Category Archives: Business

  1. What drives ROI in advertising? Creative and Reach

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    August 18, 2017 by Paul Dughi

    Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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  2. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  3. FTC investigates allegations of deceptive pricing tactics by Amazon

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    August 14, 2017 by Paul Dughi

    When a company like Amazon buys a company like Whole Food, the Federal Trade Commission (FTC) takes a look at …
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  4. A scary chart for the newspaper industry

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    August 8, 2017 by Paul Dughi

    The decline of U.S. newspaper has been well documented by now, but this chart from the American Enterprise Institute shows …
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  5. World’s largest advertiser cuts $140m in digital ads and grows sales

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    July 31, 2017 by Paul Dughi

    The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
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  6. Pebble (gone), Jawbone (liquidating) – is Fitbit next?

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    July 29, 2017 by Paul Dughi

    You couldn’t go anywhere this past holiday without seeing Fitness trackers all over the place.  Just about any place that …
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