Is the advertiser boycott of YouTube over?

Money talks.  Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday.  MediaRadar said General Motors, Johnson & Johnson, AT&T, Verizon, and Walmart have ads running on YouTube right now. Major brands pulled their ads from YouTube after worries about brand security and where their ads will be shown.  Google … Continue reading Is the advertiser boycott of YouTube over?

It’s not just Trump: World Leaders user Twitter to get the message out

Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine language accounts, ahead of U.S. President Donald Trump with 30,133,036 followers and Indian Prime Minister Narendra Modi with 30,058,659 followers, according to a Burson-Marsteller study, an annual global survey of how world leaders, governments and international organizations use … Continue reading It’s not just Trump: World Leaders user Twitter to get the message out

Three questions for Ford’s new CEO

GUEST POST:  University of Maryland's Robert H. Smith School of Business  The future arrived early for Ford's new CEO, Jim Hackett, who recently replaced Mark Fields after the automobile giant lost patience with its former leader just three years into his tenure. David Kirsch, a management and entrepreneurship professor at the University of Maryland's Robert H. Smith School of Business, says … Continue reading Three questions for Ford’s new CEO

Man fined $4,000 for clicking the Like button of defamatory Facebook posts

Here’s a twist.  A Swiss man has been fined roughly $4,000 bucks for clicking the Like button on Facebook.  Yup, you read that right.  Fortune reports that the man (not named in court) clicked the Like button on what a judge termed defamatory comments on Facebook. By clicking the Like button, the judge said, the … Continue reading Man fined $4,000 for clicking the Like button of defamatory Facebook posts

Instagram growth is exploding

ICYMI, Instagram growth has exploded.  It’s now exceeded 700 million active users monthly.  The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories – a virtual clone of SnapChat’s … Continue reading Instagram growth is exploding

New study links social media use to less gray matter in your brain

Too much Facebook = less brain cells, according to a study in the medical journal Behavioral Brain Research. The researchers did MRI scans of active 85 Facebook users. “Higher daily frequency of checking Facebook on the smartphone was robustly linked with smaller gray matter volumes of the nucleus accumbens," the study said. Nucleus accumbens are … Continue reading New study links social media use to less gray matter in your brain

New Study: Cord-Cutting is accelerating in 2017

Cord-cutting is growing rapidly.  After years of relatively small number of consumers ditching their cable and satellite connections, the number of people opting for going it alone or smaller video bundles has grown dramatically in the last year.  According to a Magid Broadcast study of consumers this April (reporter by Axios), the number of cord-cutters … Continue reading New Study: Cord-Cutting is accelerating in 2017

Safari will also limit ad tech, auto-play videos, and tracking

With ad-tech being so intrusive these days in tracking our movements, you had to wonder when people would say “enough is enough.”  Maybe we’re getting closer. Two moves this month certainly should send a message to providers that are pushing the envelope on online advertising tactics that visitors don’t like.  First, Google confirmed that its … Continue reading Safari will also limit ad tech, auto-play videos, and tracking

Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to use HTML5.  Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. So, with two months to go, how’s it going?  Not … Continue reading Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

Social Media: “More addictive than cigarettes and alcohol”

Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health.  They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion?  Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”

We’re hiring serious journalists to do the important stories

Have you become disillusioned with the TV news business? Tired of the fluff and happy talk? We want serious, experienced reporters that are willing to take on the tough stories, dig deeper, and do the important journalism our town deserves. Here's the kicker: We're willing to pay for experience. If you're a recent college grad, … Continue reading We’re hiring serious journalists to do the important stories

Game Changer:  Google confirms built-in ad blocker coming to its Chrome browser

It’s been rumored for a while, but now Google confirms it will update its Chrome browser to include an ad blocker.  If your site has what Google terms “unacceptable ads,” it’s going to block all the advertisements on your site.  The list of what is unacceptable will include pop-ups, videos that are set to auto … Continue reading Game Changer:  Google confirms built-in ad blocker coming to its Chrome browser

