Online reviews matter.  92% of consumers say they look at reviews.  68% say positive reviews increase their trust.

In addition to looking for positive reviews, we now know that consumers also value recent reviews in far greater numbers.  85% of those surveyed say that reviews dated more than three months old are no longer relevant.

Recency matters, too.  As many as 40% of those surveyed said they only look at reviews that are two weeks old or less.

Some other interesting stats about online reviews from BrightLocal’s Local Consumer Reviews Survey:

  • The majority of reviews are read on mobile devices.
  • Users read an average of 10 reviews
  • The average users says they want businesses to have at least 40 reviews before they will trust the star rating
  • 60% of consumers say they will not consider merchants with star ratings less than 4.