Category Archives: Search

  1. Apple ditches Bing for Google search

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    September 26, 2017 by Paul Dughi

    In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac.  Now, it’s dumping Bing …
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  2. Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

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    September 11, 2017 by Paul Dughi

    Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer …
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  3. How to check if your website violates new Google Chrome “Annoying Ads” filter

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    September 4, 2017 by Paul Dughi

    Google recently announced its going to penalize websites that have poor ad experiences in its upcoming update to the Chrome …
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  4. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  5. What really drove the sale? When metrics lie

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    June 21, 2017 by Paul Dughi

    Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.  She told me it was simple:  the phone book.  I took the […]

  6. Website video might hurt, but won’t help Google ranking

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    May 19, 2017 by Paul Dughi

    Adding videos to your website may be a great idea, but it won’t help your site rank better on Google. …
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  7. It’s over: Mobile has won

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    May 18, 2017 by Paul Dughi

    We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on …
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