My first book - "Weapons of Mass Distinction" - has been re-released and is available as a free download on Amazon. Get it here.
Here’s another reason to make sure your website loads quickly. Facebook will give priority placement to sites that load fast. “…we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and … Continue reading Facebook to punish slow loading websites
Blatant-plug-alert! I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing. We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
GUEST POST: Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented ad copy is difficult. There is no magic formula to write perfect ad copy. So how is any writer supposed to pen a piece of advertising copy that sizzles and sells? Know the Basics Grabs … Continue reading Ad Copy that sizzles and sells
Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google will no longer permit placing pop-up or pop-under ads, the company declared in a blog post. They also won’t allow the use of any Google ads on sites that contain or trigger pop-unders. “We do … Continue reading Google says no to pop-up and pop-under ads
Can one country really tell Google what it can and can't show in its search results for the rest of the world? Read on. Canada’s Supreme Court made a startling ruling that has broad-reaching impact around the world. In a 7-2 ruling, the court decided to grant an injunction preventing Google from showing certain search … Continue reading Canada’s Supreme Court rules Google must block some search content worldwide
The rise in content marketing in advertising circles is staggering. From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing. The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing
The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017. Instead, it wants advertisers to use HTML5. Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. So, with two months to go, how’s it going? Not … Continue reading Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates
When my son was very young, he was watching television one day and noticed one of the characters was drinking a “cola.” That’s what it said on the can. He asked me if that was Coca Cola and we talked about how they often substituted generic products so they didn’t give free publicity to companies. … Continue reading When the majority of people tell me that doing something will negatively impact my brand, I take it seriously
With more and more traffic going to mobile, specifically smart phones, every day, is there a future for long form journalism on line? That’s one of the questions a Pew Research Center study tried to answer. Researchers looked at 125 million cellphone sessions accessing 74,840 articles encompassing 30 news websites over a six-month period. They … Continue reading Will people still read long-form content when it’s on a tiny cell phone screen?
85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In fact, Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a survey conducted by Zogby … Continue reading Would you rather pay for content or put up with advertising?
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising. In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more: Advertising or News Media?
You may have noticed a little rocket icon pop up on your mobile version of Facebook. Tap it and it will take you to alternative news feed. No, not “alternative facts,” but an algorithmic design feed of content similar to what you interact with on your regular feed, but from sources you don’t follow. … Continue reading Facebook adds a rocket to its lineup
It’s pretty easy to build a bot these days, or use third-parties to automatically scrape content and re-tweet it.So Twitterverse, how many of your tweets are connecting with people vs. bots? A study done by USC and Indiana U. says that as many as 1 in 7 interactions may be bots. Somewhere between 9% and … Continue reading 15% of twitter users may be bots
You know native advertising. It’s when instead of running an ad, publishers integrate advertising messages into content. It may be in the form of a news-looking article that features the company’s information or employees. In its best form – clearly labelled as advertising content – it may provide interesting and useful information. Used improperly, it’s … Continue reading Low renewal rates from ad buyers on Native Advertising: Does it work?
Here’s Facebook’s next big foray into the world of video: a new Facebook video app for TV. Facebook announced the app will roll out soon to app stores for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come. With the app, Facebook says you’ll be able to watch videos shared … Continue reading Facebook launches “TV app” and makes big changes to video in newsfeeds
That can't be a fun job: analyzing 800 million social media posts. Lots of dog pictures, food photos, and LOL's. Still, there's an awful lot of insight to be gained. The folks at BuzzSumo did the work so that we can get the benefits. Want to increase engagement with your content? Post during off peak … Continue reading How to get engagement on Facebook: Insights from examining 800 million posts
It seems we have basic trust issues with online information. Whether it’s the proliferation of fake news, bad or biased information online, or the ads we see, less than half of US internet users say they trust online ads. The exception to that would be search engine ads, which had a trust score of 61%, … Continue reading Which ads do people trust the most? Print & TV ads
You may not have heard of Medium.com, but 60 million visitors a month have. It's a place where experts, professionals, and regular folks share research, opinion, and long-form articles on often-thought-provoking topics. I was honored to be named one of the Top Writers in two categories this past year: Social Media and Journalism. It may … Continue reading Dughi named “Top Writer” in Social Media, Journalism by Medium.com
In January last year, Facebook CEO Mark Zuckerberg said half-a-billion-people watched video on Facebook every day, accounting for 100 million hours’ worth every single day. This was before all the push for live began in earnest. Now they are trying to figure out how to make money off of it. Facebook is going to test … Continue reading Facebook adding mid-roll ad breaks in videos with publisher rev share
You may not have heard of Medium. It’s a unique platform for sharing intelligent, thought-provoking pieces and has attracted a host of experts and regular folks that like to write. It has grown like mad – it attracts more than 60 million visitors each month. Readers and published posts were up about 300% year-to-year. But … Continue reading Even massive scale doesn’t guarantee advertising revenue on-line
Will Google start penalizing publishers for using Taboola or Outbrain? Should they? You may not know the names “Taboola” or “Outbrain” but you’ve no doubt seen their work. These are two of the digital industry’s aggregators that typically mix paid sponsorships, native ads, and click bait articles into a widget that gets posted at the … Continue reading Are legitimate news websites spreading fake news with widgets?
