Winners and losers in a rapidly consolidating digital advertising market

Good News for digital ad sellers:  Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%.  That information comes from GroupM/WPP, the world’s largest buyer of advertising.  Magna (IPG Mediabrands) pegs 2018 digital growth at 13%. Bad News for digital ad … Continue reading Winners and losers in a rapidly consolidating digital advertising market

Quartz: Android phones send location data even when location services are turned off

“When you use Google services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Google with information on nearby devices, Wi-Fi access points and cell towers.” – Google Privacy Policy Google says it collects location data when you use … Continue reading Quartz: Android phones send location data even when location services are turned off

Major changes to online privacy – except in the U.S.

Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook.  The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online.  Things like who you associate with, … Continue reading Major changes to online privacy – except in the U.S.

Internet connected devices on the rise, but Live TV still dominates video viewing

58.7% of TV Households have at least one enabled device.  That means at least one internet-connected devices such as a Smart TV, Game Console, or Multi-Media device.  The number is growing rapidly.  The same figure was 52.2% last June, an increase of 12%. They’re using the devices more frequently as well:  10-12 days a month … Continue reading Internet connected devices on the rise, but Live TV still dominates video viewing

Priceline spends $4.3 billion on digital ads each year.  It’s shifting to TV for the future.

Priceline is the travel industry’s largest digital advertiser.  It’s built its company using TV and digital advertising, but the majority has been on digital.  In 2017, it’s expected to spend $4.3 billion dollars on digital, according to Skift, an industry website that tracks spending within the travel category.  The vast majority of digital spend (estimated … Continue reading Priceline spends $4.3 billion on digital ads each year.  It’s shifting to TV for the future.

Year-long Google study of the dark web shows how accounts get hacked

The folks at Google teamed up with Carnegie Mellon to undertake an extensive study on how accounts get compromised. By searing the dark web, they identified some troubling things: 788,000 potential victims of off-the-shelf keyloggers 4 million potential victims of phishing kits 9 billion usernames and passwords exposed via data breaches and traded on black-market … Continue reading Year-long Google study of the dark web shows how accounts get hacked

Former Facebook President says Facebook is designed to be addictive

There are now documented cases of social media addiction.  It’s a real thing. According to Facebook’s first President, it’s no coincidence.  Sean Parker started up Napster and later served as Facebook’s President.  The billionaire told an audience at Axios in Philadelphia recently that social network are designed to stimulate and “hook” users. “The thought process … Continue reading Former Facebook President says Facebook is designed to be addictive

Just as you always suspected, 260 million Facebook accounts are fakes

That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts.  Why might you want more than one social media account?  You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent earnings call, saying it had … Continue reading Just as you always suspected, 260 million Facebook accounts are fakes

10 Steps to Creating Effective Social Media Ads

You can’t just set up a Facebook page and wait for it to attract customers.  It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your ads and placement Use strong … Continue reading 10 Steps to Creating Effective Social Media Ads

Retail digital ad spend continues to grow, but TV dwarfs other media

eMarketer’s tracking of digital ad spend shows continued spending growth.  They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category.  They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media

Is Facebook looking at moving media content out of the news feed?

Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site.  That means publishers and media companies that have spent years building an audience and gotten hooked on using Facebook for promotion, branding, and … Continue reading Is Facebook looking at moving media content out of the news feed?

Where does Google go when it wants to roll out a new product?  Television.

YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels.  It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.” The YouTube TV service will … Continue reading Where does Google go when it wants to roll out a new product?  Television.

