Tag Archives: Advertising

  1. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  2. World’s largest advertiser cuts $140m in digital ads and grows sales

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    July 31, 2017 by Paul Dughi

    The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
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  3. Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

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    July 24, 2017 by Paul Dughi

    Blatant-plug-alert!  I’m the publisher and editor of another website, Digital Vault, which I’d love for you to check out. The …
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  4. Facebook discussing metered paywalls for publishers on platform

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    July 21, 2017 by Paul Dughi

    Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not …
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  5. Ad Copy that sizzles and sells

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    July 20, 2017 by Paul Dughi

    GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented …
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  6. Facebook refuses to release political advertising data

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    July 17, 2017 by Paul Dughi

    Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where …
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