A virtual explosion of internet-connected devices in homes

If you believe the new study from Parks Associates, there is a virtual explosion of connected devices going into consumer’s homes over the next few years. Analysts predict more than 442 million connected consumer devices will be sold in the U.S. in 2020. These sales totals include connected entertainment, mobile, health, and smart home devices. … Continue reading A virtual explosion of internet-connected devices in homes

Disconnect between what ad agencies think and what real people do

What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 advertising executives were asked that question.  They said 25%.  Umm.  The number is actually 82%. Research Now did the study on behalf of the Video Advertising Bureau (VAB).  They surveyed 250 ad executives (71% agency, 29% … Continue reading Disconnect between what ad agencies think and what real people do

Despite what you hear, 92% of all video viewing happens on a TV set

The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers. “All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen It isn’t just a little bit more TV viewing, it’s nearly all of it … Continue reading Despite what you hear, 92% of all video viewing happens on a TV set

Trump’s 2018 budget would end federal funding for public broadcasting

The draft budget, if approved, would cut the $445 million dollars the Corporation for Public Broadcasting currently earmarked as part of the omnibus bill approved for fiscal year 2019.  Instead, it would allocate just $30 million dollars. The $30 million would be to conduct “an orderly closeout of federal funding,” per the draft budget.  In … Continue reading Trump’s 2018 budget would end federal funding for public broadcasting

Social media companies facing fines for failing to remove hate speech, illegal content quickly enough

Social Media is under attack again in Great Britain as government officials debate fines if Facebook and Twitter don’t remove illegal content fast enough. Britain’s home affairs committee unleashed a scathing report, going so far as to suggest the social media companies pay for policing.  They compared it to a soccer team that pays for … Continue reading Social media companies facing fines for failing to remove hate speech, illegal content quickly enough

Every generation is the Facebook generation… for now

Every generation is the Facebook generation, proclaims a new survey by Sprout Social.  It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers.  Facebook was the overwhelming choice of all demographic groups, although Xers and Boomers picked Facebook about twice as much as Millennials. For … Continue reading Every generation is the Facebook generation… for now

When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

When my son was very young, he was watching television one day and noticed one of the characters was drinking a “cola.”  That’s what it said on the can.  He asked me if that was Coca Cola and we talked about how they often substituted generic products so they didn’t give free publicity to companies. … Continue reading When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

Website video might hurt, but won’t help Google ranking

Adding videos to your website may be a great idea, but it won’t help your site rank better on Google. “Having a video on your page will absolutely not help you rank better in web search,” said Google’s Gary Illyes in response to a Twitter discussion.   https://twitter.com/methode/status/860454461227106304 So don’t expect it to make a … Continue reading Website video might hurt, but won’t help Google ranking

FCC takes first step towards repealing net neutrality

The Federal Communications Commission (FCC) took a big first step in overturning net neutrality rules.  In a 2-to-1 vote, the Commission began the rule-making process.  That’s the first step in replacing the Open Internet Order adopted in 2015. The net neutrality rules prevent ISPs (Internet Service Providers) from giving preferential treatment (and pricing) to certain … Continue reading FCC takes first step towards repealing net neutrality

It’s over: Mobile has won

We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore.  Mobile usage is larger than desktop in almost every country.   Developing nations see an even … Continue reading It’s over: Mobile has won

My (failed) attempt to subscribe to the local newspaper

You’d think in this era of declining circulation a newspaper would jump the chance to add a print subscriber. Apparently not. I’m a bonafide news junkie. I watch TV News primarily and I’m online every day. But I still like to sit down and read the Sunday paper. There’s something about the experience that just translate … Continue reading My (failed) attempt to subscribe to the local newspaper

The AdWords Illusion: Forget the sales funnel

I’ve written before about the problem with using “last-click attribution” as a key metric for deciding where and how to place your advertising. Who gets credit for driving customers? The last thing they visited. Many marketers are just counting the click and forgetting about all the other marketing it took to get that click. Why … Continue reading The AdWords Illusion: Forget the sales funnel

For goodness sake, update your Windows software RIGHT NOW!

