Category Archives: Branding

  1. My first book has been re-released as a free download on Amazon

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    October 16, 2017 by Paul Dughi

    My first book – “Weapons of Mass Distinction” – has been re-released and is available as a free download on …
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  2. What’s a Twitter impression worth?

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    October 15, 2017 by Paul Dughi

    Twitter impressions are the number of times a tweet shows up in somebody’s timeline.  That means every time it’s served …
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  3. What your brand is NOT…

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    October 6, 2017 by Paul Dughi

  4. A brand story

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    September 29, 2017 by Paul Dughi

  5. Bad ads can destroy brand credibility – and cost you money

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    September 28, 2017 by Paul Dughi

    Bad ads aren’t just hurting your brand.  They’re hurting your sales.  60% of adults in the U.S. says they have …
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  6. What drives ROI in advertising? Creative and Reach

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    August 18, 2017 by Paul Dughi

    Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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