Apparently the entire digital advertising community is up in arms because Apple is baking anti-tracking into its Safari browser. Marketers will only be able to track your online behavior for 24 hours before it restarts in the upcoming release. So no more “visit a shoe website once and gets ads for shoes for the next … Continue reading Ad industry revolts against Apple’s browser blocking ad tracking
Google recently announced its going to penalize websites that have poor ad experiences in its upcoming update to the Chrome browser. Starting next year, Chrome will block sites with “annoying ads” in search results. If you think because you’re a name brand publisher, you’ll be exempt, think again. Google has analyzed 100,000 sites so far … Continue reading How to check if your website violates new Google Chrome “Annoying Ads” filter
I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media buyers. While recognizing the efficiency, I’ve also cautioned against eliminating the direct buy of premium websites from name publishers. There’s no arguing that more people are using programmatic – machine-driven – advertising to place their … Continue reading Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?
Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google will no longer permit placing pop-up or pop-under ads, the company declared in a blog post. They also won’t allow the use of any Google ads on sites that contain or trigger pop-unders. “We do … Continue reading Google says no to pop-up and pop-under ads
With ad-tech being so intrusive these days in tracking our movements, you had to wonder when people would say “enough is enough.” Maybe we’re getting closer. Two moves this month certainly should send a message to providers that are pushing the envelope on online advertising tactics that visitors don’t like. First, Google confirmed that its … Continue reading Safari will also limit ad tech, auto-play videos, and tracking
It’s been rumored for a while, but now Google confirms it will update its Chrome browser to include an ad blocker. If your site has what Google terms “unacceptable ads,” it’s going to block all the advertisements on your site. The list of what is unacceptable will include pop-ups, videos that are set to auto … Continue reading Game Changer: Google confirms built-in ad blocker coming to its Chrome browser
The Federal Trade Commission has finalized a settlement with Turn over its use of Supercookies (also called Zombie Cookies). The FTC has accused Turn of deception by tracking consumers for ads even after people tried to opt out. While not admitting any wrongdoing, the settlement will prohibit Turn from misrepresenting what it does in gathering … Continue reading FTC cracks down on Zombie Cookies that track your online behavior even after you opt-out
85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In fact, Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a survey conducted by Zogby … Continue reading Would you rather pay for content or put up with advertising?
The Wall Street Journal reports that Google is readying its own ad-blocker as part of its Chrome browser. Chrome is the undisputed most used browser in the world with a market share north of 41%. The ad blocker would be added to both mobile and desktop versions, per the report, and target what the company … Continue reading Is Google getting ready to launch its own ad blocker?
We all know that nobody reads Terms of Service on anybody’s website, or User Agreements when downloading an app. We have just come to accept that there’s probably bad stuff in there that we won’t want but it’s the price we have to pay. I say enough! It’s time to become an opt-in world. Want … Continue reading When did we become an opt-out world?
You’re visiting a website and interested in what’s there and… suddenly… one of those pesky popup ads shows up. Or the dreaded “interstitial ad” which blocks the content on the page until you take an action. Don’t you just hate that? Finally, one of the power players is doing something about it. Google says it … Continue reading Google taking on interstitial ads and pop-ups
The majority of people that use ad blockers claim that it’s about avoiding overly-intrusive and ads that clog up - and slow down - their web experience. We may get a chance to see if that’s true, or whether it’s just a more politically correct way of saying I don’t want any ads at all. … Continue reading Are people being honest about why they use ad blockers? We may soon find out
Ad blocking is a growing trend and, while publishers HATE it, they accept it for the most part. But when ad blockers go too far — like substituting their own ads — or whitelisting your site only if you pay them, then the trouble starts. The Newspaper Association of America (NAA) filed a Complaint and Request for Investigation with … Continue reading Publishers file FTC complaint against Ad Blockers “deceptive practices”
While nobody can seem to agree on how many people are actually using ad blockers, there is consensus about three things: There’s a bunch of people using them. The number is growing. Publishers are increasingly worried about losing revenue. A study by Juniper Research estimates that it will cost publishers $27 billion dollars of ad … Continue reading How do I reach people using ad blockers?
Earlier this year, AdBlock Plus announced it had 500 million downloads and 50 million active users. At Tech Crunch Disrupt NY 2016, it announced 100 million active installations. Does that mean they could be closing in on ONE BILLION downloads worldwide? And that’s just one of the options available for consumers. Publishers are worried, obviously, … Continue reading The fight over ad blocking: Watch Proponents and Critics face off