Category Archives: Viral Campaigns
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The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it
Leave a commentJune 23, 2017 by Paul Dughi
A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a …
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Common denominator in mall fights in 12 states at the same time? Social media
Leave a commentDecember 28, 2016 by Paul Dughi
In Memphis, somebody yelled “gun” and teenagers started running through the mall. Fights broke out.. In Aurora, Colorado, a mall …
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Are you really, really concerned about this fake news stuff?
Leave a commentNovember 30, 2016 by Paul Dughi
We all should be concerned about this fake news stuff. Regardless of where it comes from or where you …
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Study: Misleading info 90% more popular than accurate info on social media
Leave a commentNovember 6, 2016 by Paul Dughi
Admit it. You sometimes read weird stuff on Facebook — even if you know it might not be true. Combine the facts …
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One Facebook Reaction beats all others
Leave a commentSeptember 11, 2016 by Paul Dughi
Big brands get most engagement from Facebook Reactions If you were hoping those emojis were going away anytime soon, I …
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Company creates fake videos, gets 200 million+ views, and laughs at all of us
Leave a commentJuly 15, 2016 by Paul Dughi
Jokes on us, apparently. I’ll bet you’ve seen some of these videos. An Australian production studio, The Woolshed Co., has been …
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