Ad Agency, Advertising, Branding, Business, Consumer, Digital, Research
Tag: Advertising
141 Posts
Advertising, Apple, Apps, Change, Consumer, Digital, Privacy
First Results: Users Overwhelmingly Opt-Out of Online Tracking
Advertising, Apple, Apps, Change, Facebook, Mobile, Privacy
Apple’s App Tracking Transparency Launches with iOS 14.5
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Business, Digital, Google, Search
SEM: Is There Value in the Google Guaranteed Program?
Ad Agency, Advertising, Business, Digital, Facebook, News
More than 200 Advertisers Join Facebook Ad Boycott
Ad Agency, Advertising, Digital
Splitting the Digital Pie: An Open Letter to the AdTech
Advertising, Branding, Business, Change, Consumer, Digital, Research, Television
Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
Advertising, Business, Television
What is the World’s Largest Advertiser Doing Right Now?
Ad Agency, Advertising, Branding, Business, Change, Consumer, Leadership, Management, Research
Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Business, Consumer, Content Marketing, Digital, Research
Marketers #1 Goal in 2019? Get That Email Address
Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Advertising, Branding, Business, Consumer, Research
“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust
Advertising, Branding, Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Video, YouTube
Despite What You Hear, TV is still the Dominant Medium
Advertising, Branding, Business, Consumer, Digital, Research
Restaurants Are Spending Significantly More on Digital Ads
Advertising, Attribution, Business, Digital, Ethics, Facebook, News
The Ethical Troubles Of Digital Marketing Tactics
Advertising, Change, Digital, Facebook, Social
Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
Advertising, Branding, Digital, Fraud, Research
Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Advertising, Digital, Fraud, Hacking, Research
Study: 18% of all online ad traffic is fraudulent
Top 10 Trends for Programmatic Advertising
Advertising, Amazon, Attribution, Consumer, Digital, Facebook, Google, Search, Social
Amazon is predicting what you want and sending out free samples
Advertising, Business, Digital, Facebook, Metrics, Mobile, Social, Video
Optimizing Ad Performance: Measuring ROI for Digital Campaigns
Google Ads Now Features “Pay for Conversions” Option
Advertising, Digital, Facebook, Native Advertising, Social
Using Facebook Messenger to Build Your Brand
Malicious Code Buried in Embedded Digital Ads
Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing
Ad Agency, Advertising, Branding, Research
In-House Ad Agencies Are Growing Dramatically
Advertising, Digital, Fraud, Google, Privacy
Digital Ad Fraud Continues to Grow; FTC Asked to Investigate Google
Advertising, Digital, Facebook, Fraud, Legal, Metrics, Social, Video
Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
Advertising, Business, Digital, Facebook, News, Social, Television, YouTube
Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Advertising, Business, Digital, Law, Legal, Privacy, Television
Own a Vizio TV? You might be entitled to a 62 cent settlement
Advertising, Digital, Law, Privacy
IAB Letter to Congress Supports Internet Privacy Regulation
Advertising, Branding, Business, Digital, Research, Television
Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
Advertising, Digital, Metrics, Mobile, Search
Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
Advertising, Digital, Facebook, News
Facebook Explains: What Information Do Facebook Advertisers Know About Me?
Advertising, Attribution, Business, Consumer, Digital, Metrics
Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
Advertising, Consumer, News, Television
Boycotts Up: Where You Advertise Matters More Than Ever
Advertising, Business, Digital
The Digital Work Tools Marketers Can’t Do Without
Advertising, Facebook, Privacy, Social, Television
Facebook is spending $1 million a day on TV ads
FBI, DOJ investigating advertising practices?
Ad Agency, Advertising, Business, Change, Digital, News, Television, Video
Major Advertisers Shifting Dollars from Digital to TV
Contextual advertising gone wild
Ad Agency, Advertising, Business, Digital
In Programmatic Advertising, Timing is Everything
The AdWords Illusion: Forget the sales funnel
Machine Learning is Critical in Programmatic Advertising
Even small businesses have to make time for marketing
Advertising, Branding, Content Marketing, Social, Viral Campaigns
Emotional Brands and Neuroscience Marketing
Advertising, Branding, Digital, Google, News, Video, YouTube
Strike Three for YouTube? Caught in yet Another Ad Scandal
Advertising, Branding, Digital, Research
A Neuroscientific Approach to Emotional Marketing
Advertising, Amazon, Digital, Facebook, Google, News, SnapChat
Facebook & Google Ad Shares Are Slipping
Advertising, News, Social, Television
Which type of advertising is considered the most intrustive?
Ad Block, Advertising, Change, Consumer, Digital, Search
With the Rise of Ad Blockers and Privacy Concerns, Can We Reverse “Ad Avoidance?”
Advertising, Business, Change, Content Marketing, Google, Video, YouTube
Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
Advertising, Attribution, Consumer, Facebook, Research, Television, Video, YouTube
What ads most lead to purchases: TV, Facebook, or YouTube?
