In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac. Now, it’s dumping Bing and going back to Google. The same goes for Siri as well. “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent … Continue reading Apple ditches Bing for Google search
Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well. Wal-Mart is now in the advertising business. Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned to offer display, native ad, … Continue reading Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?
Google recently announced its going to penalize websites that have poor ad experiences in its upcoming update to the Chrome browser. Starting next year, Chrome will block sites with “annoying ads” in search results. If you think because you’re a name brand publisher, you’ll be exempt, think again. Google has analyzed 100,000 sites so far … Continue reading How to check if your website violates new Google Chrome “Annoying Ads” filter
We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place. Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we talk about when talk programmatic … Continue reading If Programmatic Ad Buying is the future, why are advertisers not buying it?
Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now. Several years ago, I was talking to the owner of a small business one day about what drove customers to their store. She told me it was simple: the phone book. I took the […]
Adding videos to your website may be a great idea, but it won’t help your site rank better on Google. “Having a video on your page will absolutely not help you rank better in web search,” said Google’s Gary Illyes in response to a Twitter discussion. https://twitter.com/methode/status/860454461227106304 So don’t expect it to make a … Continue reading Website video might hurt, but won’t help Google ranking
We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country. Developing nations see an even … Continue reading It’s over: Mobile has won
What's that saying about real estate? Location, location, location. It appears the same can be said about what it takes to be listed in the local listings on Google. With the big shift to mobile occurring over the past year, it’s no surprise that the biggest signal Google looks for in picking a search for … Continue reading Ranking in Local Search: Location is the top factor
The Wall Street Journal reports that Google is readying its own ad-blocker as part of its Chrome browser. Chrome is the undisputed most used browser in the world with a market share north of 41%. The ad blocker would be added to both mobile and desktop versions, per the report, and target what the company … Continue reading Is Google getting ready to launch its own ad blocker?
Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party. The Media Rating Council (MRC) is an independent industry group that accredits media measurement and isn’t afraid to deny that accreditation if the measurement isn’t up to industry standards. They’ve denied or withheld accreditation from … Continue reading Google/You Tube, Facebook agree to audits from Media Rating Council
The largest advertiser in the US (and the world), Procter & Gamble, just shook up the digital advertising industry. "The days of giving digital a pass are over," said Marc Pritchard, Chief Brand Officer at P&G, at the IAB Annual Leadership meeting. He’s mandating new requirements for digital agencies and media if they want to … Continue reading World’s largest advertiser tells digital agencies to fix the problems or else
When Google announced expanding text ads in April allowing publishers more characters to use in text ads, it claimed it could lead to up to a 20% increase in CTR (click-through-rates) for advertisers. So how did it do? Expanded Text Ads have yet to clearly outperform older text ads, Merkle reports in its Q4 2016 … Continue reading Google ad changes hurt organic search
It seems we have basic trust issues with online information. Whether it’s the proliferation of fake news, bad or biased information online, or the ads we see, less than half of US internet users say they trust online ads. The exception to that would be search engine ads, which had a trust score of 61%, … Continue reading Which ads do people trust the most? Print & TV ads
I figured Facebook would be the #1 app, so that was no surprise. I was, however, surprised who was #2 on the list. It's Facebook Messenger coming in at #2, beating out YouTube, Google, Gmail, Snapchat, Instagram, and the rest. It’s been just over two years since Facebook pulled messaging out of the core social media app … Continue reading Top 15 Smartphone Apps in the US
How are people searching for your content or business? These days, it’s all about mobile. Hitwise says that about 58% of all search is done on mobile devices. They came to that conclusion by analyzing 100s of millions of online searches during April and May, 2016. For news and sports publishers, the numbers were even … Continue reading Vast majority of search is mobile
If you needed more incentive to invest in paid search on Google, here it is. Organic search continues to decline as the “natural” listings are increasingly pushed down the page by paid listings. In the latest research from Merkle, organic visits – which had grown over 50% last year – were down 7.7% this year. … Continue reading Organic search clicks are falling dramatically as mobile search grows
Android users can download more than 1.6 million apps. Apple’s app store exceeds 1.5 million. With all that choice, how many are actually being used? More than I thought. Nielsen Mobile Insights reports that smartphone owners used an average of 27.1 different apps per month. Even with all the choice out there, that number hasn’t … Continue reading 3 million apps and counting: How many are actually getting used
In the not too distant past (OK, a few short months ago), Google revamped its search page. They removed the right rail (although you can still add it to your AdWords order if you buy through third-parties. It won't show up, but you can still try!). So why did they do it? One word: mobile. Google … Continue reading More changes to Google AdWords coming
Research shows they could — if they decided to do so. While there’s no indication that’s what they are doing, the same research says it could happen and most of us would never know. If you want to get right to the research, skip down the page a bit. But first, the undeniable impact of social media … Continue reading Could Google or Facebook decide the election if they wanted to? You bet.
Let me take you back a few years, then we'll jump ahead to the digital advertising world we live in now. Several years ago, I was talking to the owner of a small business one day about what drove customers to their store. She told me it was simple: the phone book. I took the … Continue reading What really drove the sale? When metrics lie
Winning the game at search takes work. And money. And experience. Finding someone you can trust to help guide you to make the right decisions along the way is critical. Many businesses realize great results from a PPC (pay-per-click) search campaign... or suffer if they're either not playing the game or choose the wrong partners (or try … Continue reading Questions to ask before picking an agency to handle your PPC search campaigns
Some fun spots to break up your day. Ellen DeGeneres and Adele teamed up for a fun adventure. Ellen sent Adele into a Jamba Juice store with an earpiece. She had to say whatever Ellen told her. Funny stuff. As you can imagine, the video went viral on social media. During the show, Adele asked … Continue reading Five great viral video campaigns for your enjoyment
So what’s a marketer to do? Paid search is taking over more real estate on Google. Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3. But that still means often the organic search results often fall below the fold, meaning not on the first browser … Continue reading Organic search dropping: What’s a marketer to do?