Category Archives: Search

  1. What really drove the sale? When metrics lie

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    June 21, 2017 by Paul Dughi

    Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.  She told me it was simple:  the phone book.  I took the […]

  2. Website video might hurt, but won’t help Google ranking

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    May 19, 2017 by Paul Dughi

    Adding videos to your website may be a great idea, but it won’t help your site rank better on Google. …
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  3. It’s over: Mobile has won

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    May 18, 2017 by Paul Dughi

    We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on …
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  4. Ranking in Local Search: Location is the top factor

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    April 28, 2017 by Paul Dughi

    What’s that saying about real estate?  Location, location, location.  It appears the same can be said about what it takes …
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  5. Is Google getting ready to launch its own ad blocker?

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    April 24, 2017 by Paul Dughi

    The Wall Street Journal reports that Google is readying its own ad-blocker as part of its Chrome browser.  Chrome is …
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  6. Google/You Tube, Facebook agree to audits from Media Rating Council

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    February 24, 2017 by Paul Dughi

    Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party.  …
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  7. World’s largest advertiser tells digital agencies to fix the problems or else

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    February 10, 2017 by Paul Dughi

    The largest advertiser in the US (and the world), Procter & Gamble, just shook up the digital advertising industry. “The …
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