Category Archives: Branding

  1. What drives ROI in advertising? Creative and Reach

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    August 18, 2017 by Paul Dughi

    Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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  2. Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

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    July 24, 2017 by Paul Dughi

    Blatant-plug-alert!  I’m the publisher and editor of another website, Digital Vault, which I’d love for you to check out. The …
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  3. Advertising coming to NBA uniforms this season

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    July 7, 2017 by Paul Dughi

    Look for advertising on NBA uniforms this upcoming season.  Eight teams have announced deals with brands.  Some have showed off …
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