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Facebook discussing metered paywalls for publishers on platform
Leave a commentJuly 21, 2017 by Paul Dughi
Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not …
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Ad Copy that sizzles and sells
Leave a commentJuly 20, 2017 by Paul Dughi
GUEST POST: Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented …
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For every second it takes your mobile site to load, conversions drop by 20%
Leave a commentJuly 18, 2017 by Paul Dughi
Use this free Google test tool to see how your site stacks up Google has updated its tool to test …
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Facebook refuses to release political advertising data
Leave a commentJuly 17, 2017 by Paul Dughi
Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where …
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Google says no to pop-up and pop-under ads
Leave a commentJuly 17, 2017 by Paul Dughi
Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google …
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In today’s media world, you need to be a Multi-Platform Seller
Leave a commentJuly 13, 2017 by Paul Dughi
If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising …
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Amazon moves causes Best Buy to lose $1 billion in market cap overnight
Leave a commentJuly 12, 2017 by Paul Dughi
Recode reports that Amazon has been hiring folks to provide in-home installations for electronics and smart home devices. The operation …
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Paul Dughi.com
Television, Digital, Marketing Expert | "2017 Media Influencer" – Local Media Association | "Digital All-Star on the front lines of transforming the broadcast industry" – Broadcasting & Cable Magazine