Ransomware is back in the news with a vengeance. The largest coordinated attack in history is underway, exploiting a vulnerability in Windows, and holding people’s computers hostage. Ransomware infects your computer and encrypts your data. It demands payment before releasing it. Authorities have said repeatedly there’s not much you can do. If you pay the … Continue reading For goodness sake, update your Windows software RIGHT NOW!

Can’t find qualified employees? “Upskill” them.

If you think it’s getting harder to find qualified employees, you’re not alone. Nearly half (46%) of U.S. employers report difficulties filling jobs due to lack of available talent. That’s up from 32% reported last year at this time, according to the Talent Shortage Survey from Manpower Group. For the seventh straight year, skilled trades … Continue reading Can’t find qualified employees? “Upskill” them.

FTC cracks down on Zombie Cookies that track your online behavior even after you opt-out

The Federal Trade Commission has finalized a settlement with Turn over its use of Supercookies (also called Zombie Cookies). The FTC has accused Turn of deception by tracking consumers for ads even after people tried to opt out.  While not admitting any wrongdoing, the settlement will prohibit Turn from misrepresenting what it does in gathering … Continue reading FTC cracks down on Zombie Cookies that track your online behavior even after you opt-out

If you want customers, you’ve got to invite them to buy

Before you can make a sale, you’ve got to get people in your store. Before you do that, they’ve got to know about you, what you offer, and what makes your business different. Imagine this: You’re a salesperson and you walk into a business for the first time to make a sale. You’re shown into … Continue reading If you want customers, you’ve got to invite them to buy

Media outlets hits by massive “fake like” campaign; Facebook purges 200 million

USA Today lost nearly 6 million likes in April.  They were fake Facebook accounts that had liked the paper.  Parent company Gannett said there are still more than two million more fake accounts floating around.  That adds up to roughly 38% of all likes, according to a CBS analysis of the USA Today Facebook page. … Continue reading Media outlets hits by massive “fake like” campaign; Facebook purges 200 million

Least Intrusive Video Ads with the Best Recall: Pre-Rolls

It’s the eternal questions for advertisers:  What works?  Just when you think you’ve figured it out, the world shifts again.  One day you hear, it’s all about “snackable” content – short clips that can be viewed in less than a minute.  The next day, it’s all about long-form video ads.  What’s a marketer to do? … Continue reading Least Intrusive Video Ads with the Best Recall: Pre-Rolls

Heavy social media use = depression in young adults

University of Pittsburgh School of Medicine's research shows the more young adults spend on line with social media, the more likely they are to suffer from depression. Maybe it’s that “everyone else seems to have all those friends and do really interesting things and all I do is sit here and look at Facebook” syndrome that … Continue reading Heavy social media use = depression in young adults

Will people still read long-form content when it’s on a tiny cell phone screen?

With more and more traffic going to mobile, specifically smart phones, every day, is there a future for long form journalism on line? That’s one of the questions a Pew Research Center study tried to answer. Researchers looked at 125 million cellphone sessions accessing 74,840 articles encompassing 30 news websites over a six-month period. They … Continue reading Will people still read long-form content when it’s on a tiny cell phone screen?

Would you rather pay for content or put up with advertising?

85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In fact, Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a survey conducted by Zogby … Continue reading Would you rather pay for content or put up with advertising?

Ranking in Local Search: Location is the top factor

What's that saying about real estate?  Location, location, location.  It appears the same can be said about what it takes to be listed in the local listings on Google. With the big shift to mobile occurring over the past year, it’s no surprise that the biggest signal Google looks for in picking a search for … Continue reading Ranking in Local Search: Location is the top factor

Nation’s largest radio owner tells SEC it may not make it another year

iHeartMedia is the largest operator of radio stations in the United States.  It counts more than 250 million listeners in its ranks. The company, however, is so saddled with debt , it may be just one step ahead of bankruptcy.  The group went on a buying spree grabbing 850 radio stations among other investments.  To … Continue reading Nation’s largest radio owner tells SEC it may not make it another year

Self-serve Snap Ads coming to Snapchat

Snapchat is about to launch a self-service ad platform.  Digiday reports the interface will allow you to do Snap ads.  Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process.  That left a lot of small businesses out … Continue reading Self-serve Snap Ads coming to Snapchat

Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones

Mark Zuckerberg laid out his 10-year road map at the F8 Facebook developers conference and hinted at some of the projects in the works at the social media company.  It’s either genius or madness. Cameras, Zuckerberg said, were really the first augmented reality platform.  Michael Abrash, Chief Scientist of Oculus Research, shared his vision for … Continue reading Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones

Is Google getting ready to launch its own ad blocker?

