Tag: Facebook
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Social Media Engagement Rates Take a Sharp Dive
Rival IQ today announced their 2023 Social Media Industry Benchmark Report detailing everything a marketer needs to measure social media success against their competitors on Facebook, Twitter, Instagram, and TikTok across 14 major industries. The report features insights into how social media engagement has changed over the last year for…
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Unsealed Court Documents Reveal Data Anarchy at Meta, according to Open Market Institute
Letter to European Commission highlights new material about Meta’s internal data systems, and how Meta infringes the DMA & GDPR. A letter sent by the Irish Council for Civil Liberties (ICCL) reveals a regime of data anarchy at Meta with data misuse so profound that it would be impossible for…
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Apple’s App Tracking Transparency Launches with iOS 14.5
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital…
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Which Companies Have the Most Personal Data about You?
The folks at Clario have put together a fascinating chart that breaks down which online platforms and brands collect the most data and what they know about us. I thought it was worth sharing. Facebook and Instagram top the list (no surprise). We all do it – click ‘accept’ on…
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House Reports Claims Anticompetitive Behavior by Apple, Amazon, Google, and Facebook
“Our investigation leaves no doubt that there is a clear and compelling need for Congress and the antitrust enforcement agencies to take action that restores competition, improves innovation, and safeguards our democracy.” Rep. David Cicilline After reviewing more than 1.3 million internal documents and interviewing more than 240 people and…
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Facebook Threatens to Stop Allowing News Sharing over Pending Legislation in Australia
Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content. It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia.…
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Anti-Trust Hearings Against Facebook, Apple, Amazon, and Google: What’s at Stake
Nearly half of Americans now believe major tech companies should face more regulation. That was one key finding in a new survey by the Pew Research Center. The survey was released as a House Judiciary Committee is looking into tech companies. Specifically, they are examining anti-trust concerns. Google, Facebook, Amazon,…
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More than 1,000 Advertisers Have Now Joined the Facebook Boycott
More than a thousand advertisers have now stopped spending on Facebook. Those behind the efforts say Facebook hasn’t made a commitment to changing anything. Jonathon Greenblatt with the Anti-Defamation League, along with leaders of other civil rights groups (NAACP, Color of Change, Free Press), organized the Stop Hate for Profit…
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More than 200 Advertisers Join Facebook Ad Boycott
Facebook’s facing a revolt among advertisers. Where will it end up and will it have a real impact? The campaign is asking businesses to stop advertising on Facebook in July to send a message. “We are asking all businesses to stand in solidarity with our most deeply held American values…
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Report: Fake Accounts and Bots are Proliferating Online; Social Media Companies Aren’t Stopping Them
Let’s say you were able to positively identify more than 15,000 fake social media accounts. You reported a significant number of them to social media platforms as fake. Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake…
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Facebook Being Investigated by 47 Attorneys General
47 Attorneys General are now investigating Facebook for possible antitrust violations. When the probe was first announced in September, 8 states were behind the effort. 45 states have now signed on along with AGs in the District of Columbia and Guam. The AGs say it is a bi-partisan effort. “After…
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Using Facebook’s Like Button on Your Website May Violate EU Laws
This could change a lot of things. If your website has Facebook’s like button on it for content or comments, you could be liable under the European Union’s privacy rules regardless of where you do business. The EU Court of Justice handed down the ruling this week in a case…
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Facing a $5 Billion Fine, Facebook Adds $10 Billion in Market Value
“Facebook’s infringements of the 2011 consent decree and its pattern of violating user trusts have been both vast and brazen.” – Letter to FTC from Sen. Ed Markey (D-Massachusetts), Sen. Richard Blumenthal (D-Connecticut), Sen. Josh Hawley (R-Missouri) The Senators are reacting to word that’s leaked out that Facebook will by…
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Photos of men appear twice as often as women in news stories
