58.7% of TV Households have at least one enabled device. That means at least one internet-connected devices such as a Smart TV, Game Console, or Multi-Media device. The number is growing rapidly. The same figure was 52.2% last June, an increase of 12%. They’re using the devices more frequently as well: 10-12 days a month … Continue reading Internet connected devices on the rise, but Live TV still dominates video viewing
eMarketer’s tracking of digital ad spend shows continued spending growth. They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category. They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit their website for more info.
YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels. It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.” The YouTube TV service will … Continue reading Where does Google go when it wants to roll out a new product? Television.
Is Google Fiber struggling? The rollout of high speed Gigabit internet has been slower than expected and the company has cut back on the markets where it’s installing. In October, it scrapped plans to expand into 8 markets. It’s been hampered by both the cost and time it takes to deploy, while competitors in impending … Continue reading Is Google Fiber sputtering? Dropping 8 markets and new television services
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views actually drive sales?
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Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task. To date, it hasn’t happened. Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38% said it was the most … Continue reading Just how prevalent is social media for small businesses?
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for its Watch video platform. Recently, … Continue reading Facebook, Apple join the billion dollar club for spending on original video content
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?
Before the Federal Communications Commission takes action, it puts out proposals and asks for public comments. When it comes to net neutrality rules, the public commented big time. Nearly 11 million comments have been filed. There’s no question the issue is a lightning rod. In 2015, the FCC voted in the rules which prohibit broadband … Continue reading FCC signals rollback on net neutrality rules; Nearly 11 million comments filed
The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the media industry in the U.S., according to Sharablee, which tracks brand data on social media. Disney also saw 33% growth in content shares and 22% growth in video views. Twenty-First Century Fox Inc. took second spot … Continue reading Disney, FOX, Turner lead media companies on social interactions
The rise in content marketing in advertising circles is staggering. From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing. The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing
Money talks. Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday. MediaRadar said General Motors, Johnson & Johnson, AT&T, Verizon, and Walmart have ads running on YouTube right now. Major brands pulled their ads from YouTube after worries about brand security and where their ads will be shown. Google … Continue reading Is the advertiser boycott of YouTube over?
With ad-tech being so intrusive these days in tracking our movements, you had to wonder when people would say “enough is enough.” Maybe we’re getting closer. Two moves this month certainly should send a message to providers that are pushing the envelope on online advertising tactics that visitors don’t like. First, Google confirmed that its … Continue reading Safari will also limit ad tech, auto-play videos, and tracking
The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017. Instead, it wants advertisers to use HTML5. Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. So, with two months to go, how’s it going? Not … Continue reading Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”
What percentage of average people in the U.S. watch video content on their TV set (versus other devices)? 250 advertising executives were asked that question. They said 25%. Umm. The number is actually 82%. Research Now did the study on behalf of the Video Advertising Bureau (VAB). They surveyed 250 ad executives (71% agency, 29% … Continue reading Disconnect between what ad agencies think and what real people do
The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers. “All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen It isn’t just a little bit more TV viewing, it’s nearly all of it … Continue reading Despite what you hear, 92% of all video viewing happens on a TV set
Adding videos to your website may be a great idea, but it won’t help your site rank better on Google. “Having a video on your page will absolutely not help you rank better in web search,” said Google’s Gary Illyes in response to a Twitter discussion. https://twitter.com/methode/status/860454461227106304 So don’t expect it to make a … Continue reading Website video might hurt, but won’t help Google ranking
It’s the eternal questions for advertisers: What works? Just when you think you’ve figured it out, the world shifts again. One day you hear, it’s all about “snackable” content – short clips that can be viewed in less than a minute. The next day, it’s all about long-form video ads. What’s a marketer to do? … Continue reading Least Intrusive Video Ads with the Best Recall: Pre-Rolls
This could be really cool. NASA’s doing a 360-degree video stream of a rocket launch. NASA teamed up with two Alabama companies (United Launch Alliance (ULA) from Decatur, AL and Orbital ATK from Huntsville, AL) to broadcast the world’s first live 360-degree stream of a rocket launch. You can watch the live 360 stream of … Continue reading Two Huntsville, AL area companies team up to do world’s first 360-degree LIVE VIDEO of a rocket launch
A bunch TV stations got a windfall from the FCC’s spectrum auction. Some got so much they opted to go off the air forever and take the money and run. Altogether, 987 TV stations must change channels. [ FULL LIST AFTER THE JUMP ] The spectrum auction raised $19.8 billion dollars for the government. … Continue reading 175 TV stations sell off spectrum, nearly 1,000 will move to new channels
For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections. “Internet advertising has contributed all of the growth in global ad spend since the beginning of the decade, and has … Continue reading Internet advertising to surpass TV advertising, but…
It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content. In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
Some of the world's largest advertisers are pulling advertisements from Google's ad networks and YouTube along with other third-party ad networks. The list is growing literally by the day. Verizon and Johnson & Johnson have now announced a halt to their digital advertising in ad networks, according to the NY Times. Also pulling digital ad … Continue reading More heavyweight advertisers stop using digital ad networks
The boycott Google movement may be gaining some ground. Ad Contrarian Bob Hoffman reports that AT&T has now announced it will pull all display ads from Google properties. This comes on the heels of some of the U.K.’s biggest advertisers, including the government and The Guardian newspaper, pulled its ads from Google and YouTube. It … Continue reading Heavyweight advertisers join the Google/YouTube boycott
Instagram has roughly 600 million monthly active users, according to Omnicore. About half of them use it daily, uploading 95 million photos every day! Now, Instagram has added live video and it’s pretty easy to use. Unlike Facebook, though, once your videos end, they can no longer be seen. To start a live video: Tap in … Continue reading Instagram’s in the live video game now
Story worth reading by Jason Lynch in Ad Week. It details a Nielsen study done for CBS that looks at the best place to put ads for the best ROI. The short answer (beyond news and live sports) is sitcoms. Also worth noting this exchange. When advertisers talk about reaching Millennials, they typically talk about … Continue reading Where to get the best ROI for TV ads
How big a deal is this cord-cutting thing for TV? It may depend on who you ask. The number of people cutting out cable has slowed, but it’s still a growing number. But when you slice and dice those dropping (cord-cutters) or never subscribing (cord-nevers), this new report shows one demographic that’s cutting at … Continue reading A huge number of Millennial Men aren’t watching any TV on any device
Facebook is opening the door to video ads for publishers. In a blog post, Facebook announced it is opening up its video ad networks to place and monetize publisher websites. Eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network, Facebook said via a blog post. … Continue reading You can now run ads in your Live Facebook videos
Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party. The Media Rating Council (MRC) is an independent industry group that accredits media measurement and isn’t afraid to deny that accreditation if the measurement isn’t up to industry standards. They’ve denied or withheld accreditation from … Continue reading Google/You Tube, Facebook agree to audits from Media Rating Council
YouTube is the world’s largest music service. With Facebook’s big push into video, the social media services wants in on the music action, according to Bloomberg Technology. It’s important to Facebook for several reasons: There’s money to be made there. There’s an audience to be gained. User-generated videos often contains music that neither Facebook nor … Continue reading Facebook is taking on the music industry
Here’s Facebook’s next big foray into the world of video: a new Facebook video app for TV. Facebook announced the app will roll out soon to app stores for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come. With the app, Facebook says you’ll be able to watch videos shared … Continue reading Facebook launches “TV app” and makes big changes to video in newsfeeds
It was bad enough when Facebook said it over-reported video views on its social media platform by as much as 80%. Now this: A change in the way video streams are measured, Australian website Mumbrella reports, has FB video numbers dropping off a cliff. Nielsen “recalibrated” its Facebook video streaming reporting after Facebook’s revelation that … Continue reading Facebook video views drop 94% in wake of Nielsen “recalibration” – per Mumbrella
That can't be a fun job: analyzing 800 million social media posts. Lots of dog pictures, food photos, and LOL's. Still, there's an awful lot of insight to be gained. The folks at BuzzSumo did the work so that we can get the benefits. Want to increase engagement with your content? Post during off peak … Continue reading How to get engagement on Facebook: Insights from examining 800 million posts
You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. You may, however, have heard of Wink, a home automation hub. Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own. It … Continue reading Facebook hit with another lawsuit over misrepresenting video ad metrics
In January last year, Facebook CEO Mark Zuckerberg said half-a-billion-people watched video on Facebook every day, accounting for 100 million hours’ worth every single day. This was before all the push for live began in earnest. Now they are trying to figure out how to make money off of it. Facebook is going to test … Continue reading Facebook adding mid-roll ad breaks in videos with publisher rev share
White Ops security researchers have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed "The Methbot Operation" after references to "meth" in the code of the bot itself, a group of operators has siphoned off as much as $180 million from major U.S. media companies and brand advertisers. Controlled … Continue reading Biggest ad fraud in history? Hackers stealing $3-$5 million dollars a day using video ads
I opened up my Facebook mobile app and found something new today: a little video icon at the bottom next to my newsfeed button. When you click on it, it takes you to the most recent live streams from the people and pages you follow. At the top, you’ll notice the LIVE marker, … Continue reading New Facebook feature: Adding live video tab to mobile app
You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model. Here’s yet another example: YouTube is the world’s largest video streaming service and streams more music than anyone else. It’s been free from inception, but YouTube has been touting its paid service, YouTube Red … Continue reading YouTube struggling to get paid subscribers
Stephanie Lenz thought it was kinda funny when she saw her baby dancing back in 1984. She took video and posted a clip of less than 30 seconds on YouTube. In the background, amid a fair amount of ambient noise (and another child screaming), you can make out “Let’s Go Crazy,” a song by Prince. … Continue reading Copyright, Fair Use, Free Speech, Prince, and the case of the Dancing Baby
