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What drives ROI in advertising? Creative and Reach
Leave a commentAugust 18, 2017 by Paul Dughi
Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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If Programmatic Ad Buying is the future, why are advertisers not buying it?
Leave a commentAugust 16, 2017 by Paul Dughi
We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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FTC investigates allegations of deceptive pricing tactics by Amazon
Leave a commentAugust 14, 2017 by Paul Dughi
When a company like Amazon buys a company like Whole Food, the Federal Trade Commission (FTC) takes a look at …
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What’s a Twitter impression worth?
Leave a commentAugust 13, 2017 by Paul Dughi
Twitter impressions are the number of times a tweet shows up in somebody’s timeline. That means every time it’s served …
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93% of sponsored celebrity posts aren’t FTC complaint
Leave a commentAugust 10, 2017 by Paul Dughi
The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social …
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A scary chart for the newspaper industry
Leave a commentAugust 8, 2017 by Paul Dughi
The decline of U.S. newspaper has been well documented by now, but this chart from the American Enterprise Institute shows …
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10,000 Facebook users die every day
Leave a commentAugust 7, 2017 by Paul Dughi
“…in this world nothing can be said to be certain, except death and taxes.” — Bejamin Franklin 1789 Benjamin Franklin would never …
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