Winners and losers in a rapidly consolidating digital advertising market

Good News for digital ad sellers:  Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%.  That information comes from GroupM/WPP, the world’s largest buyer of advertising.  Magna (IPG Mediabrands) pegs 2018 digital growth at 13%. Bad News for digital ad … Continue reading Winners and losers in a rapidly consolidating digital advertising market

Every single day, 10,000 Facebook users die

“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin (1789).   Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many. As more and more people began using … Continue reading Every single day, 10,000 Facebook users die

Major changes to online privacy – except in the U.S.

Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook.  The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online.  Things like who you associate with, … Continue reading Major changes to online privacy – except in the U.S.

Just as you always suspected, 260 million Facebook accounts are fakes

That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts.  Why might you want more than one social media account?  You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent earnings call, saying it had … Continue reading Just as you always suspected, 260 million Facebook accounts are fakes

10 Steps to Creating Effective Social Media Ads

You can’t just set up a Facebook page and wait for it to attract customers.  It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your ads and placement Use strong … Continue reading 10 Steps to Creating Effective Social Media Ads

Is Facebook looking at moving media content out of the news feed?

Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site.  That means publishers and media companies that have spent years building an audience and gotten hooked on using Facebook for promotion, branding, and … Continue reading Is Facebook looking at moving media content out of the news feed?

How much control should social media companies have over public discourse?

You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered.  When someone working with a social media company can effectively mute … Continue reading How much control should social media companies have over public discourse?

A Closer Look: Facebook over-estimates reach by dramatic numbers

Maybe you saw the headline:  Facebook claims it reaches more people in the U.S. than actually live in the U.S.  It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only 31 million that live here … Continue reading A Closer Look: Facebook over-estimates reach by dramatic numbers

Can 2 second video views actually drive sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views actually drive sales?

How much do small businesses spend on social media outsourcing?

The lure of social media for small businesses is huge.  The promise of a direct connection with local consumers that you can do yourself at no cost is a big promise.  For most who try it, though, they realize pretty quickly that to make an impact, it’s a lot of work and you really do … Continue reading How much do small businesses spend on social media outsourcing?

Just how prevalent is social media for small businesses?

Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here.  38% said it was the most … Continue reading Just how prevalent is social media for small businesses?

For publishers, the Facebook Freefall continues

Since January, the average amount of engagement brands and publishers are getting with Facebook posts has fallen 20% since the first of the year, according to Buzzsumo.  After analyzing 880 million FB posts, Buzzsumo reports that image and link posts had the largest drop off.  Videos now get twice the level of engagement of other … Continue reading For publishers, the Facebook Freefall continues

Can 2 second video views really be effective at driving sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?

Facebook vows to fight back against foreign interference in US elections

CEO Mark Zuckerberg laid out his plan to protect the integrity of US election.  He says he wants to make sure “Facebook is a force for good in democracy.” “I don’t want anyone to use our tools to undermine (our) democracy,” Zuckerberg said in a video address.  In order to do that, he said, Facebook … Continue reading Facebook vows to fight back against foreign interference in US elections

Facebook: Tracking your in-store visits and serving ads?

When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting.  Go to a physical store and they’ll re-target you online. Now Facebook appears to be getting in the game.  … Continue reading Facebook: Tracking your in-store visits and serving ads?

Can public officials block citizens on social media or is it a violation of their constitutional rights?

Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Kentucky Governor Sued In Kentucky, the ACLU there filed suit on behalf of some 600 … Continue reading Can public officials block citizens on social media or is it a violation of their constitutional rights?