The Wall Street Journal reports that Google is readying its own ad-blocker as part of its Chrome browser.  Chrome is the undisputed most used browser in the world with a market share north of 41%. The ad blocker would be added to both mobile and desktop versions, per the report, and target what the company … Continue reading Is Google getting ready to launch its own ad blocker?

Despite new tech chips in credit cards, fraud jumps 33%

I got that call on the weekend.   Somebody had used our credit card to try to book an Uber ride.  Since we hadn’t left the house that morning, I knew it wasn’t a legitimate charge.  I’m happy the folks at Chase knew it wasn’t right and called. One of the things that tipped them off was … Continue reading Despite new tech chips in credit cards, fraud jumps 33%

Lessons in Leadership from Amazon’s Jeff Bezos

“Jeff, what does Day 2 look like?” That’s how Jeff Bezos started out his annual letter to shareholders. While the text talks about what he’s been trying to instill into the culture at Amazon, the message applies to any business and its leaders. Bezos has been reminding people that’s it’s Day 1 for Amazon and has … Continue reading Lessons in Leadership from Amazon’s Jeff Bezos

Who you trust more:  Advertising or News Media?

While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising.  In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more:  Advertising or News Media?

Two Huntsville, AL area companies team up to do world’s first 360-degree LIVE VIDEO of a rocket launch

This could be really cool. NASA’s doing a 360-degree video stream of a rocket launch. NASA teamed up with two Alabama companies (United Launch Alliance (ULA) from Decatur, AL and Orbital ATK from Huntsville, AL) to broadcast the world’s first live 360-degree stream of a rocket launch. You can watch the live 360 stream of … Continue reading Two Huntsville, AL area companies team up to do world’s first 360-degree LIVE VIDEO of a rocket launch

Overall news consumption is up 18%

Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during an average week.  The Nielsen folks say total new consumption across platforms was up 18% last year.  Broadcast TV (local and national) accounted for the biggest chunk of viewing (29.4 billion) followed by cable news … Continue reading Overall news consumption is up 18%

Live TV viewing continue to decline, but still accounts for 58% of all media usage

Live TV viewing continues to decline.  Smartphone viewing doubled in the last year. Viewing on tablets and other mult-media devices grew as well.  Still, Live TV still dominated the amount of time people watched video each day in 4Q 2016, according to Nielsen's total audience report, accounting for 58% of all video viewing. Live TV viewing dropped from … Continue reading Live TV viewing continue to decline, but still accounts for 58% of all media usage

Robert Martin complained about his internet-connected garage door opener. Company responded by remotely turning off his service.

Robert Martin bought an internet-connected garage door opener from Garadget. When he had problems with his product, he posted an angry rant on the company’s community board: “Just installed and attempting to register a door when the app started doing this. Have uninstalled and reinstalled iphone app, powered phone off/on — wondering what kind of piece of … Continue reading Robert Martin complained about his internet-connected garage door opener. Company responded by remotely turning off his service.

