10 Steps to Creating Effective Social Media Ads

You can’t just set up a Facebook page and wait for it to attract customers.  It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your ads and placement Use strong … Continue reading 10 Steps to Creating Effective Social Media Ads

Where does Google go when it wants to roll out a new product?  Television.

YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels.  It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.” The YouTube TV service will … Continue reading Where does Google go when it wants to roll out a new product?  Television.

Bad ads can destroy brand credibility – and cost you money

Bad ads aren’t just hurting your brand.  They’re hurting your sales.  60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science. A great ad can bring new business and reinforce your brand with loyal customers.  A bad … Continue reading Bad ads can destroy brand credibility – and cost you money

Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Blatant-plug-alert!  I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing.  We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing