Story worth reading by Jason Lynch in Ad Week.  It details a Nielsen study done for CBS that looks at the best place to put ads for the best ROI.  The short answer (beyond news and live sports) is sitcoms.

Also worth noting this exchange.  When advertisers talk about reaching Millennials, they typically talk about the 18-34 demo.  But the average age of Millennials is now 30.  We’re all getting older.  The actual age range right now for Millennials is 22 to 40!

Read the full story here.