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Gmail will no longer scan your email and target ads
Leave a commentJune 26, 2017 by Paul Dughi
Did you even know that Google was scanning your Gmail messages and then targeted advertising to you based on the …
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The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it
Leave a commentJune 23, 2017 by Paul Dughi
A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a …
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What really drove the sale? When metrics lie
Leave a commentJune 21, 2017 by Paul Dughi
Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now. Several years ago, I was talking to the owner of a small business one day about what drove customers to their store. She told me it was simple: the phone book. I took the […]
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Is the advertiser boycott of YouTube over?
Leave a commentJune 20, 2017 by Paul Dughi
Money talks. Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday. MediaRadar said General …
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It’s not just Trump: World Leaders user Twitter to get the message out
Leave a commentJune 19, 2017 by Paul Dughi
Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine …
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Three questions for Ford’s new CEO
Leave a commentJune 17, 2017 by Paul Dughi
GUEST POST: University of Maryland’s Robert H. Smith School of Business The future arrived early for Ford’s new CEO, Jim Hackett, …
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Paul Dughi.com
Television, Digital, Marketing Expert | "2017 Media Influencer" – Local Media Association | "Digital All-Star on the front lines of transforming the broadcast industry" – Broadcasting & Cable Magazine
