Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit their website for more info.
YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels. It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.” The YouTube TV service will … Continue reading Where does Google go when it wants to roll out a new product? Television.
Is Google Fiber struggling? The rollout of high speed Gigabit internet has been slower than expected and the company has cut back on the markets where it’s installing. In October, it scrapped plans to expand into 8 markets. It’s been hampered by both the cost and time it takes to deploy, while competitors in impending … Continue reading Is Google Fiber sputtering? Dropping 8 markets and new television services
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for its Watch video platform. Recently, … Continue reading Facebook, Apple join the billion dollar club for spending on original video content
Money talks. Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday. MediaRadar said General Motors, Johnson & Johnson, AT&T, Verizon, and Walmart have ads running on YouTube right now. Major brands pulled their ads from YouTube after worries about brand security and where their ads will be shown. Google … Continue reading Is the advertiser boycott of YouTube over?
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories – a virtual clone of SnapChat’s … Continue reading Instagram growth is exploding
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”
It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content. In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
Some of the world's largest advertisers are pulling advertisements from Google's ad networks and YouTube along with other third-party ad networks. The list is growing literally by the day. Verizon and Johnson & Johnson have now announced a halt to their digital advertising in ad networks, according to the NY Times. Also pulling digital ad … Continue reading More heavyweight advertisers stop using digital ad networks
The boycott Google movement may be gaining some ground. Ad Contrarian Bob Hoffman reports that AT&T has now announced it will pull all display ads from Google properties. This comes on the heels of some of the U.K.’s biggest advertisers, including the government and The Guardian newspaper, pulled its ads from Google and YouTube. It … Continue reading Heavyweight advertisers join the Google/YouTube boycott
YouTube is the world’s largest music service. With Facebook’s big push into video, the social media services wants in on the music action, according to Bloomberg Technology. It’s important to Facebook for several reasons: There’s money to be made there. There’s an audience to be gained. User-generated videos often contains music that neither Facebook nor … Continue reading Facebook is taking on the music industry
Nielsen’s report on the most widely used mobile apps in 2016 showed one major thing: the top 8 apps were all owned by either Google or Facebook. So not only do they control the digital ad market, they also own the app market as well. Facebook grew double digits – 14% - last year with … Continue reading 2016’s top apps were all owned by Facebook or Google
You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model. Here’s yet another example: YouTube is the world’s largest video streaming service and streams more music than anyone else. It’s been free from inception, but YouTube has been touting its paid service, YouTube Red … Continue reading YouTube struggling to get paid subscribers
Stephanie Lenz thought it was kinda funny when she saw her baby dancing back in 1984. She took video and posted a clip of less than 30 seconds on YouTube. In the background, amid a fair amount of ambient noise (and another child screaming), you can make out “Let’s Go Crazy,” a song by Prince. … Continue reading Copyright, Fair Use, Free Speech, Prince, and the case of the Dancing Baby
YouTube, now 11 years old, has made a huge impact in bringing user-generated content to the masses. It has yet to make a profit. According to various reports, YouTube’s revenue was pegged at just north of $4 billion dollars in 2015. Sounds great until you put it up against the annual cost of running YouTube. … Continue reading A billion views a month, but YouTube still isn’t making money
Most small businesses I talk to say the biggest reason they don’t embrace social more is time. I get that. They have a lot of other things on their plate besides posting on Facebook. A new study by The Alternative Board, a peer-to-peer advisory board network of more than 3,000 entrepreneurs, gived us some greater insight into the … Continue reading Small businesses just don’t get social media
I am a huge proponent of the potential of online video, OTT (over-the-top) video, and online news in general. Both from a consumer standpoint and a producer, online video is a force to be reckoned with. But this breathless reporting about video views, without context, needs to stop. We all know that data can be … Continue reading Internet Video views: Beware data without context