Category Archives: Ad Agency

  1. Is the advertiser boycott of YouTube over?

    Leave a comment

    June 20, 2017 by Paul Dughi

    Money talks.  Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday.  MediaRadar said General …
    Continue reading

  2. Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

    Leave a comment

    June 6, 2017 by Paul Dughi

    The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to …
    Continue reading

  3. Disconnect between what ad agencies think and what real people do

    Leave a comment

    May 31, 2017 by Paul Dughi

    What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 …
    Continue reading

  4. Heavyweight advertisers join the Google/YouTube boycott

    Leave a comment

    March 23, 2017 by Paul Dughi

    The boycott Google movement may be gaining some ground.  Ad Contrarian Bob Hoffman reports that AT&T has now announced it …
    Continue reading

  5. With growing advertiser complaints, Facebook agrees to third-party measurement

    Leave a comment

    February 17, 2017 by Paul Dughi

    With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), …
    Continue reading

  6. World’s largest advertiser tells digital agencies to fix the problems or else

    Leave a comment

    February 10, 2017 by Paul Dughi

    The largest advertiser in the US (and the world), Procter & Gamble, just shook up the digital advertising industry. “The …
    Continue reading

  7. Facebook hit with another lawsuit over misrepresenting video ad metrics

    Leave a comment

    January 25, 2017 by Paul Dughi

    You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its …
    Continue reading

Contact Me

Previous Posts

Recent Visitors