175 TV stations sell off spectrum, nearly 1,000 will move to new channels

A bunch TV stations got a windfall from the FCC’s spectrum auction. Some got so much they opted to go off the air forever and take the money and run. Altogether, 987 TV stations must change channels.   [ FULL LIST AFTER THE JUMP ] The spectrum auction raised $19.8 billion dollars for the government. … Continue reading 175 TV stations sell off spectrum, nearly 1,000 will move to new channels

When is a sale not a sale? Amazon under fire for inflated “regular prices”

  A Consumer watchdog group is calling out Amazon for what it calls deceptive practices by posting inflated list prices and leading consumers to believe they’re getting a better deal than they really are. The aptly named group, Consumer Watchdog, has petitioned the California Attorney General to investigate Amazon.  John Simpson, Consumer Watchdog’s Privacy Project … Continue reading When is a sale not a sale? Amazon under fire for inflated “regular prices”

Facebook adds a rocket to its lineup

  You may have noticed a little rocket icon pop up on your mobile version of Facebook.  Tap it and it will take you to alternative news feed.  No, not “alternative facts,” but an algorithmic design feed of content similar to what you interact with on your regular feed, but from sources you don’t follow.  … Continue reading Facebook adds a rocket to its lineup

How Twitter ditching the “egg” will stop harrassment

  The default profile picture for lazy people that haven’t uploaded their own photo for their Twitter profile is an egg.  Maybe I’m a little dense, but I never realized the reason for the egg was – according to Twitter itself – “a playful reference to how eggs hatch into birds.”  Birds, of course, “tweet” … Continue reading How Twitter ditching the “egg” will stop harrassment

YouTube stars feeling the pinch from ad boycott, tighter controls

  “…there’s a difference between the free expression that lives on YouTube and the content that brands have told us they want to advertise against.” – YouTube Creator Blog With that, YouTube announced even more controls for advertisers to make sure their ads don’t show up where they don’t want them to.  New filters for … Continue reading YouTube stars feeling the pinch from ad boycott, tighter controls

A bad idea: Congress looks at taxing advertising

The Trump administration has put tax reform on the table for debate.  There are very few people that would argue what we have right now is working fine.  One of the things under discussion, however, is eliminating the business deduction for advertising. Businesses are able to deduct the cost of ordinary and necessary businesses expenses, … Continue reading A bad idea: Congress looks at taxing advertising

Internet advertising to surpass TV advertising, but…

For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections.  “Internet advertising has contributed all of the growth in global ad spend since the beginning of the decade, and has … Continue reading Internet advertising to surpass TV advertising, but…

Congress shall make no law abridging the freedom of speech, or of the press

I put this up right outside my office door to remind everybody who walks into our TV station how important it is that journalists do their job. The Bill of Rights warrants Congress shall make no law abridging the Freedom of Speech, or of the Press.  The founders saw journalists role as so important it … Continue reading Congress shall make no law abridging the freedom of speech, or of the press

Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

  It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content.  In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

Website hacking on the rise – check out the new things hackers are doing

  Google reports an increase in the number of hacked sites.  They estimate that there were roughly 32% more hacked sites in 2016 compared to 2015. “We don’t expect this trend to slow down,” Google said in a recent post.  “As hackers get more aggressive and more sites become outdated, hackers will continue to capitalize … Continue reading Website hacking on the rise – check out the new things hackers are doing

Pepsi, Walmart, Starbucks, AT&T, Verizon, VW (and hundreds more) suspend YouTube/Google ads

More than 250 companies have now pulled ads.  Ad losses for YouTube are now in the millions of dollars.  Analysts warn that the loss could escalate into the hundreds of millions of dollars if things don't change. Pepsi, Starbucks, and Walmart have suspended their YouTube advertising.  They're joining similar moves from AT&T, Verizon, Johnson & … Continue reading Pepsi, Walmart, Starbucks, AT&T, Verizon, VW (and hundreds more) suspend YouTube/Google ads

More heavyweight advertisers stop using digital ad networks

Some of the world's largest advertisers are pulling advertisements from Google's ad networks and YouTube along with other third-party ad networks.  The list is growing literally by the day. Verizon and Johnson & Johnson have now announced a halt to their digital advertising in ad networks, according to the NY Times.  Also pulling digital ad … Continue reading More heavyweight advertisers stop using digital ad networks

Heavyweight advertisers join the Google/YouTube boycott

The boycott Google movement may be gaining some ground.  Ad Contrarian Bob Hoffman reports that AT&T has now announced it will pull all display ads from Google properties.  This comes on the heels of some of the U.K.’s biggest advertisers, including the government and The Guardian newspaper, pulled its ads from Google and YouTube. It … Continue reading Heavyweight advertisers join the Google/YouTube boycott

Should Google & Facebook be regulated, pay license fees for news content?

