Former Facebook President says Facebook is designed to be addictive

There are now documented cases of social media addiction.  It’s a real thing. According to Facebook’s first President, it’s no coincidence.  Sean Parker started up Napster and later served as Facebook’s President.  The billionaire told an audience at Axios in Philadelphia recently that social network are designed to stimulate and “hook” users. “The thought process … Continue reading Former Facebook President says Facebook is designed to be addictive

How much control should social media companies have over public discourse?

You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered.  When someone working with a social media company can effectively mute … Continue reading How much control should social media companies have over public discourse?

It’s not just Trump: World Leaders user Twitter to get the message out

Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine language accounts, ahead of U.S. President Donald Trump with 30,133,036 followers and Indian Prime Minister Narendra Modi with 30,058,659 followers, according to a Burson-Marsteller study, an annual global survey of how world leaders, governments and international organizations use … Continue reading It’s not just Trump: World Leaders user Twitter to get the message out

Instagram growth is exploding

ICYMI, Instagram growth has exploded.  It’s now exceeded 700 million active users monthly.  The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories – a virtual clone of SnapChat’s … Continue reading Instagram growth is exploding

Social Media: “More addictive than cigarettes and alcohol”

Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health.  They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion?  Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”

Social media companies facing fines for failing to remove hate speech, illegal content quickly enough

Social Media is under attack again in Great Britain as government officials debate fines if Facebook and Twitter don’t remove illegal content fast enough. Britain’s home affairs committee unleashed a scathing report, going so far as to suggest the social media companies pay for policing.  They compared it to a soccer team that pays for … Continue reading Social media companies facing fines for failing to remove hate speech, illegal content quickly enough

Self-serve Snap Ads coming to Snapchat

Snapchat is about to launch a self-service ad platform.  Digiday reports the interface will allow you to do Snap ads.  Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process.  That left a lot of small businesses out … Continue reading Self-serve Snap Ads coming to Snapchat

How Twitter ditching the “egg” will stop harrassment

  The default profile picture for lazy people that haven’t uploaded their own photo for their Twitter profile is an egg.  Maybe I’m a little dense, but I never realized the reason for the egg was – according to Twitter itself – “a playful reference to how eggs hatch into birds.”  Birds, of course, “tweet” … Continue reading How Twitter ditching the “egg” will stop harrassment

Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

  It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content.  In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

Is it time for a Digital Detox?

It’s not just you.  86% of adults in the U.S. say they “constantly check” email, text and social media, according to the American Psychological Association (APA), and it’s just plain stressing us out. Guilty as charged, your honor.  Bet you are, too. How crazy can it get?  Think about how many times you touch, click, … Continue reading Is it time for a Digital Detox?

Senior marketing execs: Virtually no proof social media ads are working

First, some facts: Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, according to the Interactive Advertising Bureau (IAB) study done by PricewaterhouseCoopers. Spending continues to grow. eMarketer projects US 2016 social media ad spend at $15.36 billion for the year. Ad Age reports that marketers are … Continue reading Senior marketing execs: Virtually no proof social media ads are working

Twitter users targeted by government for “national security”

Read the actual order letters after the jump. For the first time, Twitter is able to speak openly about national security requests it received about surveillance and requests for data on Twitter account holders. Even though the requests date back to 2015 and 2016, they were accompanied by a “gag order” which legally prohibited the social … Continue reading Twitter users targeted by government for “national security”

Even massive scale doesn’t guarantee advertising revenue on-line

You may not have heard of Medium.  It’s a unique platform for sharing intelligent, thought-provoking pieces and has attracted a host of experts and regular folks that like to write.  It has grown like mad – it attracts more than 60 million visitors each month.  Readers and published posts were up about 300% year-to-year. But … Continue reading Even massive scale doesn’t guarantee advertising revenue on-line

Twitter now admits flawed video ad counts, some off by 35%

Bad metrics have many advertisers worried about whether they’ve been spending their dollars smartly on-line.  Facebook’s multiple admissions that the numbers were wrong hasn’t done anything to assuage the worry.  Now it’s Twitter’s turn in the barrel. Twitter admits it incorrectly measured video ads running on Android devices.  The measurements were off by as much … Continue reading Twitter now admits flawed video ad counts, some off by 35%