Where did people turn for life-saving information in Hurricane Harvey? Local TV stations

If you doubted that local television is still important in people’s lives, consider this:  When Hurricane Harvey was threatening Texas, where did people turn for the latest information?  Local TV. 89% surveyed said local TV news was their top choice.  Their second choice?  Local TV station websites.  Their third choice?  National TV News. Study Results … Continue reading Where did people turn for life-saving information in Hurricane Harvey? Local TV stations

93% of sponsored celebrity posts aren’t FTC complaint

The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social media posts.  In April, the FTC sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. The FTC’s Endorsement Guides provide … Continue reading 93% of sponsored celebrity posts aren’t FTC complaint

Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Blatant-plug-alert!  I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing.  We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Facebook discussing metered paywalls for publishers on platform

Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics.  By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads.  Ad space on Instant Articles have … Continue reading Facebook discussing metered paywalls for publishers on platform

Insights: Analyzing 105,000 Facebook pages for emoji’s

Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your news feed.  It values them more than likes.  “Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type … Continue reading Insights: Analyzing 105,000 Facebook pages for emoji’s

The difference between NATIONAL news reporting and LOCAL News reporting? Trust.

With all the talk about fake news and how much the public doesn’t believe journalists, it’s important to note that there’s a huge difference in how people view NATIONAL news media versus LOCAL news media.  The local folks live and work in your community, go to church there, shop at stores, pay local taxes and … Continue reading The difference between NATIONAL news reporting and LOCAL News reporting? Trust.

Disney, FOX, Turner lead media companies on social interactions

The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the media industry in the U.S., according to Sharablee, which tracks brand data on social media.   Disney also saw 33% growth in content shares and 22% growth in video views.  Twenty-First Century Fox Inc. took second spot … Continue reading Disney, FOX, Turner lead media companies on social interactions

The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it

A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a single exposure (to fake news) increases perceptions of accuracy.” Here’s the kicker: Even when flagged as disputed by fact-checkers, or warned that the story might be fake, the perception of accuracy went up. “Increased perceptions … Continue reading The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it

It’s not just Trump: World Leaders user Twitter to get the message out

Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine language accounts, ahead of U.S. President Donald Trump with 30,133,036 followers and Indian Prime Minister Narendra Modi with 30,058,659 followers, according to a Burson-Marsteller study, an annual global survey of how world leaders, governments and international organizations use … Continue reading It’s not just Trump: World Leaders user Twitter to get the message out

Instagram growth is exploding

ICYMI, Instagram growth has exploded.  It’s now exceeded 700 million active users monthly.  The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories – a virtual clone of SnapChat’s … Continue reading Instagram growth is exploding

Social Media: “More addictive than cigarettes and alcohol”

Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health.  They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion?  Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”

Every generation is the Facebook generation… for now

Every generation is the Facebook generation, proclaims a new survey by Sprout Social.  It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers.  Facebook was the overwhelming choice of all demographic groups, although Xers and Boomers picked Facebook about twice as much as Millennials. For … Continue reading Every generation is the Facebook generation… for now

It’s over: Mobile has won

We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore.  Mobile usage is larger than desktop in almost every country.   Developing nations see an even … Continue reading It’s over: Mobile has won

Heavy social media use = depression in young adults

University of Pittsburgh School of Medicine's research shows the more young adults spend on line with social media, the more likely they are to suffer from depression. Maybe it’s that “everyone else seems to have all those friends and do really interesting things and all I do is sit here and look at Facebook” syndrome that … Continue reading Heavy social media use = depression in young adults

Self-serve Snap Ads coming to Snapchat

Snapchat is about to launch a self-service ad platform.  Digiday reports the interface will allow you to do Snap ads.  Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process.  That left a lot of small businesses out … Continue reading Self-serve Snap Ads coming to Snapchat

Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones

Mark Zuckerberg laid out his 10-year road map at the F8 Facebook developers conference and hinted at some of the projects in the works at the social media company.  It’s either genius or madness. Cameras, Zuckerberg said, were really the first augmented reality platform.  Michael Abrash, Chief Scientist of Oculus Research, shared his vision for … Continue reading Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones

Who you trust more:  Advertising or News Media?

While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising.  In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more:  Advertising or News Media?