A new study by the folks at the Pew Research Center turned up an interesting finding: Men appears twice as often as women when it comes to being featured in news photos on Facebook. The research group analyzed posting from 17 national new outlets with at least 20 million unique…
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Facebook Is Changing the Way It Ranks Video
Facebook is changing the way it ranks video on its social media platform. Three factors that will impact video rankings and affect distribution. Loyalty and intent Video and viewing duration Originality Loyalty and intent Intent and repeat viewership are important factors we consider when surfacing videos to people in News…
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When It Comes to Digital, Consumers Say One Thing and Often Do Another
Consumers overwhelming say privacy concerns are starting to have them rethinking rethink how they interact online. At the same time, however, their actions are telling a slightly less convincing story. People say one thing to researchers, but their actions demonstrate something else. A third of those surveyed think digital is…
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Ever Wonder Why Posts Show up in Your Facebook Feed? Inside Look at the Algorithm
Ever wonder why certain posts show up in your Facebook feed and others never do? Facebook is hoping to be able to give you some insight into that with its new “Why am I seeing this post?” tool. When you’re looking at a post, click the three dots in the…
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Amid Privacy Issues, Facebook Promises Privacy Will Be the Foundation for the Future
“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services and we’ve historically focused on tools for more open sharing,” wrote Facebook CEO Mark Zuckerberg.…
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Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs,…
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Is It Time to Break Up Facebook?
The Electronic Privacy Information Center and a host of advocacy groups have written to the Federal Trade Commission (FTC) that it’s time to seriously consider breaking up Facebook. “The companies should be reestablished as independent entities and Facebook should be required to disgorge the personal data unlawfully acquired from those…
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Amazon is predicting what you want and sending out free samples
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. …
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Can public officials block citizens on social media? Nope.
The law is playing catch-up with many facets of digital technology and social media. The latest battle has been over whether government officials can block people on Facebook. The 4th US Circuit Court of Appeal has upheld a lower court ruling that said it was unconstitutional for publicly elected officials…
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Google wins, Facebook loses in lawsuits over use of Facial Recognition
Two different ruling in privacy cases over use of biometric data called “faceprints.” A federal judge threw out the lawsuit against Google. The judge ruled that the Illinois consumers that sued were unable to prove any damages. Lindabeth Rivera and Jospeh Weiss were the named plaintiffs in a class action…
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Is Facebook facing record fines for violating its FTC privacy agreement?
The Federal Trade Commission is looking at what could be record-setting fines against Facebook, according to the Washington Post. It has to do with the binding agreement the social media company signed in 2011 to protect personal data. The fine would be for violating that agreement. The biggest fine to…
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Tiktok Passes Facebook in App Downloads
TikTok has been downloaded more than 100 million times in the U.S. and claims 500 million monthly active users. The social video app has surpassed Facebook when it comes to downloads. Facebook responded by launching Lasso, a similar product to try to compete. If you haven’t seen these videos, they are…
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Trust in Social Media Continues to Plummet
If you thought public opinion on the trustworthiness of social media had bottomed up, you might want to rethink that a bit. A new study by Tapatalk polled 1,000 U.S. adults and found that trust in social media networks continues to decline. Get the full report here. 74% said the…
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How Much of the Internet is Fake?
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake?…
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Facebook, Amazon Adding More Subscription Video Services
The social media giant is in talks with HBO, Showtime, and Starz about adding streaming video. Facebook would offer subscriptions to these channels which users would watch within the Facebook platform. It the deal consummates, Facebook would likely have to shell out money in advance to the streamers and then…
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Is Facebook Getting in the Home Shopping Channel Business?