If you share it on social networking websites, does it become public or can access by limited? (UPDATE)

Taking on LinkedIn and Microsoft, hiQ turns to crowdfunding for help with legal costs It’s one of those David vs. Goliath battles:  LinkedIn’s 8,000 employees, a company that Microsoft bought in 2016 for $26,5 billion dollars, vs. hiQ Labs, which has 13 employees. So when they two tangle in court, you can understand how difficult … Continue reading If you share it on social networking websites, does it become public or can access by limited? (UPDATE)

Is Google Fiber sputtering? Dropping 8 markets and new television services

Is Google Fiber struggling?  The rollout of high speed Gigabit internet has been slower than expected and the company has cut back on the markets where it’s installing.  In October, it scrapped plans to expand into 8 markets.  It’s been hampered by both the cost and time it takes to deploy, while competitors in impending … Continue reading Is Google Fiber sputtering? Dropping 8 markets and new television services

TV still #1 choice for news consumption, but the gap is narrowing

Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to a new survey from Pew … Continue reading TV still #1 choice for news consumption, but the gap is narrowing

A Closer Look: Facebook over-estimates reach by dramatic numbers

Maybe you saw the headline:  Facebook claims it reaches more people in the U.S. than actually live in the U.S.  It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only 31 million that live here … Continue reading A Closer Look: Facebook over-estimates reach by dramatic numbers

How much do small businesses spend on social media outsourcing?

The lure of social media for small businesses is huge.  The promise of a direct connection with local consumers that you can do yourself at no cost is a big promise.  For most who try it, though, they realize pretty quickly that to make an impact, it’s a lot of work and you really do … Continue reading How much do small businesses spend on social media outsourcing?

One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news

Google's already under fire for its role in spreading "Fake News."  Now, one of the engineers who helped create Google News had quite a bit to say about the search site and it wasn’t flattering.  Krishna Bharat helped lead the team the creation team, but posted to Facebook that Google News has become “shameful and … Continue reading One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news

Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption

Just how prevalent is social media for small businesses?

Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here.  38% said it was the most … Continue reading Just how prevalent is social media for small businesses?

Facebook, Apple join the billion dollar club for spending on original video content

Everybody, it seems, wants to be in the TV business.  OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years:  producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for its Watch video platform.  Recently, … Continue reading Facebook, Apple join the billion dollar club for spending on original video content

Bad ads can destroy brand credibility – and cost you money

Bad ads aren’t just hurting your brand.  They’re hurting your sales.  60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science. A great ad can bring new business and reinforce your brand with loyal customers.  A bad … Continue reading Bad ads can destroy brand credibility – and cost you money

Apple ditches Bing for Google search

In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac.  Now, it’s dumping Bing and going back to Google.  The same goes for Siri as well. “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent … Continue reading Apple ditches Bing for Google search

Can 2 second video views really be effective at driving sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?

Ad industry revolts against Apple’s browser blocking ad tracking

Apparently the entire digital advertising community is up in arms because Apple is baking anti-tracking into its Safari browser.  Marketers will only be able to track your online behavior for 24 hours before it restarts in the upcoming release. So no more “visit a shoe website once and gets ads for shoes for the next … Continue reading Ad industry revolts against Apple’s browser blocking ad tracking

Facebook: Tracking your in-store visits and serving ads?

When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting.  Go to a physical store and they’ll re-target you online. Now Facebook appears to be getting in the game.  … Continue reading Facebook: Tracking your in-store visits and serving ads?

Can public officials block citizens on social media or is it a violation of their constitutional rights?

Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Kentucky Governor Sued In Kentucky, the ACLU there filed suit on behalf of some 600 … Continue reading Can public officials block citizens on social media or is it a violation of their constitutional rights?

Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well.  Wal-Mart is now in the advertising business.  Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned to offer display, native ad, … Continue reading Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

Find out if your data was compromised in the Equifax breach – 143 million people are affected

Equifax, one of the world’s largest credit reporting agencies had a major data breach – affecting 143 million people (nearly half the US population).  Released was personal data, and some 200,000 SS# and some credit card numbers. You can go online here to check and see if you are affected.  Equifax is also giving anyone … Continue reading Find out if your data was compromised in the Equifax breach – 143 million people are affected

How to check if your website violates new Google Chrome “Annoying Ads” filter

Google recently announced its going to penalize websites that have poor ad experiences in its upcoming update to the Chrome browser.  Starting next year, Chrome will block sites with “annoying ads” in search results.  If you think because you’re a name brand publisher, you’ll be exempt, think again.  Google has analyzed 100,000 sites so far … Continue reading How to check if your website violates new Google Chrome “Annoying Ads” filter

Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media buyers.  While recognizing the efficiency, I’ve also cautioned against eliminating the direct buy of premium websites from name publishers. There’s no arguing that more people are using programmatic – machine-driven – advertising to place their … Continue reading Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

Facebook to punish slow loading websites

Here’s another reason to make sure your website loads quickly.  Facebook will give priority placement to sites that load fast. “…we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and … Continue reading Facebook to punish slow loading websites

If Programmatic Ad Buying is the future, why are advertisers not buying it?

