Tag Archives: Advertising

  1. Gmail will no longer scan your email and target ads

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    June 26, 2017 by Paul Dughi

    Did you even know that Google was scanning your Gmail messages and then targeted advertising to you based on the …
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  2. What really drove the sale? When metrics lie

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    June 21, 2017 by Paul Dughi

    Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.  She told me it was simple:  the phone book.  I took the […]

  3. Is the advertiser boycott of YouTube over?

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    June 20, 2017 by Paul Dughi

    Money talks.  Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday.  MediaRadar said General …
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  4. Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

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    June 6, 2017 by Paul Dughi

    The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to …
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  5. Disconnect between what ad agencies think and what real people do

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    May 31, 2017 by Paul Dughi

    What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 …
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  6. It’s over: Mobile has won

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    May 18, 2017 by Paul Dughi

    We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on …
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  7. The AdWords Illusion: Forget the sales funnel

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    May 16, 2017 by Paul Dughi

    I’ve written before about the problem with using “last-click attribution” as a key metric for deciding where and how to …
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