There are now documented cases of social media addiction. It’s a real thing. According to Facebook’s first President, it’s no coincidence. Sean Parker started up Napster and later served as Facebook’s President. The billionaire told an audience at Axios in Philadelphia recently that social network are designed to stimulate and “hook” users. “The thought process … Continue reading Former Facebook President says Facebook is designed to be addictive
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38% said it was the most … Continue reading Just how prevalent is social media for small businesses?
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”
Every generation is the Facebook generation, proclaims a new survey by Sprout Social. It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers. Facebook was the overwhelming choice of all demographic groups, although Xers and Boomers picked Facebook about twice as much as Millennials. For … Continue reading Every generation is the Facebook generation… for now
Instagram has roughly 600 million monthly active users, according to Omnicore. About half of them use it daily, uploading 95 million photos every day! Now, Instagram has added live video and it’s pretty easy to use. Unlike Facebook, though, once your videos end, they can no longer be seen. To start a live video: Tap in … Continue reading Instagram’s in the live video game now
That can't be a fun job: analyzing 800 million social media posts. Lots of dog pictures, food photos, and LOL's. Still, there's an awful lot of insight to be gained. The folks at BuzzSumo did the work so that we can get the benefits. Want to increase engagement with your content? Post during off peak … Continue reading How to get engagement on Facebook: Insights from examining 800 million posts
Nielsen’s report on the most widely used mobile apps in 2016 showed one major thing: the top 8 apps were all owned by either Google or Facebook. So not only do they control the digital ad market, they also own the app market as well. Facebook grew double digits – 14% - last year with … Continue reading 2016’s top apps were all owned by Facebook or Google
I figured Facebook would be the #1 app, so that was no surprise. I was, however, surprised who was #2 on the list. It's Facebook Messenger coming in at #2, beating out YouTube, Google, Gmail, Snapchat, Instagram, and the rest. It’s been just over two years since Facebook pulled messaging out of the core social media app … Continue reading Top 15 Smartphone Apps in the US
Is it any surprise that Instagram would be playing around with the idea of live streaming in its app? Some users have seen a Live icon pop up according to Russian website, TJournal (Thank goodness my browser will translate Russian), which published pictures showing a “Go Insta” button on the camera and a section titled … Continue reading Instagram appears to be readying live streaming by users
YouTube, now 11 years old, has made a huge impact in bringing user-generated content to the masses. It has yet to make a profit. According to various reports, YouTube’s revenue was pegged at just north of $4 billion dollars in 2015. Sounds great until you put it up against the annual cost of running YouTube. … Continue reading A billion views a month, but YouTube still isn’t making money
The Federal Trade Commission (FTC) is starting to look more closely at what’s being advertised in social media and how. In December, the FTC put out a new policy statement for enforcement. It said, in part, that it needs to be obvious to consumers when social media posts, or ads are paid for. They suggest … Continue reading Celebrities, athletes, influencers under fire for deceptive social media ads
Most small businesses I talk to say the biggest reason they don’t embrace social more is time. I get that. They have a lot of other things on their plate besides posting on Facebook. A new study by The Alternative Board, a peer-to-peer advisory board network of more than 3,000 entrepreneurs, gived us some greater insight into the … Continue reading Small businesses just don’t get social media
For the first time, the time spent by social media users on Facebook, SnapChat, Twitter and Instagram has stopped growing. In fact, the numbers are falling at a significant rate in the U.S. Facebook was off 6.7%. SnapChat was off 1.9%. Twitter was off 2.7%. Instagram showed the biggest drop at 32.1% in the U.S. … Continue reading Is our love affair with social media coming to an end?
Here’s a new one. In a big – really big – court case, a California judge banned the lawyers from researching what jurors posted on social media. Both counsels agreed to the order rather than have the judge announce to the jurors that they were being researched. The judge noted that the practice of searching for … Continue reading Should lawyers be able to do Social Media searches of potential jurors, check their Facebook pages, and possibly craft specific arguments using that information?
May, 2016 stats from eMarketer show some interesting changes in social media consumers. For the first time, the majority of US social network users were age 35 or older in 2015. That line has been narrowing for years, but it’s the first time the “older folks” officially crossed into the majority. Wait. Did I just … Continue reading The state of social media: A fundamental shift