Remember all the headlines about the death of network news? It turns out the ABC World News Tonight with David Muir is the #1 program on television right now. It’s not just the #1 news program; it’s the #1 program period – beating everything in prime time.
During the coronavirus pandemic, consumption of media has changed. Some new research from TVB shows how it’s impacted the reach of various media.
There’s certainly been a resurgence in the network newscasts at all the networks. However, when people are looking for the latest information on the coronavirus, who do they trust most? LOCAL NEWS.
They trust local more than the networks and way more than government officials/websites.