Category Archives: metrics

  1. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  2. Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

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    August 31, 2017 by Paul Dughi

    I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media …
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  3. World’s largest advertiser cuts $140m in digital ads and grows sales

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    July 31, 2017 by Paul Dughi

    The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
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  4. Instagram growth is exploding

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    June 13, 2017 by Paul Dughi

    ICYMI, Instagram growth has exploded.  It’s now exceeded 700 million active users monthly.  The growth rate itself is incredible, adding …
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  5. It’s over: Mobile has won

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    May 18, 2017 by Paul Dughi

    We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on …
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  6. Would you rather pay for content or put up with advertising?

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    May 1, 2017 by Paul Dughi

    85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In …
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  7. Where to get the best ROI for TV ads

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    March 20, 2017 by Paul Dughi

    Story worth reading by Jason Lynch in Ad Week.  It details a Nielsen study done for CBS that looks at …
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