Medium is the platform you may not know about, but you should. It was started in 2012 by Twitter co-founder Evan Williams and has become a place for people to debate Trump, Clinton, and Brexit – amazingly in logical, rational debate (for the most part). Medium is a place where writers write and readers read. … Continue reading A place where writers write, and readers read
We all should be concerned about this fake news stuff. Regardless of where it comes from or where you might run into it, spreading falsehoods makes all of us dumber. It appears most Americans agree. 73% of American say they are concerned about fake news Civic Science released a survey of 2,000 adults after the … Continue reading Are you really, really concerned about this fake news stuff?
Content may be important, but it’s more like The Prince. The King, of course, is Platform. Think about it for a moment. What’s the world’s largest social media? Facebook. Largest search engine? Google. Biggest video site? YouTube. Notice a trend? They are all aggregators of content, not content creators (with a few exceptions). The internet … Continue reading The battle for the online throne: Content vs Platform
You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model. Here’s yet another example: YouTube is the world’s largest video streaming service and streams more music than anyone else. It’s been free from inception, but YouTube has been touting its paid service, YouTube Red … Continue reading YouTube struggling to get paid subscribers
Think of your brain as a giant hard drive. It can hold a lot of information, but it does have a limit. And, like a hard drive, the limit is reached frequently. So when new information comes in and there’s no room left, it often pushes out the other information and deletes it. That’s why … Continue reading The Nausea rule of advertising
The first time a man looks at an advertisement, he does not see it. The second time, he does not notice it. The third time, he is conscious of its existence. The fourth time, he faintly remembers having seen it before. The fifth time, he reads it. The sixth time, he turns up his nose … Continue reading How Advertising Works
Advertising lessons learned from working in the news business For several years, I worked as a strategic consultant and trainer at some of America’s top television stations, including those owned by Gannett Broadcasting, Hearst-Argyle, Post-Newsweek, Cox, Raycom Media, Journal Broadcasting, Freedom, and Fox. I have worked on projects for Entertainment Tonight, Hard Copy and Real … Continue reading Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising
To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product. It’s not enough to assemble your unique selling proposition - what I call your Weapon of Mass Distinction. It’s not enough to have a great … Continue reading Bulls-eye marketing: Finding the sweet spot
The NFL is finding out what a lot of publishers have learned over the years: Don’t give away your best stuff on social media unless you can control it. With declining TV ratings for the NFL for the first time (ever?), the NFL has put in place new rules on what teams can post on … Continue reading NFL teams find creative ways around the league’s new social media policy
The Federal Trade Commission (FTC) is starting to look more closely at what’s being advertised in social media and how. In December, the FTC put out a new policy statement for enforcement. It said, in part, that it needs to be obvious to consumers when social media posts, or ads are paid for. They suggest … Continue reading Celebrities, athletes, influencers under fire for deceptive social media ads
You know Facebook is gathering information on you all the time, right? What you click on, what you like, what you share is all compiled in some hard drive somewhere. With that information, Facebook makes decisions about what to show you – or what not to show you. So it only makes sense that, based … Continue reading See how Facebook labels your political views: Liberal, Moderate, or Conservative
Most small businesses I talk to say the biggest reason they don’t embrace social more is time. I get that. They have a lot of other things on their plate besides posting on Facebook. A new study by The Alternative Board, a peer-to-peer advisory board network of more than 3,000 entrepreneurs, gived us some greater insight into the … Continue reading Small businesses just don’t get social media
How are people searching for your content or business? These days, it’s all about mobile. Hitwise says that about 58% of all search is done on mobile devices. They came to that conclusion by analyzing 100s of millions of online searches during April and May, 2016. For news and sports publishers, the numbers were even … Continue reading Vast majority of search is mobile
Facebook is updating its algorithm (again) by updating the News Feed rankings to reduce the amount of click bait stories in your feed. It won’t penalize individual stories, but rather assign a quality score to publishers for each story. The more click bait stories that run, the less likely ANY of your posts will be … Continue reading Facebook is taking on Click Bait articles
Jokes on us, apparently. I'll bet you've seen some of these videos. An Australian production studio, The Woolshed Co., has been messing with our minds for the past two years. They called it a "two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content." I call it creating fake videos to see what happens. … Continue reading Company creates fake videos, gets 200 million+ views, and laughs at all of us
