Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task. To date, it hasn’t happened. Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?
What percentage of average people in the U.S. watch video content on their TV set (versus other devices)? 250 advertising executives were asked that question. They said 25%. Umm. The number is actually 82%. Research Now did the study on behalf of the Video Advertising Bureau (VAB). They surveyed 250 ad executives (71% agency, 29% … Continue reading Disconnect between what ad agencies think and what real people do
With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), Facebook blinked. It now says it will commit to an outside audit to verify data accuracy. “We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information … Continue reading With growing advertiser complaints, Facebook agrees to third-party measurement
Winning the game at search takes work. And money. And experience. Finding someone you can trust to help guide you to make the right decisions along the way is critical. Many businesses realize great results from a PPC (pay-per-click) search campaign... or suffer if they're either not playing the game or choose the wrong partners (or try … Continue reading Questions to ask before picking an agency to handle your PPC search campaigns