Category Archives: metrics
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World’s largest advertiser cuts $140m in digital ads and grows sales
Leave a commentJuly 31, 2017 by Paul Dughi
The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
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Instagram growth is exploding
Leave a commentJune 13, 2017 by Paul Dughi
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding …
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It’s over: Mobile has won
Leave a commentMay 18, 2017 by Paul Dughi
We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on …
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Would you rather pay for content or put up with advertising?
Leave a commentMay 1, 2017 by Paul Dughi
85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In …
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Where to get the best ROI for TV ads
Leave a commentMarch 20, 2017 by Paul Dughi
Story worth reading by Jason Lynch in Ad Week. It details a Nielsen study done for CBS that looks at …
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Facebook “Reactions” more important than “Likes”
Leave a commentMarch 10, 2017 by Paul Dughi
Facebook has now admitted it places weight on reactions – those love, sad, angry, lol emojis – when determining what …
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Low renewal rates from ad buyers on Native Advertising: Does it work?
Leave a commentMarch 8, 2017 by Paul Dughi
You know native advertising. It’s when instead of running an ad, publishers integrate advertising messages into content. It may be …
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