Tag: Digital
48 Posts
Advertising, Apple, Apps, Change, Facebook, Mobile, Privacy
Apple’s App Tracking Transparency Launches with iOS 14.5
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Business, Digital, Google, Search
SEM: Is There Value in the Google Guaranteed Program?
Ad Agency, Advertising, Digital
Splitting the Digital Pie: An Open Letter to the AdTech
Advertising, Business, Television
What is the World’s Largest Advertiser Doing Right Now?
Ad Agency, Advertising, Branding, Business, Change, Consumer, Leadership, Management, Research
Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
Advertising, Consumer, Digital, Facebook, Google, Privacy
NY State Data Tax: Legislation Would Tax Companies that Make Money from Consumer Data
Ad Block, Advertising, Apple, Change, Digital, Google, Interesting, Mobile, Privacy, Search
A Game-Changer for Internet Privacy
Growing Concerns about Facial Recognition Technology
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Online Gamers Face Consistent Harrassment
Advertising, Business, Change, Consumer, Digital, Google, Law, Legal, Privacy, Search, Social
GDPR vs CCPA: How Privacy Regulations Affect Businesses
Advertising, Branding, Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Video, YouTube
Despite What You Hear, TV is still the Dominant Medium
Advertising, Business, Consumer, Digital, Facebook, Privacy, Research
When It Comes to Digital, Consumers Say One Thing and Often Do Another
Google+ May Be Saved After All… Kind Of
Advertising, Branding, Digital, Fraud, Research
Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Advertising, Digital, Fraud, Hacking, Research
Study: 18% of all online ad traffic is fraudulent
Branding, Business, Change, Research, Search, Social
AI is changing the way we interact with brands
Digital Transformation Starts at the Top
Advertising, Business, Digital, Facebook, Metrics, Mobile, Social, Video
Optimizing Ad Performance: Measuring ROI for Digital Campaigns
Digital, IOT, Research, Video, YouTube
The Biggest Traffic Hogs on the Internet
Advertising, Digital, Law, Privacy
IAB Letter to Congress Supports Internet Privacy Regulation
Advertising, Digital, Metrics, Television
Why TV + Digital is a Powerful Combination
Advertising, Branding, Business, Digital, Research, Television
Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
Advertising, Attribution, Business, Consumer, Digital, Metrics
Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
Advertising, Business, Digital
The Digital Work Tools Marketers Can’t Do Without
Don’t forget about email in your marketing strategy
Ad Agency, Advertising, Business, Change, Digital, News, Television, Video
Major Advertisers Shifting Dollars from Digital to TV
Advertising, Business, Change, Consumer, Digital, Law, News
Net neutrality is dead – Here’s why FCC Chairman Ajit Pai thinks that’s a good thing
Contextual advertising gone wild
Advertising, Amazon, Digital, Facebook, Google, News, SnapChat
Facebook & Google Ad Shares Are Slipping
Three Steps to Dealing with Negative Online Reviews
Advertising, Business, Consumer, Digital, Metrics, Mobile, Video
Retail digital ad spend continues to grow, but TV dwarfs other media
Attribution, Digital, Facebook, Journalism, News, Radio, Research, Television
TV still #1 choice for news consumption, but the gap is narrowing
Advertising, Content Marketing, Digital, Quotes, Social
What content is…
Ad Agency, Advertising, Business, Digital, Metrics
World’s largest advertiser cuts $140m in digital ads and grows sales
Branding, Business, Content Marketing, Digital, Social
Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
Business, Consumer, Digital, Google, Mobile
For every second it takes your mobile site to load, conversions drop by 20%
Ad Agency, Advertising, Business, Change
In today’s media world, you need to be a Multi-Platform Seller
Now accepting guest posts!
Advertising, Consumer, Digital, Management, Newspaper, Television
Paul Dughi named as one of 16 “Media Influencers” by Local Media Today
Ad Agency, Advertising, Digital, Metrics, Twitter
Twitter now admits flawed video ad counts, some off by 35%
Advertising, Digital, Research
The best media to use to drive car buyers to actually buy
Advertising, Digital, Ethics, Facebook, Metrics, Social
Here we go again: Facebook estimates “bug” overstated unique reach by 55%
Hey folks, Snapchat is a serious player in the advertising world
Advertising, Digital, Television
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