Category Archives: Viral Campaigns

  1. Ad Copy that sizzles and sells

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    July 20, 2017 by Paul Dughi

    GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented …
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  2. Insights: Analyzing 105,000 Facebook pages for emoji’s

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    July 10, 2017 by Paul Dughi

    Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your …
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  3. Disney, FOX, Turner lead media companies on social interactions

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    July 2, 2017 by Paul Dughi

    The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the …
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  4. The case for content marketing

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    June 30, 2017 by Paul Dughi

    The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s …
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  5. The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it

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    June 23, 2017 by Paul Dughi

    A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a …
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  6. Are legitimate news websites spreading fake news with widgets?

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    December 29, 2016 by Paul Dughi

    Will Google start penalizing publishers for using Taboola or Outbrain?  Should they? You may not know the names “Taboola” or …
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