Tag: SnapChat
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Social media usage is dropping
Edison Research knows a thing or two about research. These are the same folks that do exit polling for national elections (as well as tabulate the national votes) for ABC, CBS, NBC, and CNN. With a staff of 19,000 interviews, they conduct telephone, internet, and in-person interviews. Here is what…
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Is Snapchat Advertising DOA?
Ever heard of the term kick ‘em whilst they’re down? Well that’s currently happening to Snapchat – and they’re taking one mighty kick. Here’s a quick rundown of Snapchats recent downfall. READ MORE: IS SNAPCHAT ADVERTISING DEAD? — The Trending Conversation
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Amazon Digital Ad Revenues: $2 Billion in Q1 2018?
Look out Goobook, here comes Amazon. We’ve been talking for a while about the emergence of Amazon as an online advertising platform. The numbers from Q1 2018 shows it’s no longer just talk. In just the first quarter of the year, Amazon announced earnings of more than $2 billion in…
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How Tom Brady, Danny Ainge, and Kevin Durant changed everything on the internet
You may remember the story at the heart of this legal case: NBA Superstar Kevin Durant was a free agent before joining the Golden State Warriors. The Boston Celtics GM Danny Ainge was pulling out all stops to get Durant to head East and joint he Celtics. Ainge had called…
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Facebook & Google Ad Shares Are Slipping
Here’s a twist: eMarketer estimates that Facebook and Google’s share of advertising will decline in 2018. While they will still control 56.8% of US digital ad dollars, the company predicts, that’s a drop from 58.5% last year. If you’re thinking it has to do with Cambridge Analytica or privacy issues,…
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Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
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Instagram growth is exploding
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories –…
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Social Media: “More addictive than cigarettes and alcohol”
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender…
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Every generation is the Facebook generation… for now
Every generation is the Facebook generation, proclaims a new survey by Sprout Social. It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers.
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Self-serve Snap Ads coming to Snapchat
Snapchat is about to launch a self-service ad platform. Digiday reports the interface will allow you to do Snap ads. Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process. That left a…
Paul Dughi.com 