Tag: Advertising
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Google Begins Phase Out of Third-Party Cookies for Chrome Users
According to a new report by Engadget, Google has disabled third-party cookies for 1% of Chrome users globally on January 4th, marking the start of its Privacy Sandbox project that was first introduced years ago. With Chrome accounting for over 50% of the worldwide browser market share, this initial rollout…
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Analyzing Searcher Intent Signals for Better SEO Content
Understanding user intent is central to effective SEO content creation. Search engines are getting increasingly sophisticated at detecting the underlying needs and goals behind each query. In order to rank for those queries, your content must align with searcher intent. By researching and analyzing intent signals around your target keywords,…
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Why Don’t Marketers Target People with Money to Spend?
You would think that marketers would want to target the people with disposable income that can most easily afford your products. Instead of constantly targeted the people in society that hold more than 60% of all wealth, there remains an obsession with going after the youngest group of consumers. That…
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First Results: Users Overwhelmingly Opt-Out of Online Tracking
For years, many in the advertising community have maintained that consumers want targeted marketing with relevant advertising. It appears, however, that as consumers get an increased say in how they are targeted, that idea isn’t holding up. When Apple updated its iOS operating system for iPhones and iPads, it came…
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Apple’s App Tracking Transparency Launches with iOS 14.5
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital…
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When Can I Measure the ROI of My B2B Campaigns?
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, can lead ROI in short order. The sales cycle is short. Sales can also stop the minute you stop advertising. For B2B businesses, the sales…
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SEM: Is There Value in the Google Guaranteed Program?
Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for…
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More than 200 Advertisers Join Facebook Ad Boycott
Facebook’s facing a revolt among advertisers. Where will it end up and will it have a real impact? The campaign is asking businesses to stop advertising on Facebook in July to send a message. “We are asking all businesses to stand in solidarity with our most deeply held American values…
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Splitting the Digital Pie: An Open Letter to the AdTech
BPA Worldwide is a not-for-profit organization that provides independent audits of audience claims for media publishers and media buyers. Today, they’re taking on the programmatic ad tech establishment along with a number of partner companies. The group is writing an open letter to the digital advertising agencies and asking for…
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Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article. Every single one shows the same thing: the companies that stayed the course or increased their marketing…
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What is the World’s Largest Advertiser Doing Right Now?
Procter & Gamble is generally considered the world’s largest advertiser. They are certainly TV’s largest advertiser and it’s where they spend the bulk of their money. P&G spent more than $100 million in TV, digital, and print last year. You would think if anyone could afford to take a little time…
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Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term
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When Can I Measure the ROI of My B2B Campaigns?
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, you can expect to track the ROI in short order. The sales cycle is short. For B2B businesses, the sales cycle is much longer. 74%…
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Marketers #1 Goal in 2019? Get That Email Address
“Personalized experiences are about delivering contextually relevant experiences to your prospects and customers, based on what you know about them, where they are in the purchase journey, and what they are looking to achieve. It is becoming more evident that marketers who consistently deliver personalized cross-channel experiences are seeing moderate…
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Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. …
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“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust
Why do customers trust brands? The top reasons are all about product or service quality, according to the latest edition of the Edelman Trust Barometer. It delivers good quality products or services The brand gets good ratings and reviews It charges a fair price It has always treated me and…
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Despite What You Hear, TV is still the Dominant Medium
Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined……
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Restaurants Are Spending Significantly More on Digital Ads
A new study shows that independent restaurants are dramatically increasing their spending on digital advertising. Within the last year, 68 percent of those surveyed report they are spending more on digital ads than ever before to attract customers. The restaurant business has never been easy. 17 percent of new restaurants…
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The Ethical Troubles Of Digital Marketing Tactics
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing…
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Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs,…
