Some good news for the newspaper industry

Leave a comment

August 28, 2017 by Paul Dughi

newspaperHere’s some good news for the newspaper industry.  Gen Z (under 18), 18-24-year olds, and 30-34 years olds are increasing their readership.

Comparing traditional newspaper use (either in print or online) with the same study done in 2015, Civic Science found a stark increase among the youngest demos.  Newspapers may want to spend time figuring out how to take advantage of Gen Z readership.  Gen Z already accounts for more than 20% of the U.S. population.  They’re expected to grow to 40% of consumers in the next three years.

News2_Change

With all the focus on video right now, it’s interesting to note this seemingly out-of-place result.  It echoes, however, a Pew research study that reveals younger adults prefer to read the news rather than watch the news.

ft_16_09_30_newsbyage

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Contact Me

Previous Posts

Recent Visitors

%d bloggers like this: