Category Archives: Video

  1. Can 2 second video views actually drive sales?

    Leave a comment

    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
    Continue reading

  2. My first book has been re-released as a free download on Amazon

    Leave a comment

    October 16, 2017 by Paul Dughi

    My first book – “Weapons of Mass Distinction” – has been re-released and is available as a free download on …
    Continue reading

  3. Do you trust audience measurement data?

    Leave a comment

    October 12, 2017 by Paul Dughi

    Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on …
    Continue reading

  4. Study: Media Measurement missing 66% of all video consumption

    Leave a comment

    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
    Continue reading

  5. Just how prevalent is social media for small businesses?

    Leave a comment

    October 4, 2017 by Paul Dughi

    Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small …
    Continue reading

  6. Facebook, Apple join the billion dollar club for spending on original video content

    Leave a comment

    October 3, 2017 by Paul Dughi

    Everybody, it seems, wants to be in the TV business.  OK, it’s really the video business, but it’s the same …
    Continue reading

  7. Can 2 second video views really be effective at driving sales?

    Leave a comment

    September 25, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
    Continue reading

Contact Me

Previous Posts

Recent Visitors