Category: Television
100 Posts
Amazon, Apple, Digital, Google, Research, Television, Video
Maps Reimagined if Streaming Services Were Countries
Advertising, Branding, Business, Change, Consumer, Digital, Research, Television
Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
Journalism, News, Newspaper, Radio, Research, Social, Television
Changing Consumption Habits During the Coronavirus Pandemic
Advertising, Business, Television
What is the World’s Largest Advertiser Doing Right Now?
Change, Digital, Journalism, News, Newspaper, Television
Senators Ask for Relief for Journalists Amid Coronavirus Pandemic
Advertising, Attribution, Consumer, News, Research, Television, Video
Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing
Advertising, Attribution, Digital, Research, Search, Social, Television
TV’s Influence on Purchase Decisions Exceeds All Other Media Combined
The Reach of Broadcast TV versus YouTube and Social Media Videos
What are People Watching on TV? Here are the Top 100 for 2019 Broadcast Season
Change, Consumer, Content Marketing, Digital, Pay TV (Cable, Satellite), Research, Television, Video
Content Omnivores: Video Consumers Want It All
Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Ad Agency, Advertising, Attribution, Consumer, Digital, Google, Research, Television
IAB: TV Ads Are Still the Best for Generating Awareness
Attribution, Consumer, Digital, Pay TV (Cable, Satellite), Research, Television, Video
Vast majority of video viewing still taking place on TV sets
Advertising, Branding, Change, Consumer, Digital, Research, Television
Advertisers have a problem, and it’s worse than they thought.
Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Television, Video
DirecTV Now Streaming Service Loses A Quarter-Million Subscribers
Consumer, Digital, Hacking, News, Privacy, Social, Television
Hackers are now hacking Connected TV Sets
Local TV News is the Most Trusted of All Media – By Far
Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertising, Business, Digital, Facebook, News, Social, Television, YouTube
Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Advertising, Business, Digital, Law, Legal, Privacy, Television
Own a Vizio TV? You might be entitled to a 62 cent settlement
Consumer, OTT, Pay TV (Cable, Satellite), Television, Video
Consumers Are Canceling Video Streaming Services at Significant Rates
Advertising, Digital, Metrics, Television
Why TV + Digital is a Powerful Combination
Digital, Journalism, News, Television
Overall trust in news is up significantly: Local TV News is the most trusted source
Advertising, Branding, Business, Digital, Research, Television
Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
In this era of “Fake News,” TV News is still rated as most accurate by all parties
Advertising, Consumer, News, Television
Boycotts Up: Where You Advertise Matters More Than Ever
Advertising, Facebook, Privacy, Social, Television
Facebook is spending $1 million a day on TV ads
Digital, Facebook, Google, Journalism, News, Research, Social, Television, Twitter
Social Media falling out of favor as a news source
Ad Agency, Advertising, Business, Change, Digital, News, Television, Video
Major Advertisers Shifting Dollars from Digital to TV
Consumer, Digital, News, Research, Television, Video
Video streamers watch more traditional TV than anything else – by far
Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot
Amazon, Business, Change, Digital, OTT, Pay TV (Cable, Satellite), Television, Video
Cable, Satellite cord cutting accelerates while streaming service grow subscribers
Advertising, News, Social, Television
Which type of advertising is considered the most intrustive?
Advertising, Attribution, Consumer, Facebook, Research, Television, Video, YouTube
What ads most lead to purchases: TV, Facebook, or YouTube?
Advertising, Branding, Business, Digital, Facebook, Newspaper, Radio, Research, Social, Television
Which Advertising Medium Do Consumers Trust the Most?
4 largest TV companies will own more than 40% of all local stations
Advertising, Business, Digital, Television
Priceline spends $4.3 billion on digital ads each year. It’s shifting to TV for the future.
Business, Change, Consumer, Digital, Google, OTT, Television, Video
Is Google Fiber sputtering? Dropping 8 markets and new television services
Attribution, Digital, Facebook, Journalism, News, Radio, Research, Television
TV still #1 choice for news consumption, but the gap is narrowing
Ad Agency, Advertising, Amazon, Apple, Attribution, Branding, Business, Consumer, Content Marketing, Digital, Management, Television, Video
My first book has been re-released as a free download on Amazon
Advertising, Apps, Attribution, Consumer, Digital, Metrics, OTT, Research, Television, Video
Study: Media Measurement missing 66% of all video consumption
Ad Agency, Advertising, Business, Digital, Facebook, Newspaper, Radio, Social, Television, Twitter, Video
Just how prevalent is social media for small businesses?
Amazon, Business, Digital, Facebook, OTT, Television, Video, YouTube
Facebook, Apple join the billion dollar club for spending on original video content
Attribution, News, Radio, Social, Television
Where did people turn for life-saving information in Hurricane Harvey? Local TV stations
Journalism, News, Newspaper, Research, Television
Partisan views on media more entrenched than ever
Business, Journalism, News, Television
We’re hiring serious journalists to do the important stories
Trump’s 2018 budget would end federal funding for public broadcasting
Advertising, Content Marketing, Digital, Journalism, Native Advertising, News, Newspaper, Social, Television
Who you trust more:Â Advertising or News Media?
