Category Archives: Attribution

  1. Can 2 second video views actually drive sales?

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    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  2. My first book has been re-released as a free download on Amazon

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    October 16, 2017 by Paul Dughi

    My first book – “Weapons of Mass Distinction” – has been re-released and is available as a free download on …
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  3. Do you trust audience measurement data?

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    October 12, 2017 by Paul Dughi

    Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on …
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  4. One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news

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    October 9, 2017 by Paul Dughi

    Google’s already under fire for its role in spreading “Fake News.”  Now, one of the engineers who helped create Google …
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  5. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  6. What your brand is NOT…

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    October 6, 2017 by Paul Dughi

  7. Can 2 second video views really be effective at driving sales?

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    September 25, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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