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Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Digital advertising was supposed to give us more transparency. Better insight with a slew of metrics on clicks and conversions. The ability to draw a straight line from campaign performance to ROI. A way to stop wasting advertising dollars through micro-targeting and geo-targeting. Report after report show the incredible waste in…
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Study: 18% of all online ad traffic is fraudulent
Cybersecurity company CHEQ is led by Guy Tytunovich, a former Israeli military intelligence officer. He says the amount of online advertising fraud is grossly underestimated. A new study released by his company estimates that 18% of all online ad traffic is a fraudulent. That cost cost advertisers as much as…
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Top 10 Trends for Programmatic Advertising
Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices…
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Amazon is predicting what you want and sending out free samples
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. …
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Optimizing Ad Performance: Measuring ROI for Digital Campaigns
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks…
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Google Ads Now Features “Pay for Conversions” Option
Google has announced Pay for Conversion options for display campaigns. Choosing Target CPS in Conversions under the Bidding when setting up your Google Ads (formerly known as Google AdWords) display unit will mean you only pay when someone converts on your website or app. You won’t be charged for clicks…
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Using Facebook Messenger to Build Your Brand
When most businesses think of using social media to promote their brand, their initial thoughts likely revolve around advertisements and proper management of their company profile. Messaging apps, however, are growing at an incredible rate, and many brands don’t take advantage of the considerable potential that services like Facebook Messenger…
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Malicious Code Buried in Embedded Digital Ads
Read this before you click on another digital ad. Cyber criminals have used images within phishing emails for some time as a way to trick you into getting your credentials. Click on the image of the Excel spreadsheet or PDF file and instead of opening up the document, it takes…
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Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertise on TV and people will search for you online… almost instantly. As many as 90% of TV viewers have a digital device either in their hands or within reach while watching. “Forget the remote,” said Lisa Gevelber, VP Global Marketing at Google. “Smartphones are becoming the essential TV-watching companion.”…
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In-House Ad Agencies Are Growing Dramatically
The number of companies that have started in-house advertising agencies – rather than use an outside ad firm for everything – has grown dramatically in the past five years. The ANA (Association of National Advertisers) released a survey that reported 78% of marketers are using some form of an in-house…
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Digital Ad Fraud Continues to Grow; FTC Asked to Investigate Google
Senator Mark Warner (D-Virginia) has asked the Federal Trade Commission (FTC) to investigate the prevalence of digital ad fraud. In particular he wants the FTC to look at Google in light of a BuzzFeed investigation uncovering more than 125 Android apps and websites that potentially siphoned off millions of dollars…
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Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
The folks suing Facebook for inflating video views now say it’s worse than they thought. Originally, the group said FB was jacking up video metrics by as much as 80% higher than they actually were by the way they were reporting them. Now, they say the real number is somewhere…
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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Own a Vizio TV? You might be entitled to a 62 cent settlement
Vizio has agreed to pay some $17 million in an effort to settle a class action suit over privacy laws, according to the terms filed in court. The case revolved around consumer complaints that Vizio was tracking TV viewers by default, without getting consumer permission, and sharing data with third-parties. …
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IAB Letter to Congress Supports Internet Privacy Regulation
Industries never really like it when the government gets into their business and regulates what they can and cannot do. So when the IAB (Interactive Advertising Bureau) changes course to recommend lawmakers create legislation to regulate internet privacy, it’s a big step. The IAB has argued on behalf of the…
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Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
If you want to increase the traffic to your auto dealer website, increase your TV ad spending. Cut back on TV advertising at your own peril. An in-depth investigation from the Video Advertising Bureau (VAB) reveals that 76% of auto brands saw a direct correlation – good or bad –…
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Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
When you are buying programmatic advertising, you need to know that not all programmatic platforms are created equally. It is very easy to waste a lot of money using inefficient platforms that scatter-shot your ads or show your digital ads in places where your services are not available. Geo-targeting and…
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Facebook Explains: What Information Do Facebook Advertisers Know About Me?