Facebook adds a rocket to its lineup

  You may have noticed a little rocket icon pop up on your mobile version of Facebook.  Tap it and it will take you to alternative news feed.  No, not “alternative facts,” but an algorithmic design feed of content similar to what you interact with on your regular feed, but from sources you don’t follow.  … Continue reading Facebook adds a rocket to its lineup

Internet advertising to surpass TV advertising, but…

For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections.  “Internet advertising has contributed all of the growth in global ad spend since the beginning of the decade, and has … Continue reading Internet advertising to surpass TV advertising, but…

Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

  It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content.  In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

Heavyweight advertisers join the Google/YouTube boycott

The boycott Google movement may be gaining some ground.  Ad Contrarian Bob Hoffman reports that AT&T has now announced it will pull all display ads from Google properties.  This comes on the heels of some of the U.K.’s biggest advertisers, including the government and The Guardian newspaper, pulled its ads from Google and YouTube. It … Continue reading Heavyweight advertisers join the Google/YouTube boycott

Facebook “Reactions” more important than “Likes”

Facebook has now admitted it places weight on reactions – those love, sad, angry, lol emojis – when determining what to put in your news feed.  It values them more than likes.  "Over the past year we've found that if people leave a Reaction on a post, it is an even stronger signal that they'd … Continue reading Facebook “Reactions” more important than “Likes”

How to label something Fake News on Facebook and have the fact-checkers take a look

Have you seen the “Disputed News” flag on Facebook articles yet? If not, you will soon. It hasn’t rolled out to everyone yet, but Facebook now has a way for you to report Fake News. To mark a news story as fake: Click next to the post you’d like to mark as fake Click Report … Continue reading How to label something Fake News on Facebook and have the fact-checkers take a look

Is it time for a Digital Detox?

It’s not just you.  86% of adults in the U.S. say they “constantly check” email, text and social media, according to the American Psychological Association (APA), and it’s just plain stressing us out. Guilty as charged, your honor.  Bet you are, too. How crazy can it get?  Think about how many times you touch, click, … Continue reading Is it time for a Digital Detox?

You can now run ads in your Live Facebook videos

Facebook is opening the door to video ads for publishers.  In a blog post, Facebook announced it is opening up its video ad networks to place and monetize publisher websites.  Eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network, Facebook said via a blog post. … Continue reading You can now run ads in your Live Facebook videos

Facebook is taking on the music industry

YouTube is the world’s largest music service.  With Facebook’s big push into video, the social media services wants in on the music action, according to Bloomberg Technology. It’s important to Facebook for several reasons:  There’s money to be made there. There’s an audience to be gained. User-generated videos often contains music that neither Facebook nor … Continue reading Facebook is taking on the music industry

Facebook launches “TV app” and makes big changes to video in newsfeeds

Here’s Facebook’s next big foray into the world of video:  a new Facebook video app for TV.  Facebook announced the app will roll out soon to app stores for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come. With the app, Facebook says you’ll be able to watch videos shared … Continue reading Facebook launches “TV app” and makes big changes to video in newsfeeds

Even people that get their news from Facebook don’t believe it

A majority of adults say they see news on Facebook, but they don’t trust it.  That’s the topline from an Ipsos Public Affairs survey for BuzzFeed News. Broadcast TV news (as opposed to cable news) was the top place US consumers saw news at 56%, but Facebook was right alongside at 55%.  But when the … Continue reading Even people that get their news from Facebook don’t believe it

Facebook video views drop 94% in wake of Nielsen “recalibration” – per Mumbrella

It was bad enough when Facebook said it over-reported video views on its social media platform by as much as 80%.  Now this:  A change in the way video streams are measured, Australian website Mumbrella reports, has FB video numbers dropping off a cliff. Nielsen “recalibrated” its Facebook video streaming reporting after Facebook’s revelation that … Continue reading Facebook video views drop 94% in wake of Nielsen “recalibration” – per Mumbrella

How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

The Media Research Council says 50% of an ad has to be showing and visible for at least one second to count as an impression. The Interactive Advertising Bureau is looking to update its viewable impression stat to say the ad must be visible on the page for at least one second.  In other words, … Continue reading How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