The British government has officially opened an inquiry into “fake news.”  Damian Collins MP, Chair of the Committee investigating, summed it up: “The growing phenomenon of fake news is a threat to democracy and undermines confidence in the media in general.” Now British publishers have responded.  The newspaper group News Media Alliance is advocating regulation of … Continue reading Should Google & Facebook be regulated, pay license fees for news content?

Where to get the best ROI for TV ads

Story worth reading by Jason Lynch in Ad Week.  It details a Nielsen study done for CBS that looks at the best place to put ads for the best ROI.  The short answer (beyond news and live sports) is sitcoms. Also worth noting this exchange.  When advertisers talk about reaching Millennials, they typically talk about … Continue reading Where to get the best ROI for TV ads

Nearly 800,000 cut the Cable and Satellite TV cord in 2016

The numbers are in. More than 796,000 people ditched their pay-TV service (cable or satellite) in 2016, according to Leichtman Research Group.  That’s about an 80% increase in the number of cord cutters from 2015, when 445,000 subscribers stopped being subscribers. Other key findings from its study: The top six cable companies lost about 280,000 … Continue reading Nearly 800,000 cut the Cable and Satellite TV cord in 2016

Lawsuit: Google is reading emails and using info to target ads (whether you use Gmail or not)

Settlement on hold as judge trashes agreement We’ve been watching the case of Matera V. Google for some time now.  At issue is the practice of scanning emails sent on Gmail accounts and using the information to send targeted ads to Gmail users.  The case alleges that Google violated the Wiretap Act by intercepting the … Continue reading Lawsuit: Google is reading emails and using info to target ads (whether you use Gmail or not)

Three challenges for the web, according to its inventor

Al Gore jokes aside, the man credited with creating the WWW in web addresses says we’ve got some big problems on-line that need to be addressed. He’s published a letter to the world, titled “Three challenges for the web, according to its inventor.” In the letter, Tim Berners-Lee, talks about three specific things that need … Continue reading Three challenges for the web, according to its inventor

Facebook “Reactions” more important than “Likes”

Facebook has now admitted it places weight on reactions – those love, sad, angry, lol emojis – when determining what to put in your news feed.  It values them more than likes.  "Over the past year we've found that if people leave a Reaction on a post, it is an even stronger signal that they'd … Continue reading Facebook “Reactions” more important than “Likes”

Low renewal rates from ad buyers on Native Advertising: Does it work?

You know native advertising.  It’s when instead of running an ad, publishers integrate advertising messages into content.  It may be in the form of a news-looking article that features the company’s information or employees.  In its best form – clearly labelled as advertising content – it may provide interesting and useful information. Used improperly, it’s … Continue reading Low renewal rates from ad buyers on Native Advertising: Does it work?

How to label something Fake News on Facebook and have the fact-checkers take a look

Have you seen the “Disputed News” flag on Facebook articles yet? If not, you will soon. It hasn’t rolled out to everyone yet, but Facebook now has a way for you to report Fake News. To mark a news story as fake: Click next to the post you’d like to mark as fake Click Report … Continue reading How to label something Fake News on Facebook and have the fact-checkers take a look

Is it time for a Digital Detox?

It’s not just you.  86% of adults in the U.S. say they “constantly check” email, text and social media, according to the American Psychological Association (APA), and it’s just plain stressing us out. Guilty as charged, your honor.  Bet you are, too. How crazy can it get?  Think about how many times you touch, click, … Continue reading Is it time for a Digital Detox?