Hard Questions is a series from Facebook that addresses the impact of our products on society. To build a product that connects people across continents and cultures, we need to make sure everyone can afford it. READ MORE: Hard Questions: What Information Do Facebook Advertisers Know About Me? — Facebook…
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Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
When you are placing advertising on-line, you want to make sure you know how it’s performing and where your conversions are coming from. It sounds simple, but it can get complex very quickly. When you examine where conversions actually take place, the last click gets the nod in most reporting…
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Boycotts Up: Where You Advertise Matters More Than Ever
Boycotts are up. Where you advertise matters. Those are two of the findings of a recent Civic Science poll. The results show that the number of people boycotting products they use to buy as a result of where the ads ran has grown from 22% of US adults in 2017…
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The Digital Work Tools Marketers Can’t Do Without
Marketers say the top digital tools their teams can’t do without are file sharing, customer relationship management, and email marketing services, according torecent research from Widen. The report was based on data from a survey of 583 marketers worldwide who work for firms of various sizes. Some 42.4% of respondents say file-sharing services…
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Facebook is spending $1 million a day on TV ads
Facebook’s taken hit after hit to its reputation. Accusations of political bias, alleged misuse of personal data, data leaks, third parties accessing your data through your friends without permission… the list of complaints goes on and on. The list of lawsuits by shareholders and users against the social media company…
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FBI, DOJ investigating advertising practices?
Campaign has learned from multiple sources that representatives from the FBI have been contacting people with knowledge of the ad industry and asking for their help in recent months. It is thought that the FBI, the law enforcement arm of the Department of Justice, is gathering information. One source suggested the…
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Major Advertisers Shifting Dollars from Digital to TV
JP Morgan Chase is retreating on its digital ad placements. Instead, they will take dollars and move them back to television. That’s big news in advertising circle. The company has a $5 billion marketing budget. Perhaps it’s the logical outcome for the company that reduced their digital reach by more…
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Contextual advertising gone wild
Found on a USAToday article about the astonishing number of feet that keep washing ashore in Canada. Yes, feet. In the middle of the article was an ad for, boots. Inappropriate?
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In Programmatic Advertising, Timing is Everything
The best marketing campaigns deliver the exact right message, at the exact right time, to the exact right consumer. If it’s the wrong message, or even the right message, delivered at the wrong time, it won’t work. Timing is critical to the success of your marketing. Advertising can be a…
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The AdWords Illusion: Forget the sales funnel
I’ve written before about the problem with using “last-click attribution” as a key metric for deciding where and how to place your advertising. Who gets credit for driving customers? The last thing they visited. Many marketers are just counting the click and forgetting about all the other marketing it took…
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Machine Learning is Critical in Programmatic Advertising
If programmatic advertising is the car you are driving, machine language is what you will find powering your vehicle. Not all buying services and advertising agencies use it, and not all the ones that do can get the job done efficiently. Make sure the company you partner with has the…
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Even small businesses have to make time for marketing
One of the most common complaints I hear from entrepreneurs and brand owners is the lack of time they have for marketing and branding. Marketing is so voluminous – I believe that many people get overwhelmed with the many aspects and options in marketing and its easier to become paralyzed…
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Emotional Brands and Neuroscience Marketing
Some of the most successful marketing campaign motivate with emotion and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved in advertising. By examining the hidden signals of emotional reactions, marketers can better focus campaigns to take advantage of the…
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Strike Three for YouTube? Caught in yet Another Ad Scandal
More bad news YouTube: a new report claims the social video platform is once again serving ads for major advertisers on videos with objectionable content. This comes after identical claims last year that led to more than a hundred advertisers cancelling ads and boycotting YouTube. Google promised it would fix…
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A Neuroscientific Approach to Emotional Marketing
Tapping in to someone’s emotional response is more valuable than the verbal response they may give. That visceral reaction tells us what they are feeling, rather than what they are thinking. Using techniques gained from the study of neuroscience, marketers can better understand both behavior and motivation. In turn, this…
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Facebook & Google Ad Shares Are Slipping
Here’s a twist: eMarketer estimates that Facebook and Google’s share of advertising will decline in 2018. While they will still control 56.8% of US digital ad dollars, the company predicts, that’s a drop from 58.5% last year. If you’re thinking it has to do with Cambridge Analytica or privacy issues,…
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With the Rise of Ad Blockers and Privacy Concerns, Can We Reverse “Ad Avoidance?”
