
Category: Metrics
57 Posts


Business, Change, Consumer, Digital, Facebook, Google, Metrics, Search, Social, Twitter, YouTube
The World’s Top Websites in 2020

Business, Consumer, Digital, Google, Metrics, Mobile, Research
Mobile Speed is Crucial in Today’s Mobile World

Advertising, Amazon, Business, Change, Consumer, Digital, Facebook, Google, Metrics, Mobile, News, Research, Social
Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes

Business, Consumer, Digital, Interesting, Metrics, Research
For Online Reviews, Recency Matters

Advertising, Business, Digital, Facebook, Metrics, Mobile, Social, Video
Optimizing Ad Performance: Measuring ROI for Digital Campaigns

Advertising, Attribution, Branding, Business, Digital, Facebook, Fraud, Interesting, Metrics, Mobile, Social, YouTube
How Much of the Internet is Fake?

Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing

Advertising, Digital, Facebook, Fraud, Legal, Metrics, Social, Video
Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%

Amazon, Apps, Attribution, Consumer, Content Marketing, Digital, Facebook, Google, Instagram, Metrics, Research, SnapChat, Social, Video, YouTube
Digital Media Consumption Way Up: Winners and Losers

Content Marketing, Digital, Google, Metrics, Search
Google Algorithm: Low Traffic Does Not Equal Low Quality Content

Ad Agency, Advertising, Digital, Facebook, Metrics, Social
“Facebook doesn’t operate with real-world metrics”

Advertising, Digital, Metrics, Television
Why TV + Digital is a Powerful Combination

Facebook, Google, Metrics, Social, YouTube
Four Reports Show Serious Problems for Facebook

Advertising, Digital, Metrics, Mobile, Search
Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys

Advertising, Attribution, Business, Consumer, Digital, Metrics
Cross-Device Targeting and Attribution Can Improve Your Advertising ROI

Branding, Business, Digital, Metrics, PPC, Search
Responding to Reviews Can Increase Your Conversion Rates

Branding, Facebook, Journalism, Metrics, News, Social
Facebook expands its Breaking News test

Advertising, Business, Consumer, Digital, Metrics, Mobile, Video
Retail digital ad spend continues to grow, but TV dwarfs other media

Advertising, Apps, Attribution, Consumer, Digital, Metrics, OTT, Research, Television, Video
Study: Media Measurement missing 66% of all video consumption

Ad Agency, Ad Block, Advertising, Business, Digital, Metrics, Mobile, Research
Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

Ad Agency, Advertising, Business, Digital, Metrics
World’s largest advertiser cuts $140m in digital ads and grows sales

Apps, Business, Facebook, Google, Instagram, Metrics, SnapChat, Social, YouTube
Instagram growth is exploding

Advertising, Business, Change, Consumer, Digital, Facebook, Google, Metrics, Mobile, Search, Social
It’s over: Mobile has won

Ad Block, Advertising, Attribution, Business, Consumer, Content Marketing, Interesting, Journalism, Metrics, News, Research
Would you rather pay for content or put up with advertising?

Advertising, Metrics, Research, Television, Video
Where to get the best ROI for TV ads

Facebook “Reactions” more important than “Likes”

Advertising, Content Marketing, Digital, Metrics, Native Advertising, News, Research
Low renewal rates from ad buyers on Native Advertising: Does it work?

Advertising, Business, Digital, Facebook, Google, Metrics, Search, Video, YouTube
Google/You Tube, Facebook agree to audits from Media Rating Council

Ad Agency, Advertising, Digital, Ethics, Facebook, Metrics
With growing advertiser complaints, Facebook agrees to third-party measurement

Advertising, Consumer, Digital, Metrics, Mobile, Research, Social
How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

Advertising, Digital, Facebook, Hacking, Metrics, Social, Twitter
Senior marketing execs: Virtually no proof social media ads are working

Ad Agency, Advertising, Digital, Facebook, Fraud, Law, Legal, Metrics, Social, Video
Facebook hit with another lawsuit over misrepresenting video ad metrics

Ad Agency, Advertising, Digital, Metrics, Twitter
Twitter now admits flawed video ad counts, some off by 35%

Advertising, Metrics, Pay TV (Cable, Satellite), Research
It’s not you. Commercial breaks are getting longer

Consumer, Digital, Interesting, Metrics, Pay TV (Cable, Satellite), Research, Television
Cord cutters are cutting cable AND broadband internet at home

Advertising, Digital, Ethics, Facebook, Metrics, Social
Here we go again: Facebook estimates “bug” overstated unique reach by 55%

Ad Agency, Advertising, Consumer, Digital, Metrics, Mobile
A complete overhaul of digital ad units

Interesting, Journalism, Metrics, News
Were the Presidential polls really wrong – or was it just the way they were interpreted?

Attribution, Content Marketing, Digital, Facebook, Google, Journalism, Metrics, News, Research, Social
The battle for the online throne: Content vs Platform

Advertising, Digital, Facebook, Google, Metrics, Mobile
Facebook blows away earnings report, so why did stock prices drop?

Ad Agency, Advertising, Digital, Facebook, Google, Metrics, Newspaper, Research, Social, Television
Digital marketing needs dramatic improvement

Digital, Metrics, Social, Twitter
Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon

Ad Agency, Advertising, Consumer, Digital, Facebook, Google, Metrics, Mobile
Google loses accreditation for viewable impressions

Ad Agency, Advertising, Digital, Ethics, Metrics, Social
Digital advertising is under fire right now

Ad Agency, Advertising, Digital, Ethics, Facebook, Metrics, Social
Facebook has been providing inflated video metrics for the past two years

Digital, Metrics, Mobile, Research, Television
Americans spend 47% of time awake on TV, PC, Tablets, or phones

Advertising, Digital, Metrics, Television, Video
Olympic streaming is up, TV viewing down – NBC doing “make goods” for advertisers

Content Marketing, Google, Metrics, Mobile, Search
Vast majority of search is mobile

How long does a mobile ad have to be seen to count as viewed?

Digital, Facebook, Metrics, SnapChat, Social
Is SnapChat losing its “coolness” factor as older users join?

Amazon, Apps, Digital, Metrics, Pay TV (Cable, Satellite), Video
How do you watch media in your home?

Publishers seeing a 42% drop in Facebook reach

Advertising, Attribution, Consumer, Metrics, Social
The AdWords Illusion: Forget the sales funnel

The case for new visibility standards for online advertising

Digital, Metrics, Research, Television, Video
Internet Video views: Beware data without context

Digital, Metrics, Research, Video, Viral Campaigns