June 3, 2016 by Paul Dughi
By now, I’m sure you know that most traffic to websites is happening on mobile. Months ago, Google started “punishing” websites that weren’t optimized for mobile by pushing them down in the rankings and search results. Those that met the standard were rewarded, including better placement on mobile searches and a “mobile optimized” tag.
Test your site here with Google’s free mobile stress test.
It’s important that you maximize your mobile website. Even if you’ve check your mobile site with Google’s mobile site checker, you’re going to want to test it with the mobile stress test. Our site was fine with the mobile site checker, but showed some issues with the stress test that we’re addressing.
It really is important. Google says people are five times more likely to leave your mobile website if it isn’t performing well on mobile. Using the stress test will give you results in several areas that previously weren’t tested by Google, including speed of loading. Nearly half of all visitors will leave a mobile site if it doesn’t load within 3 seconds.
One site we tested got a 99/100 on mobile-friendly, but only a 53/100 on mobile speed (a poor rating). It also came with a list of suggestions to improve the score.
So test your site with Google. It’s free.