Branding, Business, Content Marketing, Digital, LinkedIn, Social
Category: Branding
51 Posts
Ad Agency, Advertising, Branding, Business, Consumer, Digital, Research
Why Don’t Marketers Target People with Money to Spend?
Advertising, Branding, Digital, Research
Marketer Study: Will COVID-19 Change Everything? Umm, No.
Advertising, Branding, Business, Change, Consumer, Digital, Research, Television
Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
Advertising, Branding, Business, Change, Leadership, Life Lessons, Management, Research
Amid a Crisis, There Is Opportunity – If You Act Now
Advertising, Branding, Business, Content Marketing, Digital, Leadership
Take Control of Your Brand Conversation or Someone Else Will
Ad Agency, Advertising, Branding, Business, Change, Consumer, Leadership, Management, Research
Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
Branding, Business, guest post, Management, News
A Guide to Building Trust in Your Brand
Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Advertising, Branding, Business, Consumer, Research
“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust
Branding, Business, Content Marketing, Digital
Does your B2B website attract buyers? Apparently not
Advertising, Branding, Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Video, YouTube
Despite What You Hear, TV is still the Dominant Medium
Advertising, Branding, Business, Consumer, Digital, Research
Restaurants Are Spending Significantly More on Digital Ads
Advertising, Attribution, Branding, Digital, Google, Mobile, Research, Search
Study: Half the Business Listing Online Contain Inaccurate Information
Advertising, Branding, Change, Consumer, Digital, Research, Television
Advertisers have a problem, and it’s worse than they thought.
Advertising, Branding, Digital, Fraud, Research
Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Branding, Business, Change, Research, Search, Social
AI is changing the way we interact with brands
Attribution, Branding, Business, Digital, PPC
The Number One Benefit of Post-Click Optimization
Advertising, Attribution, Branding, Business, Digital, Facebook, Fraud, Interesting, Metrics, Mobile, Social, YouTube
How Much of the Internet is Fake?
Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertising, Branding, Business
The Nightmare Scenario for Salespeople
Ad Agency, Advertising, Branding, Research
In-House Ad Agencies Are Growing Dramatically
Advertising, Attribution, Branding, Business, Change, Consumer, Research, Viral Campaigns
The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
Advertising, Branding, Business, Interesting, Viral Campaigns
Five of the Biggest Cause Marketing Fails
Advertising, Branding, Business, Digital, Research, Television
Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
The modern marketer: Brand building vs. performance marketing
Branding, Facebook, Research, Social
Social media usage is dropping
Six Website-Building Tips for Beginners — Discover
Advertising, Branding, Content Marketing, Social, Viral Campaigns
Emotional Brands and Neuroscience Marketing
Branding, Business, Digital, Metrics, PPC, Search
Responding to Reviews Can Increase Your Conversion Rates
Advertising, Branding, Digital, Google, News, Video, YouTube
Strike Three for YouTube? Caught in yet Another Ad Scandal
Advertising, Branding, Digital, Research
A Neuroscientific Approach to Emotional Marketing
Amazon, Apple, Branding, Business, Facebook, Google, SnapChat, Social, Twitter
A Tangled Web: Who Owns What Online
Attribution, Branding, Business, Content Marketing, Digital, Facebook, Google, Social
8 Ways to Build a Personal Brand
Branding, Facebook, Journalism, Metrics, News, Social
Facebook expands its Breaking News test
Advertising, Branding, Business, Change, Digital, Fraud
P&G Cuts Programmatic Ad Spend by 90% Due to Brand Safety Concerns
Attribution, Branding, Business, Consumer, Content Marketing, Digital
Online Reviews Really Matter in Business
Advertising, Branding, Business, Change, Digital, Search
Insider Secrets of the Google 3-Pack
Advertising, Branding, Business, Digital, Facebook, Newspaper, Radio, Research, Social, Television
Which Advertising Medium Do Consumers Trust the Most?
Advertising, Branding, Business, Interesting, Viral Campaigns
Five of the Biggest Cause Marketing Fails
Advertising, Branding, Digital, Facebook, Mobile, Social
10 Steps to Creating Effective Social Media Ads
Advertising, Branding, Business, Digital, Google, News, Video, YouTube
Where does Google go when it wants to roll out a new product? Television.
Ad Agency, Advertising, Amazon, Apple, Attribution, Branding, Business, Consumer, Content Marketing, Digital, Management, Television, Video
My first book has been re-released as a free download on Amazon
What’s a Twitter impression worth?
What your brand is NOT…
Your brand story
Advertising, Branding, Business, Consumer, Digital, Research
Bad ads can destroy brand credibility – and cost you money
Ad Agency, Advertising, Branding, Business
What drives ROI in advertising? Creative and Reach
Advertising, Branding, Business, Consumer
Branding when your name isn’t Apple or Google
Branding, Business, Content Marketing, Digital, Social
Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
Paul Dughi.com 