Category Archives: Content Marketing
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Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
Leave a commentJuly 24, 2017 by Paul Dughi
Blatant-plug-alert! I’m the publisher and editor of another website, Digital Vault, which I’d love for you to check out. The …
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Ad Copy that sizzles and sells
Leave a commentJuly 20, 2017 by Paul Dughi
GUEST POST: Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented …
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Google says no to pop-up and pop-under ads
Leave a commentJuly 17, 2017 by Paul Dughi
Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google …
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Canada’s Supreme Court rules Google must block some search content worldwide
Leave a commentJuly 5, 2017 by Paul Dughi
Can one country really tell Google what it can and can’t show in its search results for the rest of …
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The case for content marketing
Leave a commentJune 30, 2017 by Paul Dughi
The rise in content marketing in advertising circles is staggering. From native ads to blog posts, articles, and videos, it’s …
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Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates
Leave a commentJune 6, 2017 by Paul Dughi
The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017. Instead, it wants advertisers to …
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When the majority of people tell me that doing something will negatively impact my brand, I take it seriously
1May 21, 2017 by Paul Dughi
When my son was very young, he was watching television one day and noticed one of the characters was drinking …
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