Instagram growth is exploding

ICYMI, Instagram growth has exploded.  It’s now exceeded 700 million active users monthly.  The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories – a virtual clone of SnapChat’s … Continue reading Instagram growth is exploding

Social Media: “More addictive than cigarettes and alcohol”

Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health.  They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion?  Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”

Self-serve Snap Ads coming to Snapchat

Snapchat is about to launch a self-service ad platform.  Digiday reports the interface will allow you to do Snap ads.  Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process.  That left a lot of small businesses out … Continue reading Self-serve Snap Ads coming to Snapchat

Is it time for a Digital Detox?

It’s not just you.  86% of adults in the U.S. say they “constantly check” email, text and social media, according to the American Psychological Association (APA), and it’s just plain stressing us out. Guilty as charged, your honor.  Bet you are, too. How crazy can it get?  Think about how many times you touch, click, … Continue reading Is it time for a Digital Detox?

Hey folks, Snapchat is a serious player in the advertising world

Sure we know Snapchat is popular, especially with Millenials and Gen Z, but the app has quietly started attracting serious ad dollars. eMarketer pins this year’s ad revenues at Snapchat at $366 million with growth next year to $935m.  That’s nothing to sneeze at.  95% of the ad dollars come from the US.  “To engage … Continue reading Hey folks, Snapchat is a serious player in the advertising world

Is SnapChat losing its “coolness” factor as older users join?

I remember when I got active on Facebook.  One of the first things I did was check the pages of my children.  I noticed my son hadn’t posted a lot.  When I asked him, he smiled and said “That’s because you’re looking at my public page.”  Turns out he had another Facebook page that he … Continue reading Is SnapChat losing its “coolness” factor as older users join?