10 Steps to Creating Effective Social Media Ads

You can’t just set up a Facebook page and wait for it to attract customers.  It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your ads and placement Use strong … Continue reading 10 Steps to Creating Effective Social Media Ads

Retail digital ad spend continues to grow, but TV dwarfs other media

eMarketer’s tracking of digital ad spend shows continued spending growth.  They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category.  They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media

Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media buyers.  While recognizing the efficiency, I’ve also cautioned against eliminating the direct buy of premium websites from name publishers. There’s no arguing that more people are using programmatic – machine-driven – advertising to place their … Continue reading Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

For every second it takes your mobile site to load, conversions drop by 20%

Use this free Google test tool to see how your site stacks up Google has updated its tool to test your website load speed to show you how many visitors you lose because it takes so long to load. 46% of people say the worst part of mobile browsing on phones is slow page loads.  … Continue reading For every second it takes your mobile site to load, conversions drop by 20%

Mixing GPS location data with advertising

The privacy folks are about to have a whole lot of new things to worry about.  We’ve all been cyber-stalked by ads following us around the internet.  Publishers put a pixel, in most cases, on their website that tie into their ad network buys.  This allows them to track where else we go on-line and … Continue reading Mixing GPS location data with advertising

Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to use HTML5.  Google jumped into the fray by stopping accepting Flash ads as of April and announcing an end to grandfathered Flash ads this July. So, with two months to go, how’s it going?  Not … Continue reading Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

It’s over: Mobile has won

We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore.  Mobile usage is larger than desktop in almost every country.   Developing nations see an even … Continue reading It’s over: Mobile has won

Will people still read long-form content when it’s on a tiny cell phone screen?

With more and more traffic going to mobile, specifically smart phones, every day, is there a future for long form journalism on line? That’s one of the questions a Pew Research Center study tried to answer. Researchers looked at 125 million cellphone sessions accessing 74,840 articles encompassing 30 news websites over a six-month period. They … Continue reading Will people still read long-form content when it’s on a tiny cell phone screen?

175 TV stations sell off spectrum, nearly 1,000 will move to new channels

A bunch TV stations got a windfall from the FCC’s spectrum auction. Some got so much they opted to go off the air forever and take the money and run. Altogether, 987 TV stations must change channels.   [ FULL LIST AFTER THE JUMP ] The spectrum auction raised $19.8 billion dollars for the government. … Continue reading 175 TV stations sell off spectrum, nearly 1,000 will move to new channels

Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

  It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content.  In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

Is it time for a Digital Detox?

It’s not just you.  86% of adults in the U.S. say they “constantly check” email, text and social media, according to the American Psychological Association (APA), and it’s just plain stressing us out. Guilty as charged, your honor.  Bet you are, too. How crazy can it get?  Think about how many times you touch, click, … Continue reading Is it time for a Digital Detox?

Facebook launches “TV app” and makes big changes to video in newsfeeds

Here’s Facebook’s next big foray into the world of video:  a new Facebook video app for TV.  Facebook announced the app will roll out soon to app stores for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come. With the app, Facebook says you’ll be able to watch videos shared … Continue reading Facebook launches “TV app” and makes big changes to video in newsfeeds

How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

The Media Research Council says 50% of an ad has to be showing and visible for at least one second to count as an impression. The Interactive Advertising Bureau is looking to update its viewable impression stat to say the ad must be visible on the page for at least one second.  In other words, … Continue reading How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

Facebook adding mid-roll ad breaks in videos with publisher rev share

In January last year, Facebook CEO Mark Zuckerberg said half-a-billion-people watched video on Facebook every day, accounting for 100 million hours’ worth every single day.  This was before all the push for live began in earnest. Now they are trying to figure out how to make money off of it.  Facebook is going to test … Continue reading Facebook adding mid-roll ad breaks in videos with publisher rev share

2016’s top apps were all owned by Facebook or Google

Nielsen’s report on the most widely used mobile apps in 2016 showed one major thing:  the top 8 apps were all owned by either Google or Facebook. So not only do they control the digital ad market, they also own the app market as well.  Facebook grew double digits – 14% - last year with … Continue reading 2016’s top apps were all owned by Facebook or Google

A complete overhaul of digital ad units

Deciding which size ad to run on the internet can be confusing.  300 x 250, 728 x 90, 468 x 60… does size matter more than placement?  It’s especially difficult in the mobile space and, quite frankly, the industry standards haven’t kept up with the way people are consuming content (mainly mobile). So the Interactive … Continue reading A complete overhaul of digital ad units

Facebook blows away earnings report, so why did stock prices drop?