Attribution, Branding, Business, Content Marketing, Digital, Facebook, Google, Social
8 Ways to Build a Personal Brand
Advertising, Business, Content Marketing, Digital, Facebook, Google, News, Research, Search, Social, Video, YouTube
Social Media for Publishers: Revenue Doesn’t Match Investment
Advertising, Branding, Business, Change, Digital, Fraud
P&G Cuts Programmatic Ad Spend by 90% Due to Brand Safety Concerns
Ad Block, Advertising, Consumer, Digital, Google
Google Chrome Browser Live with Built-In Ad Blocker
Ad Block, Advertising, Digital, Privacy
Nearly a Quarter of Websites Have as Many as 10 Ad Trackers
Ad Agency, Advertising, Digital, Ethics, Facebook, News, Research, Search
Who should solve the problem of advertisements placed against fake news?
Advertising, Attribution, Content Marketing, Digital, Native Advertising, Viral Campaigns
B2B Content Marketing: Why it Works
Advertising, Branding, Business, Change, Digital, Search
Insider Secrets of the Google 3-Pack
Advertising, Business, Change, Content Marketing, Digital, Google, Video, YouTube
YouTube shuts down monetization for smaller contributors
Advertising, Branding, Business, Digital, Facebook, Newspaper, Radio, Research, Social, Television
Which Advertising Medium Do Consumers Trust the Most?
Advertising, Business, Digital, Television
Priceline spends $4.3 billion on digital ads each year. It’s shifting to TV for the future.
Advertising, Branding, Digital, Facebook, Mobile, Social
10 Steps to Creating Effective Social Media Ads
Advertising, Business, Consumer, Digital, Metrics, Mobile, Video
Retail digital ad spend continues to grow, but TV dwarfs other media
Advertising, Branding, Business, Digital, Google, News, Video, YouTube
Where does Google go when it wants to roll out a new product? Television.
Advertising, Attribution, Facebook, Google, Law
Online Ad Campaign Bill would require more disclosures for digital ads
Ad Agency, Advertising, Business, Digital, Ethics, Facebook, Social
A Closer Look: Facebook over-estimates reach by dramatic numbers
Ad Agency, Advertising, Amazon, Apple, Attribution, Branding, Business, Consumer, Content Marketing, Digital, Management, Television, Video
My first book has been re-released as a free download on Amazon
Advertising, Content Marketing, Digital, Quotes, Social
What content is…
Ad Agency, Advertising, Attribution, Business, Research, Video
Do you trust audience measurement data?
Advertising, Apps, Attribution, Consumer, Digital, Metrics, OTT, Research, Television, Video
Study: Media Measurement missing 66% of all video consumption
Ad Agency, Advertising, Business, Digital, Facebook, Newspaper, Radio, Social, Television, Twitter, Video
Just how prevalent is social media for small businesses?
Gotta be a little crazy
Your brand story
Advertising, Branding, Business, Consumer, Digital, Research
Bad ads can destroy brand credibility – and cost you money
About great marketing
Advertising, Business, Ethics, Facebook, Hacking, News, Social
Facebook vows to fight back against foreign interference in US elections
Speaking to your audience
Ad Block, Advertising, Digital, Privacy
Ad industry revolts against Apple’s browser blocking ad tracking
Ad Agency, Advertising, Amazon, Business, Consumer, Digital, Ethics, Facebook, Privacy, Social
Facebook: Tracking your in-store visits and serving ads?
Advertising, Amazon, Business, Digital, Facebook, Google, Search
Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?
9 NBA teams will have ads on their jerseys this season
Ad Block, Advertising, Business, Digital, Google, Search
How to check if your website violates new Google Chrome “Annoying Ads” filter
Ad Agency, Ad Block, Advertising, Business, Digital, Metrics, Mobile, Research
Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?
Ad Agency, Advertising, Business, Content Marketing, Native Advertising
The case for content marketing
Annoying ads by the Marketoonist
Ad Agency, Advertising, Business, Digital, Facebook, Google, Research, Search
If Programmatic Ad Buying is the future, why are advertisers not buying it?
Advertising, Branding, Business, Consumer
Branding when your name isn’t Apple or Google
Ad Agency, Advertising, Business, Digital, Metrics
World’s largest advertiser cuts $140m in digital ads and grows sales
Branding, Business, Content Marketing, Digital, Social
Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
Advertising, Business, Change, Digital, Facebook, Journalism, News, Social
Facebook discussing metered paywalls for publishers on platform
Ad Agency, Advertising, Business, Consumer, Content Marketing, Digital, Viral Campaigns
Ad Copy that sizzles and sells
Advertising, Digital, Ethics, Facebook, Privacy
Facebook refuses to release political advertising data
Ad Block, Advertising, Content Marketing, Digital, Google
Google says no to pop-up and pop-under ads
Ad Agency, Advertising, Business, Change
In today’s media world, you need to be a Multi-Platform Seller
Advertising, Business, Consumer, Digital, Facebook, Google, Interesting, Journalism, News, Newspaper
Paul Dughi.com 