Self-serve Snap Ads coming to Snapchat

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April 26, 2017 by Paul Dughi

snapchat

Snapchat is about to launch a self-service ad platform.  Digiday reports the interface will allow you to do Snap ads.  Snap ads are full-screen videos (vertical) that show up between stories.

Previously, you had to buy these through a Snapchat ad partner that would manage the process.  That left a lot of small businesses out of the mix.  It also added costs for a third-party to manage the campaigns.

You could buy geo-filtered ads by self-serve before now, but not Snap ads.

217292Advertising is a big push for Snapchat right now and it’s got a lot of ground to make up.

While 75% of marketing professionals in the US said they plan to spend more on Google AdWords in the next year, only 15% said they’ll be increasing Snapchat spending (eMarketer).

In fact, of the 12 categories surveyed, spending on Snapchat came in 12th.

 

 

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