, Mobile, Search
Vast majority of search is mobile
Consumer, Content Marketing, Facebook, Research, Social
Facebook is taking on Click Bait articles
Content Marketing, Video, Viral Campaigns
Company creates fake videos, gets 200 million+ views, and laughs at all of us
Content Marketing, Digital, News
News “seekers” behave differently than news “stumblers”
Content Marketing, Facebook, Google, News
How to make sure your news stays in fans FB feeds
Content Marketing, Research, Social
No correlation between social shares and people reading anything
Advertising, Consumer, Content Marketing, Digital, Facebook, Research
11 Fast Facts: New data on internet usage, advertising, video, and privacy
Consumer, Content Marketing, Television, Video
Connected TVs: Streaming first, live TV second
Advertising, Content Marketing, Research, Social, Television
Is this the new norm: the five screen family?
Content Marketing, Digital, Journalism, News, Research
Click Bait, Traffic Traps, and Integrity?
Content Marketing, News, Social
Do people even know who published the social media content they’re reading?
Do your video ads work without sound? Most of them are being seen that way
Advertising, Consumer, Content Marketing, Digital
Would you rather have ads or pay for on-line content?
Ad Block, Content Marketing, Social
How do I reach people using ad blockers?
Will people still read long-form news on tiny cell phone screens?
It’s not all about content marketing
Content Marketing, Digital, Search, Social, Viral Campaigns
Five great viral video campaigns for your enjoyment
Consumer, Content Marketing, Social
Marketing to teens on social
Content Marketing, Digital, Search
Paul Dughi.com 