1. What drives ROI in advertising? Creative and Reach

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    August 18, 2017 by Paul Dughi

    Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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  2. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  3. FTC investigates allegations of deceptive pricing tactics by Amazon

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    August 14, 2017 by Paul Dughi

    When a company like Amazon buys a company like Whole Food, the Federal Trade Commission (FTC) takes a look at …
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  4. What’s a Twitter impression worth?

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    August 13, 2017 by Paul Dughi

    Twitter impressions are the number of times a tweet shows up in somebody’s timeline.  That means every time it’s served …
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  5. 93% of sponsored celebrity posts aren’t FTC complaint

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    August 10, 2017 by Paul Dughi

    The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social …
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  6. A scary chart for the newspaper industry

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    August 8, 2017 by Paul Dughi

    The decline of U.S. newspaper has been well documented by now, but this chart from the American Enterprise Institute shows …
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