Category Archives: Ad Agency

  1. Can 2 second video views actually drive sales?

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    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  2. My first book has been re-released as a free download on Amazon

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    October 16, 2017 by Paul Dughi

    My first book – “Weapons of Mass Distinction” – has been re-released and is available as a free download on …
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  3. Do you trust audience measurement data?

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    October 12, 2017 by Paul Dughi

    Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on …
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  4. Just how prevalent is social media for small businesses?

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    October 4, 2017 by Paul Dughi

    Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small …
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  5. Can 2 second video views really be effective at driving sales?

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    September 25, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  6. Facebook: Tracking your in-store visits and serving ads?

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    September 19, 2017 by Paul Dughi

    When ads target you on-line from where you’ve gone in the real world If clicking on a website once and …
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  7. Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

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    August 31, 2017 by Paul Dughi

    I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media …
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