Category Archives: Content Marketing

  1. Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

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    June 6, 2017 by Paul Dughi

    The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to …
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  2. When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

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    May 21, 2017 by Paul Dughi

    When my son was very young, he was watching television one day and noticed one of the characters was drinking …
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  3. Will people still read long-form content when it’s on a tiny cell phone screen?

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    May 2, 2017 by Paul Dughi

    With more and more traffic going to mobile, specifically smart phones, every day, is there a future for long form …
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  4. Would you rather pay for content or put up with advertising?

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    May 1, 2017 by Paul Dughi

    85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In …
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  5. Who you trust more:  Advertising or News Media?

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    April 18, 2017 by Paul Dughi

    While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same …
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  6. Facebook adds a rocket to its lineup

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    April 5, 2017 by Paul Dughi

      You may have noticed a little rocket icon pop up on your mobile version of Facebook.  Tap it and …
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  7. 15% of twitter users may be bots

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    March 20, 2017 by Paul Dughi

    It’s pretty easy to build a bot these days, or use third-parties to automatically scrape content and re-tweet it.So Twitterverse, …
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