Bad ads aren’t just hurting your brand.  They’re hurting your sales.  60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science.

bad ads

A great ad can bring new business and reinforce your brand with loyal customers.  A bad ad can drive them away. Just ask the folks at Pepsi about the backlash from the Kendall Jenner ad that tried to capitalize on emotions around race.  Pepsi had to delete the ad and issue apologies.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s