Category Archives: Consumer

  1. What really drove the sale? When metrics lie

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    June 21, 2017 by Paul Dughi

    Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.  She told me it was simple:  the phone book.  I took the […]

  2. Three questions for Ford’s new CEO

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    June 17, 2017 by Paul Dughi

    GUEST POST:  University of Maryland’s Robert H. Smith School of Business  The future arrived early for Ford’s new CEO, Jim Hackett, …
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  3. New study links social media use to less gray matter in your brain

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    June 12, 2017 by Paul Dughi

    Too much Facebook = less brain cells, according to a study in the medical journal Behavioral Brain Research. The researchers …
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  4. New Study: Cord-Cutting is accelerating in 2017

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    June 8, 2017 by Paul Dughi

    Cord-cutting is growing rapidly.  After years of relatively small number of consumers ditching their cable and satellite connections, the number …
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  5. Safari will also limit ad tech, auto-play videos, and tracking

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    June 7, 2017 by Paul Dughi

    With ad-tech being so intrusive these days in tracking our movements, you had to wonder when people would say “enough …
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  6. Game Changer:  Google confirms built-in ad blocker coming to its Chrome browser

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    June 2, 2017 by Paul Dughi

    It’s been rumored for a while, but now Google confirms it will update its Chrome browser to include an ad …
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  7. A virtual explosion of internet-connected devices in homes

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    June 1, 2017 by Paul Dughi

    If you believe the new study from Parks Associates, there is a virtual explosion of connected devices going into consumer’s …
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