Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38% said it was the most … Continue reading Just how prevalent is social media for small businesses?
Here’s some good news for the newspaper industry. Gen Z (under 18), 18-24-year olds, and 30-34 years olds are increasing their readership. Comparing traditional newspaper use (either in print or online) with the same study done in 2015, Civic Science found a stark increase among the youngest demos. Newspapers may want to spend time figuring … Continue reading Some good news for the newspaper industry
The decline of U.S. newspaper has been well documented by now, but this chart from the American Enterprise Institute shows just how deep the cuts have been.
If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in their assessment of the media. … Continue reading Partisan views on media more entrenched than ever
The New Media Alliance represent almost 2,000 news organizations, primarily newspapers. This week, the organization starting asking Congress for some help in taking on the big internet companies. Call it a pre-emptive strike for collective bargaining with Google and Facebook. It’s no secret that Goo-book dominates digital advertising. In the third quarter of 2016, 99% … Continue reading News organizations ask Congress for authority to collectively bargain with Google, Facebook
You’d think in this era of declining circulation a newspaper would jump the chance to add a print subscriber. Apparently not. I’m a bonafide news junkie. I watch TV News primarily and I’m online every day. But I still like to sit down and read the Sunday paper. There’s something about the experience that just translate … Continue reading My (failed) attempt to subscribe to the local newspaper
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising. In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more: Advertising or News Media?
The Trump administration has put tax reform on the table for debate. There are very few people that would argue what we have right now is working fine. One of the things under discussion, however, is eliminating the business deduction for advertising. Businesses are able to deduct the cost of ordinary and necessary businesses expenses, … Continue reading A bad idea: Congress looks at taxing advertising
I was honored to be included in the list of 16 "media influencers" as named in the 2017 monthly edition of Local Media Today, by the Local Media Association (an industry trade association of more than 2,400 newspaper, TV, radio, pure plays and other media partners). It's a pretty impressive group to be included in and I was … Continue reading Paul Dughi named as one of 16 “Media Influencers” by Local Media Today
There’s no question it was a nasty election season. The losers? According to a poll by the Pew Research Center, just about everyone. The press got blasted… even more than the candidates themselves. When voters were asked to grade how different people/groups conducted themselves in the campaign, Donald Trump got a D or F grade … Continue reading Media, Pollsters get failing grades
USA Today is the most-circulated newspaper in the country and until this election year, had never taken sides in a Presidential election. In 2016, it asked readers not to vote for Donald Trump. The Arizona Republic supported Hillary Clinton, the first time it had endorsed a Democrat in 126 years. In 143 of publishing, The … Continue reading Are newspaper endorsement irrelevant in today’s world?
The first time a man looks at an advertisement, he does not see it. The second time, he does not notice it. The third time, he is conscious of its existence. The fourth time, he faintly remembers having seen it before. The fifth time, he reads it. The sixth time, he turns up his nose … Continue reading How Advertising Works
Almost three-quarters of marketers surveyed say they are unhappy with the state of online advertising. 73% of brand marketers and media agency executives say the consumer experience with digital marketing needs to be improved. The report is from the IAB (Internet Advertising Bureau) that’s bullish on digital media. In its study of 280+ brand marketers … Continue reading Digital marketing needs dramatic improvement
We’ve all heard that people don’t trust the media anymore. Heck, I’m in the media and I view everything through a skeptic’s lens these days. Through it all though, one media source continues to do better than all the others: Local TV news operations. The numbers for all media sources have plummeted to historic lows. An … Continue reading Majority don’t trust media, but one source does better than all the others
A controversial mailer and newspaper ads have the folks in Allentown, PA upset. It's led to resignations of a school's CEO and teachers and has been condemned by educators and public officials. The local newspaper knows who paid for it. Do they have an obligation to reveal who's behind it? A mailer shows the picture … Continue reading Does a newspaper have an ethical obligation to reveal the source of its advertisers?
We’ve read the stories that majority of people get their news from social media. We’ve also read how trust in the newspaper and TV news media has eroded. But how does social media do on the trust scale when it comes to news? The short answer is that social media scores the worst scores on … Continue reading Local news most trusted by news consumers
It’s nice to see both parties working together on something, but it does happen. Both the House and Senate passed the FOIA Improvement Act and President Obama signed it into law. Now we’ll see if it makes any difference. The bill is designed to “boost government responsiveness” to Freedom of Information Act requests. It says, … Continue reading Journalists get some help in battle over public records
The folks at Gallup have been surveying everything about American society for decades. One advantage to that is tracking how people think about key issues over time. This June, when they asked about people’s confidence in newspapers, the numbers hit an all-time low. Television News wasn’t far behind, ranking just one point above newspapers. Sadly, … Continue reading Confidence in newspapers, TV news hits all-time lows
Ad blocking is a growing trend and, while publishers HATE it, they accept it for the most part. But when ad blockers go too far — like substituting their own ads — or whitelisting your site only if you pay them, then the trouble starts. The Newspaper Association of America (NAA) filed a Complaint and Request for Investigation with … Continue reading Publishers file FTC complaint against Ad Blockers “deceptive practices”
Investor Warren Buffett’s company, Berkshire Hathaway, owns more than 30 small and medium-sized newspapers. Buffett has long proclaimed his love for newspapers and his hope for the industry. But in an article by Rem Rieder in USA TODAY, he sounds a little disheartened. "We haven't cracked the code yet" – Warren Buffet in USA TODAY, … Continue reading Warren Buffett on the state of the newspaper industry