I can’t imagine any company in the world that wouldn’t be happy with these results.  Revenue in the third quarter – which set a record last year – was up 56% this year.  And it beat projections with 3Q revenue of $7.01 billion dollars vs. projections of $6.92 billion, Facebook reported in its earnings call. … Continue reading Facebook blows away earnings report, so why did stock prices drop?

Say goodbye to Vine, which once had 100 million active monthly users

At one time, Vine had 100 million users. That’s 100 million active monthly users. But those times are long gone. The looping videos with a six second limit were a novelty and created critical mass. It was a popular way to share sports clips and spawned an amazingly creative user base. After all, it takes … Continue reading Say goodbye to Vine, which once had 100 million active monthly users

Instagram appears to be readying live streaming by users

Is it any surprise that Instagram would be playing around with the idea of live streaming in its app? Some users have seen a Live icon pop up according to Russian website, TJournal (Thank goodness my browser will translate Russian), which published pictures showing a “Go Insta” button on the camera and a section titled … Continue reading Instagram appears to be readying live streaming by users

Google loses accreditation for viewable impressions

You may have never heard of the Media Rating Council (MRC).   It was established in the 1960’s as part of US Congressional hearing on accuracy of audience research.  The MRC’s mission is to make sure the audience measurements being used by media are valid, reliable and effective. So when the MRC pulls its accreditation for … Continue reading Google loses accreditation for viewable impressions

When did we become an opt-out world?

We all know that nobody reads Terms of Service on anybody’s website, or User Agreements when downloading an app. We have just come to accept that there’s probably bad stuff in there that we won’t want but it’s the price we have to pay. I say enough! It’s time to become an opt-in world. Want … Continue reading When did we become an opt-out world?

Americans spend 47% of time awake on TV, PC, Tablets, or phones

According to new research from The Diffusion Group (TDG), consumers spend a lot of time each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone.  It now tops 50 hours with TV topping the list.   50 hours a week! TV is still the King Traditional TV time still gobbles up … Continue reading Americans spend 47% of time awake on TV, PC, Tablets, or phones

Are people being honest about why they use ad blockers? We may soon find out

The majority of people that use ad blockers claim that it’s about avoiding overly-intrusive and ads that clog up - and slow down - their web experience.  We may get a chance to see if that’s true, or whether it’s just a more politically correct way of saying I don’t want any ads at all. … Continue reading Are people being honest about why they use ad blockers? We may soon find out

Vast majority of search is mobile

How are people searching for your content or business?  These days, it’s all about mobile. Hitwise says that about 58% of all search is done on mobile devices.  They came to that conclusion by analyzing 100s of millions of online searches during April and May, 2016. For news and sports publishers, the numbers were even … Continue reading Vast majority of search is mobile

Organic search clicks are falling dramatically as mobile search grows

If you needed more incentive to invest in paid search on Google, here it is.  Organic search continues to decline as the “natural” listings are increasingly pushed down the page by paid listings. In the latest research from Merkle, organic visits – which had grown over 50% last year – were down 7.7% this year.  … Continue reading Organic search clicks are falling dramatically as mobile search grows

Initiative focuses on wireless speeds that are 100x faster

The Advanced Wireless Research Initiative, led by the National Science Foundation (NSF), will attempt to advance the next generation of mobile technology.  It's backed by the US government, a consortium of private companies, and a $400 million dollar war chest to start. 5G on the way This news comes on the heels of the FCC voting to allocated … Continue reading Initiative focuses on wireless speeds that are 100x faster

Google unveils new “mobile stress test:” how does your mobile site stack up?

By now, I’m sure you know that most traffic to websites is happening on mobile.  Months ago, Google started “punishing” websites that weren’t optimized for mobile by pushing them down in the rankings and search results.  Those that met the standard were rewarded, including better placement on mobile searches and a “mobile optimized” tag. Test … Continue reading Google unveils new “mobile stress test:” how does your mobile site stack up?