Tag: Branding
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Improving Engagement on LinkedIn | How Often Should I Post to LinkedIn?
One of the keys to getting engagement is to increase activity and distribution. LinkedIn provides broader distribution to posts that get early engagement when first posted. One way to do that is to encourage friends and co-workers to comment and engage. One friend I have has fostered a small network…
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Marketer Study: Will COVID-19 Change Everything? Umm, No.
You can’t go online without bumping into an article about how the coronavirus pandemic (COVID-19) has changed everything and how it’s all changed forever. When it comes to marketing, however, just 13% of marketers surveyed think COVID-19 has permanently changed branding, according to a study by Bynder. 57% agree that…
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A Guide to Building Trust in Your Brand
While it can take a great deal of time to build trust in your brand, you could lose it almost overnight by making one small or large mistake. If you want people to buy from your business and recommend you to their friends, you must create an organization that is…
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Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. …
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Basics in Sales & Marketing: Would You Hire a Milkshake?
The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need. Salespeople sometimes forget to find the need and rush straight to selling products or services. Then, they wonder why people don’t buy what they’re selling. Clayton Christensen is a…
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Advertisers have a problem, and it’s worse than they thought.
Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands.…
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AI is changing the way we interact with brands
New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands. Research from Yext Inc and Vanson Bourne shows marketers are struggling to evolve quickly enough for this new reality: only 8% of marketers believe their organization’s brand management strategy is completely effective to…
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The Nightmare Scenario for Salespeople
Imagine this scenario: You’re a salesperson and you walk into a business for the first time to make a sale. You’re shown into the office of the big boss. Just as you start to launch into your pitch, she interrupts you and says: “I don’t know who you are. I don’t know your…
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Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
If you want to increase the traffic to your auto dealer website, increase your TV ad spending. Cut back on TV advertising at your own peril. An in-depth investigation from the Video Advertising Bureau (VAB) reveals that 76% of auto brands saw a direct correlation – good or bad –…
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Emotional Brands and Neuroscience Marketing
Some of the most successful marketing campaign motivate with emotion and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved in advertising. By examining the hidden signals of emotional reactions, marketers can better focus campaigns to take advantage of the…
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A Neuroscientific Approach to Emotional Marketing
Tapping in to someone’s emotional response is more valuable than the verbal response they may give. That visceral reaction tells us what they are feeling, rather than what they are thinking. Using techniques gained from the study of neuroscience, marketers can better understand both behavior and motivation. In turn, this…
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8 Ways to Build a Personal Brand
For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and…
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Bad ads can destroy brand credibility – and cost you money
Bad ads aren’t just hurting your brand. They’re hurting your sales. 60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science. A great ad can bring new business and reinforce your brand…
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Branding when your name isn’t Apple or Google
Guest Post: Lara Davis Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo or your Company Name, unless of course you are Apple or Google. For people to come and hire you, or buy from you, your…
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Advertising coming to NBA uniforms this season
Look for advertising on NBA uniforms this upcoming season. Eight teams have announced deals with brands. Some have showed off the look – it will be in the form of a “patch” on the upper right front of the uniform over the heart. Photos: NBA
Paul Dughi.com 