Category Archives: metrics
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Study: Media Measurement missing 66% of all video consumption
Leave a commentOctober 7, 2017 by Paul Dughi
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big …
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Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?
Leave a commentAugust 31, 2017 by Paul Dughi
I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media …
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World’s largest advertiser cuts $140m in digital ads and grows sales
Leave a commentJuly 31, 2017 by Paul Dughi
The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
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Instagram growth is exploding
Leave a commentJune 13, 2017 by Paul Dughi
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding …
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It’s over: Mobile has won
Leave a commentMay 18, 2017 by Paul Dughi
We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on …
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Would you rather pay for content or put up with advertising?
Leave a commentMay 1, 2017 by Paul Dughi
85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In …
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Where to get the best ROI for TV ads
Leave a commentMarch 20, 2017 by Paul Dughi
Story worth reading by Jason Lynch in Ad Week. It details a Nielsen study done for CBS that looks at …
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