Category Archives: Viral Campaigns

  1. The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it

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    June 23, 2017 by Paul Dughi

    A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a …
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  2. Are legitimate news websites spreading fake news with widgets?

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    December 29, 2016 by Paul Dughi

    Will Google start penalizing publishers for using Taboola or Outbrain?  Should they? You may not know the names “Taboola” or …
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  3. Common denominator in mall fights in 12 states at the same time? Social media

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    December 28, 2016 by Paul Dughi

    In Memphis, somebody yelled “gun” and teenagers started running through the mall.  Fights broke out.. In Aurora, Colorado, a mall …
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  4. Are you really, really concerned about this fake news stuff?

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    November 30, 2016 by Paul Dughi

      We all should be concerned about this fake news stuff. Regardless of where it comes from or where you …
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  5. Study: Misleading info 90% more popular than accurate info on social media

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    November 6, 2016 by Paul Dughi

    Admit it. You sometimes read weird stuff on Facebook — even if you know it might not be true. Combine the facts …
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  6. One Facebook Reaction beats all others

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    September 11, 2016 by Paul Dughi

    Big brands get most engagement from Facebook Reactions If you were hoping those emojis were going away anytime soon, I …
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  7. Company creates fake videos, gets 200 million+ views, and laughs at all of us

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    July 15, 2016 by Paul Dughi

    Jokes on us, apparently.  I’ll bet you’ve seen some of these videos. An Australian production studio, The Woolshed Co., has been …
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