First, they get us addicted to social media. Then, they start selling us stuff. Now, Facebook wants to launch its own version of a shopping channel. QVC does some $9 billion dollars a year hawking product on TV, so you know there’s a market for it. Full Disclosure: I work…
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Privacy Concerns with Facebook’s Video Calling Device “Portal”
When Facebook introduced an in-home video calling device with camera and microphone this month, the company wanted to avoid any confusion about the type of data it could sweep up. The last thing Facebook needed was to raise more privacy alarms about its business, so the marketing around Portal, a…
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Does Facebook Facial Recognition Violate the Law? Class Action Suit Moves Forward
The case against Facebook for use of biometric data is moving forward. An Illinois judge dismissed Facebook’s plea to toss it. The class action suit –ispotentially worth billions if successful. Illinois law can tag each violation with fines up to $5,000. Illinois has a law called the Biometric Information Privacy…
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Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
The folks suing Facebook for inflating video views now say it’s worse than they thought. Originally, the group said FB was jacking up video metrics by as much as 80% higher than they actually were by the way they were reporting them. Now, they say the real number is somewhere…
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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“Facebook doesn’t operate with real-world metrics”
GroupM is the world’s largest advertising company. So when it speaks out on industry issues, people pay attention. Robin O’Neill is the Managing Director of Digital Trading for GroupM and had some harsh words for Facebook in an article in Digiday. For a company that will take in an estimated…
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California passes new privacy law with greater consumer controls
It’s not perfect, but the new privacy laws passed by California that go into effect 1/1/20 will help give some consumers more control over their online data and what happens to it. The big deal is you can opt out of having your info sold. The law applies to businesses…
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Four Reports Show Serious Problems for Facebook
Four reports within the past 10 days point to a serious problem for Facebook. First, the headlines: Facebook is shedding massive traffic — and it’s apparently flocking to YouTube Facebook’s web traffic has declined by nearly half in the last two years, while YouTube is climbing Facebook Engagement Sharply Drops…
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Facebook page engagement is dropping rapidly
Buffer and BuzzSumo teamed up to analyze more than 43 million posts from Facebook’s 20,000 top brands. Key findings from 43 million Facebook Business Page posts Top Pages are posting a lot more Overall Page engagement is declining Facebook engagement down for videos, images, and links Posting 5 times per…
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Facebook Explains: What Information Do Facebook Advertisers Know About Me?
Hard Questions is a series from Facebook that addresses the impact of our products on society. To build a product that connects people across continents and cultures, we need to make sure everyone can afford it. READ MORE: Hard Questions: What Information Do Facebook Advertisers Know About Me? — Facebook…
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Social media usage is dropping
Edison Research knows a thing or two about research. These are the same folks that do exit polling for national elections (as well as tabulate the national votes) for ABC, CBS, NBC, and CNN. With a staff of 19,000 interviews, they conduct telephone, internet, and in-person interviews. Here is what…
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Would you pay 5 cents a day to use Facebook? One country just enacted a “social media tax”
The Ugandan government has implemented a law forcing mobile users to pay taxes to use mobile money and social media apps like Facebook, Twitter, Instagram, WhatsApp, and Skype. As of July 1, people in Uganda have to pay 200 Ugandan shillings (about 5 cents in USD) a day if they…
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Forbes: Why Won’t Facebook Talk About How Often Its Algorithms Are Wrong?
Facebook has bet the company on the success of its AI filtering algorithms and portrays them as a huge success, but refuses to offer any detail into how often they are wrong and whether they are wrong more often than they are right. via Why Won’t Facebook Talk About How Often…
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The Onion is on a crusade against Mark Zuckerberg because it says Facebook is choking its traffic
Satirical news site The Onion is ruthlessly roasting Facebook and CEO Mark Zuckerberg. Over the last two days its published around a dozen articles, taking aim at everything from tech addiction to the 34-year-old CEO’s baby daughter. 1,009 more words via The Onion is on a crusade against Mark Zuckerberg because…
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Do you trust social media to protect your privacy?
