Category Archives: Ad Agency

  1. What drives ROI in advertising? Creative and Reach

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    August 18, 2017 by Paul Dughi

    Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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  2. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  3. World’s largest advertiser cuts $140m in digital ads and grows sales

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    July 31, 2017 by Paul Dughi

    The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
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  4. Ad Copy that sizzles and sells

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    July 20, 2017 by Paul Dughi

    GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented …
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  5. In today’s media world, you need to be a Multi-Platform Seller

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    July 13, 2017 by Paul Dughi

    If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising …
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  6. Mixing GPS location data with advertising

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    June 27, 2017 by Paul Dughi

    The privacy folks are about to have a whole lot of new things to worry about.  We’ve all been cyber-stalked …
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  7. Is the advertiser boycott of YouTube over?

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    June 20, 2017 by Paul Dughi

    Money talks.  Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday.  MediaRadar said General …
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