Consumer, Digital, Journalism, News, Research, Television
Overall news consumption is up 18%
Business, Consumer, Mobile, News, Pay TV (Cable, Satellite), Television, Video
175 TV stations sell off spectrum, nearly 1,000 will move to new channels
Advertising, Digital, Interesting, Newspaper, Television
A bad idea: Congress looks at taxing advertising
Advertising, Digital, Pay TV (Cable, Satellite), PPC, Social, Television, Video
Internet advertising to surpass TV advertising, but…
Business, Ethics, Journalism, News, Television
Congress shall make no law abridging the freedom of speech, or of the press
Advertising, Metrics, Research, Television, Video
Where to get the best ROI for TV ads
Consumer, Digital, OTT, Pay TV (Cable, Satellite), Privacy, Television, Video, YouTube
A huge number of Millennial Men aren’t watching any TV on any device
Consumer, Digital, Facebook, Social, Television, Video, YouTube
Facebook is taking on the music industry
Apps, Content Marketing, Digital, Facebook, Mobile, Social, Television, Video
Facebook launches “TV app” and makes big changes to video in newsfeeds
Attribution, Digital, Facebook, News, Research, Social, Television
Even people that get their news from Facebook don’t believe it
Advertising, Change, Digital, Facebook, Google, Research, Television
Trouble in Paradise? Digital ad spending growth rates plummet
Consumer, Digital, OTT, Pay TV (Cable, Satellite), Research, Television
75 million U.S. homes now have internet connected TV
Advertising, Consumer, Digital, Ethics, Privacy, Television
Is your TV set gathering and sharing your habits?
Change, Consumer, OTT, Pay TV (Cable, Satellite), Research, Television
Broadband Only homes rising, 15% get TV without cable or satellite
Consumer, Digital, Pay TV (Cable, Satellite), Television
Cord Cutting and Skinny Bundles: More hype than hope?
Attribution, Digital, Ethics, Facebook, Journalism, News, Social, Television
Fake news might actually be a good thing for real journalism
Advertising, Consumer, Digital, Management, Newspaper, Television
Paul Dughi named as one of 16 “Media Influencers” by Local Media Today
Advertising, Consumer, Ethics, Pay TV (Cable, Satellite), Television
Bipartisan investigation demands answers on cable TV’s “misleading fees and sales practices”
Digital, Ethics, Hacking, Interesting, Television
Now ransomware is showing up on a Smart TV?
Consumer, Digital, Interesting, Metrics, Pay TV (Cable, Satellite), Research, Television
Cord cutters are cutting cable AND broadband internet at home
Advertising, Digital, Television
Digital Advertising taking 72 cents of every new ad dollar spent
Advertising, Consumer, Content Marketing, Digital, Newspaper, Television
How Advertising Works
Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot
Ad Agency, Advertising, Digital, Facebook, Google, Metrics, Newspaper, Research, Social, Television
Digital marketing needs dramatic improvement
Advertising, Interesting, Research, Social, Television
Is the #BoycottNFL movement actually making a difference
Digital, Facebook, OTT, Social, Television, Video
YouTube, Facebook are now trying to take over your TV set
Consumer, Legal, Pay TV (Cable, Satellite), Television
Comcast gets caught charging customers for stuff they never ordered and hit with largest FCC fine ever given
Consumer, Digital, Journalism, News, Newspaper, Research, Television
Majority don’t trust media, but one source does better than all the others
Digital, Google, Television, Video
A billion views a month, but YouTube still isn’t making money
Advertising, Consumer, Research, Television
Are DVRs going the way of VCRs?
Content Marketing, Digital, Facebook, Privacy, Television
See how Facebook labels your political views: Liberal, Moderate, or Conservative
Digital, Metrics, Mobile, Research, Television
Americans spend 47% of time awake on TV, PC, Tablets, or phones
Advertising, Digital, Metrics, Television, Video
Olympic streaming is up, TV viewing down – NBC doing “make goods” for advertisers
Pay TV (Cable, Satellite), Research, Television
Customers dumping satellite & cable TV at an ever-growing rate
Olympic rule 40 prohibits athletes from marketing themselves during the Olympics
Advertising, Research, Television
Ratings for Olympic games are off significantly
Consumer, Pay TV (Cable, Satellite), Television
Washington Attorney General sues Comcast over 1.8 million violations of Consumer Protection Act
I watched Team USA beat China… live on Facebook
For $86 Billion Dollars, you can get TV stations to go off-the-air
Facebook, Journalism, News, Newspaper, Research, Social, Television
Local news most trusted by news consumers
Advertising, Amazon, OTT, Pay TV (Cable, Satellite), Television, Video
Subscription, on-demand video services hit important milestone (but Live TV viewing is still King)
Why your local TV station may disappear forever
Journalism, News, Newspaper, Television
Confidence in newspapers, TV news hits all-time lows
Pay TV (Cable, Satellite), Television
Senate investigating cable and satellite TV customer service and billing amid horror stories
Ethics, Journalism, Television
How do you know what you’re seeing is real?
Consumer, Content Marketing, Television, Video
Connected TVs: Streaming first, live TV second
Next generation of Smart TVs could spell trouble for Local TV stations
Advertising, Content Marketing, Research, Social, Television
Is this the new norm: the five screen family?
If you could only pick one: Pay TV or Streaming?
Digital, Metrics, Research, Television, Video
Internet Video views: Beware data without context
Advertising, Digital, Television
Paul Dughi.com 