A new survey conducted by Washington-based digital agency Rad Campaign and analytics firm Lincoln Park Strategies has found 3 out of 5 Americans distrust social media when it comes to protecting their privacy online. Despite increased use of social media platforms Facebook, Instagram, YouTube, and Snapchat and use of smart speakers like Amazon Echo…
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Facebook is spending $1 million a day on TV ads
Facebook’s taken hit after hit to its reputation. Accusations of political bias, alleged misuse of personal data, data leaks, third parties accessing your data through your friends without permission… the list of complaints goes on and on. The list of lawsuits by shareholders and users against the social media company…
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Social Media falling out of favor as a news source
Reuters Institute surveyed more than 74,000 people in 37 countries about where they get their news online. What they found is that social media is quickly falling out of favor for news consumption after years of continuous growth. “For the last seven years we have tracked the key sources for…
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Facebook, Google hit with multi-billion dollars lawsuits on first day of GDPR privacy and consent rules
On day one of the new GDPR privacy and consent rules in the European Union, Google (and its Android operating system) and Facebook (including WhatsApp and Instagram) were served with lawsuits that allege the companies “coerce users” into sharing personal data in violation of the law. The lawsuits are asking…
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California Supreme Court rules defendants have right to access public social media content
The California Supreme Court ruled this week that social media companies can be forced to hand over content to criminal defense prepping for trial. Specifically, the attorney in a murder trial was trying to get info from Facebook, Instagram, and Twitter. Previously, Facebook has pretty much just ignored the request…
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What would you sell your social media data for?
Facebook makes its money by gathering our personal data, packaging it, and selling it to advertisers. They say it’s the price we pay to use the service for free. If Facebook had to pay us for the information, however, what price tag would you put on it? We now have…
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Lots of U.S. companies are not ready for new data protection policies
Something big happens this week. The GDPR (General Data Protection Regulation) goes into effect in Europe. It provides strict regulations on privacy and how online companies can use consumer data. It can also enforce significant fines – up to 4% of gross revenues or $20 million. Even though it’s not…
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Facebook says it deleted half a billion fake accounts and 837 million spam message in 1Q 2018
When your platform is built around user-generated content, not everybody will use it for good. Policing the content to make sure people aren’t breaking the law, posting nude photos, hate speech, spreading fake news, or spamming everyone is difficult stuff. It’s a daunting task. “We’re often asked how we decide…
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Facebook rolling out Downvote options for comments
In a nod to Reddit, Facebook is rolling out the upvote/downvote options for comments on posts. It wants you to flag bad comments and highlight positive comments by moving them higher up the list. Just don’t call it a Dislike button. “We are not testing a dislike button. We are…
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Is Facebook evil? Aren’t we all?
Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So,…
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Facebook Admits It Can Track Users Online Even If They Aren’t Logged In
Yup, Facebook can track where you do on-line even if you aren’t logged in to the Facebook app. “When you visit a site or app that uses our services, we receive information even if you’re logged out or don’t have a Facebook.” – David Baser, Product Management Director, Facebook, via…
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Amazon Digital Ad Revenues: $2 Billion in Q1 2018?
Look out Goobook, here comes Amazon. We’ve been talking for a while about the emergence of Amazon as an online advertising platform. The numbers from Q1 2018 shows it’s no longer just talk. In just the first quarter of the year, Amazon announced earnings of more than $2 billion in…
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Class Action Suit Alleges Facebook’s Facial Recognition Violates Privacy Act
Facebook is catching it from all sides these days. In the crosshairs now is FB’s practice of using facial recognition software. It used to throw me a bit when I would post a picture and, somehow, Facebook would know who was in the picture and prompt me to tag them. …
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Senate Bill Would Help Protect Your Online Privacy
We don’t hear the words “bi-partisan” as often as we used to, but Senators from both parties have come together to introduce the Social Media Privacy and Consumer Rights Act of 2018. While it doesn’t solve the problems of data collecting and tracking, it certainly is a positive step towards…
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Facebook & Google Ad Shares Are Slipping
Here’s a twist: eMarketer estimates that Facebook and Google’s share of advertising will decline in 2018. While they will still control 56.8% of US digital ad dollars, the company predicts, that’s a drop from 58.5% last year. If you’re thinking it has to do with Cambridge Analytica or privacy issues,…
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Facebook Admits to Scanning Private Messages, Releases Privacy Policy Updates
Facebook is scanning private messages its users are sending to each other over Facebook Messenger, the company admitted in response to a Bloomberg story. Separately, the company also announced updates to its privacy policies with simpler explanations on the types of data it gathers. Questions about the company’s monitoring of Messenger messages had arisen…
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The Facebook Love Affair Is Finally Over: Users Lose Trust
Two recent polls tell the story: Facebook has lost trust with its users. In light of the revelation that Cambridge America used data from 50 million Facebook users for political purposes without users permission, the social media company’s stock fell by 14% in last week’s trading and #DeleteFacebook continues to…
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Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in order to…
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What ads most lead to purchases: TV, Facebook, or YouTube?