Life (and death) on social media

“…in this world nothing can be said to be certain, except death and taxes.” — Bejamin Franklin 1789 Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President?), Facebook has become the background of life for many. As more and more people … Continue reading Life (and death) on social media

Top 15 Smartphone Apps in the US

I figured Facebook would be the #1 app, so that was no surprise.  I was, however, surprised who was #2 on the list. It's Facebook Messenger coming in at #2, beating out YouTube, Google, Gmail, Snapchat, Instagram, and the rest.  It’s been just over two years since Facebook pulled messaging out of the core social media app … Continue reading Top 15 Smartphone Apps in the US

Study: Misleading info 90% more popular than accurate info on social media

Admit it. You sometimes read weird stuff on Facebook — even if you know it might not be true. Combine the facts that more people say they get news from Facebook and that Facebook isn’t in the business of verifying truth and you get a potentially dangerous combination of bad info being put out there and spreading … Continue reading Study: Misleading info 90% more popular than accurate info on social media

Say goodbye to Vine, which once had 100 million active monthly users

At one time, Vine had 100 million users. That’s 100 million active monthly users. But those times are long gone. The looping videos with a six second limit were a novelty and created critical mass. It was a popular way to share sports clips and spawned an amazingly creative user base. After all, it takes … Continue reading Say goodbye to Vine, which once had 100 million active monthly users

Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon

Twitter stocked dropped another 5% last Friday after news that yet another potential suitor, SalesForce.com, was not going to pursue buying the social media platform. And it looks like there may not be other bidders on the horizon. Salesforce had been the only serious contender left in the race after Twitter opened itself to takeover … Continue reading Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon

A billion views a month, but YouTube still isn’t making money

YouTube, now 11 years old, has made a huge impact in bringing user-generated content to the masses.  It has yet to make a profit. According to various reports, YouTube’s revenue was pegged at just north of $4 billion dollars in 2015.  Sounds great until you put it up against the annual cost of running YouTube.  … Continue reading A billion views a month, but YouTube still isn’t making money

Hey folks, Snapchat is a serious player in the advertising world

Sure we know Snapchat is popular, especially with Millenials and Gen Z, but the app has quietly started attracting serious ad dollars. eMarketer pins this year’s ad revenues at Snapchat at $366 million with growth next year to $935m.  That’s nothing to sneeze at.  95% of the ad dollars come from the US.  “To engage … Continue reading Hey folks, Snapchat is a serious player in the advertising world

Small businesses just don’t get social media

Most small businesses I talk to say the biggest reason they don’t embrace social more is time.  I get that.  They have a lot of other things on their plate besides posting on Facebook. A new study by The Alternative Board,  a peer-to-peer advisory board network of more than 3,000 entrepreneurs, gived us some greater insight into the … Continue reading Small businesses just don’t get social media

32 Million Twitter passwords may have been stolen — top passwords may surprise you

If your Twitter password is “123456,” “querty,” or “password,” you might have bigger security issues than knowing your Twitter password’s been stolen. But amazingly, those were three of the top five passwords among the 32 million accounts uncovered by the website LeakedSource. They got my password You may have seen the news about Mark Zuckerberg’s … Continue reading 32 Million Twitter passwords may have been stolen — top passwords may surprise you

Is our love affair with social media coming to an end?  

For the first time, the time spent by social media users on Facebook, SnapChat, Twitter and Instagram has stopped growing. In fact, the numbers are falling at a significant rate in the U.S. Facebook was off 6.7%. SnapChat was off 1.9%. Twitter was off 2.7%. Instagram showed the biggest drop at 32.1% in the U.S. … Continue reading Is our love affair with social media coming to an end?  

Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies

I thought it was creepy enough when I noticed Google had pulled information from my email (via Gmail) and displayed it when I searched on Google.  Like when I bought airline tickets and got the confirmation through Gmail… and then noticed when I searched Google, it displayed the flight information at the top of the … Continue reading Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies