Category Archives: Social

  1. Can 2 second video views actually drive sales?

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    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  2. What’s a Twitter impression worth?

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    October 15, 2017 by Paul Dughi

    Twitter impressions are the number of times a tweet shows up in somebody’s timeline.  That means every time it’s served …
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  3. What content is…

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    October 14, 2017 by Paul Dughi

  4. How much do small businesses spend on social media outsourcing?

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    October 11, 2017 by Paul Dughi

    The lure of social media for small businesses is huge.  The promise of a direct connection with local consumers that …
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  5. Just how prevalent is social media for small businesses?

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    October 4, 2017 by Paul Dughi

    Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small …
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  6. For publishers, the Facebook Freefall continues

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    September 26, 2017 by Paul Dughi

    Since January, the average amount of engagement brands and publishers are getting with Facebook posts has fallen 20% since the …
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  7. Can 2 second video views really be effective at driving sales?

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    September 25, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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