It’s the first time a study like that has been done. Karen Nelson Field us a marketing science professor. According to Spots N Dots, she exposed more than 2,500 people to a variety of advertisements (more than 18,200) to study their impact on behavior. One of the more interesting parts…
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8 Ways to Build a Personal Brand
For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and…
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Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
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Facebook expands its Breaking News test
Facebook is expanding its test group of local and national publishers that get to put that BREAKING NEWS banner on stories. It added another 50 this round based on the initial results of testing. “Drawing attention to breaking news on Facebook will help get important information to people when…
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How Dark Web Hackers Are Now Using Messaging Apps to Target You
If it seems like hackers are always one step ahead, you may be right. With the authorities shutting major marketplaces on the dark web, the crooks have turned their attention to apps to steal your information. Messaging apps are a favorite target. Hackers send links and attachments, such as a…
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Millions of Twitter followers disappear after NY Times investigation
Have you bought Twitter or Facebook followers? Federal and state investigations are underway into the sellers of fake followers and bot engagement. More than a million followers of famous people – who presumably bought the fake followers to pump up their numbers – have literally disappeared in the past few…
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30 Social Media Stats Every Local Business Should Know
For help with your digital and social media, contact PulseLocal Marketing. In Huntsville, AL, call 256.533.3131.
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Who should solve the problem of advertisements placed against fake news?
It seems a safe bet to say that it’s an advertising agency issue to avoid placement on questionable websites. Or a tech solution from the programmatic companies to avoid placing ads on ad networks that rely on fake news websites. That’s not how U.S. marketers feel, though, according to a…
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Making Sure Your Social Media Contests Stay Legal
This article details how to comply with Facebook’s contest rules within the United States and Canada. It is not a substitute for, nor intended to be, legal advice. If you have questions, consult with a legal professional or use a managed Facebook contest platform. Facebook contests and sweepstakes can be a…
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Seismic Shifts in Digital Marketing in 2018
As we look ahead to 2018, there are some clear pattern emerging when it comes to digital marketing and advertising. What’s in and out? Here are my predictions for 2018: Content Marketing, SEO, and Value Exchange With the reduced reach of social and the continuing fragmentation of media, marketers are finding…
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Facebook, Twitter threatened with sanctions over election reporting
At issue: Russian interference in E.U. referendum It’s gotten a lot of media play: U.S. intelligence agencies have publicly reported that Russian President Vladimir Putin ordered actions to interfere with the Presidential election in 2016, including social media. Facebook and Twitter have reported that their own internal investigations show its…
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Failing to Take down Hate Speech Could Cost Social Media Companies $57 Million Fines
Germany is serious about cracking down on hate speech. Social media companies that don’t take down objectionable content within 24 hours of notification are facing massive fines. If posts are “obviously illegal” under German laws, companies like Facebook, Twitter, and YouTube (Google) can face fines up to $57 million dollars…
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Should social media companies screen content before it’s posted?
Should social media companies screen content before it’s posted and weed out offensive or extremist content? Setting aside the First Amendment for a minute, here’s the question: Would you be willing to accept a delay in posting content if it meant increased vetting from tech companies? Tech Companies Team Up…
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Who is really using Facebook?