We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place.  Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we talk about when talk programmatic … Continue reading If Programmatic Ad Buying is the future, why are advertisers not buying it?

93% of sponsored celebrity posts aren’t FTC complaint

The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social media posts.  In April, the FTC sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. The FTC’s Endorsement Guides provide … Continue reading 93% of sponsored celebrity posts aren’t FTC complaint

World’s largest advertiser cuts $140m in digital ads and grows sales

The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running and who’s clicking on them made a startling announcement at the end of July. After spending a third of its ad budget last year online – and watching sales diminish 8% - the company announced … Continue reading World’s largest advertiser cuts $140m in digital ads and grows sales

Pebble (gone), Jawbone (liquidating) – is Fitbit next?

You couldn't go anywhere this past holiday without seeing Fitness trackers all over the place.  Just about any place that sold electronics, or the big department stores, all had Fitbit displays on hand - many of them right by the checkout lanes.  Wow, what a difference a few months makes for the various companies selling … Continue reading Pebble (gone), Jawbone (liquidating) – is Fitbit next?

FCC signals rollback on net neutrality rules; Nearly 11 million comments filed

Before the Federal Communications Commission takes action, it puts out proposals and asks for public comments.  When it comes to net neutrality rules, the public commented big time.  Nearly 11 million comments have been filed. There’s no question the issue is a lightning rod.  In 2015, the FCC voted in the rules which prohibit broadband … Continue reading FCC signals rollback on net neutrality rules; Nearly 11 million comments filed

Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Blatant-plug-alert!  I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing.  We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Facebook discussing metered paywalls for publishers on platform

Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics.  By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads.  Ad space on Instant Articles have … Continue reading Facebook discussing metered paywalls for publishers on platform

Ad Copy that sizzles and sells

GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented ad copy is difficult. There is no magic formula to write perfect ad copy.  So how is any writer supposed to pen a piece of advertising copy that sizzles and sells? Know the Basics Grabs … Continue reading Ad Copy that sizzles and sells

For every second it takes your mobile site to load, conversions drop by 20%

Use this free Google test tool to see how your site stacks up Google has updated its tool to test your website load speed to show you how many visitors you lose because it takes so long to load. 46% of people say the worst part of mobile browsing on phones is slow page loads.  … Continue reading For every second it takes your mobile site to load, conversions drop by 20%

Facebook refuses to release political advertising data

Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where the ads run.  It’s available for anyone that wants to go the station’s section on the FCC website for all to see. Not so for the internet.  Facebook, not known for its transparency when it … Continue reading Facebook refuses to release political advertising data

Google says no to pop-up and pop-under ads

Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google will no longer permit placing pop-up or pop-under ads, the company declared in a blog post. They also won’t allow the use of any Google ads on sites that contain or trigger pop-unders. “We do … Continue reading Google says no to pop-up and pop-under ads

News organizations ask Congress for authority to collectively bargain with Google, Facebook

The New Media Alliance represent almost 2,000 news organizations, primarily newspapers.  This week, the organization starting asking Congress for some help in taking on the big internet companies.  Call it a pre-emptive strike for collective bargaining with Google and Facebook. It’s no secret that Goo-book dominates digital advertising.  In the third quarter of 2016, 99% … Continue reading News organizations ask Congress for authority to collectively bargain with Google, Facebook

Insights: Analyzing 105,000 Facebook pages for emoji’s

Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your news feed.  It values them more than likes.  “Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type … Continue reading Insights: Analyzing 105,000 Facebook pages for emoji’s