Let’s face it. Most folks don’t like ads. They put up with them in order to get free access. But these days, more people are saying “enough is enough.” Consumers are bombarded by more than 10,000 messages every day. Is it any wonder they are trying to avoid looking at…
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Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in order to…
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What ads most lead to purchases: TV, Facebook, or YouTube?
It’s the first time a study like that has been done. Karen Nelson Field us a marketing science professor. According to Spots N Dots, she exposed more than 2,500 people to a variety of advertisements (more than 18,200) to study their impact on behavior. One of the more interesting parts…
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8 Ways to Build a Personal Brand
For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and…
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Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
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P&G Cuts Programmatic Ad Spend by 90% Due to Brand Safety Concerns
SUMMARY: The world’s largest advertiser is cutting back dramatically on ad networks and going back to traditional advertising. The result? Increased reach and decreased spend. The world’s largest advertiser, Procter & Gamble, announced they cut digital advertising spend in 2017 by a whopping $200 million dollars. Halfway through last year,…
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Google Chrome Browser Live with Built-In Ad Blocker
The new version of Google’s chrome browser is now live, with its built-in ad blocker. Here’s the short version of what it will block going forward: And here’s Google’s explanation of how it will work. Chrome – the world’s most popular web browser (56% market share) will automatically block ads…
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Nearly a Quarter of Websites Have as Many as 10 Ad Trackers
It’s no secret that websites are tracking your behavior and dropping third-party pixels on your browser so they can follow you where you go online and serve up ads. In fact, a study by CliqZ and Ghostery of more than 144 million page loads, showed that 77.4% of all page…
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Who should solve the problem of advertisements placed against fake news?
It seems a safe bet to say that it’s an advertising agency issue to avoid placement on questionable websites. Or a tech solution from the programmatic companies to avoid placing ads on ad networks that rely on fake news websites. That’s not how U.S. marketers feel, though, according to a…
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B2B Content Marketing: Why it Works
Nobody likes ads. They intrude into your reading, watching, or listening. That’s helped fuel the use of ad blockers on-line. People want to research before they buy a product, but they don’t want to get their information from advertisers trying to sell them something. Traditional marketing has become less effective. …
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Insider Secrets of the Google 3-Pack
Getting ranked in the Google 3-pack of local businesses has never been more important. With the big shift from desktop to mobile in the past couple of years, it has become easier for local businesses to get featured based on proximity to the mobile user. That opens huge opportunities for…
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YouTube shuts down monetization for smaller contributors
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube this morning. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in…
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Which Advertising Medium Do Consumers Trust the Most?
With U.S. consumers being exposed to an average of 10,000 brand messages every day, and 90% of consumers reporting that advertisements influence their purchase decisions, the power of advertising is undeniable. According to research from Clutch, consumers in the United States say Television and Print are the advertising mediums that…
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Priceline spends $4.3 billion on digital ads each year. It’s shifting to TV for the future.
Priceline is the travel industry’s largest digital advertiser. It’s built its company using TV and digital advertising, but the majority has been on digital. In 2017, it’s expected to spend $4.3 billion dollars on digital, according to Skift, an industry website that tracks spending within the travel category. The vast…
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10 Steps to Creating Effective Social Media Ads
You can’t just set up a Facebook page and wait for it to attract customers. It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your…
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Retail digital ad spend continues to grow, but TV dwarfs other media
eMarketer’s tracking of digital ad spend shows continued spending growth. They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category. They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31%…
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Where does Google go when it wants to roll out a new product? Television.
YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels. It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.”…
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Online Ad Campaign Bill would require more disclosures for digital ads
It’s been a long time coming. Television and radio stations have had to live up to often onerous regulations on political advertising. From requiring identification on funding, how large and prominent certain disclosures are, and maintaining online political files showing who bought what, where it ran, and how much they…
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A Closer Look: Facebook over-estimates reach by dramatic numbers
Maybe you saw the headline: Facebook claims it reaches more people in the U.S. than actually live in the U.S. It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only…
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My first book has been re-released as a free download on Amazon
My first book – “Weapons of Mass Distinction” – has been re-released and is available as a free download on Amazon. Get it here.
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Do you trust audience measurement data?
Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task. To date, it hasn’t happened. Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody…
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Study: Media Measurement missing 66% of all video consumption
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not…
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Just how prevalent is social media for small businesses?
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38%…
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Bad ads can destroy brand credibility – and cost you money
Bad ads aren’t just hurting your brand. They’re hurting your sales. 60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science. A great ad can bring new business and reinforce your brand…
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Facebook vows to fight back against foreign interference in US elections
CEO Mark Zuckerberg laid out his plan to protect the integrity of US election. He says he wants to make sure “Facebook is a force for good in democracy.” “I don’t want anyone to use our tools to undermine (our) democracy,” Zuckerberg said in a video address. In order to…
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Ad industry revolts against Apple’s browser blocking ad tracking
Apparently the entire digital advertising community is up in arms because Apple is baking anti-tracking into its Safari browser. Marketers will only be able to track your online behavior for 24 hours before it restarts in the upcoming release. So no more “visit a shoe website once and gets ads…
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Facebook: Tracking your in-store visits and serving ads?
When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting. Go to a physical store and they’ll re-target you online. Now Facebook appears to…
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Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?
Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well. Wal-Mart is now in the advertising business. Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned…
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9 NBA teams will have ads on their jerseys this season
The NBA voted it in and now 9 NBA teams will have advertising in their journeys. Here are the teams and advertisers.
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How to check if your website violates new Google Chrome “Annoying Ads” filter
Google recently announced its going to penalize websites that have poor ad experiences in its upcoming update to the Chrome browser. Starting next year, Chrome will block sites with “annoying ads” in search results. If you think because you’re a name brand publisher, you’ll be exempt, think again. Google has…
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Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?
I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media buyers. While recognizing the efficiency, I’ve also cautioned against eliminating the direct buy of premium websites from name publishers. There’s no arguing that more people are using programmatic – machine-driven…
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If Programmatic Ad Buying is the future, why are advertisers not buying it?
We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place. Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we…
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Branding when your name isn’t Apple or Google
Guest Post: Lara Davis Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo or your Company Name, unless of course you are Apple or Google. For people to come and hire you, or buy from you, your…
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World’s largest advertiser cuts $140m in digital ads and grows sales
The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running and who’s clicking on them made a startling announcement at the end of July. After spending a third of its ad budget last year online – and watching sales diminish…
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Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
Blatant-plug-alert! I’m the publisher and editor of another website, Digital Vault, which I’d love for you to check out. The site focus on the intersection of digital, media, and marketing. We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth…
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Facebook discussing metered paywalls for publishers on platform
Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics. By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads. Ad…
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Ad Copy that sizzles and sells
GUEST POST: Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented ad copy is difficult. There is no magic formula to write perfect ad copy. So how is any writer supposed to pen a piece of advertising copy that sizzles and…
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Facebook refuses to release political advertising data
Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where the ads run. It’s available for anyone that wants to go the station’s section on the FCC website for all to see. Not so for the internet. Facebook, not known…
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Google says no to pop-up and pop-under ads
Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google will no longer permit placing pop-up or pop-under ads, the company declared in a blog post. They also won’t allow the use of any Google ads on sites that contain…
Paul Dughi.com 