Even small businesses have to make time for marketing

One of the most common complaints I hear from entrepreneurs and brand owners is the lack of time they have for marketing and branding.

Marketing is so voluminous – I believe that many people get overwhelmed with the many aspects and options in marketing and its easier to become paralyzed and resort to inactivity, than to take one small step at a time.

Or we don’t understand what marketing truly entails and believe we don’t have time for “advertising” or “social media.” However, marketing is anything that grows your business or raises your profile. This includes properly maintaining your referrals and building relationships with existing clients and customers. This should be treated as a strategy for growing your business.