Winners and losers in a rapidly consolidating digital advertising market

Good News for digital ad sellers:  Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%.  That information comes from GroupM/WPP, the world’s largest buyer of advertising.  Magna (IPG Mediabrands) pegs 2018 digital growth at 13%. Bad News for digital ad … Continue reading Winners and losers in a rapidly consolidating digital advertising market

Major changes to online privacy – except in the U.S.

Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook.  The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online.  Things like who you associate with, … Continue reading Major changes to online privacy – except in the U.S.

Internet connected devices on the rise, but Live TV still dominates video viewing

58.7% of TV Households have at least one enabled device.  That means at least one internet-connected devices such as a Smart TV, Game Console, or Multi-Media device.  The number is growing rapidly.  The same figure was 52.2% last June, an increase of 12%. They’re using the devices more frequently as well:  10-12 days a month … Continue reading Internet connected devices on the rise, but Live TV still dominates video viewing

Priceline spends $4.3 billion on digital ads each year.  It’s shifting to TV for the future.

Priceline is the travel industry’s largest digital advertiser.  It’s built its company using TV and digital advertising, but the majority has been on digital.  In 2017, it’s expected to spend $4.3 billion dollars on digital, according to Skift, an industry website that tracks spending within the travel category.  The vast majority of digital spend (estimated … Continue reading Priceline spends $4.3 billion on digital ads each year.  It’s shifting to TV for the future.

10 Steps to Creating Effective Social Media Ads

You can’t just set up a Facebook page and wait for it to attract customers.  It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your ads and placement Use strong … Continue reading 10 Steps to Creating Effective Social Media Ads

Retail digital ad spend continues to grow, but TV dwarfs other media

eMarketer’s tracking of digital ad spend shows continued spending growth.  They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category.  They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media

Where does Google go when it wants to roll out a new product?  Television.

YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels.  It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.” The YouTube TV service will … Continue reading Where does Google go when it wants to roll out a new product?  Television.

Online Ad Campaign Bill would require more disclosures for digital ads

It’s been a long time coming.  Television and radio stations have had to live up to often onerous regulations on political advertising.  From requiring identification on funding, how large and prominent certain disclosures are, and maintaining online political files showing who bought what, where it ran, and how much they paid.  In some cases, long … Continue reading Online Ad Campaign Bill would require more disclosures for digital ads

A Closer Look: Facebook over-estimates reach by dramatic numbers

Maybe you saw the headline:  Facebook claims it reaches more people in the U.S. than actually live in the U.S.  It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only 31 million that live here … Continue reading A Closer Look: Facebook over-estimates reach by dramatic numbers

Can 2 second video views actually drive sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views actually drive sales?

Do you trust audience measurement data?

Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task.  To date, it hasn’t happened.  Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?

How much do small businesses spend on social media outsourcing?

The lure of social media for small businesses is huge.  The promise of a direct connection with local consumers that you can do yourself at no cost is a big promise.  For most who try it, though, they realize pretty quickly that to make an impact, it’s a lot of work and you really do … Continue reading How much do small businesses spend on social media outsourcing?

Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption

Just how prevalent is social media for small businesses?

Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here.  38% said it was the most … Continue reading Just how prevalent is social media for small businesses?

Recognized by the National Guard

I was recently honored to be recognized by the Alabama National Guard for WAAY-TV's partnership.  Along with the Alabama Broadcasters Association (ABA), our TV station helps the Guard with recruiting messages and advertising.  Major General Sheryl E. Gordon met with the ABA and recognized each of our Board Members, including me. The Alabama National Guard … Continue reading Recognized by the National Guard

Bad ads can destroy brand credibility – and cost you money

Bad ads aren’t just hurting your brand.  They’re hurting your sales.  60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science. A great ad can bring new business and reinforce your brand with loyal customers.  A bad … Continue reading Bad ads can destroy brand credibility – and cost you money

Can 2 second video views really be effective at driving sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?

Facebook vows to fight back against foreign interference in US elections

CEO Mark Zuckerberg laid out his plan to protect the integrity of US election.  He says he wants to make sure “Facebook is a force for good in democracy.” “I don’t want anyone to use our tools to undermine (our) democracy,” Zuckerberg said in a video address.  In order to do that, he said, Facebook … Continue reading Facebook vows to fight back against foreign interference in US elections

Ad industry revolts against Apple’s browser blocking ad tracking

Apparently the entire digital advertising community is up in arms because Apple is baking anti-tracking into its Safari browser.  Marketers will only be able to track your online behavior for 24 hours before it restarts in the upcoming release. So no more “visit a shoe website once and gets ads for shoes for the next … Continue reading Ad industry revolts against Apple’s browser blocking ad tracking

Facebook: Tracking your in-store visits and serving ads?

