Tag Archives: Ad Agency

  1. Do you trust audience measurement data?

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    October 12, 2017 by Paul Dughi

    Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on …
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  2. Disconnect between what ad agencies think and what real people do

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    May 31, 2017 by Paul Dughi

    What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 …
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  3. With growing advertiser complaints, Facebook agrees to third-party measurement

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    February 17, 2017 by Paul Dughi

    With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), …
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  4. Questions to ask before picking an agency to handle your PPC search campaigns

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    May 19, 2016 by Paul Dughi

    Winning the game at search takes work.  And money.  And experience.  Finding someone you can trust to help guide you …
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