Tag Archives: Video

  1. Can 2 second video views actually drive sales?

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    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  2. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  3. Can 2 second video views really be effective at driving sales?

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    September 25, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  4. The case for content marketing

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    June 30, 2017 by Paul Dughi

    The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s …
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  5. Safari will also limit ad tech, auto-play videos, and tracking

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    June 7, 2017 by Paul Dughi

    With ad-tech being so intrusive these days in tracking our movements, you had to wonder when people would say “enough …
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  6. Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

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    June 6, 2017 by Paul Dughi

    The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to …
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  7. Despite what you hear, 92% of all video viewing happens on a TV set

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    May 30, 2017 by Paul Dughi

    The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and …
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