58.7% of TV Households have at least one enabled device. That means at least one internet-connected devices such as a Smart TV, Game Console, or Multi-Media device. The number is growing rapidly. The same figure was 52.2% last June, an increase of 12%.
They’re using the devices more frequently as well: 10-12 days a month depending on age range.
What are they watching?
Live TV still has the most viewing at nearly 4 hours of use per day, but it’s down a bit. The big gainer was app/web usage on a smartphone, which has risen from 1 hour, 43 minutes last year at this time to 2 hours and 27 minutes this year.