Category Archives: Content Marketing

  1. Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

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    July 24, 2017 by Paul Dughi

    Blatant-plug-alert!  I’m the publisher and editor of another website, Digital Vault, which I’d love for you to check out. The …
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  2. Ad Copy that sizzles and sells

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    July 20, 2017 by Paul Dughi

    GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented …
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  3. Google says no to pop-up and pop-under ads

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    July 17, 2017 by Paul Dughi

    Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google …
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  4. Canada’s Supreme Court rules Google must block some search content worldwide

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    July 5, 2017 by Paul Dughi

    Can one country really tell Google what it can and can’t show in its search results for the rest of …
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  5. The case for content marketing

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    June 30, 2017 by Paul Dughi

    The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s …
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  6. Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

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    June 6, 2017 by Paul Dughi

    The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to …
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  7. When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

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    May 21, 2017 by Paul Dughi

    When my son was very young, he was watching television one day and noticed one of the characters was drinking …
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