eMarketer’s tracking of digital ad spend shows continued spending growth. They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category. They predict double digit growth in retail online ad spend through the next 3 years.
Digital video, per eMarketer, will account for 31% of retail display ad spent this year – increasing by 25% from 2016.
Mobile advertising is the clear focus for retail, accounting for 70% of digital ad spend in 2017.
When it comes to other media, retailers are still spending big on Television, dwarfing all other categories combined. Digital companies are using television, too. Did you notice who was the presenting sponsor for the World Series on broadcast TV this year? Google.
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