Advertising, Consumer, Facebook, Instagram, SnapChat, Social, Twitter
Category: Advertising
269 Posts
Advertising, Change, Facebook, Instagram, Privacy, Social, Twitter
Utah Social Media Act Restricts Use for Minors, Requires Parental Consent and Access
Advertising, Apps, Facebook, Social, Twitter, Viral Campaigns
Social Media Engagement Rates Take a Sharp Dive
Advertisers Shifting Budgets from Acquisition to Retention in Early 2023
Advertising, Digital, guest post
5 Tips for Optimizing Your PPC Campaign
Ad Block, Advertising, Consumer, Digital, Facebook, Google, Privacy
Website and Cross-Site Tracking Is Out of Control
Ad Agency, Advertising, Branding, Business, Consumer, Digital, Research
Why Don’t Marketers Target People with Money to Spend?
Advertising, Apple, Apps, Change, Consumer, Digital, Privacy
First Results: Users Overwhelmingly Opt-Out of Online Tracking
Advertising, Apple, Apps, Change, Facebook, Mobile, Privacy
Apple’s App Tracking Transparency Launches with iOS 14.5
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Apple, Apps, Change, Consumer, Digital, Facebook, Google, Mobile, Privacy, Research
Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
Advertising, Business, Digital, Google, Search
SEM: Is There Value in the Google Guaranteed Program?
Advertising, Amazon, Apple, Apps, Business, Consumer, Digital, Facebook, Google, Law, Search, Social
Anti-Trust Hearings Against Facebook, Apple, Amazon, and Google: What’s at Stake
Ad Agency, Advertising, Digital, Facebook, Social
More than 1,000 Advertisers Have Now Joined the Facebook Boycott
Advertising, Business, Change, Digital, Law, Legal, Privacy
California Consumer Privacy Act (CCPA): First Warning Letters Are Being Sent
Ad Agency, Advertising, Business, Digital, Facebook, News
More than 200 Advertisers Join Facebook Ad Boycott
Ad Agency, Advertising, Digital
Splitting the Digital Pie: An Open Letter to the AdTech
Advertising, Branding, Digital, Research
Marketer Study: Will COVID-19 Change Everything? Umm, No.
Advertising, Branding, Business, Change, Consumer, Digital, Research, Television
Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
Advertising, Branding, Business, Change, Leadership, Life Lessons, Management, Research
Amid a Crisis, There Is Opportunity – If You Act Now
Advertising, Business, Television
What is the World’s Largest Advertiser Doing Right Now?
Advertising, Branding, Business, Content Marketing, Digital, Leadership
Take Control of Your Brand Conversation or Someone Else Will
Ad Agency, Advertising, Branding, Business, Change, Consumer, Leadership, Management, Research
Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
Advertising, Consumer, Digital, Facebook, Google, Privacy
NY State Data Tax: Legislation Would Tax Companies that Make Money from Consumer Data
Advertising, Attribution, Consumer, News, Research, Television, Video
Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing
Advertising, Business, Change, Digital, Mobile, Privacy, Social
A New Era in Online Privacy Rights Begins: Have You Made the Required Changes to Comply?
Advertising, Attribution, Digital, Research, Search, Social, Television
TV’s Influence on Purchase Decisions Exceeds All Other Media Combined
Ad Block, Advertising, Apple, Change, Digital, Google, Interesting, Mobile, Privacy, Search
A Game-Changer for Internet Privacy
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Attribution, Digital, Facebook, Google, PPC, Research, Search, Social
More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads
Advertising, Business, Consumer, Content Marketing, Digital, Research
Marketers #1 Goal in 2019? Get That Email Address
Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Ad Agency, Advertising, Attribution, Consumer, Digital, Google, Research, Television
IAB: TV Ads Are Still the Best for Generating Awareness
Advertising, Business, Change, Consumer, Digital, Google, Law, Legal, Privacy, Search, Social
GDPR vs CCPA: How Privacy Regulations Affect Businesses
Advertising, Branding, Business, Consumer, Research
“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust
Advertising, Amazon, Business, Change, Consumer, Digital, Facebook, Google, Metrics, Mobile, News, Research, Social
Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes
Advertising, Copyright, Digital, Google, News, Search
Should Content Creators Share in the Wealth from Search Engines?
Advertising, Digital, Google, Privacy
The Justice Department Investigation into Google: What We Know
Advertising, Branding, Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Video, YouTube
Despite What You Hear, TV is still the Dominant Medium
Advertising, Branding, Business, Consumer, Digital, Research
Restaurants Are Spending Significantly More on Digital Ads
Advertising, Attribution, Branding, Digital, Google, Mobile, Research, Search
Study: Half the Business Listing Online Contain Inaccurate Information
Advertising, Business, Research
Basics in Sales & Marketing: Would You Hire a Milkshake?
Advertising, Attribution, Business, Digital, Ethics, Facebook, News
The Ethical Troubles Of Digital Marketing Tactics
Advertising, Business, Consumer, Digital, Facebook, Privacy, Research
When It Comes to Digital, Consumers Say One Thing and Often Do Another
Advertising, Change, Digital, Facebook, Social
Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
Advertising, Branding, Change, Consumer, Digital, Research, Television
Advertisers have a problem, and it’s worse than they thought.
