Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit their website for more info.
YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels. It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.” The YouTube TV service will … Continue reading Where does Google go when it wants to roll out a new product? Television.
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for its Watch video platform. Recently, … Continue reading Facebook, Apple join the billion dollar club for spending on original video content
In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac. Now, it’s dumping Bing and going back to Google. The same goes for Siri as well. “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent … Continue reading Apple ditches Bing for Google search
Before the Federal Communications Commission takes action, it puts out proposals and asks for public comments. When it comes to net neutrality rules, the public commented big time. Nearly 11 million comments have been filed. There’s no question the issue is a lightning rod. In 2015, the FCC voted in the rules which prohibit broadband … Continue reading FCC signals rollback on net neutrality rules; Nearly 11 million comments filed
Money talks. Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday. MediaRadar said General Motors, Johnson & Johnson, AT&T, Verizon, and Walmart have ads running on YouTube right now. Major brands pulled their ads from YouTube after worries about brand security and where their ads will be shown. Google … Continue reading Is the advertiser boycott of YouTube over?
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories – a virtual clone of SnapChat’s … Continue reading Instagram growth is exploding
Social Media is under attack again in Great Britain as government officials debate fines if Facebook and Twitter don’t remove illegal content fast enough. Britain’s home affairs committee unleashed a scathing report, going so far as to suggest the social media companies pay for policing. They compared it to a soccer team that pays for … Continue reading Social media companies facing fines for failing to remove hate speech, illegal content quickly enough
It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content. In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
Some of the world's largest advertisers are pulling advertisements from Google's ad networks and YouTube along with other third-party ad networks. The list is growing literally by the day. Verizon and Johnson & Johnson have now announced a halt to their digital advertising in ad networks, according to the NY Times. Also pulling digital ad … Continue reading More heavyweight advertisers stop using digital ad networks
The boycott Google movement may be gaining some ground. Ad Contrarian Bob Hoffman reports that AT&T has now announced it will pull all display ads from Google properties. This comes on the heels of some of the U.K.’s biggest advertisers, including the government and The Guardian newspaper, pulled its ads from Google and YouTube. It … Continue reading Heavyweight advertisers join the Google/YouTube boycott
How big a deal is this cord-cutting thing for TV? It may depend on who you ask. The number of people cutting out cable has slowed, but it’s still a growing number. But when you slice and dice those dropping (cord-cutters) or never subscribing (cord-nevers), this new report shows one demographic that’s cutting at … Continue reading A huge number of Millennial Men aren’t watching any TV on any device
Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party. The Media Rating Council (MRC) is an independent industry group that accredits media measurement and isn’t afraid to deny that accreditation if the measurement isn’t up to industry standards. They’ve denied or withheld accreditation from … Continue reading Google/You Tube, Facebook agree to audits from Media Rating Council
YouTube is the world’s largest music service. With Facebook’s big push into video, the social media services wants in on the music action, according to Bloomberg Technology. It’s important to Facebook for several reasons: There’s money to be made there. There’s an audience to be gained. User-generated videos often contains music that neither Facebook nor … Continue reading Facebook is taking on the music industry
Nielsen’s report on the most widely used mobile apps in 2016 showed one major thing: the top 8 apps were all owned by either Google or Facebook. So not only do they control the digital ad market, they also own the app market as well. Facebook grew double digits – 14% - last year with … Continue reading 2016’s top apps were all owned by Facebook or Google
In Memphis, somebody yelled “gun” and teenagers started running through the mall. Fights broke out.. In Aurora, Colorado, a mall had to be evacuated because of multiple incidents. Then, when police were making an arrest a crowd estimated at 500 people closed in and fights broke out. https://youtu.be/wr5S6sqLEQM Cleveland police had to use pepper spray … Continue reading Common denominator in mall fights in 12 states at the same time? Social media
You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model. Here’s yet another example: YouTube is the world’s largest video streaming service and streams more music than anyone else. It’s been free from inception, but YouTube has been touting its paid service, YouTube Red … Continue reading YouTube struggling to get paid subscribers