Category Archives: Attribution

  1. What really drove the sale? When metrics lie

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    June 21, 2017 by Paul Dughi

    Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.  She told me it was simple:  the phone book.  I took the […]

  2. Disconnect between what ad agencies think and what real people do

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    May 31, 2017 by Paul Dughi

    What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 …
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  3. Would you rather pay for content or put up with advertising?

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    May 1, 2017 by Paul Dughi

    85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In …
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  4. Google Home: Is Obama planning a coup?

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    March 9, 2017 by Paul Dughi

    We live in interesting times right now.  The proliferation of junk on-line is at an astounding level and the truth …
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  5. How to label something Fake News on Facebook and have the fact-checkers take a look

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    March 7, 2017 by Paul Dughi

    Have you seen the “Disputed News” flag on Facebook articles yet? If not, you will soon. It hasn’t rolled out …
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  6. Even people that get their news from Facebook don’t believe it

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    February 14, 2017 by Paul Dughi

    A majority of adults say they see news on Facebook, but they don’t trust it.  That’s the topline from an …
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  7. Fake news might actually be a good thing for real journalism

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    January 12, 2017 by Paul Dughi

    Everybody is up in arms about fake news these days. Politicos that think it swung the election are crying foul. …
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