Winners and losers in a rapidly consolidating digital advertising market

Good News for digital ad sellers:  Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%.  That information comes from GroupM/WPP, the world’s largest buyer of advertising.  Magna (IPG Mediabrands) pegs 2018 digital growth at 13%. Bad News for digital ad … Continue reading Winners and losers in a rapidly consolidating digital advertising market

Ranking in Local Search: Location is the top factor

What's that saying about real estate?  Location, location, location.  It appears the same can be said about what it takes to be listed in the local listings on Google. With the big shift to mobile occurring over the past year, it’s no surprise that the biggest signal Google looks for in picking a search for … Continue reading Ranking in Local Search: Location is the top factor

Internet advertising to surpass TV advertising, but…

For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections.  “Internet advertising has contributed all of the growth in global ad spend since the beginning of the decade, and has … Continue reading Internet advertising to surpass TV advertising, but…

Google ad changes hurt organic search

When Google announced expanding text ads in April allowing publishers more characters to use in text ads, it claimed it could lead to up to a 20% increase in CTR (click-through-rates) for advertisers.  So how did it do? Expanded Text Ads have yet to clearly outperform older text ads, Merkle reports in its Q4 2016 … Continue reading Google ad changes hurt organic search