Tag: Twitter
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When Someone More Powerful Wants Your User Name
Here’s another sign that you’re not really in control of your brand on social media. Imagine you score a great username or handle for your social media account. You tend to it regularly, planting seeds and watching it grow. One day, you have half a million users that subscribe. And…
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Use Twitter API? Fees Going Up From $0 to $500k/Year – Seriously
First reported in Wired, Twitter is planning to put its API access behind a paywall and the cost is HUGE. The cheapest package gives access to 50 million tweets at a cost of more than half a million dollars a year. That’s the starting point. The large package for enterprise…
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Social Media Engagement Rates Take a Sharp Dive
Rival IQ today announced their 2023 Social Media Industry Benchmark Report detailing everything a marketer needs to measure social media success against their competitors on Facebook, Twitter, Instagram, and TikTok across 14 major industries. The report features insights into how social media engagement has changed over the last year for…
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Which Companies Have the Most Personal Data about You?
The folks at Clario have put together a fascinating chart that breaks down which online platforms and brands collect the most data and what they know about us. I thought it was worth sharing. Facebook and Instagram top the list (no surprise). We all do it – click ‘accept’ on…
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Two-Thirds of Links on Twitter are Done by Bots
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this…
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Report: Fake Accounts and Bots are Proliferating Online; Social Media Companies Aren’t Stopping Them
Let’s say you were able to positively identify more than 15,000 fake social media accounts. You reported a significant number of them to social media platforms as fake. Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake…
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Twitter Grows Ad Revenue 29% While Losing 9 Million Users
Twitter’s reported a surge of 17% with a revenue of $758m in the Q3 2018, but also saw a decline of nine million users. Twitter revenue was up 29% Year-To-Year. Ad revenue topped $650 million. “We’re achieving meaningful progress in our efforts to make Twitter a healthier and valuable everyday…
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Would you pay 5 cents a day to use Facebook? One country just enacted a “social media tax”
The Ugandan government has implemented a law forcing mobile users to pay taxes to use mobile money and social media apps like Facebook, Twitter, Instagram, WhatsApp, and Skype. As of July 1, people in Uganda have to pay 200 Ugandan shillings (about 5 cents in USD) a day if they…
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Social Media falling out of favor as a news source
Reuters Institute surveyed more than 74,000 people in 37 countries about where they get their news online. What they found is that social media is quickly falling out of favor for news consumption after years of continuous growth. “For the last seven years we have tracked the key sources for…
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California Supreme Court rules defendants have right to access public social media content
The California Supreme Court ruled this week that social media companies can be forced to hand over content to criminal defense prepping for trial. Specifically, the attorney in a murder trial was trying to get info from Facebook, Instagram, and Twitter. Previously, Facebook has pretty much just ignored the request…
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The Astounding Number of Bots on Twitter
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this…
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Amazon Digital Ad Revenues: $2 Billion in Q1 2018?
Look out Goobook, here comes Amazon. We’ve been talking for a while about the emergence of Amazon as an online advertising platform. The numbers from Q1 2018 shows it’s no longer just talk. In just the first quarter of the year, Amazon announced earnings of more than $2 billion in…
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How Tom Brady, Danny Ainge, and Kevin Durant changed everything on the internet
You may remember the story at the heart of this legal case: NBA Superstar Kevin Durant was a free agent before joining the Golden State Warriors. The Boston Celtics GM Danny Ainge was pulling out all stops to get Durant to head East and joint he Celtics. Ainge had called…
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The Facebook Love Affair Is Finally Over: Users Lose Trust
Two recent polls tell the story: Facebook has lost trust with its users. In light of the revelation that Cambridge America used data from 50 million Facebook users for political purposes without users permission, the social media company’s stock fell by 14% in last week’s trading and #DeleteFacebook continues to…
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8 Ways to Build a Personal Brand
For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and…
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Millions of Twitter followers disappear after NY Times investigation
Have you bought Twitter or Facebook followers? Federal and state investigations are underway into the sellers of fake followers and bot engagement. More than a million followers of famous people – who presumably bought the fake followers to pump up their numbers – have literally disappeared in the past few…
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30 Social Media Stats Every Local Business Should Know
For help with your digital and social media, contact PulseLocal Marketing. In Huntsville, AL, call 256.533.3131.
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Facebook, Twitter threatened with sanctions over election reporting
At issue: Russian interference in E.U. referendum It’s gotten a lot of media play: U.S. intelligence agencies have publicly reported that Russian President Vladimir Putin ordered actions to interfere with the Presidential election in 2016, including social media. Facebook and Twitter have reported that their own internal investigations show its…
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Failing to Take down Hate Speech Could Cost Social Media Companies $57 Million Fines
Germany is serious about cracking down on hate speech. Social media companies that don’t take down objectionable content within 24 hours of notification are facing massive fines. If posts are “obviously illegal” under German laws, companies like Facebook, Twitter, and YouTube (Google) can face fines up to $57 million dollars…
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Should social media companies screen content before it’s posted?
Should social media companies screen content before it’s posted and weed out offensive or extremist content? Setting aside the First Amendment for a minute, here’s the question: Would you be willing to accept a delay in posting content if it meant increased vetting from tech companies? Tech Companies Team Up…
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Former Facebook President says Facebook is designed to be addictive
There are now documented cases of social media addiction. It’s a real thing. According to Facebook’s first President, it’s no coincidence. Sean Parker started up Napster and later served as Facebook’s President. The billionaire told an audience at Axios in Philadelphia recently that social network are designed to stimulate and…
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How much control should social media companies have over public discourse?
You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered. When someone working with a social…
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What’s a Twitter impression worth?
Twitter impressions are the number of times a tweet shows up in somebody’s timeline. That means every time it’s served up, it counts as an impression. Sure, you need impressions for someone to see your tweet, but an impression doesn’t mean it was actually seen. If it’s in a timeline…
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What’s a Twitter impression worth?
Twitter impressions are the number of times a tweet shows up in somebody’s timeline. That means every time it’s served up, it counts as an impression. Sure, you need impressions for someone to see your tweet, but an impression doesn’t mean it was actually seen. If it’s in a timeline…
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It’s not just Trump: World Leaders user Twitter to get the message out
Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine language accounts, ahead of U.S. President Donald Trump with 30,133,036 followers and Indian Prime Minister Narendra Modi with 30,058,659 followers, according to a Burson-Marsteller study, an annual global survey of how world leaders,…
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Instagram growth is exploding
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories –…
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Social Media: “More addictive than cigarettes and alcohol”
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender…
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Social media companies facing fines for failing to remove hate speech, illegal content quickly enough
Social Media is under attack again in Great Britain as government officials debate fines if Facebook and Twitter don’t remove illegal content fast enough. Britain’s home affairs committee unleashed a scathing report, going so far as to suggest the social media companies pay for policing. They compared it to a…
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Self-serve Snap Ads coming to Snapchat
Snapchat is about to launch a self-service ad platform. Digiday reports the interface will allow you to do Snap ads. Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process. That left a…
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How Twitter ditching the “egg” will stop harrassment
The default profile picture for lazy people that haven’t uploaded their own photo for their Twitter profile is an egg. Maybe I’m a little dense, but I never realized the reason for the egg was – according to Twitter itself – “a playful reference to how eggs hatch into…
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Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content. In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK,…
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Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies
I thought it was creepy enough when I noticed Google had pulled information from my email (via Gmail) and displayed it when I searched on Google. Like when I bought airline tickets and got the confirmation through Gmail… and then noticed when I searched Google, it displayed the flight information…
Paul Dughi.com 