Paul Dughi.com

Gmail will no longer scan your email and target ads

June 26, 2017 by Paul Dughi

Did you even know that Google was scanning your Gmail messages and then targeted advertising to you based on the …
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Category: Advertising, change, Consumer, Google, News | Tags: ad targeting, Advertising, Gmail, Google, targeting

The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it

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June 23, 2017 by Paul Dughi

A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a …
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Category: Ethics, News, Social, Viral Campaigns | Tags: accuracy, disputed, fake news, Fox News, illusory truth, News, Yale

What really drove the sale? When metrics lie

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June 21, 2017 by Paul Dughi

Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now. Several years ago, I was talking to the owner of a small business one day about what drove customers to their store. She told me it was simple: the phone book. I took the […]

Category: Advertising, Attribution, Consumer, Search | Tags: Advertising, AIDA funnel, Attribution, last-click, metrics, purchase funnel

Is the advertiser boycott of YouTube over?

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June 20, 2017 by Paul Dughi

Money talks. Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday. MediaRadar said General …
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Category: Ad Agency, Advertising, Business, Google, Video, YouTube | Tags: Advertising, AT&T, boycott, General Motors, Google, Johnson & Johnson, P&G, walmart, YouTube