If you’re targeting the masses on Facebook, here’s a quick breakdown of who uses the social medium, according to a study by Pew Research: Gender Men: 38% Women: 62% Ages 18-29: 25% 30-49: 40% 50-64: 24% 65+: 11% Education High school or less: 35% Some college: 33% College+: 32% Race…
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Winners and losers in a rapidly consolidating digital advertising market
Good News for digital ad sellers: Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%. That information comes from GroupM/WPP, the world’s largest buyer of advertising. Magna (IPG Mediabrands) pegs 2018 digital growth at 13%.…
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Every single day, 10,000 Facebook users die
“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin (1789). Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many. As more…
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Major changes to online privacy – except in the U.S.
Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook. The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online. Things…
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Former Facebook President says Facebook is designed to be addictive
There are now documented cases of social media addiction. It’s a real thing. According to Facebook’s first President, it’s no coincidence. Sean Parker started up Napster and later served as Facebook’s President. The billionaire told an audience at Axios in Philadelphia recently that social network are designed to stimulate and…
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Just as you always suspected, 260 million Facebook accounts are fakes
That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts. Why might you want more than one social media account? You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent…
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10 Steps to Creating Effective Social Media Ads
You can’t just set up a Facebook page and wait for it to attract customers. It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your…
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127 Facts You Probably Didn’t Know About Video Marketing
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit…
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Is Facebook looking at moving media content out of the news feed?
Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site. That means publishers and media companies that have spent years building an audience and gotten hooked on using…
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How much control should social media companies have over public discourse?
You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered. When someone working with a social…
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A Closer Look: Facebook over-estimates reach by dramatic numbers
Maybe you saw the headline: Facebook claims it reaches more people in the U.S. than actually live in the U.S. It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only…
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Can 2 second video views actually drive sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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Just how prevalent is social media for small businesses?
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38%…
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Facebook, Apple join the billion dollar club for spending on original video content
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for…
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For publishers, the Facebook Freefall continues
Since January, the average amount of engagement brands and publishers are getting with Facebook posts has fallen 20% since the first of the year, according to Buzzsumo. After analyzing 880 million FB posts, Buzzsumo reports that image and link posts had the largest drop off. Videos now get twice the…
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Can 2 second video views really be effective at driving sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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Facebook vows to fight back against foreign interference in US elections
CEO Mark Zuckerberg laid out his plan to protect the integrity of US election. He says he wants to make sure “Facebook is a force for good in democracy.” “I don’t want anyone to use our tools to undermine (our) democracy,” Zuckerberg said in a video address. In order to…
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Facebook: Tracking your in-store visits and serving ads?
When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting. Go to a physical store and they’ll re-target you online. Now Facebook appears to…
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Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?
Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well. Wal-Mart is now in the advertising business. Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned…
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Facebook reports they reach 15 million more 25-34 year olds than actually exist
Facebook: We reach 60 million 25-34 year olds in the U.S. US Census: There are only 45 million 24-34 olds in the U.S. Observation by Brian Wiser from Pivotal Research. Read more in WSJ article.
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Facebook to punish slow loading websites
Here’s another reason to make sure your website loads quickly. Facebook will give priority placement to sites that load fast. “…we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the…
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If Programmatic Ad Buying is the future, why are advertisers not buying it?
We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place. Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we…
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10,000 Facebook users die every day
“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin 1789 Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many.
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FCC signals rollback on net neutrality rules; Nearly 11 million comments filed
Before the Federal Communications Commission takes action, it puts out proposals and asks for public comments. When it comes to net neutrality rules, the public commented big time. Nearly 11 million comments have been filed. There’s no question the issue is a lightning rod. In 2015, the FCC voted in…
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Facebook discussing metered paywalls for publishers on platform
Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics. By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads. Ad…
Paul Dughi.com 