Retail digital ad spend continues to grow, but TV dwarfs other media

eMarketer’s tracking of digital ad spend shows continued spending growth.  They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category.  They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media

TV still #1 choice for news consumption, but the gap is narrowing

Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to a new survey from Pew … Continue reading TV still #1 choice for news consumption, but the gap is narrowing

World’s largest advertiser cuts $140m in digital ads and grows sales

The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running and who’s clicking on them made a startling announcement at the end of July. After spending a third of its ad budget last year online – and watching sales diminish 8% - the company announced … Continue reading World’s largest advertiser cuts $140m in digital ads and grows sales

Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Blatant-plug-alert!  I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing.  We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

For every second it takes your mobile site to load, conversions drop by 20%

Use this free Google test tool to see how your site stacks up Google has updated its tool to test your website load speed to show you how many visitors you lose because it takes so long to load. 46% of people say the worst part of mobile browsing on phones is slow page loads.  … Continue reading For every second it takes your mobile site to load, conversions drop by 20%

In today’s media world, you need to be a Multi-Platform Seller

If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell's Annual Survey of Local Advertisers. It's no longer traditional media or digital, it's a mix of both.  74% want a package that works. 74% buy digital and traditional together … Continue reading In today’s media world, you need to be a Multi-Platform Seller

Paul Dughi named as one of 16 “Media Influencers” by Local Media Today

I was honored to be included in the list of 16 "media influencers" as named in the 2017 monthly edition of Local Media Today, by the Local Media Association (an industry trade association of more than 2,400 newspaper, TV, radio, pure plays and other media partners). It's a pretty impressive group to be included in and I was … Continue reading Paul Dughi named as one of 16 “Media Influencers” by Local Media Today

Twitter now admits flawed video ad counts, some off by 35%

Bad metrics have many advertisers worried about whether they’ve been spending their dollars smartly on-line.  Facebook’s multiple admissions that the numbers were wrong hasn’t done anything to assuage the worry.  Now it’s Twitter’s turn in the barrel. Twitter admits it incorrectly measured video ads running on Android devices.  The measurements were off by as much … Continue reading Twitter now admits flawed video ad counts, some off by 35%

The best media to use to drive car buyers to actually buy

TV TOP INFLUENCER FOR MILLENNIALS, TOO The Video Advertising Bureau (VAB) asked consumers a pivotal question for car dealers:  What’s doing the best job at driving consumers to the point of purchase?  The November study, done by Research Now, found that TV carries the greatest influence of all media throughout the consumer’s decision process—from discovery … Continue reading The best media to use to drive car buyers to actually buy

Here we go again: Facebook estimates “bug” overstated unique reach by 55%

Facebook announced yet more problems with its own metrics.  They call it a bug, but in light of the recent admission that video views were incorrectly reported for a two-year period, it’s one more confidence shaker for Facebook’s platform for the people spending money on FB.  When people are spending $6 billion dollars a quarter … Continue reading Here we go again: Facebook estimates “bug” overstated unique reach by 55%

Hey folks, Snapchat is a serious player in the advertising world

Sure we know Snapchat is popular, especially with Millenials and Gen Z, but the app has quietly started attracting serious ad dollars. eMarketer pins this year’s ad revenues at Snapchat at $366 million with growth next year to $935m.  That’s nothing to sneeze at.  95% of the ad dollars come from the US.  “To engage … Continue reading Hey folks, Snapchat is a serious player in the advertising world

Analyzing $12 billion dollars of actual ad spend and tracking ROI shows surprising results

Accenture Strategy released a three year study from its database of $12 billion dollars in marketing expenditures.  It tracked ad buys in 6 categories from 20 major national brands.  It’s one of the most in-depth, real-life studies, of what happens to brands that shift dollars from television to digital, either in isolation or in combination. … Continue reading Analyzing $12 billion dollars of actual ad spend and tracking ROI shows surprising results