ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories – a virtual clone of SnapChat’s … Continue reading Instagram growth is exploding
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”
Every generation is the Facebook generation, proclaims a new survey by Sprout Social. It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers. Facebook was the overwhelming choice of all demographic groups, although Xers and Boomers picked Facebook about twice as much as Millennials. For … Continue reading Every generation is the Facebook generation… for now
Snapchat is about to launch a self-service ad platform. Digiday reports the interface will allow you to do Snap ads. Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process. That left a lot of small businesses out … Continue reading Self-serve Snap Ads coming to Snapchat
I figured Facebook would be the #1 app, so that was no surprise. I was, however, surprised who was #2 on the list. It's Facebook Messenger coming in at #2, beating out YouTube, Google, Gmail, Snapchat, Instagram, and the rest. It’s been just over two years since Facebook pulled messaging out of the core social media app … Continue reading Top 15 Smartphone Apps in the US
Sure we know Snapchat is popular, especially with Millenials and Gen Z, but the app has quietly started attracting serious ad dollars. eMarketer pins this year’s ad revenues at Snapchat at $366 million with growth next year to $935m. That’s nothing to sneeze at. 95% of the ad dollars come from the US. “To engage … Continue reading Hey folks, Snapchat is a serious player in the advertising world
I remember when I got active on Facebook. One of the first things I did was check the pages of my children. I noticed my son hadn’t posted a lot. When I asked him, he smiled and said “That’s because you’re looking at my public page.” Turns out he had another Facebook page that he … Continue reading Is SnapChat losing its “coolness” factor as older users join?
For the first time, the time spent by social media users on Facebook, SnapChat, Twitter and Instagram has stopped growing. In fact, the numbers are falling at a significant rate in the U.S. Facebook was off 6.7%. SnapChat was off 1.9%. Twitter was off 2.7%. Instagram showed the biggest drop at 32.1% in the U.S. … Continue reading Is our love affair with social media coming to an end?
Mary Meeker is one of those people. When she talks, people listen. She works with KPCB (Kleiner, Perkins, Caulfield, and Byers) — a venture capital firm. Before that, she was the lead Internet Analyst at Morgan Stanley. Mary publishes an annual Internet Trends report, which gets a lot of attention in business circles. While the report covers … Continue reading 11 Fast Facts: New data on internet usage, advertising, video, and privacy
May, 2016 stats from eMarketer show some interesting changes in social media consumers. For the first time, the majority of US social network users were age 35 or older in 2015. That line has been narrowing for years, but it’s the first time the “older folks” officially crossed into the majority. Wait. Did I just … Continue reading The state of social media: A fundamental shift