Winners and Losers
Google goes up. Facebook goes down.
Google products, including YouTube, Google, and Waze account for 32.8% of all digital media consumption. Together, these Google products make up 56% of all the growth. YouTube continues to grow at 20%. In fact, YouTube alone garners 18% of all digital content consumption.
Facebook, including Facebook, Messenger, Instagram, and WhatsApp decreased their share again. From 18.5% in August 2016 to 16.9% in August 2017 to 14.3% of digital consumption in August 2018.
Verizon, including Yahoo, AOL, and Tumblr) had a 3.2% share, down from a 3.5% in August last year.
Amazon, which includes Amazon, Twitch, and Audible) also dropped from a 2.1% August share last year to 1.8% share this year.
Snap is a mixed bag. While showing a decrease from 1.8% last year to 1.5% this year, it’s growing monthly users at double digit levels. However, time spent on Snap is down 23% for the fifth straights month. Brian Wieser at Pivotal points out that the usage number does not include 18 and under.
By my count, that means the top 5 (Google, Facebook, Verizon, Amazon, and Snap) make up 54.6% of all digital media consumption in August. That leaves 46.4% of “other” – none which garner more than a 1.5%. That’s a long, long tail.