Canada’s Supreme Court rules Google must block some search content worldwide

Can one country really tell Google what it can and can't show in its search results for the rest of the world?  Read on. Canada’s Supreme Court made a startling ruling that has broad-reaching impact around the world.  In a 7-2 ruling, the court decided to grant an injunction preventing Google from showing certain search … Continue reading Canada’s Supreme Court rules Google must block some search content worldwide

Disney, FOX, Turner lead media companies on social interactions

The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the media industry in the U.S., according to Sharablee, which tracks brand data on social media.   Disney also saw 33% growth in content shares and 22% growth in video views.  Twenty-First Century Fox Inc. took second spot … Continue reading Disney, FOX, Turner lead media companies on social interactions

The case for content marketing

The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing.  The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing

Mixing GPS location data with advertising

The privacy folks are about to have a whole lot of new things to worry about.  We’ve all been cyber-stalked by ads following us around the internet.  Publishers put a pixel, in most cases, on their website that tie into their ad network buys.  This allows them to track where else we go on-line and … Continue reading Mixing GPS location data with advertising

It’s not just Trump: World Leaders user Twitter to get the message out

Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine language accounts, ahead of U.S. President Donald Trump with 30,133,036 followers and Indian Prime Minister Narendra Modi with 30,058,659 followers, according to a Burson-Marsteller study, an annual global survey of how world leaders, governments and international organizations use … Continue reading It’s not just Trump: World Leaders user Twitter to get the message out

Man fined $4,000 for clicking the Like button of defamatory Facebook posts

Here’s a twist.  A Swiss man has been fined roughly $4,000 bucks for clicking the Like button on Facebook.  Yup, you read that right.  Fortune reports that the man (not named in court) clicked the Like button on what a judge termed defamatory comments on Facebook. By clicking the Like button, the judge said, the … Continue reading Man fined $4,000 for clicking the Like button of defamatory Facebook posts

Safari will also limit ad tech, auto-play videos, and tracking

With ad-tech being so intrusive these days in tracking our movements, you had to wonder when people would say “enough is enough.”  Maybe we’re getting closer. Two moves this month certainly should send a message to providers that are pushing the envelope on online advertising tactics that visitors don’t like.  First, Google confirmed that its … Continue reading Safari will also limit ad tech, auto-play videos, and tracking

Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to use HTML5.  Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. So, with two months to go, how’s it going?  Not … Continue reading Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

Social Media: “More addictive than cigarettes and alcohol”

Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health.  They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion?  Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”

Game Changer:  Google confirms built-in ad blocker coming to its Chrome browser

It’s been rumored for a while, but now Google confirms it will update its Chrome browser to include an ad blocker.  If your site has what Google terms “unacceptable ads,” it’s going to block all the advertisements on your site.  The list of what is unacceptable will include pop-ups, videos that are set to auto … Continue reading Game Changer:  Google confirms built-in ad blocker coming to its Chrome browser

Disconnect between what ad agencies think and what real people do

What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 advertising executives were asked that question.  They said 25%.  Umm.  The number is actually 82%. Research Now did the study on behalf of the Video Advertising Bureau (VAB).  They surveyed 250 ad executives (71% agency, 29% … Continue reading Disconnect between what ad agencies think and what real people do

Despite what you hear, 92% of all video viewing happens on a TV set

The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers. “All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen It isn’t just a little bit more TV viewing, it’s nearly all of it … Continue reading Despite what you hear, 92% of all video viewing happens on a TV set

Every generation is the Facebook generation… for now

Every generation is the Facebook generation, proclaims a new survey by Sprout Social.  It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers.  Facebook was the overwhelming choice of all demographic groups, although Xers and Boomers picked Facebook about twice as much as Millennials. For … Continue reading Every generation is the Facebook generation… for now

Website video might hurt, but won’t help Google ranking

Adding videos to your website may be a great idea, but it won’t help your site rank better on Google. “Having a video on your page will absolutely not help you rank better in web search,” said Google’s Gary Illyes in response to a Twitter discussion.   https://twitter.com/methode/status/860454461227106304 So don’t expect it to make a … Continue reading Website video might hurt, but won’t help Google ranking