I love my cable / satellite / streaming / internet provider (said nobody ever)

Nobody, it seems, is happy with their cable, satellite, or streaming provider.  Overall cost, hardware problems, streaming issues, and quality – take your pick.  When you’re paying that much money, you just want to watch something of quality and have it work right without issues.  When it doesn’t, people get mad.  Sometimes, really mad. Echelon … Continue reading I love my cable / satellite / streaming / internet provider (said nobody ever)

A huge number of Millennial Men aren’t watching any TV on any device

  How big a deal is this cord-cutting thing for TV?  It may depend on who you ask.  The number of people cutting out cable has slowed, but it’s still a growing number.  But when you slice and dice those dropping (cord-cutters) or never subscribing (cord-nevers), this new report shows one demographic that’s cutting at … Continue reading A huge number of Millennial Men aren’t watching any TV on any device

You can now run ads in your Live Facebook videos

Facebook is opening the door to video ads for publishers.  In a blog post, Facebook announced it is opening up its video ad networks to place and monetize publisher websites.  Eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network, Facebook said via a blog post. … Continue reading You can now run ads in your Live Facebook videos

Google/You Tube, Facebook agree to audits from Media Rating Council

Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party.  The Media Rating Council (MRC) is an independent industry group that accredits media measurement and isn’t afraid to deny that accreditation if the measurement isn’t up to industry standards.  They’ve denied or withheld accreditation from … Continue reading Google/You Tube, Facebook agree to audits from Media Rating Council

Is society as we know it “broken?”

66% of US thinks it is, 58% around the world agree. It’s not just you. People around the world are questioning what’s happening their world these days. In fact, More than half (58%) think their society is “broken.” 71% lack confidence in their government and even more, 81%, lack confidence in their political party. The survey, … Continue reading Is society as we know it “broken?”

Morning inspiration: 19 quick quotes on being happy

Here are 19 quick quotes to help you remember, happiness begins by looking inward: “People are just about as happy as they make up their minds to be.” — Abraham Lincoln “A man cannot be comfortable without his own approval.” — Mark Twain “Happiness is not a station you arrive at, but a manner of traveling.” — Margaret Lee … Continue reading Morning inspiration: 19 quick quotes on being happy

With growing advertiser complaints, Facebook agrees to third-party measurement

With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), Facebook blinked. It now says it will commit to an outside audit to verify data accuracy. “We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information … Continue reading With growing advertiser complaints, Facebook agrees to third-party measurement

Facebook is taking on the music industry

YouTube is the world’s largest music service.  With Facebook’s big push into video, the social media services wants in on the music action, according to Bloomberg Technology. It’s important to Facebook for several reasons:  There’s money to be made there. There’s an audience to be gained. User-generated videos often contains music that neither Facebook nor … Continue reading Facebook is taking on the music industry

Cable company hit with $25 million penalty, $8 million legal bill for not cracking down on music piracy

Known fact:  people pirate music online.  It’s hard to track down each offender, and even taking individuals to task, it’s like the little boy sticking his finger in the dam only to have another leak pop up.  Music publishers have tried to put the burden on internet service providers (ISP’s) to crack down on pirates. … Continue reading Cable company hit with $25 million penalty, $8 million legal bill for not cracking down on music piracy

Facebook launches “TV app” and makes big changes to video in newsfeeds

Here’s Facebook’s next big foray into the world of video:  a new Facebook video app for TV.  Facebook announced the app will roll out soon to app stores for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come. With the app, Facebook says you’ll be able to watch videos shared … Continue reading Facebook launches “TV app” and makes big changes to video in newsfeeds

Even people that get their news from Facebook don’t believe it

A majority of adults say they see news on Facebook, but they don’t trust it.  That’s the topline from an Ipsos Public Affairs survey for BuzzFeed News. Broadcast TV news (as opposed to cable news) was the top place US consumers saw news at 56%, but Facebook was right alongside at 55%.  But when the … Continue reading Even people that get their news from Facebook don’t believe it

Majority of millennials say they don’t think pirating video is illegal

There's more evidence that this Millennial generation is really different than Boomers. Taking a look at two studies, one done by YouGuv commissioned by Irdeto and the other by Anatomy Media,  shows than more than half of millennials watch content illegally. The survey also asked  if they felt any guilt or remorse for watching pirated video.  … Continue reading Majority of millennials say they don’t think pirating video is illegal