Senior marketing execs: Virtually no proof social media ads are working

First, some facts: Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, according to the Interactive Advertising Bureau (IAB) study done by PricewaterhouseCoopers. Spending continues to grow. eMarketer projects US 2016 social media ad spend at $15.36 billion for the year. Ad Age reports that marketers are … Continue reading Senior marketing execs: Virtually no proof social media ads are working

How to get engagement on Facebook: Insights from examining 800 million posts

That can't be a fun job: analyzing 800 million social media posts. Lots of dog pictures, food photos, and LOL's. Still, there's an awful lot of insight to be gained. The folks at BuzzSumo did the work so that we can get the benefits. Want to increase engagement with your content?  Post during off peak … Continue reading How to get engagement on Facebook: Insights from examining 800 million posts

Twitter users targeted by government for “national security”

Read the actual order letters after the jump. For the first time, Twitter is able to speak openly about national security requests it received about surveillance and requests for data on Twitter account holders. Even though the requests date back to 2015 and 2016, they were accompanied by a “gag order” which legally prohibited the social … Continue reading Twitter users targeted by government for “national security”

Facebook hit with another lawsuit over misrepresenting video ad metrics

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015.  You may, however, have heard of Wink, a home automation hub.  Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own.  It … Continue reading Facebook hit with another lawsuit over misrepresenting video ad metrics

Which ads do people trust the most? Print & TV ads

It seems we have basic trust issues with online information.  Whether it’s the proliferation of fake news, bad or biased information online, or the ads we see, less than half of US internet users say they trust online ads.  The exception to that would be search engine ads, which had a trust score of 61%, … Continue reading Which ads do people trust the most? Print & TV ads

Can students tell the difference between fake news and real news?

This fake news thing is bigger than just election results.  “Fake news” has become a label people freely put on facts they don’t agree with.  People will call something “fake news” when in fact it’s true.  They just disagree.  But call something by a label enough and it often sticks.  Source:  this past election. But … Continue reading Can students tell the difference between fake news and real news?

Fake news might actually be a good thing for real journalism

Everybody is up in arms about fake news these days. Politicos that think it swung the election are crying foul. Advertisers that had their ads show up on fake news sites are unhappy. Journalists talk about how it continues to undermine public trust. Wait a minute, though. How does fake news hurt journalism? I mean, … Continue reading Fake news might actually be a good thing for real journalism

Half of Americans say they plan to cut back on social media in new year

How are you doing with your New Year’s resolutions so far? About half of Americans count cutting back, or dropping out, of social media is one of their resolutions for 2017, according to data from Treem.  How they came up with that number (51%), I have no idea as they don’t list their source.  But … Continue reading Half of Americans say they plan to cut back on social media in new year

Facebook adding mid-roll ad breaks in videos with publisher rev share

In January last year, Facebook CEO Mark Zuckerberg said half-a-billion-people watched video on Facebook every day, accounting for 100 million hours’ worth every single day.  This was before all the push for live began in earnest. Now they are trying to figure out how to make money off of it.  Facebook is going to test … Continue reading Facebook adding mid-roll ad breaks in videos with publisher rev share

Has Facebook hired someone to fix its “fake news” problem? Uh, no.

There was a short window of excitement when a TV newsie announced she was hired to lead Facebook's News Partnerships team. Campbell Brown, former NBC News anchor and White House correspondent, and prime-time CNN news anchor, announced - on Facebook - that she's taking on a new role at the social media platform to  “help … Continue reading Has Facebook hired someone to fix its “fake news” problem? Uh, no.

Even massive scale doesn’t guarantee advertising revenue on-line

You may not have heard of Medium.  It’s a unique platform for sharing intelligent, thought-provoking pieces and has attracted a host of experts and regular folks that like to write.  It has grown like mad – it attracts more than 60 million visitors each month.  Readers and published posts were up about 300% year-to-year. But … Continue reading Even massive scale doesn’t guarantee advertising revenue on-line

2016’s top apps were all owned by Facebook or Google

Nielsen’s report on the most widely used mobile apps in 2016 showed one major thing:  the top 8 apps were all owned by either Google or Facebook. So not only do they control the digital ad market, they also own the app market as well.  Facebook grew double digits – 14% - last year with … Continue reading 2016’s top apps were all owned by Facebook or Google