FCC takes first step towards repealing net neutrality

The Federal Communications Commission (FCC) took a big first step in overturning net neutrality rules.  In a 2-to-1 vote, the Commission began the rule-making process.  That’s the first step in replacing the Open Internet Order adopted in 2015. The net neutrality rules prevent ISPs (Internet Service Providers) from giving preferential treatment (and pricing) to certain … Continue reading FCC takes first step towards repealing net neutrality

It’s over: Mobile has won

We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore.  Mobile usage is larger than desktop in almost every country.   Developing nations see an even … Continue reading It’s over: Mobile has won

The AdWords Illusion: Forget the sales funnel

I’ve written before about the problem with using “last-click attribution” as a key metric for deciding where and how to place your advertising. Who gets credit for driving customers? The last thing they visited. Many marketers are just counting the click and forgetting about all the other marketing it took to get that click. Why … Continue reading The AdWords Illusion: Forget the sales funnel

For goodness sake, update your Windows software RIGHT NOW!

Ransomware is back in the news with a vengeance. The largest coordinated attack in history is underway, exploiting a vulnerability in Windows, and holding people’s computers hostage. Ransomware infects your computer and encrypts your data. It demands payment before releasing it. Authorities have said repeatedly there’s not much you can do. If you pay the … Continue reading For goodness sake, update your Windows software RIGHT NOW!

Media outlets hits by massive “fake like” campaign; Facebook purges 200 million

USA Today lost nearly 6 million likes in April.  They were fake Facebook accounts that had liked the paper.  Parent company Gannett said there are still more than two million more fake accounts floating around.  That adds up to roughly 38% of all likes, according to a CBS analysis of the USA Today Facebook page. … Continue reading Media outlets hits by massive “fake like” campaign; Facebook purges 200 million

Least Intrusive Video Ads with the Best Recall: Pre-Rolls

It’s the eternal questions for advertisers:  What works?  Just when you think you’ve figured it out, the world shifts again.  One day you hear, it’s all about “snackable” content – short clips that can be viewed in less than a minute.  The next day, it’s all about long-form video ads.  What’s a marketer to do? … Continue reading Least Intrusive Video Ads with the Best Recall: Pre-Rolls

Will people still read long-form content when it’s on a tiny cell phone screen?

With more and more traffic going to mobile, specifically smart phones, every day, is there a future for long form journalism on line? That’s one of the questions a Pew Research Center study tried to answer. Researchers looked at 125 million cellphone sessions accessing 74,840 articles encompassing 30 news websites over a six-month period. They … Continue reading Will people still read long-form content when it’s on a tiny cell phone screen?

Ranking in Local Search: Location is the top factor

What's that saying about real estate?  Location, location, location.  It appears the same can be said about what it takes to be listed in the local listings on Google. With the big shift to mobile occurring over the past year, it’s no surprise that the biggest signal Google looks for in picking a search for … Continue reading Ranking in Local Search: Location is the top factor

Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones

Mark Zuckerberg laid out his 10-year road map at the F8 Facebook developers conference and hinted at some of the projects in the works at the social media company.  It’s either genius or madness. Cameras, Zuckerberg said, were really the first augmented reality platform.  Michael Abrash, Chief Scientist of Oculus Research, shared his vision for … Continue reading Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones

Is Google getting ready to launch its own ad blocker?

The Wall Street Journal reports that Google is readying its own ad-blocker as part of its Chrome browser.  Chrome is the undisputed most used browser in the world with a market share north of 41%. The ad blocker would be added to both mobile and desktop versions, per the report, and target what the company … Continue reading Is Google getting ready to launch its own ad blocker?

