Attribution, Branding, Content Marketing, Digital, Research
Category: Attribution
54 Posts
Attribution, Content Marketing, Digital, Search
Easy SEO Wins to Improve Your Website Rankings
Advertising, Attribution, Business, Google, Research, Search
Analyzing Searcher Intent Signals for Better SEO Content
Advertising, Attribution, Business, Change, Digital, Social
Federal Trade Commission (FTC) Updates Endorsement Guides
Attribution, Digital, Facebook, Google, News, Social
Facebook, Instagram to Block News in Canada Due to New Law
Attribution, Content Marketing, Digital, Research
AI Detection Tools: Not Ready for Prime Time Yet
Attribution, Content Marketing, Digital, Interesting, Research, Twitter
Two-Thirds of Links on Twitter are Done by Bots
Advertising, Attribution, Consumer, News, Research, Television, Video
Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing
Advertising, Attribution, Digital, Research, Search, Social, Television
TV’s Influence on Purchase Decisions Exceeds All Other Media Combined
Advertising, Attribution, Digital, Facebook, Google, PPC, Research, Search, Social
More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads
Attribution, Google, News, Search
Google to Recognize Original Reporting in Search Rankings
Ad Agency, Advertising, Attribution, Consumer, Digital, Google, Research, Television
IAB: TV Ads Are Still the Best for Generating Awareness
Advertising, Attribution, Branding, Digital, Google, Mobile, Research, Search
Study: Half the Business Listing Online Contain Inaccurate Information
Advertising, Attribution, Business, Digital, Ethics, Facebook, News
The Ethical Troubles Of Digital Marketing Tactics
Attribution, Consumer, Digital, Facebook, Social
Ever Wonder Why Posts Show up in Your Facebook Feed? Inside Look at the Algorithm
Attribution, Consumer, Digital, Pay TV (Cable, Satellite), Research, Television, Video
Vast majority of video viewing still taking place on TV sets
Attribution, Branding, Business, Digital, PPC
The Number One Benefit of Post-Click Optimization
Advertising, Amazon, Attribution, Consumer, Digital, Facebook, Google, Search, Social
Amazon is predicting what you want and sending out free samples
Advertising, Attribution, Branding, Business, Digital, Facebook, Fraud, Interesting, Metrics, Mobile, Social, YouTube
How Much of the Internet is Fake?
Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing
Amazon, Apps, Attribution, Consumer, Content Marketing, Digital, Facebook, Google, Instagram, Metrics, Research, SnapChat, Social, Video, YouTube
Digital Media Consumption Way Up: Winners and Losers
Advertising, Attribution, Branding, Business, Change, Consumer, Research, Viral Campaigns
The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
Advertising, Attribution, Business, Consumer, Digital, Metrics
Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
Advertising, Attribution, Consumer, Facebook, Research, Television, Video, YouTube
What ads most lead to purchases: TV, Facebook, or YouTube?
Attribution, Branding, Business, Content Marketing, Digital, Facebook, Google, Social
8 Ways to Build a Personal Brand
Attribution, Branding, Business, Consumer, Content Marketing, Digital
Online Reviews Really Matter in Business
Advertising, Attribution, Content Marketing, Digital, Native Advertising, Viral Campaigns
B2B Content Marketing: Why it Works
Attribution, Digital, Ethics, Interesting, News, Privacy
Popular websites record every keystroke you make and put personal information at risk
Attribution, Digital, Facebook, Fraud, Social
Just as you always suspected, 260 million Facebook accounts are fakes
Apps, Attribution, Business, Change, Consumer, Digital, OTT
It’s been an amazing ride for Netflix
Attribution, Digital, Facebook, Journalism, News, Radio, Research, Television
TV still #1 choice for news consumption, but the gap is narrowing
Advertising, Attribution, Facebook, Google, Law
Online Ad Campaign Bill would require more disclosures for digital ads
Ad Agency, Advertising, Attribution, Business, Facebook, Research, Social, Video
Can 2 second video views actually drive sales?
Ad Agency, Advertising, Amazon, Apple, Attribution, Branding, Business, Consumer, Content Marketing, Digital, Management, Television, Video
My first book has been re-released as a free download on Amazon
Ad Agency, Advertising, Attribution, Business, Research, Video
Do you trust audience measurement data?
Attribution, Digital, Ethics, Facebook, Google, News
One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news
Advertising, Apps, Attribution, Consumer, Digital, Metrics, OTT, Research, Television, Video
Study: Media Measurement missing 66% of all video consumption
What your brand is NOT…
Ad Agency, Advertising, Attribution, Business, Digital, Facebook, Research, Social, Video
Can 2 second video views really be effective at driving sales?
Attribution, News, Radio, Social, Television
Where did people turn for life-saving information in Hurricane Harvey? Local TV stations
Advertising, Attribution, Digital, Ethics, Instagram, Social
93% of sponsored celebrity posts aren’t FTC complaint
Advertising, Attribution, Consumer, Search
What really drove the sale? When metrics lie
Ad Agency, Advertising, Attribution, Consumer, Digital, Research, Video
Disconnect between what ad agencies think and what real people do
Ad Block, Advertising, Attribution, Business, Consumer, Content Marketing, Interesting, Journalism, Metrics, News, Research
Would you rather pay for content or put up with advertising?
Attribution, Google, News, Social
Google Home: Is Obama planning a coup?
Attribution, Digital, Ethics, Facebook, News, Social
How to label something Fake News on Facebook and have the fact-checkers take a look
Attribution, Digital, Facebook, News, Research, Social, Television
Even people that get their news from Facebook don’t believe it
Attribution, Digital, Ethics, Facebook, Journalism, News, Social, Television
Fake news might actually be a good thing for real journalism
Attribution, Ethics, Journalism, News, Social
It’s a tricky thing, this truth stuff
Attribution, Content Marketing, Digital, Facebook, Google, Journalism, Metrics, News, Research, Social
The battle for the online throne: Content vs Platform
Attribution, Ethics, Facebook, Google, Journalism, News
Google News adds Fact Checking to top stories
Advertising, Amazon, Attribution, Legal
Amazon suing businesses that post fake reviews
Advertising, Attribution, Consumer, Metrics, Social
The AdWords Illusion: Forget the sales funnel
Advertising, Attribution, Consumer, Search
Paul Dughi.com 