Category Archives: Advertising

  1. What drives ROI in advertising? Creative and Reach

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    August 18, 2017 by Paul Dughi

    Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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  2. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  3. 93% of sponsored celebrity posts aren’t FTC complaint

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    August 10, 2017 by Paul Dughi

    The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social …
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  4. World’s largest advertiser cuts $140m in digital ads and grows sales

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    July 31, 2017 by Paul Dughi

    The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
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  5. Facebook discussing metered paywalls for publishers on platform

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    July 21, 2017 by Paul Dughi

    Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not …
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  6. Ad Copy that sizzles and sells

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    July 20, 2017 by Paul Dughi

    GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented …
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