Despite new tech chips in credit cards, fraud jumps 33%

I got that call on the weekend.   Somebody had used our credit card to try to book an Uber ride.  Since we hadn’t left the house that morning, I knew it wasn’t a legitimate charge.  I’m happy the folks at Chase knew it wasn’t right and called. One of the things that tipped them off was … Continue reading Despite new tech chips in credit cards, fraud jumps 33%

Lessons in Leadership from Amazon’s Jeff Bezos

“Jeff, what does Day 2 look like?” That’s how Jeff Bezos started out his annual letter to shareholders. While the text talks about what he’s been trying to instill into the culture at Amazon, the message applies to any business and its leaders. Bezos has been reminding people that’s it’s Day 1 for Amazon and has … Continue reading Lessons in Leadership from Amazon’s Jeff Bezos

Who you trust more:  Advertising or News Media?

While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising.  In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more:  Advertising or News Media?

Overall news consumption is up 18%

Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during an average week.  The Nielsen folks say total new consumption across platforms was up 18% last year.  Broadcast TV (local and national) accounted for the biggest chunk of viewing (29.4 billion) followed by cable news … Continue reading Overall news consumption is up 18%

Robert Martin complained about his internet-connected garage door opener. Company responded by remotely turning off his service.

Robert Martin bought an internet-connected garage door opener from Garadget. When he had problems with his product, he posted an angry rant on the company’s community board: “Just installed and attempting to register a door when the app started doing this. Have uninstalled and reinstalled iphone app, powered phone off/on — wondering what kind of piece of … Continue reading Robert Martin complained about his internet-connected garage door opener. Company responded by remotely turning off his service.

Facebook adds a rocket to its lineup

  You may have noticed a little rocket icon pop up on your mobile version of Facebook.  Tap it and it will take you to alternative news feed.  No, not “alternative facts,” but an algorithmic design feed of content similar to what you interact with on your regular feed, but from sources you don’t follow.  … Continue reading Facebook adds a rocket to its lineup

How Twitter ditching the “egg” will stop harrassment

  The default profile picture for lazy people that haven’t uploaded their own photo for their Twitter profile is an egg.  Maybe I’m a little dense, but I never realized the reason for the egg was – according to Twitter itself – “a playful reference to how eggs hatch into birds.”  Birds, of course, “tweet” … Continue reading How Twitter ditching the “egg” will stop harrassment

A bad idea: Congress looks at taxing advertising

The Trump administration has put tax reform on the table for debate.  There are very few people that would argue what we have right now is working fine.  One of the things under discussion, however, is eliminating the business deduction for advertising. Businesses are able to deduct the cost of ordinary and necessary businesses expenses, … Continue reading A bad idea: Congress looks at taxing advertising

Internet advertising to surpass TV advertising, but…

For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections.  “Internet advertising has contributed all of the growth in global ad spend since the beginning of the decade, and has … Continue reading Internet advertising to surpass TV advertising, but…

More heavyweight advertisers stop using digital ad networks

Some of the world's largest advertisers are pulling advertisements from Google's ad networks and YouTube along with other third-party ad networks.  The list is growing literally by the day. Verizon and Johnson & Johnson have now announced a halt to their digital advertising in ad networks, according to the NY Times.  Also pulling digital ad … Continue reading More heavyweight advertisers stop using digital ad networks

Should Google & Facebook be regulated, pay license fees for news content?

The British government has officially opened an inquiry into “fake news.”  Damian Collins MP, Chair of the Committee investigating, summed it up: “The growing phenomenon of fake news is a threat to democracy and undermines confidence in the media in general.” Now British publishers have responded.  The newspaper group News Media Alliance is advocating regulation of … Continue reading Should Google & Facebook be regulated, pay license fees for news content?

Lawsuit: Google is reading emails and using info to target ads (whether you use Gmail or not)

Settlement on hold as judge trashes agreement We’ve been watching the case of Matera V. Google for some time now.  At issue is the practice of scanning emails sent on Gmail accounts and using the information to send targeted ads to Gmail users.  The case alleges that Google violated the Wiretap Act by intercepting the … Continue reading Lawsuit: Google is reading emails and using info to target ads (whether you use Gmail or not)

Three challenges for the web, according to its inventor

Al Gore jokes aside, the man credited with creating the WWW in web addresses says we’ve got some big problems on-line that need to be addressed. He’s published a letter to the world, titled “Three challenges for the web, according to its inventor.” In the letter, Tim Berners-Lee, talks about three specific things that need … Continue reading Three challenges for the web, according to its inventor

Low renewal rates from ad buyers on Native Advertising: Does it work?