Is it any surprise that Instagram would be playing around with the idea of live streaming in its app? Some users have seen a Live icon pop up according to Russian website, TJournal (Thank goodness my browser will translate Russian), which published pictures showing a “Go Insta” button on the camera and a section titled … Continue reading Instagram appears to be readying live streaming by users
I don’t know if you’ve noticed this thing that showed up on YouTube a while back. When you’re playing a video on a mobile device and you’re in the vicinity of a TV set that’s on the same WiFi network, you can hit the Cast icon and watch the video on your TV set. That’s … Continue reading YouTube, Facebook are now trying to take over your TV set
You knew it was going to happen sooner or later: someone committing suicide on Facebook live. 22-year old Erdogan Ceren from Turkey was in front of his computer camera holding a shotgun. He told anyone watching that “No one believed when I said I will kill myself, so watch this.” Ceren was reportedly distraught over … Continue reading Facebook Live: Man commits suicide during live broadcast
YouTube, now 11 years old, has made a huge impact in bringing user-generated content to the masses. It has yet to make a profit. According to various reports, YouTube’s revenue was pegged at just north of $4 billion dollars in 2015. Sounds great until you put it up against the annual cost of running YouTube. … Continue reading A billion views a month, but YouTube still isn’t making money
TV ratings from the summer Olympics are down. Live streams across various platforms, though, are way up. NBC reports a 232% increase in live streams on August 10th versus the same day of the Olympics in 2012. On that day in 2016, live streaming topped ONE BILLION MINUTES through the NBC Sports and NBCOlympics.com app. … Continue reading Olympic streaming is up, TV viewing down – NBC doing “make goods” for advertisers
I had the most surreal experience last night. I was watching Team USA (you know, the team made up of NBA All-Stars that will represent the US in the 2016 Olympics) take on China. But I was watching the game Live... on Facebook. OK, actually the broadcast was on NBA TV, but my cable system … Continue reading I watched Team USA beat China… live on Facebook
Jokes on us, apparently. I'll bet you've seen some of these videos. An Australian production studio, The Woolshed Co., has been messing with our minds for the past two years. They called it a "two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content." I call it creating fake videos to see what happens. … Continue reading Company creates fake videos, gets 200 million+ views, and laughs at all of us
In recent years, it’s been typical to find cable and satellite penetration numbers reaching into the low-to-mid 90% range in most metro areas. That’s changing. According to a study released today from GfK, this cord-cutting thing is real. I know, people have been talking about this for a while, but the trend line was small … Continue reading GfK Study: 25% of homes are without cable or satellite TV
Facebook is in the center of a controversy. What role should the social media company play in showing violence live while it happens? I’m sure the company would prefer to sit on the sidelines. They're a social network where friends share what's happening in their lives, but they keep getting pushed into the news arena. … Continue reading Does Facebook have a responsibility to censor live broadcasts?
You may not have heard the term OTT before. It means “over-the-top” delivery of video programming – through a set-top box or internet-connected TV. But I’ll bet you know some of the products and have even used them. Netflix, Amazon Prime, and Hulu are OTT products and the news today is that the number of … Continue reading Subscription, on-demand video services hit important milestone (but Live TV viewing is still King)
Facebook has gone video mad. Between Facebook Live launching and the news that FB is now paying notable content creators for video, it’s clear to see which way the social network is growing. When it comes to news, however, the overwhelming majority still want text. The WSJ reports that BuzzFeed is getting a $3.1 million … Continue reading Facebook going video mad, but people still prefer text for news
How many internet-connected devices do you have in your home? Think about that for a minute. Connected devices include phones, tablets, game consoles, smart TV’s, laptops and desktops, or anything else that displays media and connects to the internet: DVD and Blu-Ray players that are Wi-Fi enabled, OTT devices like Roku, FireTV, or AppleTV, and … Continue reading How do you watch media in your home?
Whether it’s a Smart TV with the internet and some services baked in, a Blue-Ray player, Roku, Google, FireTV, AppleTV or one of the dozen other internet-connected devices, US households continue to connect their television sets to the Internet at a rapid pace. A study from Frank N. Magid Associates shows that nearly three-fourths of … Continue reading Connected TVs: Streaming first, live TV second
This has been coming for some time, but it should send chills down the spines of local TV execs everywhere: a TV screen that when you turn it on doesn’t start on a channel, but gives you a listing of everything available. If you’re local, you’ll probably be tucked inside a box that says “Local … Continue reading Next generation of Smart TVs could spell trouble for Local TV stations
When forced to choose between pay TV (cable, satellite) and streaming services, people that currently use both react differently according to their age. The younger the adult, the more likely they are to choose TV streaming services over pay-TV, and vice versa. So the big news is… young people stream, older folks watch TV. New … Continue reading If you could only pick one: Pay TV or Streaming?
I am a huge proponent of the potential of online video, OTT (over-the-top) video, and online news in general. Both from a consumer standpoint and a producer, online video is a force to be reckoned with. But this breathless reporting about video views, without context, needs to stop. We all know that data can be … Continue reading Internet Video views: Beware data without context
Kevin Draper wrote a brilliant analysis on Internet Video views in Gawker that really puts things in perspective. “100% bullshit,” is what he called Internet Video View metrics. I'm not sure I agree that the numbers are BS. I do, however, agree that the way people use the number is. People hear big numbers of … Continue reading How Internet Video View metrics can lie to you