You can’t just set up a Facebook page and wait for it to attract customers.  It takes an active, and consistent, approach to work.

Here are 10 strategies for success:

  1. Define your goals
  2. Define your target market
  3. Decide how much you want to spend
  4. Create your Facebook ads
  5. Optimize your ads and placement
  6. Use strong visuals
  7. Write great headlines
  8. Test your ad performance
  9. Use video whenever possible
  10. Measure and adjust

If it sounds time consuming and complicated, it can be.  Consider hiring a social media marketing firm to maximize your efforts and get a strong ROI.