Category Archives: Advertising

  1. Can 2 second video views actually drive sales?

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    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  2. My first book has been re-released as a free download on Amazon

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    October 16, 2017 by Paul Dughi

    My first book – “Weapons of Mass Distinction” – has been re-released and is available as a free download on …
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  3. What content is…

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    October 14, 2017 by Paul Dughi

  4. Do you trust audience measurement data?

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    October 12, 2017 by Paul Dughi

    Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on …
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  5. How much do small businesses spend on social media outsourcing?

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    October 11, 2017 by Paul Dughi

    The lure of social media for small businesses is huge.  The promise of a direct connection with local consumers that …
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  6. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  7. Just how prevalent is social media for small businesses?

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    October 4, 2017 by Paul Dughi

    Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small …
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