Category: Metrics
57 Posts
Business, Change, Consumer, Digital, Facebook, Google, Metrics, Search, Social, Twitter, YouTube
The World’s Top Websites in 2020
Business, Consumer, Digital, Google, Metrics, Mobile, Research
Mobile Speed is Crucial in Today’s Mobile World
Advertising, Amazon, Business, Change, Consumer, Digital, Facebook, Google, Metrics, Mobile, News, Research, Social
Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes
Business, Consumer, Digital, Interesting, Metrics, Research
For Online Reviews, Recency Matters
Advertising, Business, Digital, Facebook, Metrics, Mobile, Social, Video
Optimizing Ad Performance: Measuring ROI for Digital Campaigns
Advertising, Attribution, Branding, Business, Digital, Facebook, Fraud, Interesting, Metrics, Mobile, Social, YouTube
How Much of the Internet is Fake?
Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertising, Digital, Facebook, Fraud, Legal, Metrics, Social, Video
Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
Amazon, Apps, Attribution, Consumer, Content Marketing, Digital, Facebook, Google, Instagram, Metrics, Research, SnapChat, Social, Video, YouTube
Digital Media Consumption Way Up: Winners and Losers
Content Marketing, Digital, Google, Metrics, Search
Google Algorithm: Low Traffic Does Not Equal Low Quality Content
Ad Agency, Advertising, Digital, Facebook, Metrics, Social
“Facebook doesn’t operate with real-world metrics”
Advertising, Digital, Metrics, Television
Why TV + Digital is a Powerful Combination
Facebook, Google, Metrics, Social, YouTube
Four Reports Show Serious Problems for Facebook
Advertising, Digital, Metrics, Mobile, Search
Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
Advertising, Attribution, Business, Consumer, Digital, Metrics
Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
Branding, Business, Digital, Metrics, PPC, Search
Responding to Reviews Can Increase Your Conversion Rates
Branding, Facebook, Journalism, Metrics, News, Social
Facebook expands its Breaking News test
Advertising, Business, Consumer, Digital, Metrics, Mobile, Video
Retail digital ad spend continues to grow, but TV dwarfs other media
Advertising, Apps, Attribution, Consumer, Digital, Metrics, OTT, Research, Television, Video
Study: Media Measurement missing 66% of all video consumption
Ad Agency, Ad Block, Advertising, Business, Digital, Metrics, Mobile, Research
Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?
Ad Agency, Advertising, Business, Digital, Metrics
World’s largest advertiser cuts $140m in digital ads and grows sales
Apps, Business, Facebook, Google, Instagram, Metrics, SnapChat, Social, YouTube
Instagram growth is exploding
Advertising, Business, Change, Consumer, Digital, Facebook, Google, Metrics, Mobile, Search, Social
It’s over: Mobile has won
Ad Block, Advertising, Attribution, Business, Consumer, Content Marketing, Interesting, Journalism, Metrics, News, Research
Would you rather pay for content or put up with advertising?
Advertising, Metrics, Research, Television, Video
Where to get the best ROI for TV ads
Facebook “Reactions” more important than “Likes”
Advertising, Content Marketing, Digital, Metrics, Native Advertising, News, Research
Low renewal rates from ad buyers on Native Advertising: Does it work?
Advertising, Business, Digital, Facebook, Google, Metrics, Search, Video, YouTube
Google/You Tube, Facebook agree to audits from Media Rating Council
Ad Agency, Advertising, Digital, Ethics, Facebook, Metrics
With growing advertiser complaints, Facebook agrees to third-party measurement
Advertising, Consumer, Digital, Metrics, Mobile, Research, Social
How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?
Advertising, Digital, Facebook, Hacking, Metrics, Social, Twitter
Senior marketing execs: Virtually no proof social media ads are working
Ad Agency, Advertising, Digital, Facebook, Fraud, Law, Legal, Metrics, Social, Video
Facebook hit with another lawsuit over misrepresenting video ad metrics
Ad Agency, Advertising, Digital, Metrics, Twitter
Twitter now admits flawed video ad counts, some off by 35%
Advertising, Metrics, Pay TV (Cable, Satellite), Research
It’s not you. Commercial breaks are getting longer
Consumer, Digital, Interesting, Metrics, Pay TV (Cable, Satellite), Research, Television
Cord cutters are cutting cable AND broadband internet at home
Advertising, Digital, Ethics, Facebook, Metrics, Social
Here we go again: Facebook estimates “bug” overstated unique reach by 55%
Ad Agency, Advertising, Consumer, Digital, Metrics, Mobile
A complete overhaul of digital ad units
Interesting, Journalism, Metrics, News
Were the Presidential polls really wrong – or was it just the way they were interpreted?
Attribution, Content Marketing, Digital, Facebook, Google, Journalism, Metrics, News, Research, Social
The battle for the online throne: Content vs Platform
Advertising, Digital, Facebook, Google, Metrics, Mobile
Facebook blows away earnings report, so why did stock prices drop?
Ad Agency, Advertising, Digital, Facebook, Google, Metrics, Newspaper, Research, Social, Television
Digital marketing needs dramatic improvement
Digital, Metrics, Social, Twitter
Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon
Ad Agency, Advertising, Consumer, Digital, Facebook, Google, Metrics, Mobile
Google loses accreditation for viewable impressions
Ad Agency, Advertising, Digital, Ethics, Metrics, Social
Digital advertising is under fire right now
Ad Agency, Advertising, Digital, Ethics, Facebook, Metrics, Social
Facebook has been providing inflated video metrics for the past two years
Digital, Metrics, Mobile, Research, Television
Americans spend 47% of time awake on TV, PC, Tablets, or phones
Advertising, Digital, Metrics, Television, Video
Olympic streaming is up, TV viewing down – NBC doing “make goods” for advertisers
Content Marketing, Google, Metrics, Mobile, Search
Vast majority of search is mobile
How long does a mobile ad have to be seen to count as viewed?
Digital, Facebook, Metrics, SnapChat, Social
Is SnapChat losing its “coolness” factor as older users join?
Amazon, Apps, Digital, Metrics, Pay TV (Cable, Satellite), Video
How do you watch media in your home?
Publishers seeing a 42% drop in Facebook reach
Advertising, Attribution, Consumer, Metrics, Social
The AdWords Illusion: Forget the sales funnel
The case for new visibility standards for online advertising
Digital, Metrics, Research, Television, Video
Internet Video views: Beware data without context
Digital, Metrics, Research, Video, Viral Campaigns
Paul Dughi.com 