When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting.  Go to a physical store and they’ll re-target you online. Now Facebook appears to be getting in the game.  … Continue reading Facebook: Tracking your in-store visits and serving ads?

Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well.  Wal-Mart is now in the advertising business.  Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned to offer display, native ad, … Continue reading Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

How to check if your website violates new Google Chrome “Annoying Ads” filter

Google recently announced its going to penalize websites that have poor ad experiences in its upcoming update to the Chrome browser.  Starting next year, Chrome will block sites with “annoying ads” in search results.  If you think because you’re a name brand publisher, you’ll be exempt, think again.  Google has analyzed 100,000 sites so far … Continue reading How to check if your website violates new Google Chrome “Annoying Ads” filter

Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media buyers.  While recognizing the efficiency, I’ve also cautioned against eliminating the direct buy of premium websites from name publishers. There’s no arguing that more people are using programmatic – machine-driven – advertising to place their … Continue reading Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

If Programmatic Ad Buying is the future, why are advertisers not buying it?

We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place.  Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we talk about when talk programmatic … Continue reading If Programmatic Ad Buying is the future, why are advertisers not buying it?

93% of sponsored celebrity posts aren’t FTC complaint

The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social media posts.  In April, the FTC sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. The FTC’s Endorsement Guides provide … Continue reading 93% of sponsored celebrity posts aren’t FTC complaint

World’s largest advertiser cuts $140m in digital ads and grows sales

The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running and who’s clicking on them made a startling announcement at the end of July. After spending a third of its ad budget last year online – and watching sales diminish 8% - the company announced … Continue reading World’s largest advertiser cuts $140m in digital ads and grows sales

Facebook discussing metered paywalls for publishers on platform

Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics.  By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads.  Ad space on Instant Articles have … Continue reading Facebook discussing metered paywalls for publishers on platform

Ad Copy that sizzles and sells

GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented ad copy is difficult. There is no magic formula to write perfect ad copy.  So how is any writer supposed to pen a piece of advertising copy that sizzles and sells? Know the Basics Grabs … Continue reading Ad Copy that sizzles and sells

Facebook refuses to release political advertising data

Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where the ads run.  It’s available for anyone that wants to go the station’s section on the FCC website for all to see. Not so for the internet.  Facebook, not known for its transparency when it … Continue reading Facebook refuses to release political advertising data

Google says no to pop-up and pop-under ads

Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google will no longer permit placing pop-up or pop-under ads, the company declared in a blog post. They also won’t allow the use of any Google ads on sites that contain or trigger pop-unders. “We do … Continue reading Google says no to pop-up and pop-under ads

In today’s media world, you need to be a Multi-Platform Seller

If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell's Annual Survey of Local Advertisers. It's no longer traditional media or digital, it's a mix of both.  74% want a package that works. 74% buy digital and traditional together … Continue reading In today’s media world, you need to be a Multi-Platform Seller

News organizations ask Congress for authority to collectively bargain with Google, Facebook

The New Media Alliance represent almost 2,000 news organizations, primarily newspapers.  This week, the organization starting asking Congress for some help in taking on the big internet companies.  Call it a pre-emptive strike for collective bargaining with Google and Facebook. It’s no secret that Goo-book dominates digital advertising.  In the third quarter of 2016, 99% … Continue reading News organizations ask Congress for authority to collectively bargain with Google, Facebook

The case for content marketing

The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing.  The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing

Mixing GPS location data with advertising

The privacy folks are about to have a whole lot of new things to worry about.  We’ve all been cyber-stalked by ads following us around the internet.  Publishers put a pixel, in most cases, on their website that tie into their ad network buys.  This allows them to track where else we go on-line and … Continue reading Mixing GPS location data with advertising

Gmail will no longer scan your email and target ads

Did you even know that Google was scanning your Gmail messages and then targeted advertising to you based on the contents?  They were.  Now, Google says they won’t do it anymore.  Well, kind of.  They’ll still scan and use the info, but just not serve ads. Consumer Gmail content will not be used or scanned … Continue reading Gmail will no longer scan your email and target ads

Is the advertiser boycott of YouTube over?

