Internet connected devices on the rise, but Live TV still dominates video viewing

58.7% of TV Households have at least one enabled device.  That means at least one internet-connected devices such as a Smart TV, Game Console, or Multi-Media device.  The number is growing rapidly.  The same figure was 52.2% last June, an increase of 12%. They’re using the devices more frequently as well:  10-12 days a month … Continue reading Internet connected devices on the rise, but Live TV still dominates video viewing

Retail digital ad spend continues to grow, but TV dwarfs other media

eMarketer’s tracking of digital ad spend shows continued spending growth.  They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category.  They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media

A Closer Look: Facebook over-estimates reach by dramatic numbers

Maybe you saw the headline:  Facebook claims it reaches more people in the U.S. than actually live in the U.S.  It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only 31 million that live here … Continue reading A Closer Look: Facebook over-estimates reach by dramatic numbers

Can 2 second video views actually drive sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views actually drive sales?

Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption

Can 2 second video views really be effective at driving sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?

The case for content marketing

The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing.  The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing

Safari will also limit ad tech, auto-play videos, and tracking

With ad-tech being so intrusive these days in tracking our movements, you had to wonder when people would say “enough is enough.”  Maybe we’re getting closer. Two moves this month certainly should send a message to providers that are pushing the envelope on online advertising tactics that visitors don’t like.  First, Google confirmed that its … Continue reading Safari will also limit ad tech, auto-play videos, and tracking

Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to use HTML5.  Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. So, with two months to go, how’s it going?  Not … Continue reading Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

Despite what you hear, 92% of all video viewing happens on a TV set

The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers. “All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen It isn’t just a little bit more TV viewing, it’s nearly all of it … Continue reading Despite what you hear, 92% of all video viewing happens on a TV set

Website video might hurt, but won’t help Google ranking

Adding videos to your website may be a great idea, but it won’t help your site rank better on Google. “Having a video on your page will absolutely not help you rank better in web search,” said Google’s Gary Illyes in response to a Twitter discussion.   https://twitter.com/methode/status/860454461227106304 So don’t expect it to make a … Continue reading Website video might hurt, but won’t help Google ranking

Least Intrusive Video Ads with the Best Recall: Pre-Rolls

It’s the eternal questions for advertisers:  What works?  Just when you think you’ve figured it out, the world shifts again.  One day you hear, it’s all about “snackable” content – short clips that can be viewed in less than a minute.  The next day, it’s all about long-form video ads.  What’s a marketer to do? … Continue reading Least Intrusive Video Ads with the Best Recall: Pre-Rolls

Two Huntsville, AL area companies team up to do world’s first 360-degree LIVE VIDEO of a rocket launch

This could be really cool. NASA’s doing a 360-degree video stream of a rocket launch. NASA teamed up with two Alabama companies (United Launch Alliance (ULA) from Decatur, AL and Orbital ATK from Huntsville, AL) to broadcast the world’s first live 360-degree stream of a rocket launch. You can watch the live 360 stream of … Continue reading Two Huntsville, AL area companies team up to do world’s first 360-degree LIVE VIDEO of a rocket launch

Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

  It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content.  In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

You can now run ads in your Live Facebook videos

Facebook is opening the door to video ads for publishers.  In a blog post, Facebook announced it is opening up its video ad networks to place and monetize publisher websites.  Eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network, Facebook said via a blog post. … Continue reading You can now run ads in your Live Facebook videos

Facebook is taking on the music industry

YouTube is the world’s largest music service.  With Facebook’s big push into video, the social media services wants in on the music action, according to Bloomberg Technology. It’s important to Facebook for several reasons:  There’s money to be made there. There’s an audience to be gained. User-generated videos often contains music that neither Facebook nor … Continue reading Facebook is taking on the music industry

Facebook launches “TV app” and makes big changes to video in newsfeeds

Here’s Facebook’s next big foray into the world of video:  a new Facebook video app for TV.  Facebook announced the app will roll out soon to app stores for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come. With the app, Facebook says you’ll be able to watch videos shared … Continue reading Facebook launches “TV app” and makes big changes to video in newsfeeds

How to get engagement on Facebook: Insights from examining 800 million posts

That can't be a fun job: analyzing 800 million social media posts. Lots of dog pictures, food photos, and LOL's. Still, there's an awful lot of insight to be gained. The folks at BuzzSumo did the work so that we can get the benefits. Want to increase engagement with your content?  Post during off peak … Continue reading How to get engagement on Facebook: Insights from examining 800 million posts

Facebook adding mid-roll ad breaks in videos with publisher rev share

In January last year, Facebook CEO Mark Zuckerberg said half-a-billion-people watched video on Facebook every day, accounting for 100 million hours’ worth every single day.  This was before all the push for live began in earnest. Now they are trying to figure out how to make money off of it.  Facebook is going to test … Continue reading Facebook adding mid-roll ad breaks in videos with publisher rev share

Instagram appears to be readying live streaming by users

Is it any surprise that Instagram would be playing around with the idea of live streaming in its app? Some users have seen a Live icon pop up according to Russian website, TJournal (Thank goodness my browser will translate Russian), which published pictures showing a “Go Insta” button on the camera and a section titled … Continue reading Instagram appears to be readying live streaming by users

Facebook going video mad, but people still prefer text for news

Facebook has gone video mad.  Between Facebook Live launching and the news that FB is now paying notable content creators for video, it’s clear to see which way the social network is growing.  When it comes to news, however, the overwhelming majority still want text. The WSJ reports that BuzzFeed is getting a $3.1 million … Continue reading Facebook going video mad, but people still prefer text for news