Advertising, Branding, Digital, Fraud, Research
Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Advertising, Digital, Fraud, Hacking, Research
Study: 18% of all online ad traffic is fraudulent
Top 10 Trends for Programmatic Advertising
Advertising, Business, Consumer, Digital, Google, News, Search
85% of Websites Fail to Meet Google Page Load Speed Standards
Advertising, Amazon, Attribution, Consumer, Digital, Facebook, Google, Search, Social
Amazon is predicting what you want and sending out free samples
Advertising, Business, Digital, Facebook, Metrics, Mobile, Social, Video
Optimizing Ad Performance: Measuring ROI for Digital Campaigns
Advertising, Attribution, Branding, Business, Digital, Facebook, Fraud, Interesting, Metrics, Mobile, Social, YouTube
How Much of the Internet is Fake?
Google Ads Now Features “Pay for Conversions” Option
Advertising, Digital, Facebook, Native Advertising, Social
Using Facebook Messenger to Build Your Brand
Malicious Code Buried in Embedded Digital Ads
Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertising, Branding, Business
The Nightmare Scenario for Salespeople
Ad Agency, Advertising, Branding, Research
In-House Ad Agencies Are Growing Dramatically
Advertising, Digital, Fraud, Google, Privacy
Digital Ad Fraud Continues to Grow; FTC Asked to Investigate Google
Advertising, Digital, Facebook, Fraud, Legal, Metrics, Social, Video
Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
Advertising, Business, Digital, Facebook, News, Social, Television, YouTube
Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Advertising, Business, Digital, Law, Legal, Privacy, Television
Own a Vizio TV? You might be entitled to a 62 cent settlement
Advertising, Digital, Law, Privacy
IAB Letter to Congress Supports Internet Privacy Regulation
Ad Agency, Advertising, Digital, Facebook, Metrics, Social
“Facebook doesn’t operate with real-world metrics”
Advertising, Attribution, Branding, Business, Change, Consumer, Research, Viral Campaigns
The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
Advertising, Digital, Metrics, Television
Why TV + Digital is a Powerful Combination
Advertising, Branding, Business, Interesting, Viral Campaigns
Five of the Biggest Cause Marketing Fails
Advertising, Branding, Business, Digital, Research, Television
Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
Advertising, Digital, Metrics, Mobile, Search
Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
Advertising, Digital, Facebook, News
Facebook Explains: What Information Do Facebook Advertisers Know About Me?
The modern marketer: Brand building vs. performance marketing
The Assumptive No: Why Salespeople Don’t Ask for the Order
Advertising, Attribution, Business, Consumer, Digital, Metrics
Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
Advertising, Consumer, News, Television
Boycotts Up: Where You Advertise Matters More Than Ever
Advertising, Business, Digital
The Digital Work Tools Marketers Can’t Do Without
Advertising, Digital, Law, Legal, Privacy
California just passed one of the toughest data privacy laws in the country
Advertising, Facebook, Privacy, Social, Television
Facebook is spending $1 million a day on TV ads
FBI, DOJ investigating advertising practices?
Ad Agency, Advertising, Business, Change, Digital, News, Television, Video
Major Advertisers Shifting Dollars from Digital to TV
Advertising, Business, Change, Consumer, Digital, Law, News
Net neutrality is dead – Here’s why FCC Chairman Ajit Pai thinks that’s a good thing
Contextual advertising gone wild
Ad Agency, Advertising, Business, Digital
In Programmatic Advertising, Timing is Everything
Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot
The AdWords Illusion: Forget the sales funnel
Machine Learning is Critical in Programmatic Advertising
Advertising, Business, Digital, Facebook, Law, Privacy, Social
Lots of U.S. companies are not ready for new data protection policies
Advertising, Branding, Content Marketing, Social, Viral Campaigns
Emotional Brands and Neuroscience Marketing
Advertising, Amazon, Business, Facebook, Google, SnapChat, Twitter
Amazon Digital Ad Revenues: $2 Billion in Q1 2018?
Advertising, Branding, Digital, Google, News, Video, YouTube
Strike Three for YouTube? Caught in yet Another Ad Scandal
Advertising, Branding, Digital, Research
A Neuroscientific Approach to Emotional Marketing
Advertising, Amazon, Digital, Facebook, Google, News, SnapChat
Facebook & Google Ad Shares Are Slipping
Advertising, News, Social, Television
Which type of advertising is considered the most intrustive?
Ad Block, Advertising, Change, Consumer, Digital, Search
With the Rise of Ad Blockers and Privacy Concerns, Can We Reverse “Ad Avoidance?”
Advertising, Business, Change, Content Marketing, Google, Video, YouTube
Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
Advertising, Attribution, Consumer, Facebook, Research, Television, Video, YouTube
What ads most lead to purchases: TV, Facebook, or YouTube?
Advertising, Business, Content Marketing, Digital, Facebook, Google, News, Research, Search, Social, Video, YouTube
Social Media for Publishers: Revenue Doesn’t Match Investment
Advertising, Branding, Business, Change, Digital, Fraud
P&G Cuts Programmatic Ad Spend by 90% Due to Brand Safety Concerns
Advertising, Digital, Facebook, Google, Legal, Mobile, Search, Social
Google and Facebook face potential anti-trust claims
Ad Block, Advertising, Consumer, Digital, Google
Paul Dughi.com 