Money talks.  Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday.  MediaRadar said General Motors, Johnson & Johnson, AT&T, Verizon, and Walmart have ads running on YouTube right now. Major brands pulled their ads from YouTube after worries about brand security and where their ads will be shown.  Google … Continue reading Is the advertiser boycott of YouTube over?

Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to use HTML5.  Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. So, with two months to go, how’s it going?  Not … Continue reading Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

Game Changer:  Google confirms built-in ad blocker coming to its Chrome browser

It’s been rumored for a while, but now Google confirms it will update its Chrome browser to include an ad blocker.  If your site has what Google terms “unacceptable ads,” it’s going to block all the advertisements on your site.  The list of what is unacceptable will include pop-ups, videos that are set to auto … Continue reading Game Changer:  Google confirms built-in ad blocker coming to its Chrome browser

Disconnect between what ad agencies think and what real people do

What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 advertising executives were asked that question.  They said 25%.  Umm.  The number is actually 82%. Research Now did the study on behalf of the Video Advertising Bureau (VAB).  They surveyed 250 ad executives (71% agency, 29% … Continue reading Disconnect between what ad agencies think and what real people do

When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

When my son was very young, he was watching television one day and noticed one of the characters was drinking a “cola.”  That’s what it said on the can.  He asked me if that was Coca Cola and we talked about how they often substituted generic products so they didn’t give free publicity to companies. … Continue reading When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

It’s over: Mobile has won

We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore.  Mobile usage is larger than desktop in almost every country.   Developing nations see an even … Continue reading It’s over: Mobile has won

The AdWords Illusion: Forget the sales funnel

I’ve written before about the problem with using “last-click attribution” as a key metric for deciding where and how to place your advertising. Who gets credit for driving customers? The last thing they visited. Many marketers are just counting the click and forgetting about all the other marketing it took to get that click. Why … Continue reading The AdWords Illusion: Forget the sales funnel

FTC cracks down on Zombie Cookies that track your online behavior even after you opt-out

The Federal Trade Commission has finalized a settlement with Turn over its use of Supercookies (also called Zombie Cookies). The FTC has accused Turn of deception by tracking consumers for ads even after people tried to opt out.  While not admitting any wrongdoing, the settlement will prohibit Turn from misrepresenting what it does in gathering … Continue reading FTC cracks down on Zombie Cookies that track your online behavior even after you opt-out

If you want customers, you’ve got to invite them to buy

Before you can make a sale, you’ve got to get people in your store. Before you do that, they’ve got to know about you, what you offer, and what makes your business different. Imagine this: You’re a salesperson and you walk into a business for the first time to make a sale. You’re shown into … Continue reading If you want customers, you’ve got to invite them to buy

Least Intrusive Video Ads with the Best Recall: Pre-Rolls

It’s the eternal questions for advertisers:  What works?  Just when you think you’ve figured it out, the world shifts again.  One day you hear, it’s all about “snackable” content – short clips that can be viewed in less than a minute.  The next day, it’s all about long-form video ads.  What’s a marketer to do? … Continue reading Least Intrusive Video Ads with the Best Recall: Pre-Rolls

Would you rather pay for content or put up with advertising?

85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In fact, Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a survey conducted by Zogby … Continue reading Would you rather pay for content or put up with advertising?

Self-serve Snap Ads coming to Snapchat

Snapchat is about to launch a self-service ad platform.  Digiday reports the interface will allow you to do Snap ads.  Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process.  That left a lot of small businesses out … Continue reading Self-serve Snap Ads coming to Snapchat

Is Google getting ready to launch its own ad blocker?

The Wall Street Journal reports that Google is readying its own ad-blocker as part of its Chrome browser.  Chrome is the undisputed most used browser in the world with a market share north of 41%. The ad blocker would be added to both mobile and desktop versions, per the report, and target what the company … Continue reading Is Google getting ready to launch its own ad blocker?

Who you trust more:  Advertising or News Media?

While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising.  In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more:  Advertising or News Media?

