If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell’s Annual Survey of Local Advertisers.
It’s no longer traditional media or digital, it’s a mix of both. 74% want a package that works.
- 74% buy digital and traditional together
- 3% buy digital advertising by itself
- When offered a digital component by a traditional media rep, 12% don’t buy