Category Archives: Native Advertising

  1. The case for content marketing

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    August 29, 2017 by Paul Dughi

  2. The case for content marketing

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    June 30, 2017 by Paul Dughi

    The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s …
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  3. When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

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    May 21, 2017 by Paul Dughi

    When my son was very young, he was watching television one day and noticed one of the characters was drinking …
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  4. Who you trust more:  Advertising or News Media?

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    April 18, 2017 by Paul Dughi

    While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same …
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  5. Low renewal rates from ad buyers on Native Advertising: Does it work?

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    March 8, 2017 by Paul Dughi

    You know native advertising.  It’s when instead of running an ad, publishers integrate advertising messages into content.  It may be …
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  6. Which ads do people trust the most? Print & TV ads

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    January 23, 2017 by Paul Dughi

    It seems we have basic trust issues with online information.  Whether it’s the proliferation of fake news, bad or biased …
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  7. Can students tell the difference between fake news and real news?

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    January 16, 2017 by Paul Dughi

    This fake news thing is bigger than just election results.  “Fake news” has become a label people freely put on …
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