If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell’s Annual Survey of Local Advertisers.

It’s no longer traditional media or digital, it’s a mix of both.  74% want a package that works.

  • 74% buy digital and traditional together
  • 3% buy digital advertising by itself
  • When offered a digital component by a traditional media rep, 12% don’t buyMulti Platform Seller