Tag: Television
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Coming Soon: Major Changes in the Broadcast TV Industry
We’re about to see a major shift in broadcast TV unlike anything we’ve seen before. Big statement, but it’s true if a few things fall into place. While radio consolidated years ago, letting big ownership groups control a significant number of stations in a marketplace, the FCC has limited anyone…
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Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term
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Content Omnivores: Video Consumers Want It All
With the increased attention focused on OTT (Over-the-top) TV and streaming services, there are some interesting trends developing. 65% of US consumers say they stream content at least once a week. Two-thirds say they stream more video online than they watch of broadcast, cable, or satellite, according to Horowitz Research’s…
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TV is still the #1 choice for news consumers
The Pew Research Center did a deep dive into local news consumption in a study of more than 35,000 adults. Here are a few of the key takeaways it revealed: Television is the preferred source of news although online sources are catching up. Weather is the number one topic adults…
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Vast majority of video viewing still taking place on TV sets
Yes, there’s a fair amount of viewing these days on mobile phones, tablets, laptops, and desktop computers, but 70% of all viewing is still through the TV set. A survey of OTT consumers conducted for Nevion reports that 70% of those responsing still watch the majkority of programming on TV. …
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DirecTV Now Streaming Service Loses A Quarter-Million Subscribers
The future of TV is supposed to be streaming, right? In its 4th quarter earnings report, AT&T dropped a bombshell. The parent company of DirecTV announced that it had lost 267,000 streaming customers of its DirecTV Now service. The forecast for sub losses was 19,000 according to the Hollywood Reporter. …
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Hackers are now hacking Connected TV Sets
Yup, it happened. Hackers have been able to hack TV sets. The guy behind the hack called himself, The Hacker Giraffe, and managed to exploit a Google Chromecast vulnerability in devices and posted a privacy warning (and promoted PewDiePie, a YouTube celeb). According to Media Post, the hack takes advantage…
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Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertise on TV and people will search for you online… almost instantly. As many as 90% of TV viewers have a digital device either in their hands or within reach while watching. “Forget the remote,” said Lisa Gevelber, VP Global Marketing at Google. “Smartphones are becoming the essential TV-watching companion.”…
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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Why TV + Digital is a Powerful Combination
Even the digital folks will tell you TV is still the King when it comes to media consumption. Combined with digital, the results can be incredible! Television isn’t dying; it’s just changing. And it remains unrivaled in its sheer, unadulterated reach, said Daniel Gulick, writing for digital media publisher SmartBrief.…
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Facebook is spending $1 million a day on TV ads
Facebook’s taken hit after hit to its reputation. Accusations of political bias, alleged misuse of personal data, data leaks, third parties accessing your data through your friends without permission… the list of complaints goes on and on. The list of lawsuits by shareholders and users against the social media company…
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Major Advertisers Shifting Dollars from Digital to TV
JP Morgan Chase is retreating on its digital ad placements. Instead, they will take dollars and move them back to television. That’s big news in advertising circle. The company has a $5 billion marketing budget. Perhaps it’s the logical outcome for the company that reduced their digital reach by more…
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Bulls-eye marketing: Finding the sweet spot
To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product. It’s not enough to assemble your unique selling proposition – what I call your Weapon of Mass Distinction. It’s not enough…
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What ads most lead to purchases: TV, Facebook, or YouTube?
It’s the first time a study like that has been done. Karen Nelson Field us a marketing science professor. According to Spots N Dots, she exposed more than 2,500 people to a variety of advertisements (more than 18,200) to study their impact on behavior. One of the more interesting parts…
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Which Advertising Medium Do Consumers Trust the Most?
With U.S. consumers being exposed to an average of 10,000 brand messages every day, and 90% of consumers reporting that advertisements influence their purchase decisions, the power of advertising is undeniable. According to research from Clutch, consumers in the United States say Television and Print are the advertising mediums that…
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4 largest TV companies will own more than 40% of all local stations
The big get bigger. That’s been the story of the past three years in television as the 5 largest companies now control 37% of all TV stations in the U.S., according to Pew Research. With a FCC that is relaxing ownership rules, and a major acquisition of the 42 Tribune…
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Priceline spends $4.3 billion on digital ads each year. It’s shifting to TV for the future.
Priceline is the travel industry’s largest digital advertiser. It’s built its company using TV and digital advertising, but the majority has been on digital. In 2017, it’s expected to spend $4.3 billion dollars on digital, according to Skift, an industry website that tracks spending within the travel category. The vast…
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Retail digital ad spend continues to grow, but TV dwarfs other media
eMarketer’s tracking of digital ad spend shows continued spending growth. They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category. They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31%…
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TV still #1 choice for news consumption, but the gap is narrowing
Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to…
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Where did people turn for life-saving information in Hurricane Harvey? Local TV stations
If you doubted that local television is still important in people’s lives, consider this: When Hurricane Harvey was threatening Texas, where did people turn for the latest information? Local TV. 89% surveyed said local TV news was their top choice. Their second choice? Local TV station websites. Their third choice? …
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Facebook refuses to release political advertising data
Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where the ads run. It’s available for anyone that wants to go the station’s section on the FCC website for all to see. Not so for the internet. Facebook, not known…
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Despite what you hear, 92% of all video viewing happens on a TV set
The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers. “All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen It isn’t just a little bit more TV viewing,…
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Now accepting guest posts!
It’s a chance to get your thoughts and your brand in front of this blog’s 6,400+ followers – made up of television, advertising, marketing, and digital thought leaders. It’s free to you, because it takes the load off of me to come up with everything! I post daily insights…
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Who you trust more: Advertising or News Media?
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising. In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify
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Internet advertising to surpass TV advertising, but…
For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections.
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It’s not you. Commercial breaks are getting longer
The NFL thinks if it cuts out commercial breaks and down time, it may help with struggling ratings this year. Probably. DVR’s, Hulu, and Netflix have turned a lot of people into binge watchers and it’s made it tougher to go from that experience to sitting through commercial pods –…
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Bulls-eye marketing: Finding the sweet spot
To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product. It’s not enough to assemble your unique selling proposition – what I call your Weapon of Mass Distinction. It’s not…
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Americans spend 47% of time awake on TV, PC, Tablets, or phones
According to new research from The Diffusion Group (TDG), consumers spend a lot of time each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone. It now tops 50 hours with TV topping the list.
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Analyzing $12 billion dollars of actual ad spend and tracking ROI shows surprising results
Accenture Strategy released a three year study from its database of $12 billion dollars in marketing expenditures. It tracked ad buys in 6 categories from 20 major national brands. It’s one of the most in-depth, real-life studies, of what happens to brands that shift dollars from television to digital, either…
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Where do people get their news? Social media beats every medium except one
With the fast adoption rate of internet-connected smart phones, you would expect the number of people accessing news on mobile to rise substantially. Well, it did. In a Knight Foundation research study done by Nielsen, 89% of the U.S. adult mobile population access news on mobile devices.
Paul Dughi.com 