Just how prevalent is social media for small businesses?

Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here.  38% said it was the most … Continue reading Just how prevalent is social media for small businesses?

Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well.  Wal-Mart is now in the advertising business.  Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned to offer display, native ad, … Continue reading Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

Amazon moves causes Best Buy to lose $1 billion in market cap overnight

Recode reports that Amazon has been hiring folks to provide in-home installations for electronics and smart home devices.  The operation is up and running in 7 markets so far. Smart home gadgets are selling, but Amazon reports higher than normal return rates, in part because they can be tough to set up the first time.  … Continue reading Amazon moves causes Best Buy to lose $1 billion in market cap overnight

If you want customers, you’ve got to invite them to buy

Before you can make a sale, you’ve got to get people in your store. Before you do that, they’ve got to know about you, what you offer, and what makes your business different. Imagine this: You’re a salesperson and you walk into a business for the first time to make a sale. You’re shown into … Continue reading If you want customers, you’ve got to invite them to buy

A bad idea: Congress looks at taxing advertising

The Trump administration has put tax reform on the table for debate.  There are very few people that would argue what we have right now is working fine.  One of the things under discussion, however, is eliminating the business deduction for advertising. Businesses are able to deduct the cost of ordinary and necessary businesses expenses, … Continue reading A bad idea: Congress looks at taxing advertising

Auto sales off to a slow start in 2017, but projections show another record year for auto industry

Following a strong close to 2016, January's retail new-vehicle seasonally adjusted annualized sales rate (SAAR) is expected to slow to 13.9 million units in 2017, down 200,000 units from last year, according to a forecast developed jointly by J.D. Power and LMC Automotive. U.S new-vehicle retail sales in January are expected to reach 874,400 units, … Continue reading Auto sales off to a slow start in 2017, but projections show another record year for auto industry

Lessons learned: An industry in transformation

Think about this case study. You’re company is 100 years old and highly successful. In fact, your company is the gold standard by which others are judged. You have achieved the ultimate praise: you’ve become a household name! Here’s the problem. 80% of your core business makes up 100% of your profit. Technology threatens that … Continue reading Lessons learned: An industry in transformation