Category Archives: metrics

  1. Instagram growth is exploding

    Leave a comment

    June 13, 2017 by Paul Dughi

    ICYMI, Instagram growth has exploded.  It’s now exceeded 700 million active users monthly.  The growth rate itself is incredible, adding …
    Continue reading

  2. It’s over: Mobile has won

    Leave a comment

    May 18, 2017 by Paul Dughi

    We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on …
    Continue reading

  3. Would you rather pay for content or put up with advertising?

    Leave a comment

    May 1, 2017 by Paul Dughi

    85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In …
    Continue reading

  4. Where to get the best ROI for TV ads

    Leave a comment

    March 20, 2017 by Paul Dughi

    Story worth reading by Jason Lynch in Ad Week.  It details a Nielsen study done for CBS that looks at …
    Continue reading

  5. Facebook “Reactions” more important than “Likes”

    Leave a comment

    March 10, 2017 by Paul Dughi

    Facebook has now admitted it places weight on reactions – those love, sad, angry, lol emojis – when determining what …
    Continue reading

  6. Low renewal rates from ad buyers on Native Advertising: Does it work?

    Leave a comment

    March 8, 2017 by Paul Dughi

    You know native advertising.  It’s when instead of running an ad, publishers integrate advertising messages into content.  It may be …
    Continue reading

  7. Google/You Tube, Facebook agree to audits from Media Rating Council

    Leave a comment

    February 24, 2017 by Paul Dughi

    Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party.  …
    Continue reading

Contact Me

Previous Posts

Recent Visitors