More folks online get their news by accident than by seeking it out. According to a study by the Pew Research Center, 55% of online news consumers “stumble” upon news online when they are doing something else. 44% specifically seek the news out. As you would expect, the “seekers” are more interested in news overall: … Continue reading News “seekers” behave differently than news “stumblers”
The news that Facebook is tweaking the algorithm to give higher priority to friends posts and pictures and de-emphasizing news publishers will change the amount of referral traffic to news websites. Facebook told publishers to expect a decrease. This is on top of the 42% decrease reported last month at major publishing sites from the … Continue reading How to make sure your news stays in fans FB feeds
When we post a story about something that happened in our town on Facebook, we almost immediately see people sharing it and commenting on it. More often than not, somebody asks “Where did this happen?” or “Is everybody OK?” In almost every case, that information is contained in the article. They’d know that if they … Continue reading No correlation between social shares and people reading anything
Mary Meeker is one of those people. When she talks, people listen. She works with KPCB (Kleiner, Perkins, Caulfield, and Byers) — a venture capital firm. Before that, she was the lead Internet Analyst at Morgan Stanley. Mary publishes an annual Internet Trends report, which gets a lot of attention in business circles. While the report covers … Continue reading 11 Fast Facts: New data on internet usage, advertising, video, and privacy
Whether it’s a Smart TV with the internet and some services baked in, a Blue-Ray player, Roku, Google, FireTV, AppleTV or one of the dozen other internet-connected devices, US households continue to connect their television sets to the Internet at a rapid pace. A study from Frank N. Magid Associates shows that nearly three-fourths of … Continue reading Connected TVs: Streaming first, live TV second
Last week, I looked around the room and noticed an interesting thing. Maybe you’re seeing this at your home as well. We were watching the NBA playoffs on TV. My wife was on her I-pad and so was I. My son was on his laptop. I’m sure if my grandson was there, he’d be staring … Continue reading Is this the new norm: the five screen family?
A friend of mine tried an experiment with his news website. For two weeks, he wrote the most salacious headlines he could think of for stories. He filled his stream with not just the daily news, but the most tabloid, click-bait material he could find. Guess what happened? His traffic exploded. It’s as close as … Continue reading Click Bait, Traffic Traps, and Integrity?
You work so hard to craft that perfect piece of content and post it on social media. Hooray! Lots of people click on it. That's sure to get people to like your page, visit you more often, and hopefully remember where they got it, right? Well, maybe not. If you’re not one of the major … Continue reading Do people even know who published the social media content they’re reading?
Silence is golden when it comes to Facebook videos. Well, maybe not quite, but new research shows that approximately 85% of FB video views are occurring without sound. Digiday showcases one publisher, LittleThings, which averages 150 million monthly views on Facebook. 85% happen with users turning on the sound. And they’re not alone. I remember … Continue reading Do your video ads work without sound? Most of them are being seen that way
85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In fact, Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a survey conducted by Zogby Analytics. That's … Continue reading Would you rather have ads or pay for on-line content?
While nobody can seem to agree on how many people are actually using ad blockers, there is consensus about three things: There’s a bunch of people using them. The number is growing. Publishers are increasingly worried about losing revenue. A study by Juniper Research estimates that it will cost publishers $27 billion dollars of ad … Continue reading How do I reach people using ad blockers?
With more and more traffic going to mobile, specifically smart phones, every day, is there a future for long form journalism on line? That’s one of the questions a recent Pew Research Center study tried to answer. Researchers looked at 125 million cellphone sessions accessing 74,840 articles encompassing 30 news websites over a six-month period. … Continue reading Will people still read long-form news on tiny cell phone screens?
Yeah, yeah. We’ve all heard it a thousand times: You need to post original content to get traffic. Content is king. That’s what they told me. Build a better mousetrap and the world will beat a path to your door. I’m calling BS on that. There are roughly a billion websites out there. There are … Continue reading It’s not all about content marketing
Some fun spots to break up your day. Ellen DeGeneres and Adele teamed up for a fun adventure. Ellen sent Adele into a Jamba Juice store with an earpiece. She had to say whatever Ellen told her. Funny stuff. As you can imagine, the video went viral on social media. During the show, Adele asked … Continue reading Five great viral video campaigns for your enjoyment
Want to reach teens with your marketing? You better be prepared to be nimble. We all know tastes change quickly with teenagers. What’s hot one day is ice cold the next. It’s the same with social media. Just about the time you figure out where they are on-line, they move. So when you’re building the … Continue reading Marketing to teens on social
So what’s a marketer to do? Paid search is taking over more real estate on Google. Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3. But that still means often the organic search results often fall below the fold, meaning not on the first browser … Continue reading Organic search dropping: What’s a marketer to do?