Category Archives: Content Marketing
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Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates
Leave a commentJune 6, 2017 by Paul Dughi
The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017. Instead, it wants advertisers to …
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When the majority of people tell me that doing something will negatively impact my brand, I take it seriously
1May 21, 2017 by Paul Dughi
When my son was very young, he was watching television one day and noticed one of the characters was drinking …
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Will people still read long-form content when it’s on a tiny cell phone screen?
Leave a commentMay 2, 2017 by Paul Dughi
With more and more traffic going to mobile, specifically smart phones, every day, is there a future for long form …
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Would you rather pay for content or put up with advertising?
Leave a commentMay 1, 2017 by Paul Dughi
85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In …
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Who you trust more: Advertising or News Media?
Leave a commentApril 18, 2017 by Paul Dughi
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same …
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Facebook adds a rocket to its lineup
Leave a commentApril 5, 2017 by Paul Dughi
You may have noticed a little rocket icon pop up on your mobile version of Facebook. Tap it and …
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15% of twitter users may be bots
Leave a commentMarch 20, 2017 by Paul Dughi
It’s pretty easy to build a bot these days, or use third-parties to automatically scrape content and re-tweet it.So Twitterverse, …
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