Every single day, 10,000 Facebook users die

“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin (1789).   Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many. As more and more people began using … Continue reading Every single day, 10,000 Facebook users die

Ad Copy that sizzles and sells

GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented ad copy is difficult. There is no magic formula to write perfect ad copy.  So how is any writer supposed to pen a piece of advertising copy that sizzles and sells? Know the Basics Grabs … Continue reading Ad Copy that sizzles and sells

Insights: Analyzing 105,000 Facebook pages for emoji’s

Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your news feed.  It values them more than likes.  “Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type … Continue reading Insights: Analyzing 105,000 Facebook pages for emoji’s

Disney, FOX, Turner lead media companies on social interactions

The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the media industry in the U.S., according to Sharablee, which tracks brand data on social media.   Disney also saw 33% growth in content shares and 22% growth in video views.  Twenty-First Century Fox Inc. took second spot … Continue reading Disney, FOX, Turner lead media companies on social interactions

The case for content marketing

The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing.  The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing

The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it

A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a single exposure (to fake news) increases perceptions of accuracy.” Here’s the kicker: Even when flagged as disputed by fact-checkers, or warned that the story might be fake, the perception of accuracy went up. “Increased perceptions … Continue reading The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it

Are legitimate news websites spreading fake news with widgets?

Will Google start penalizing publishers for using Taboola or Outbrain?  Should they? You may not know the names “Taboola” or “Outbrain” but you’ve no doubt seen their work.  These are two of the digital industry’s aggregators that typically mix paid sponsorships, native ads,  and click bait articles into a widget that gets posted at the … Continue reading Are legitimate news websites spreading fake news with widgets?

Common denominator in mall fights in 12 states at the same time? Social media

In Memphis, somebody yelled “gun” and teenagers started running through the mall.  Fights broke out.. In Aurora, Colorado, a mall had to be evacuated because of multiple incidents.  Then, when police were making an arrest a crowd estimated at 500 people closed in and fights broke out. https://youtu.be/wr5S6sqLEQM Cleveland police had to use pepper spray … Continue reading Common denominator in mall fights in 12 states at the same time? Social media

Are you really, really concerned about this fake news stuff?

  We all should be concerned about this fake news stuff. Regardless of where it comes from or where you might run into it, spreading falsehoods makes all of us dumber. It appears most Americans agree. 73% of American say they are concerned about fake news Civic Science released a survey of 2,000 adults after the … Continue reading Are you really, really concerned about this fake news stuff?

Study: Misleading info 90% more popular than accurate info on social media

Admit it. You sometimes read weird stuff on Facebook — even if you know it might not be true. Combine the facts that more people say they get news from Facebook and that Facebook isn’t in the business of verifying truth and you get a potentially dangerous combination of bad info being put out there and spreading … Continue reading Study: Misleading info 90% more popular than accurate info on social media

One Facebook Reaction beats all others

Big brands get most engagement from Facebook Reactions If you were hoping those emojis were going away anytime soon, I wouldn’t hold your breath.  Facebook’s dive into using enhanced “like” buttons – Facebook Reactions – appears to be taking hold. Facebook Reactions was a response to user complaints about only have Like as a choice … Continue reading One Facebook Reaction beats all others

Company creates fake videos, gets 200 million+ views, and laughs at all of us

Jokes on us, apparently.  I'll bet you've seen some of these videos. An Australian production studio, The Woolshed Co., has been messing with our minds for the past two years.  They called it a "two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content."  I call it creating fake videos to see what happens. … Continue reading Company creates fake videos, gets 200 million+ views, and laughs at all of us

How Internet Video View metrics can lie to you

Kevin Draper wrote a brilliant analysis on Internet Video views in Gawker that really puts things in perspective. “100% bullshit,” is what he called Internet Video View metrics. I'm not sure I agree that the numbers are BS.  I do, however, agree that the way people use the number is.  People hear big numbers of … Continue reading How Internet Video View metrics can lie to you

Five great viral video campaigns for your enjoyment

Some fun spots to break up your day. Ellen DeGeneres and Adele teamed up for a fun adventure.  Ellen sent Adele into a Jamba Juice store with an earpiece.  She had to say whatever Ellen told her.  Funny stuff.  As you can imagine, the video went viral on social media. During the show, Adele asked … Continue reading Five great viral video campaigns for your enjoyment