When is a sale not a sale? Amazon under fire for inflated “regular prices”

  A Consumer watchdog group is calling out Amazon for what it calls deceptive practices by posting inflated list prices and leading consumers to believe they’re getting a better deal than they really are. The aptly named group, Consumer Watchdog, has petitioned the California Attorney General to investigate Amazon.  John Simpson, Consumer Watchdog’s Privacy Project … Continue reading When is a sale not a sale? Amazon under fire for inflated “regular prices”

Facebook adds a rocket to its lineup

  You may have noticed a little rocket icon pop up on your mobile version of Facebook.  Tap it and it will take you to alternative news feed.  No, not “alternative facts,” but an algorithmic design feed of content similar to what you interact with on your regular feed, but from sources you don’t follow.  … Continue reading Facebook adds a rocket to its lineup

A bad idea: Congress looks at taxing advertising

The Trump administration has put tax reform on the table for debate.  There are very few people that would argue what we have right now is working fine.  One of the things under discussion, however, is eliminating the business deduction for advertising. Businesses are able to deduct the cost of ordinary and necessary businesses expenses, … Continue reading A bad idea: Congress looks at taxing advertising

Internet advertising to surpass TV advertising, but…

For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections.  “Internet advertising has contributed all of the growth in global ad spend since the beginning of the decade, and has … Continue reading Internet advertising to surpass TV advertising, but…

Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

  It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content.  In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

More heavyweight advertisers stop using digital ad networks

Some of the world's largest advertisers are pulling advertisements from Google's ad networks and YouTube along with other third-party ad networks.  The list is growing literally by the day. Verizon and Johnson & Johnson have now announced a halt to their digital advertising in ad networks, according to the NY Times.  Also pulling digital ad … Continue reading More heavyweight advertisers stop using digital ad networks

Heavyweight advertisers join the Google/YouTube boycott

The boycott Google movement may be gaining some ground.  Ad Contrarian Bob Hoffman reports that AT&T has now announced it will pull all display ads from Google properties.  This comes on the heels of some of the U.K.’s biggest advertisers, including the government and The Guardian newspaper, pulled its ads from Google and YouTube. It … Continue reading Heavyweight advertisers join the Google/YouTube boycott

Where to get the best ROI for TV ads

Story worth reading by Jason Lynch in Ad Week.  It details a Nielsen study done for CBS that looks at the best place to put ads for the best ROI.  The short answer (beyond news and live sports) is sitcoms. Also worth noting this exchange.  When advertisers talk about reaching Millennials, they typically talk about … Continue reading Where to get the best ROI for TV ads

Lawsuit: Google is reading emails and using info to target ads (whether you use Gmail or not)

Settlement on hold as judge trashes agreement We’ve been watching the case of Matera V. Google for some time now.  At issue is the practice of scanning emails sent on Gmail accounts and using the information to send targeted ads to Gmail users.  The case alleges that Google violated the Wiretap Act by intercepting the … Continue reading Lawsuit: Google is reading emails and using info to target ads (whether you use Gmail or not)

Low renewal rates from ad buyers on Native Advertising: Does it work?

You know native advertising.  It’s when instead of running an ad, publishers integrate advertising messages into content.  It may be in the form of a news-looking article that features the company’s information or employees.  In its best form – clearly labelled as advertising content – it may provide interesting and useful information. Used improperly, it’s … Continue reading Low renewal rates from ad buyers on Native Advertising: Does it work?

You can now run ads in your Live Facebook videos

Facebook is opening the door to video ads for publishers.  In a blog post, Facebook announced it is opening up its video ad networks to place and monetize publisher websites.  Eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network, Facebook said via a blog post. … Continue reading You can now run ads in your Live Facebook videos

Google/You Tube, Facebook agree to audits from Media Rating Council

Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party.  The Media Rating Council (MRC) is an independent industry group that accredits media measurement and isn’t afraid to deny that accreditation if the measurement isn’t up to industry standards.  They’ve denied or withheld accreditation from … Continue reading Google/You Tube, Facebook agree to audits from Media Rating Council

With growing advertiser complaints, Facebook agrees to third-party measurement

With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), Facebook blinked. It now says it will commit to an outside audit to verify data accuracy. “We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information … Continue reading With growing advertiser complaints, Facebook agrees to third-party measurement

World’s largest advertiser tells digital agencies to fix the problems or else

The largest advertiser in the US (and the world), Procter & Gamble, just shook up the digital advertising industry. "The days of giving digital a pass are over," said Marc Pritchard, Chief Brand Officer at P&G, at the IAB Annual Leadership meeting.  He’s mandating new requirements for digital agencies and media if they want to … Continue reading World’s largest advertiser tells digital agencies to fix the problems or else

FTC smacks Vizio for tracking what you watch on TV and selling data without permission