Key insights in examining a trillion social media posts

When you can comb through data, trends emerge.  When you can go through a trillion social media posts, you can gauge the conversation well. Crimson Hexagon is in the business of providing business insights, such as turning a data analysis of social media into strategy.  Crimson Hexagon mined its own data repository from six years’ … Continue reading Key insights in examining a trillion social media posts

Common denominator in mall fights in 12 states at the same time? Social media

In Memphis, somebody yelled “gun” and teenagers started running through the mall.  Fights broke out.. In Aurora, Colorado, a mall had to be evacuated because of multiple incidents.  Then, when police were making an arrest a crowd estimated at 500 people closed in and fights broke out. https://youtu.be/wr5S6sqLEQM Cleveland police had to use pepper spray … Continue reading Common denominator in mall fights in 12 states at the same time? Social media

A place where writers write, and readers read

Medium is the platform you may not know about, but you should.  It was started in 2012 by Twitter co-founder Evan Williams and has become a place for people to debate Trump, Clinton, and Brexit – amazingly in logical, rational debate (for the most part). Medium is a place where writers write and readers read.  … Continue reading A place where writers write, and readers read

Life (and death) on social media

“…in this world nothing can be said to be certain, except death and taxes.” — Bejamin Franklin 1789 Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President?), Facebook has become the background of life for many. As more and more people … Continue reading Life (and death) on social media

Proof that Facebook users live longer (says Facebook)

Ok, you have to consider the source, but Facebook is now reporting that using Facebook can extend your life. Follow the logic here:  People with lots of friends tend to live longer.  BTW, Facebook calls these “strong social networks offline.”  Social relationships, they say, are as predictive as smoking, obesity, and physical inactivity.  So, does … Continue reading Proof that Facebook users live longer (says Facebook)

Top 15 Smartphone Apps in the US

I figured Facebook would be the #1 app, so that was no surprise.  I was, however, surprised who was #2 on the list. It's Facebook Messenger coming in at #2, beating out YouTube, Google, Gmail, Snapchat, Instagram, and the rest.  It’s been just over two years since Facebook pulled messaging out of the core social media app … Continue reading Top 15 Smartphone Apps in the US

What happened when 500 Facebook users gave it up for one week

You have to wonder what it’s like to work at place called “The Happiness Research Institute.”  It’s an independent think task focused on well-being, quality of life, and… well… happiness.  The research what makes people happy. In this case, they found 1095 people  and had half of them stop using Facebook for one week.  The … Continue reading What happened when 500 Facebook users gave it up for one week

Here we go again: Facebook estimates “bug” overstated unique reach by 55%

Facebook announced yet more problems with its own metrics.  They call it a bug, but in light of the recent admission that video views were incorrectly reported for a two-year period, it’s one more confidence shaker for Facebook’s platform for the people spending money on FB.  When people are spending $6 billion dollars a quarter … Continue reading Here we go again: Facebook estimates “bug” overstated unique reach by 55%

Facebook bans fake news ads, but can the algorithm detect it?

Facebook says it can’t effectively detect fake news or misinformation in its news feed, although it is working to improve it. But apparently Facebook can detect fake news or misinformation in its advertising feed. Because… it’s now banned fake news publishers from using its ad network. That means fake news now joins gambling, porn, adult … Continue reading Facebook bans fake news ads, but can the algorithm detect it?

Mark Zuckerberg responds to criticism that Facebook let fake news impact the election

When so many people get their news from social media, what’s the responsibility of Facebook? Mark Zuckerberg, Facebook CEO, has responded to criticism that Facebook helped skew the election results by allowing fake news to populate the site. Here is his response, in how own words, right from his Facebook page: I want to share … Continue reading Mark Zuckerberg responds to criticism that Facebook let fake news impact the election

Facebook ends ad practices that target/exclude users based on race

It seems like Facebook is getting battered a lot these days, but I’ll give the folks at Facebook some credit.  Most companies, faced with a lawsuit – especially one that claims you are violating the Civil Rights Act and excluding minorities from opportunities – would lawyer up and shut up. Facebook is taking a little … Continue reading Facebook ends ad practices that target/exclude users based on race

