Tag: YouTube
-
Facebook Threatens to Stop Allowing News Sharing over Pending Legislation in Australia
Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content. It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia.…
-
Streaming Video Services See Massive Churn in Race for Dominance
When video streaming services offer free trials, there’s a lot of interest. When the trials run out, however, the customers run away. As Christopher Palmeri reported in Bloomberg Businessweek, two-thirds of these users leave when the free trial runs out. Another 10% of all streamers ditch the service every month.…
-
Report: Fake Accounts and Bots are Proliferating Online; Social Media Companies Aren’t Stopping Them
Let’s say you were able to positively identify more than 15,000 fake social media accounts. You reported a significant number of them to social media platforms as fake. Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake…
-
Despite What You Hear, TV is still the Dominant Medium
Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined……
-
New EU Copyright Rules Could Be a Major Disruptor for Google, YouTube, et al
New copyright rules have been voted in by the European Parliament that could be a major disruptor for Google, YouTube, and other digital platforms. Musicians and content creators have pushed for the legislation. Others argue that it destroys user-generated content. Here are the two clauses that are generating the attention:…
-
How Much of the Internet is Fake?
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake?…
-
The Biggest Traffic Hogs on the Internet
Video now makes up half of all internet traffic, according to research from Sandvine (a bandwidth management company). Netflix alone accounts for 15% and YouTube 11.4%. General web browsing makes up 7.8% and embedded video on websites was 13.1%. In total, video was 58% of downstream traffic. Web browsing was…
-
Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
-
Digital Media Consumption Way Up: Winners and Losers
Overall digital media consumption grew by 15% in August alone, according to a Pivotal Media Research analysis of Nielsen’s August 2018 data as reported by Wayne Friedman in MediaPost. Winners and Losers Google goes up. Facebook goes down. Google products, including YouTube, Google, and Waze account for 32.8% of all…
-
YouTube highlighting news, investing $25m in journalism grants
YouTube is committing $25m to fund video news operations in what it calls an effort to support “the future of news in online video.” Investment Details SOURCE: YouTube blog Expertise. We’re establishing a working group with news organizations and experts from around the world to help us develop new product features,…
-
Social Media falling out of favor as a news source
Reuters Institute surveyed more than 74,000 people in 37 countries about where they get their news online. What they found is that social media is quickly falling out of favor for news consumption after years of continuous growth. “For the last seven years we have tracked the key sources for…
-
Strike Three for YouTube? Caught in yet Another Ad Scandal
More bad news YouTube: a new report claims the social video platform is once again serving ads for major advertisers on videos with objectionable content. This comes after identical claims last year that led to more than a hundred advertisers cancelling ads and boycotting YouTube. Google promised it would fix…
-
Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in order to…
-
What ads most lead to purchases: TV, Facebook, or YouTube?
It’s the first time a study like that has been done. Karen Nelson Field us a marketing science professor. According to Spots N Dots, she exposed more than 2,500 people to a variety of advertisements (more than 18,200) to study their impact on behavior. One of the more interesting parts…
-
Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
-
30 Social Media Stats Every Local Business Should Know
For help with your digital and social media, contact PulseLocal Marketing. In Huntsville, AL, call 256.533.3131.
-
YouTube shuts down monetization for smaller contributors
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube this morning. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in…
-
Seismic Shifts in Digital Marketing in 2018
As we look ahead to 2018, there are some clear pattern emerging when it comes to digital marketing and advertising. What’s in and out? Here are my predictions for 2018: Content Marketing, SEO, and Value Exchange With the reduced reach of social and the continuing fragmentation of media, marketers are finding…
-
Failing to Take down Hate Speech Could Cost Social Media Companies $57 Million Fines
Germany is serious about cracking down on hate speech. Social media companies that don’t take down objectionable content within 24 hours of notification are facing massive fines. If posts are “obviously illegal” under German laws, companies like Facebook, Twitter, and YouTube (Google) can face fines up to $57 million dollars…
-
Should social media companies screen content before it’s posted?
Should social media companies screen content before it’s posted and weed out offensive or extremist content? Setting aside the First Amendment for a minute, here’s the question: Would you be willing to accept a delay in posting content if it meant increased vetting from tech companies? Tech Companies Team Up…
-
127 Facts You Probably Didn’t Know About Video Marketing
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit…
-
Where does Google go when it wants to roll out a new product? Television.
YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels. It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.”…
-
Is Google Fiber sputtering? Dropping 8 markets and new television services
Is Google Fiber struggling? The rollout of high speed Gigabit internet has been slower than expected and the company has cut back on the markets where it’s installing. In October, it scrapped plans to expand into 8 markets. It’s been hampered by both the cost and time it takes to…
-
Facebook, Apple join the billion dollar club for spending on original video content
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for…
-
Is the advertiser boycott of YouTube over?
Money talks. Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday. MediaRadar said General Motors, Johnson & Johnson, AT&T, Verizon, and Walmart have ads running on YouTube right now. Major brands pulled their ads from YouTube after worries about brand security and where their…
-
Instagram growth is exploding
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories –…
-
Social Media: “More addictive than cigarettes and alcohol”
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender…
-
Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content. In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK,…
-
YouTube struggling to get paid subscribers
You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model. Here’s yet another example: YouTube is the world’s largest video streaming service and streams more music than anyone else. It’s been free from inception, but YouTube has been touting…
-
Internet Video views: Beware data without context
I am a huge proponent of the potential of online video, OTT (over-the-top) video, and online news in general. Both from a consumer standpoint and a producer, online video is a force to be reckoned with. But this breathless reporting about video views, without context, needs to stop. We all…
Paul Dughi.com 