Consumers have bought more than 11 million internet-connected Vizio televisions since 2010. But according to a complaint filed by the FTC and the New Jersey Attorney General, consumers didn’t know that while they were watching their TVs, Vizio was watching them. The lawsuit challenges the company’s tracking practices and offers insights into how established consumer … Continue reading FTC smacks Vizio for tracking what you watch on TV and selling data without permission

How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

The Media Research Council says 50% of an ad has to be showing and visible for at least one second to count as an impression. The Interactive Advertising Bureau is looking to update its viewable impression stat to say the ad must be visible on the page for at least one second.  In other words, … Continue reading How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

Senior marketing execs: Virtually no proof social media ads are working

First, some facts: Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, according to the Interactive Advertising Bureau (IAB) study done by PricewaterhouseCoopers. Spending continues to grow. eMarketer projects US 2016 social media ad spend at $15.36 billion for the year. Ad Age reports that marketers are … Continue reading Senior marketing execs: Virtually no proof social media ads are working

Google ad changes hurt organic search

When Google announced expanding text ads in April allowing publishers more characters to use in text ads, it claimed it could lead to up to a 20% increase in CTR (click-through-rates) for advertisers.  So how did it do? Expanded Text Ads have yet to clearly outperform older text ads, Merkle reports in its Q4 2016 … Continue reading Google ad changes hurt organic search

At what point does Facebook stop adding users?

In its earnings report this week, Facebook said monthly users of its social media platform now top 1.86 billion people.  That’s roughly 25% of the entire world’s population that users FB regularly.  In total more than half the world’s population that have Facebook accounts (although to be fair, a lot of those that want to … Continue reading At what point does Facebook stop adding users?

Trouble in Paradise? Digital ad spending growth rates plummet

Standard Media Index (SMI) unveiled its review of online digital ad spend in 2016 and the numbers show some warning signs for publishers. After years of high double-digit growth in online ad sales, the market slipped into mid-single digits in 2016.  By 4Q 2016, the number slipped into the low single digits, and in December, the … Continue reading Trouble in Paradise? Digital ad spending growth rates plummet

Facebook testing targeted ads in Messenger app

A test in Australia and Thailand this week may lead to more ads from the folks at Facebook.  This time, they’re testing adding advertisements to its Messenger app. “This means that a business is able to place an ad in an area of Messenger below your recent conversations, similar to how we surface birthday notifications … Continue reading Facebook testing targeted ads in Messenger app

Shoppers only buying when on sale leaves retailers with dramatic drop in margins

Shoppers love sales, but it appears now that retailers have created a “sale culture,” where the majority of shoppers don’t buy unless it’s on sale. Dynamic Action bills itself as a retailing tech firm.  It recently released its Retail index at the National Retail Federation show in New York with some startling results: 44% of … Continue reading Shoppers only buying when on sale leaves retailers with dramatic drop in margins

Are voice-enabled devices a threat to Google’s ad revenue?

Voice-enabled apps and devices seem to be the next big thing. It was the clear star-of-the-show at this year’s Consumer Electronics Show in December. But using voice to do searches may reveal a vulnerability for Alphabet (aka Google). While its Google Home device may compete in the market, it — and the Amazon Echo and … Continue reading Are voice-enabled devices a threat to Google’s ad revenue?

Facebook hit with another lawsuit over misrepresenting video ad metrics

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015.  You may, however, have heard of Wink, a home automation hub.  Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own.  It … Continue reading Facebook hit with another lawsuit over misrepresenting video ad metrics

Is your TV set gathering and sharing your habits?

I knew my “Smart TV” was a little different when I got my first one and discovered that just like a computer, it might sometimes reboot for no particular reason. I certainly never thought it was listening to me and sharing what I said. Things certainly have changed now the TV’s are connected to the … Continue reading Is your TV set gathering and sharing your habits?

Which ads do people trust the most? Print & TV ads

It seems we have basic trust issues with online information.  Whether it’s the proliferation of fake news, bad or biased information online, or the ads we see, less than half of US internet users say they trust online ads.  The exception to that would be search engine ads, which had a trust score of 61%, … Continue reading Which ads do people trust the most? Print & TV ads

Advertising groups say online “opt-in” rules violate First Amendment

Is advertising protected speech? And can internet companies use your personal information in advertising without your permission? These answer to these questions seems to be yes if you agree with the advertising trade associations that are asking the FCC to change its opt-in privacy rules for online service providers. The Association of National Advertisers, the … Continue reading Advertising groups say online “opt-in” rules violate First Amendment

Can students tell the difference between fake news and real news?

This fake news thing is bigger than just election results.  “Fake news” has become a label people freely put on facts they don’t agree with.  People will call something “fake news” when in fact it’s true.  They just disagree.  But call something by a label enough and it often sticks.  Source:  this past election. But … Continue reading Can students tell the difference between fake news and real news?

Paul Dughi named as one of 16 “Media Influencers” by Local Media Today

I was honored to be included in the list of 16 "media influencers" as named in the 2017 monthly edition of Local Media Today, by the Local Media Association (an industry trade association of more than 2,400 newspaper, TV, radio, pure plays and other media partners). It's a pretty impressive group to be included in and I was … Continue reading Paul Dughi named as one of 16 “Media Influencers” by Local Media Today

Facebook adding mid-roll ad breaks in videos with publisher rev share

In January last year, Facebook CEO Mark Zuckerberg said half-a-billion-people watched video on Facebook every day, accounting for 100 million hours’ worth every single day.  This was before all the push for live began in earnest. Now they are trying to figure out how to make money off of it.  Facebook is going to test … Continue reading Facebook adding mid-roll ad breaks in videos with publisher rev share

Virtual advertising on windshields aimed at the driver?

I’ve started to wonder if we’re putting too much tech in front of drivers. As they navigate down the road, there are an awful lot of things that can add to your distracted driving. My new car has a screen that shows current radar and weather forecasts. I’ve found the find-the-nearest-gas-stations and display their current … Continue reading Virtual advertising on windshields aimed at the driver?

Facebook ads are “far less viewable” than expected

Ever since Facebook admitted it had problems with key measurements, advertisers and agencies have been looking more closely at the metrics and what they mean.  What they’re seeing is not that great. Drew Heuning is the director of digital ad buying for Omnicom, one of the world’s four largest ad buying agencies.  Speaking at a … Continue reading Facebook ads are “far less viewable” than expected

Even massive scale doesn’t guarantee advertising revenue on-line

You may not have heard of Medium.  It’s a unique platform for sharing intelligent, thought-provoking pieces and has attracted a host of experts and regular folks that like to write.  It has grown like mad – it attracts more than 60 million visitors each month.  Readers and published posts were up about 300% year-to-year. But … Continue reading Even massive scale doesn’t guarantee advertising revenue on-line

Bipartisan investigation demands answers on cable TV’s “misleading fees and sales practices”

In a bi-partisan effort, Senators from both parties are calling on Charter Communications (which also acquired Time Warner) and Comcast to stop what they call “misleading placement of fees on customers’ bills, and inadequate advertising disclosure for service promotions.” They've asked before and say they've never got an answer to their complaints even after holding … Continue reading Bipartisan investigation demands answers on cable TV’s “misleading fees and sales practices”

Are legitimate news websites spreading fake news with widgets?

Will Google start penalizing publishers for using Taboola or Outbrain?  Should they? You may not know the names “Taboola” or “Outbrain” but you’ve no doubt seen their work.  These are two of the digital industry’s aggregators that typically mix paid sponsorships, native ads,  and click bait articles into a widget that gets posted at the … Continue reading Are legitimate news websites spreading fake news with widgets?

US digital ad spend nearly $18B in 3Q 2016

U.S. advertising spend  in digital advertising in the third quarter of 2016 alone was nearly $18 billion dollars. The latest IAB Internet Advertising Revenue Report shows the number at  $17.6 billion.   This marks the highest third quarter for digital advertising spending on record and a 20% increase over the same time period in 2015. It also accounts for … Continue reading US digital ad spend nearly $18B in 3Q 2016

Twitter now admits flawed video ad counts, some off by 35%

Bad metrics have many advertisers worried about whether they’ve been spending their dollars smartly on-line.  Facebook’s multiple admissions that the numbers were wrong hasn’t done anything to assuage the worry.  Now it’s Twitter’s turn in the barrel. Twitter admits it incorrectly measured video ads running on Android devices.  The measurements were off by as much … Continue reading Twitter now admits flawed video ad counts, some off by 35%

It’s not you. Commercial breaks are getting longer

The NFL thinks if it cuts out commercial breaks and down time, it may help with struggling ratings this year.  Probably.  DVR’s, Hulu, and Netflix have turned a lot of people into binge watchers and it’s made it tougher to go from that experience to sitting through commercial pods – especially long ones. And anyone … Continue reading It’s not you. Commercial breaks are getting longer