The battle for the online throne: Content vs Platform

Content may be important, but it’s more like The Prince. The King, of course, is Platform. Think about it for a moment. What’s the world’s largest social media? Facebook. Largest search engine? Google. Biggest video site? YouTube. Notice a trend? They are all aggregators of content, not content creators (with a few exceptions). The internet … Continue reading The battle for the online throne: Content vs Platform

Copyright, Fair Use, Free Speech, Prince, and the case of the Dancing Baby

Stephanie Lenz thought it was kinda funny when she saw her baby dancing back in 1984. She took video and posted a clip of less than 30 seconds on YouTube. In the background, amid a fair amount of ambient noise (and another child screaming), you can make out “Let’s Go Crazy,” a song by Prince. … Continue reading Copyright, Fair Use, Free Speech, Prince, and the case of the Dancing Baby

Is Facebook allowing illegal, discriminatory advertising practices?

Facebook ads lets you exclude users from ads based on race When you're as big as Facebook is, everything you do is going to be under the microscope - from what stories you feature in the Trending section, to what pictures you allow to be published, to how you count video views, to the nuances … Continue reading Is Facebook allowing illegal, discriminatory advertising practices?

Say goodbye to Vine, which once had 100 million active monthly users

At one time, Vine had 100 million users. That’s 100 million active monthly users. But those times are long gone. The looping videos with a six second limit were a novelty and created critical mass. It was a popular way to share sports clips and spawned an amazingly creative user base. After all, it takes … Continue reading Say goodbye to Vine, which once had 100 million active monthly users

Just about everybody is sick and tired of politics on social media

It’s not just you.  The vast majority of people online today are “worn out” by the amount of political junk they see on social media.  They’re stressed out by it and frustrated and they’ve learned they have less in common than they thought with some of their closest friends. A study from The Pew Research … Continue reading Just about everybody is sick and tired of politics on social media

Digital marketing needs dramatic improvement

Almost three-quarters of marketers surveyed say they are unhappy with the state of online advertising.  73% of brand marketers and media agency executives say the consumer experience with digital marketing needs to be improved. The report is from the IAB (Internet Advertising Bureau) that’s bullish on digital media.  In its study of 280+ brand marketers … Continue reading Digital marketing needs dramatic improvement

Facebook says it will now publish news even if it violates it standards

Facebook maintains it’s not a news organization.  When the majority of people get their news from you, you are whether you want to be or not. RELATED:  Facebook is in the news business whether it wants to be or not A Knight Foundation study shows 63% of Facebook and Twitter users say Facebook “serves as a … Continue reading Facebook says it will now publish news even if it violates it standards

Facebook wants you to order your next meal without leaving Facebook

Some major announcements this week from the Facebook Newsroom. Facebook really is trying to make it so you never need to leave the walled garden to do anything, like, you know, have a life.  And it is taking on other apps at the same time. Like Yelp or Trip Advisor.  Soon, you’ll be able to … Continue reading Facebook wants you to order your next meal without leaving Facebook

Is the #BoycottNFL movement actually making a difference

The Sunday night NFL game this past weekend had another bad outing. OK, so Houston-Indy isn’t the best game going, but it drew the smallest number of viewers in about five years. So far this season, NBC’s games — run in primetime — are down 17% from last year. Through six weeks of the season, NFL games in total are down … Continue reading Is the #BoycottNFL movement actually making a difference

Why do people keep giving their personal info when they don’t trust social media to safeguard it?

It’s an interesting case study.  People give up incredible amounts of private, personal information everyday on social media:  Who they date, where they go, what they eat, where they live, who they are connected to, and on and on.  At the same time, just about nobody trusts social media to keep things private. More Americans … Continue reading Why do people keep giving their personal info when they don’t trust social media to safeguard it?

