Category Archives: Social

  1. What’s a Twitter impression worth?

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    August 13, 2017 by Paul Dughi

    Twitter impressions are the number of times a tweet shows up in somebody’s timeline.  That means every time it’s served …
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  2. 93% of sponsored celebrity posts aren’t FTC complaint

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    August 10, 2017 by Paul Dughi

    The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social …
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  3. Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

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    July 24, 2017 by Paul Dughi

    Blatant-plug-alert!  I’m the publisher and editor of another website, Digital Vault, which I’d love for you to check out. The …
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  4. Facebook discussing metered paywalls for publishers on platform

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    July 21, 2017 by Paul Dughi

    Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not …
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  5. Insights: Analyzing 105,000 Facebook pages for emoji’s

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    July 10, 2017 by Paul Dughi

    Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your …
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  6. The difference between NATIONAL news reporting and LOCAL News reporting? Trust.

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    July 6, 2017 by Paul Dughi

    With all the talk about fake news and how much the public doesn’t believe journalists, it’s important to note that …
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