You know native advertising.  It’s when instead of running an ad, publishers integrate advertising messages into content.  It may be in the form of a news-looking article that features the company’s information or employees.  In its best form – clearly labelled as advertising content – it may provide interesting and useful information. Used improperly, it’s … Continue reading Low renewal rates from ad buyers on Native Advertising: Does it work?

How to label something Fake News on Facebook and have the fact-checkers take a look

Have you seen the “Disputed News” flag on Facebook articles yet? If not, you will soon. It hasn’t rolled out to everyone yet, but Facebook now has a way for you to report Fake News. To mark a news story as fake: Click next to the post you’d like to mark as fake Click Report … Continue reading How to label something Fake News on Facebook and have the fact-checkers take a look

Is it time for a Digital Detox?

It’s not just you.  86% of adults in the U.S. say they “constantly check” email, text and social media, according to the American Psychological Association (APA), and it’s just plain stressing us out. Guilty as charged, your honor.  Bet you are, too. How crazy can it get?  Think about how many times you touch, click, … Continue reading Is it time for a Digital Detox?

A huge number of Millennial Men aren’t watching any TV on any device

  How big a deal is this cord-cutting thing for TV?  It may depend on who you ask.  The number of people cutting out cable has slowed, but it’s still a growing number.  But when you slice and dice those dropping (cord-cutters) or never subscribing (cord-nevers), this new report shows one demographic that’s cutting at … Continue reading A huge number of Millennial Men aren’t watching any TV on any device

You can now run ads in your Live Facebook videos

Facebook is opening the door to video ads for publishers.  In a blog post, Facebook announced it is opening up its video ad networks to place and monetize publisher websites.  Eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network, Facebook said via a blog post. … Continue reading You can now run ads in your Live Facebook videos

Google/You Tube, Facebook agree to audits from Media Rating Council

Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party.  The Media Rating Council (MRC) is an independent industry group that accredits media measurement and isn’t afraid to deny that accreditation if the measurement isn’t up to industry standards.  They’ve denied or withheld accreditation from … Continue reading Google/You Tube, Facebook agree to audits from Media Rating Council

With growing advertiser complaints, Facebook agrees to third-party measurement

With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), Facebook blinked. It now says it will commit to an outside audit to verify data accuracy. “We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information … Continue reading With growing advertiser complaints, Facebook agrees to third-party measurement

Facebook is taking on the music industry

YouTube is the world’s largest music service.  With Facebook’s big push into video, the social media services wants in on the music action, according to Bloomberg Technology. It’s important to Facebook for several reasons:  There’s money to be made there. There’s an audience to be gained. User-generated videos often contains music that neither Facebook nor … Continue reading Facebook is taking on the music industry

Cable company hit with $25 million penalty, $8 million legal bill for not cracking down on music piracy

Known fact:  people pirate music online.  It’s hard to track down each offender, and even taking individuals to task, it’s like the little boy sticking his finger in the dam only to have another leak pop up.  Music publishers have tried to put the burden on internet service providers (ISP’s) to crack down on pirates. … Continue reading Cable company hit with $25 million penalty, $8 million legal bill for not cracking down on music piracy

Facebook launches “TV app” and makes big changes to video in newsfeeds

Here’s Facebook’s next big foray into the world of video:  a new Facebook video app for TV.  Facebook announced the app will roll out soon to app stores for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come. With the app, Facebook says you’ll be able to watch videos shared … Continue reading Facebook launches “TV app” and makes big changes to video in newsfeeds

Even people that get their news from Facebook don’t believe it

A majority of adults say they see news on Facebook, but they don’t trust it.  That’s the topline from an Ipsos Public Affairs survey for BuzzFeed News. Broadcast TV news (as opposed to cable news) was the top place US consumers saw news at 56%, but Facebook was right alongside at 55%.  But when the … Continue reading Even people that get their news from Facebook don’t believe it