NFL teams find creative ways around the league’s new social media policy

The NFL is finding out what a lot of publishers have learned over the years:  Don’t give away your best stuff on social media unless you can control it.  With declining TV ratings for the NFL for the first time (ever?), the NFL has put in place new rules on what teams can post on … Continue reading NFL teams find creative ways around the league’s new social media policy

Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon

Twitter stocked dropped another 5% last Friday after news that yet another potential suitor, SalesForce.com, was not going to pursue buying the social media platform. And it looks like there may not be other bidders on the horizon. Salesforce had been the only serious contender left in the race after Twitter opened itself to takeover … Continue reading Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon

YouTube, Facebook are now trying to take over your TV set

I don’t know if you’ve noticed this thing that showed up on YouTube a while back.  When you’re playing a video on a mobile device and you’re in the vicinity of a TV set that’s on the same WiFi network, you can hit the Cast icon and watch the video on your TV set. That’s … Continue reading YouTube, Facebook are now trying to take over your TV set

Facebook Live: Man commits suicide during live broadcast

You knew it was going to happen sooner or later:  someone committing suicide on Facebook live. 22-year old Erdogan Ceren from Turkey was in front of his computer camera holding a shotgun.  He told anyone watching that “No one believed when I said I will kill myself, so watch this.”  Ceren was reportedly distraught over … Continue reading Facebook Live: Man commits suicide during live broadcast

14 year old sues Facebook for allowing naked picture to appear on shaming pages in so-called “revenge porn” case

It could lead to significant changes in how social media deals with the situation. Every day, approximately 1.8 billion photos are uploaded to the internet.  Microsoft estimates some 720,000 of these pictures contain online child sexual abuse.  Every single day. If the exact image is uploaded to sites multiple times, it can be blocked.  But … Continue reading 14 year old sues Facebook for allowing naked picture to appear on shaming pages in so-called “revenge porn” case

Digital advertising is under fire right now

Yes, digital advertising is under fire right now.  I know some of my friends that work at traditional media and legacy media companies are enjoying it a bit right now and maybe even piling on.  But what we’re seeing isn’t so much a problem with digital advertising as it is businesses and marketers waking up … Continue reading Digital advertising is under fire right now

Facebook has been providing inflated video metrics for the past two years

Facebook has now publicly apologized for overstating video metrics for more than two years.  That’s nice.  But not not so nice if you’re one of the people that’s been relying on those metrics to place advertising buys on the social media platform. Overestimated by 60%-80% One of the world’s largest advertising agencies, Publicis, says Facebook … Continue reading Facebook has been providing inflated video metrics for the past two years

Children suing Parents for posting pictures on-line

If you share an embarrassing picture of your kids on Facebook, you might get sued. An 18-year old woman in Austria is suing her parents, saying they posted more than 500 images of her without her consent. Dad says he took the pictures so he has the rights.  The daughter disagrees. It's not just an … Continue reading Children suing Parents for posting pictures on-line

One Facebook Reaction beats all others

Big brands get most engagement from Facebook Reactions If you were hoping those emojis were going away anytime soon, I wouldn’t hold your breath.  Facebook’s dive into using enhanced “like” buttons – Facebook Reactions – appears to be taking hold. Facebook Reactions was a response to user complaints about only have Like as a choice … Continue reading One Facebook Reaction beats all others

Celebrities, athletes, influencers under fire for deceptive social media ads

The Federal Trade Commission (FTC) is starting to look more closely at what’s being advertised in social media and how.  In December, the FTC put out a new policy statement for enforcement.  It said, in part, that it needs to be obvious to consumers when social media posts, or ads are paid for.  They suggest … Continue reading Celebrities, athletes, influencers under fire for deceptive social media ads

Hey folks, Snapchat is a serious player in the advertising world

Sure we know Snapchat is popular, especially with Millenials and Gen Z, but the app has quietly started attracting serious ad dollars. eMarketer pins this year’s ad revenues at Snapchat at $366 million with growth next year to $935m.  That’s nothing to sneeze at.  95% of the ad dollars come from the US.  “To engage … Continue reading Hey folks, Snapchat is a serious player in the advertising world