1. Mixing GPS location data with advertising

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    June 27, 2017 by Paul Dughi

    The privacy folks are about to have a whole lot of new things to worry about.  We’ve all been cyber-stalked …
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  2. Gmail will no longer scan your email and target ads

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    June 26, 2017 by Paul Dughi

    Did you even know that Google was scanning your Gmail messages and then targeted advertising to you based on the …
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  3. The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it

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    June 23, 2017 by Paul Dughi

    A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a …
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  4. What really drove the sale? When metrics lie

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    June 21, 2017 by Paul Dughi

    Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.  She told me it was simple:  the phone book.  I took the […]

  5. Is the advertiser boycott of YouTube over?

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    June 20, 2017 by Paul Dughi

    Money talks.  Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday.  MediaRadar said General …
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  6. It’s not just Trump: World Leaders user Twitter to get the message out

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    June 19, 2017 by Paul Dughi

    Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine …
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  7. Three questions for Ford’s new CEO

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    June 17, 2017 by Paul Dughi

    GUEST POST:  University of Maryland’s Robert H. Smith School of Business  The future arrived early for Ford’s new CEO, Jim Hackett, …
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